Growth In Reverse

Chenell Basilio and Dylan Redekop
  • 5.0 (8)
  • MARKETING
  • UPDATED WEEKLY
Growth In Reverse

Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to turn your newsletter into a profitable business. Check out the newsletter of the same name at growthinreverse.com →

  1. 1 DAY AGO

    How To Revive a Stalled Newsletter — with Ben Collins

    What happens when an established newsletter hits a growth plateau? And can anything be done to revive it? Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter. When Chenell researched & wrote her GIR Deep Dive on Ben last year, all appeared to be going well for Ben and his Google Sheets Tips newsletter. But when we invited Ben to join us on the podcast, he was apprehensive: "Are you sure you want me to come on? Growth has been very flat." So we took this as an opportunity to flex our growth strategy muscles and provide Ben with some newsletter growth coaching. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS How Ben's grown his newsletter to 55k and his recent growth plateauThe impact of burnout and shifting business modelsGrowth Strategy #1: Could a ChatGPT-powered tool be a game-changer for growth?Growth Strategy #2: The untapped potential of YouTube and short-form contentGrowth Strategy #3: Why LinkedIn could be a goldmine for audience engagementGrowth Strategy #4: The power of a content flywheelGrowth Strategy #5: Collaboration and partnerships: The power of teaming upGrowth Strategy #6: The hidden power of RedditGrowth Strategy #7: Customizing and creating a powerful referral programHow to convert more subscribers to community membersBalancing creating vs. selling as a content creatorWays to promote Ben's paid membership Ben's final decision on our growth strategiesLINKS MENTIONED Ben's website: benlcollins.comBen Collins' GIR Deep Dive: Article || Video Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archiveFOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.

    47 min
  2. He Built a 6-Figure Empire Teaching Google Sheets: Ben Collins Deep Dive

    3 DAYS AGO

    He Built a 6-Figure Empire Teaching Google Sheets: Ben Collins Deep Dive

    Ben Collins has built a successful business and a newsletter with over 50k subscribers that earns him a comfortable living. Later this week, Dylan and I talk to Ben about how he can continue to grow the newsletter and get over the growth plateau he's currently facing.  Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/Join a community of others building their newsletters: https://growthinreverse.com/pro/ *** LINKS MENTIONED• Ben's newsletter and website: https://www.benlcollins.com/• Ben's deep dive: https://growthinreverse.com/ben-collins/• Check out ALL the Growth In Reverse Deep Dives → https://growthinreverse.com/archive/ *** Subscribe to the Podcast 👇• See all podcast episodes: https://growthinreverse.com/podcast/• Apple Podcasts: https://podcasts.apple.com/us/podcast/growth-in-reverse/id1781118823• Spotify: https://open.spotify.com/show/5jVjX6RUEFy3vlfr8RGxlF *** Connect with Chenell:→ https://www.linkedin.com/in/chenellco/→ https://bsky.app/profile/growthinreverse.com→ https://x.com/chenellco📬 https://growthinreverse.com

    22 min

  3. FEB 5

    Small changes that could 10x your newsletter.

    Could these small changes have a 10x impact on your newsletter's success? Chenell & Dylan reveal 15+ little newsletter changes you can make today that could have massive results. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS The minimalist landing page tip that can help boost conversions9 small ways to improve your welcome email—and increase engagementThe missed opportunity with “almost there” & "thank-you" pagesReferral programs: a simple way to make them workCross-promotions without the hassle: a set-it-and-forget-it approachSmart ways to monetize, even with a small audienceRetention strategies: keep your subscribers engaged and coming back...and more!DEEP DIVES & LINKS MENTIONED Jake Carrol's newsletter Dru RileyGrowth.designMark Manson's 'Subscribed' pageCJ Gustavson (Mostly Metrics)Ali AbouelattaDavid Elikwu's The KnowledgeSubject line ChatGPT BotHeadline & Subject line analyzerGrowth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archiveFOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.

    45 min

  4. JAN 29

    Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gupta (#010)

    "Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode. When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 150k subscribers, publishes multiple times per week—and started a new podcast this past August. Aakash shares how he's grown his newsletter, where he focuses his energy, and how he manages the massive amount of content he's publishing.  → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Aakash’s intentional strategy for creating a durable business that he loves—why he’s in it for the long haulThe surprising role of collaborations in newsletter growth (and what Twitch creators taught him about success)How Aakash is "optimizing for the internal share" and why he's doubling down on the strategyGrowth experiments: How sending more content affects paid subscriber growthLaunching a podcast while managing a newsletter: The trade-offs, lessons, and unexpected benefits.Mastering SEO basics: How Aakash ensures his content stays discoverable (and what role backlinks play).The paid newsletter promise: Why Aakash guarantees 10x ROI—or your money back.What Aakash has planned for growth and product in 2025.LINKS MENTIONED Aakash's Product Growth newsletterAakash's websiteAakash's Book (Amazon.com)Aakash Gupta GIR Deep Dive: Article || Video Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archiveFOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.

    48 min
  5. $624k/Year From a Newsletter - How Aakash Gupta Grew His Newsletter From 0 to 105k in 3 Years. (#009)

    JAN 27

    $624k/Year From a Newsletter - How Aakash Gupta Grew His Newsletter From 0 to 105k in 3 Years. (#009)

    In 3 years, Aakash Gupta went from 0 to over 300k followers, 105k email subscribers, and $624k in annual revenue. This is a walkthrough of a deep dive I wrote into his growth story, which you can read here: https://growthinreverse.com/aakash-gupta/ On Wednesday, we're releasing the full interview with Aakash Gupta here, so stay tuned!

    18 min

  6. JAN 22

    Turn Your Newsletter Into a Sponsor Magnet - with Justin Moore (#008)

    "I made $2,000 with a newsletter list of only 3,000 subscribers." In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discuss how to nail brand sponsorships. Justin is the founder of Creator Wizard where he coaches creators to earn more with their brand deals. He has also written and pre-launched his book on the same topic called Sponsor Magnet.  → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Justin's journey: From YouTube husband to sponsorship expert.A lesson in newsletter nurturing: How Justin lost 97% of his email list.Unscalable tactics that worked: Personalized outreach with a twist. The power of niching down: Why Justin pivoted to sponsorships exclusively.How to send more emails but limit unsubscribes: advice for Justin's newsletter churn issue. Justin's secret to long-term newsletter growth.How Justin landed a $2,000 newsletter sponsorship—with only 3k subscribers.Justin's A.R.C. framework for building creative sponsorship packages that sell. LINKS MENTIONED Justin Moore GIR Deep DiveCreatorWizard.comSponsorMagnet.comSponsor Audit Tool10K Book Presale ChallengeSponsor Games (Live Event)Growth In Reverse PRO CommunityCheck out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archiveFOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: Twitter | LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.

    52 min

  7. JAN 15

    7 of the Best Newsletter Growth Strategies of 2024 (#007)

    In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into the best and most unique growth strategies they saw in 2024. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS How Khe Hy used lead magnets "in disguise"Aakash Gupta discovered a massive growth hackKyla Scanlon drives over 69k subscribers with short-form contentYossi Levi creates irresistible content with "exclusives"How Julie Gurner extracts value, then pivotsBen Tossell replied to *everyone*How Tom Alder systematized LinkedIn engagementLINKS MENTIONED Khe Hy (GIR Deep Dive)Aakash Gupta (GIR Deep Dive)Kyla Scanlon (GIR Deep Dive)Yossi Levi (GIR Deep Dive)Gergely Orosz (GIR Deep Dive)Dr. Julie Gurner (GIR Deep Dive)Ben Tossell (GIR Deep Dive)Tom Alder (GIR Deep Dive)Growth In Reverse PRO CommunityCheck out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archiveFOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: Twitter | LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.

    36 min

  8. JAN 8

    Spicy Newsletter Takes: Should You Really Do This? (#006)

    In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AND potentially *hot* takes. Take your newsletter to the next level with GIR Pro >> Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Lead Magnets: Yes or No? How to make them work for you.Double Opt-In Debate: Does it help engagement or kill your subscriber growth?Cleaning Your Email List: 100% necessary—or more harm than good?Referral Programs: Once a growth hack—do they still work today?Paid Growth Strategies: Why you shouldn’t spend a dime on ads until you’ve nailed this one thing.Newsletter Giveaways: Smart tactic or open-rate killer?...and more!LINKS MENTIONED Lenny’s Newsletter (GIR Deep Dive)Justin Moore (GIR Deep Dive)David Perell (GIR Deep Dive)Eric Partaker (GIR Deep Dive)Ben Thompson's Stratechery newsletterGrowth In Reverse PRO CommunityMatt McGarry on TwitterCheck out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archiveFOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: Twitter | LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.

    52 min
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About

Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to turn your newsletter into a profitable business. Check out the newsletter of the same name at growthinreverse.com →

Information

  • Creator
    Chenell Basilio and Dylan Redekop
  • Years Active
    2024 - 2025
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2024 Growth In Reverse
  • Show Website
    Growth In Reverse

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