Growth Unlock

Marcel Mihálik
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Unlocking the secrets of growth.

  1. 12/03/2025

    Peak Cocktails: The Future of Athletic Performance Drinks with Aki Yamazaki | Growth Unlock #15

    In this episode of Growth Unlock, Aki Yamazaki, CMO of Peak Cocktails, discusses the innovative approach of the brand in the non-alcoholic beverage market, focusing on athletic performance and recovery. Aki shares insights on identifying market gaps, the science behind their ingredients, effective marketing strategies, and the importance of consumer education. #growthunlock #growth #peakcocktails #athletic #performance #marketing #AIinmarketing #consumereducation #functionaldrinks #brandpositioning #advertisinglongevity #e-commerce #trends

    33 min

  2. 10/08/2025

    Quality Over Price: Insights from Mountain Drop with Peter & Jure | Growth Unlock #14

    In this episode of Growth Unlock, Marcel interviews Peter and Jure from Mountain Drop, a premium Shilajit company. They discuss the journey of building a brand focused on quality and customer feedback, the importance of innovative product development, and effective marketing strategies. The conversation also touches on the balance between discounts and brand integrity, the role of customer education in retention, and the integration of AI in business operations. Peter and Jure share insights on their future direction, emphasizing the importance of connecting with customers on a personal level. #growthunlock #growth #mountaindrop #shilajit #premiumbrand #marketing #TrustPilot #AI #customereducation #brandintegrity

    57 min

  3. 10/01/2025

    Transforming Lice Treatment: The Lice Lifters Journey with Michele Barrack | Growth Unlock #13

    In this episode of Growth Unlock, Marcel interviews Michele Barrack, the founder of Lice Lifters, a franchise specializing in non-toxic lice treatment. Michele shares her personal journey of creating a niche brand, the challenges faced during the pandemic, and the strategies implemented for rapid growth. The discussion covers the unique aspects of their treatment methods, marketing strategies, the role of AI in business operations, and future predictions for the franchise. #growthunlock #growth #franchise #marketing #AI #lice #licetreatment #entrepreneurship

    33 min

  4. 09/09/2025

    Building a Lifestyle Business with Eric Badholz | Growth Unlock #12

    In this episode of Growth Unlock, Eric Bandholz, founder of Beardbrand, shares his journey from financial advisor to entrepreneur, discussing the evolution of his brand, the importance of customer engagement, and the challenges faced in the e-commerce landscape. Eric emphasizes the significance of building a lifestyle business that aligns with personal values, adapting to customer needs, and leveraging content creation for organic growth. We also explored the future of e-commerce, the role of AI in business, and the resilience required to overcome challenges in entrepreneurship. #growthunlock #growth #Beardbrand #entrepreneurship #e-commerce #brandbuilding #lifestylebusiness #marketing #AI

    35 min

  5. 09/02/2025

    Crafting Stories: The Art of Luxury Marketing with Chloé Kfoury | Growth Unlock #11

    In this episode of Growth Unlock, Chloé Kfoury, head of marketing at Orient 499, shares her journey into the world of marketing and craftsmanship, emphasizing the importance of storytelling, cultural fusion, and sustainability in luxury branding. She discusses the unique artisan collaborations that define Orient 499's products and the brand's commitment to preserving traditional crafts. Chloé also highlights the significance of combining online and offline experiences, leveraging AI for marketing and production, and the importance of authenticity in luxury marketing. She concludes with advice for new luxury brands on establishing a strong foundation and understanding their purpose. #growthunlock #growth #orient499 #luxurymarketing #craftsmanship #sustainability #storytelling #culturalfusion #e-commerce #AImarketing

    29 min

  6. 07/30/2025

    Transforming Accountancy: A Human-Centric Approach with Stephen Paul | Growth Unlock #10

    In the 10th episode of Growth Unlock, Stephen Paul shares his story, emphasizing a human-centric approach that prioritizes empathy and connection with clients. He discusses the importance of coaching beyond traditional accounting services, building authentic relationships, and identifying ideal clients. #growthunlock #growth #accountancy #human-centric #coaching #businessdevelopment #idealclients #vulnerability

    1h 4m

  7. 07/08/2025

    From Milan to the U.S.: Barberino's Journey with Niccolò Bencini | Growth Unlock #9

    In this episode, Niccolò Bencini, co-founder and CEO of Barberino's, shares insights into the luxury men's grooming industry, discussing the brand's journey from a single shop in Milan to expanding into the U.S. market. He highlights the importance of creating a unique customer experience, navigating regulatory challenges, and leveraging both online and offline marketing strategies. Niccolò emphasizes the significance of emotional connections with customers and the need for brands to maintain a physical presence in an increasingly digital world. He also offers valuable advice for aspiring entrepreneurs about dedication and focus in building a successful business.

    38 min

  8. 05/14/2025

    The Power of Customer Education in E-Commerce with Michael Goss | Growth Unlock #8

    In this episode of Growth Unlocked, Marcel interviews Michael Goss, a seasoned entrepreneur with a wealth of experience in various industries. They discuss Michael's journey as a second-generation entrepreneur, the importance of customer education in business, and the innovative strategies employed by his current company, MaxxaLive. Michael emphasizes the significance of building genuine relationships with customers and the effectiveness of long-form content in marketing. The conversation also explores the shift from interruption marketing to search-based strategies, the potential of TikTok as a marketing platform, and the role of AI in streamlining marketing operations. Michael shares his predictions for the future of e-commerce and technology, highlighting the growing demand for personalized experiences and the importance of adaptability in a rapidly changing market. #growthunlock #entrepreneurship #customereducation #TikTok #aiinmarketing

    59 min
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About

Unlocking the secrets of growth.

Information

  • Creator
    Marcel Mihálik
  • Years Active
    2K
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Marcel Mihálik
  • Show Website
    Growth Unlock