Growth Department

Chelsey Reynolds
  • 5.0 (9)
  • Entrepreneurship

Growth Department is a business podcast for founders and business leaders who are actively building and want to keep learning as they grow. Each week, host Chelsey Reynolds talks with operators, executives, and entrepreneurs about how real businesses are built and scaled. These conversations focus on the decisions, tradeoffs, and systems that shape growth over time. You’ll hear practical insight on finding customers, building teams, scaling operations, and leading well, alongside honest discussions about how personal growth shows up in professional work. Growth Department slows the conversation down so you can go further, faster.

  1. Jun 4

    CMO Diaries: Brand Is the Moat, Inside a Rebrand, and the Future of Marketing with Leadfeeder CMO Jillian Als

    This week's episode: cool people doing cool shit at cool companies. Chelsey sits down with Jillian Als, CMO at Leadfeeder, where she runs brand, demand, and revenue at a global scale. After nearly 20 years in B2B SaaS, Jillian has done the demand gen CMO playbook and is now leaning hard into brand as the moat. Jillian breaks down how she rebranded Dealfront back to Leadfeeder in 90 days, why brand is the most underrated unlock in an AI-disrupted GTM world, and how to make in-person marketing pencil out even when your average deal size is small. In this episode, Jillian covers: Why brand is the new moat (and why the demand gen CMO era is shifting)How she pulled off a full rebrand in 90 days with a remote teamThe narrative work that has to happen before the visual identity doesWhy marketers smell BS faster than any other audienceHow to make in-person marketing work on a transactional, lower ACV businessHow to build a business case for IRL budget when you have zero to startThe "warm bound" play replacing spray and pray outboundWhere AI is actually unlocking creativity (and where it's just hype)Such a fun listen with one of the sharpest marketing voices in B2B SaaS. Follow Jillian on LinkedIn and check out Leadfeeder. LinkedIn: https://www.linkedin.com/in/jillianals/ Leadfeeder: https://www.leadfeeder.com/ Follow the show and subscribe so you never miss an episode! Growth Department slows the conversation down so founders and business leaders can go further, faster. If this episode helped you think differently, follow the show and share it with someone building alongside you.

    26 min

  2. May 28

    Fraud Girl: How Danielle Spinelli Is Fighting Cargo Theft (with GenLogs)

    This week's episode: cool people doing cool shit at cool companies. Chelsey sits down with Danielle Spinelli, AKA "Fraud Girl," Director of Partnerships at GenLogs, host of the Tell Me Everything podcast, and 2024 Women in Logistics Award winner. After 8 years as a carrier sales broker handling high-value freight like copper and electrical wire, Danielle became one of the most trusted voices in carrier vetting and cargo theft prevention in the industry. In this episode, Danielle covers: How she went from rolling the dice on loads to fraud-fighting detective workHow Genlogs uses a national camera and sensor network to recover stolen freightThe hidden national security risk behind stolen US cargoHow she built the "Fraud Girl" brand organicallyWhy the next era of brokering is going back to human carrier relationshipsThe Women in Supply Chain girls' trip happening in CharlestonSuch a fun, fast-moving episode packed with real-world stories from one of the most respected voices in logistics. Follow Danielle on LinkedIn, listen to Tell Me Everything, and check out Genlogs. Connect with Danielle on LinkedIn: https://www.linkedin.com/in/daniellespinelli11/ Check out her podcast:  https://www.tellmeeverythingpod.com/ Check out GenLogs: https://www.genlogs.io/ Growth Department slows the conversation down so founders and business leaders can go further, faster. If this episode helped you think differently, follow the show and share it with someone building alongside you.

    20 min

  3. May 20

    The Analog Revival: Why Smart Brands Are Adding Friction On Purpose (with Ed Hayes)

    Ed Hayes has spent 20+ years designing brands, and he's watching something flip. While the rest of the world races toward frictionless, AI-streamlined everything, the smartest brands are doing the opposite. They're adding friction on purpose. Chelsey and Ed get into the analog revival happening across categories: Birkenstocks, Le Labo, A24, and a taco shop in NYC that refuses to translate its menu. They cover why brand architecture is being designed to slow people down, how friction is becoming a premium signal, and whether "brand" even survives once AI takes over the shopping experience. If you're a growth or brand leader trying to figure out where the puck is going, this one is full of examples you'll keep thinking about. Follow Ed on LinkedIn:   https://www.linkedin.com/in/edward-hayes-8846a5232/ Check out Bloom's projects here:  https://www.bloom-london.com/ Follow the show and subscribe so you never miss an episode! Growth Department slows the conversation down so founders and business leaders can go further, faster. If this episode helped you think differently, follow the show and share it with someone building alongside you.

    32 min

  4. May 7

    How to Build (and Charge For) Brand Experiences People Love with Tom Gray

    Why brands aren't just hosting experiences anymore. They're charging for them. In this episode of the Growth Department podcast, Chelsey sits down with Tom Gray, Chief Strategy Officer at Imagination Group, the global experience design consultancy that helps brands build game-changing strategies and experiences for customers, employees, and stakeholders. Tom has spent his career designing the kind of brand experiences people willingly show up for, talk about, and increasingly, pay to attend. Tom unpacks the shift from the attention economy to the connection economy, why 93% of what we see on social media is now algorithmically fed to us, and what that means for marketers trying to break through with real human moments. He breaks down the neuroscience of how experiential memories get tagged in the brain, why brand salience is being rewritten, and how brands like Ford, Visa, and Harley-Davidson are turning experiences into product, not just promotion. What you'll learn in this episode: The shift from attention economy to connection economy and what it means for your 2026 strategyHow experiential marketing creates stronger brand salience than digital advertisingThe neuroscience of memory tagging and why emotional experiences stickWhy charging for brand experiences increases engagement, attendance, and word of mouthThe IKEA effect and how investment shifts perceived brand valueHow Ford turned a test drive into a paid stunt driver experience that audiences shared organicallyWhy experiential is moving from the promotion P to the product P in the marketing mixHow Visa Live, Harley-Davidson festivals, and Hershey's theme parks built brand IP through experienceHow to identify your brand's unfair advantage in audience passion points like music, sport, and wellnessWhy the best marketers stop talking to themselves in offices and get curious about real customersIf you're a CMO, brand marketer, or experiential strategist trying to figure out where in-person fits in your 2026 marketing mix, or whether your brand has earned the right to charge for it, this episode delivers the framework. Connect with Tom Gray and Imagination Group on LinkedIn: https://www.linkedin.com/in/tomoppad/ Check out Tom's articles and past projects: https://imagination.com/ Book he recommends: Playground by Richard Powers  Podcast he recommends: Conversations with Tyler (hosted by economist Tyler Cowen) Follow the show and subscribe so you never miss an episode! Growth Department slows the conversation down so founders and business leaders can go further, faster. If this episode helped you think differently, follow the show and share it with someone building alongside you.

    32 min

  5. Apr 30

    Experiential Marketing Done Right with Diana Zwetzich

    The era of the Instagrammable photo backdrop is over. So what's next? In this episode of the Growth Department podcast, Chelsey sits down with Diana Zwetzich, experiential designer and founder of guest-centered brand activations, to talk about why most brand experiences are falling flat and what separates a forgettable pop-up from an activation people actually remember. Diana built her career on architectural design and environmental storytelling for global brands, including the viral 29 Rooms experience and Refinery29's Luna Lounge at Coachella. Now she's bridging the gap between experiential design and hospitality, helping brands stop performing and start hosting. In this conversation, Diana breaks down the missing layer in experiential marketing, why beautiful design alone creates attention but not connection, and how the peak-end rule should reshape every guest journey you plan in 2026. What you'll learn in this episode: Why "hosting" beats "performing" in every brand activationThe real reason Instagrammable photo moments are losing impactHow to train brand ambassadors to actually connect with guestsThe peak-end rule and why your tunnel entrance doesn't matterHow to measure ROI on experiential marketing beyond reach and impressionsWhy smaller, more intimate activations often outperform big-budget spectaclesThe two moments you actually need to design (everything else is noise)How to brief an experiential agency so your activation has intention, not just aestheticsWhat brand loyalty, sentiment, and long-term recall really look like in post-event dataIf you're a B2B or B2C marketer planning trade show satellite events, intimate client dinners, pop-ups, or experiential activations this year, this episode is your blueprint for doing it right. Connect with Diana on LinkedIn and read her articles on guest-centered experience design. LinkedIn: https://www.linkedin.com/in/diana-zwetzich-844738107/ (her book recommendation = 10x is Easier than 2x) Follow the show and subscribe so you never miss an episode! Growth Department slows the conversation down so founders and business leaders can go further, faster. If this episode helped you think differently, follow the show and share it with someone building alongside you.

    25 min

  6. Apr 23

    Can AI replace your marketing team? Jennie Malafarina says yes and no.

    In this episode of the Growth Department podcast, Chelsey sits down with Jennie Malafarina, founder of Virago Marketing and 12-year B2B marketing executive, to talk about what's actually working in AI-powered demand generation, pipeline growth, and go-to-market strategy for SaaS and tech companies right now. Jennie breaks down her full AI stack: ChatGPT for brainstorming, Claude for writing, Perplexity for research, and Grok for social signal. Then she goes deeper into the agentic systems she's built using Claude Code, Claude Cowork, N8N, Apify, Apollo, and HubSpot to automate LinkedIn outreach, web scraping, ICP enrichment, and SEO optimization at scale. She also introduces Cami, her upcoming AI marketing manager product. But AI is only half the conversation. Jennie also unpacks why in-person events, trade show strategy, and community building drive more pipeline than ever, how she built Freight Movement into a lead generation community for logistics, and why her WILMA (Women in Logistics Marketing Alliance) group runs on abundance, not competition. What you'll learn in this episode: How to build agentic AI workflows without knowing how to codeWhy vibe coding ROI calculators, interactive apps, and lead magnets is replacing traditional content marketingThe LinkedIn automation tool Jennie uses to find high-intent B2B prospects (Goji Berry)How deep fakes, spoofed emails, and AI-powered scams are changing B2B cybersecurityWhy cold email deliverability and outbound are getting harder, and what to do about itThe real ROI of trade shows, satellite events, and experiential marketingHow to measure pipeline impact from community-driven brand awareness eventsWhat 88% of buyers not being in-market means for your demand gen strategyWhy B2B content marketing is shifting from blogs and white papers to virtual experiencesIf you're a B2B marketer, founder, demand gen leader, or one-person marketing team trying to scale without sounding like AI slop, this episode is packed with tactical plays you can run this week. Connect with Jennie at Virago Marketing, find her on LinkedIn, and learn more about Freight Movement and WILMA. Virago Marketing:  https://viragomarketing.com/ Jennie's LinkedIn: https://www.linkedin.com/in/jennie-malafarina/ FR8 Marketing Gurus Podcast: https://viragomarketing.com/fr8-marketing-gurus-podcast/ Follow the show and subscribe so you never miss an episode! Growth Department slows the conversation down so founders and business leaders can go further, faster. If this episode helped you think differently, follow the show and share it with someone building alongside you.

    41 min

  7. Apr 16

    Wired to Build Systems — Andre Ankri on ADHD, AI, and scaling without headcount

    Andre Ankri built a trades business from the ground up, and then rebuilt how it runs with AI. As CEO of UTS Group, he's automated everything from tender reviews to project manager matching, cut a process that used to take days down to under 30 minutes, and built a system that gets smarter on its own. But the real story is how he got there: through ADHD, hard lessons, and a wartime CEO mindset that keeps him out of the day-to-day and in the rooms where it actually matters. In this episode we get into what it means to scale with systems instead of headcount, why exit readiness starts long before you plan to sell, and how Andre uses AI not just to run his businesses, but to manage his own brain. If you're building something and you're tired of throwing people at problems, this one's for you. In this episode: Why ADHD is a systems-building superpower, not a liabilityHow UTS automated nearly every repeatable process in a trades businessWhat the wartime CEO mindset actually looks like inside an orgThe difference between a business built to grow and one built to sellWhy small and medium businesses have a massive AI advantage right nowAbout the Guest Andre Ankri is the CEO and founder of UTS Group Inc., a security integration and design consultancy based in Ontario, Canada. He also founded Metador, a business automation consultancy, and co-owns Vitrion Building Systems. A neurodivergent leader with ADHD, OCPD, and dyslexia, Andre builds openly around cognitive difference — and the systems he's created to work with his brain have become the blueprint for how he runs everything else. Find Andre on LinkedIn here: https://www.linkedin.com/in/andre-ankri-7a4090311/ Check out his recent favorite book, Greenlights: https://a.co/d/0bLBrdqB Follow the show and subscribe so you never miss an episode! Growth Department slows the conversation down so founders and business leaders can go further, faster. If this episode helped you think differently, follow the show and share it with someone building alongside you.

    34 min

  8. Apr 9

    The Real Risks of AI Adoption (And the One That Changed My Mind)

    Let's go for a stroll and chat about AI. Chelsey gets honest about where she actually is on her AI journey, and why 10 months went by without making real progress. In this solo episode, she breaks down the 7 risks of AI adoption that keep business leaders up at night, from environmental impact and geopolitical supply chain exposure to deepfake security breaches, agentic AI governance gaps, and vendor dependency.  But it's risk #7 that changed everything. After a networking call where only 2 out of 15 C-suite leaders had moved beyond dabbling with ChatGPT, Chelsey realized the biggest risk isn't adopting AI — it's waiting.  If you're a go-to-market leader who knows you should be building AI fluency but keeps finding reasons not to, this one's for you. Follow the show and subscribe so you never miss an episode! Growth Department slows the conversation down so founders and business leaders can go further, faster. If this episode helped you think differently, follow the show and share it with someone building alongside you.

    27 min
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5
out of 5
9 Ratings

About

Growth Department is a business podcast for founders and business leaders who are actively building and want to keep learning as they grow. Each week, host Chelsey Reynolds talks with operators, executives, and entrepreneurs about how real businesses are built and scaled. These conversations focus on the decisions, tradeoffs, and systems that shape growth over time. You’ll hear practical insight on finding customers, building teams, scaling operations, and leading well, alongside honest discussions about how personal growth shows up in professional work. Growth Department slows the conversation down so you can go further, faster.

Information

  • Creator
    Chelsey Reynolds
  • Years Active
    2025 - 2026
  • Episodes
    67
  • Rating
    Explicit
  • Copyright
    © 2026 Growth Department
  • Show Website
    Growth Department