The GTMnow Podcast

GTMnow

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

  1. GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

    HÁ 14 H

    GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

    Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain. A longtime operator and investor, he’s at the forefront of how AI is reshaping go-to-market. With a background in engineering and years leading growth and marketing teams, Kieran now spends his time building, experimenting, and sharing lessons on how prompting, agents, and personality-led growth will define the next era of software companies. Discussed in this episode Why prompting and context engineering are the most important skills for GTM operatorsHow “vibe prompting” accelerates learning and output with LLMsThe three keys to building AI fluency inside teamsMeasuring ROI from AI across sales, marketing, and operationsWhy every professional is now a manager (of AI agents)How websites will evolve into multimodal closing mechanismsThe rise of personality-led growth in B2B marketingWhy curiosity and persistence matter more than ever in an AI-first worldEpisode highlights 00:46 — The 100x difference between good and bad prompting 03:57 — The rise of “context engineering” as a GTM skill 07:22 — Kieran’s 3-part framework for AI fluency inside teams 09:31 — Why “vibe prompting” is as powerful as vibe coding 11:00 — How AI boosts conversions & deal velocity in sales workflows 15:10 — Using ChatGPT memory as a personalized prompting coach 22:19 — Everyone now manages a PhD-level AI intern 31:12 — The 3 biggest shifts coming to GTM: influence, AI optimization, multimodal 37:42 — Why AI makes human creativity more valuable than ever 43:06 — The grind, reps, and curiosity as the ultimate AI skills Brought to you by: Mutiny Are you a B2B Marketer running campaigns for target accounts? Then you know the struggle: tedious and manual processes, endless delays to get things live, and sales feeling like you’re not doing enough. That’s where Mutiny comes in. Mutiny is the fastest place to launch breakthrough campaigns for your target accounts.  AI agents research your accounts, build personalized landing pages, and scale everything from LinkedIn ads to sales handoffs, all in one seamless workflow. No more stitching tools together. Just smarter, more impactful campaigns powered by real data. Launch in days, not weeks. See why teams who use Mutiny generate 3X more account engagement. Book a demo at mutinyhq.com Guest links LinkedIn: https://www.linkedin.com/in/kieranjflanagan/ Newsletter (The AI Marketing Generalist):https://www.kieranflanagan.io/ Podcast (Marketing Against the Grain):https://www.youtube.com/@MATGpod/videos Host links LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/ X (Twitter): https://x.com/sophiebuona Newsletter: https://thegtmnewsletter.substack.com/ Website: https://gtmnow.com The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    49min
  2. GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)

    23 DE SET.

    GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)

    Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Chief Operating Officer at Linear, where she’s applying her experience building high-velocity GTM engines to the next generation of developer-first tools. Discussed in this episode Why Cristina joined Stripe without knowing what an API wasBuilding Stripe’s early partnerships and salvaging the Shopify dealHow Notion pioneered community-driven growthLessons on brand, design, and investing for the long termWhat Cristina looks for in exceptional founders and operatorsHow Linear is scaling GTM with AI-driven prioritizationThe difference between “keeping the lights on” and transformative leadershipCristina’s frameworks for evaluating product resonance and customer loveEpisode Highlights 00:43 — The rare superpower behind Cristina’s career: joining breakout companies early 2:46 — Why Cristina joined Stripe without knowing what an API was 12:22 — On Cristina’s first day, Shopify walked away from Stripe’s deal — and how she won them back 16:55 — How Notion scaled by making consumer use free and fueling community-driven growth 20:52 — Why investing in brand early is a leading indicator of durable growth 25:27 — Cristina’s framework for spotting beloved products in the market 37:53 — How Cristina applied lessons from Stripe to build Linear’s GTM from scratch 47:30 — Where AI fits into GTM: prioritizing opportunities, not replacing humans 56:01 — Why Linear built high-quality swag kits for early customers 58:28 — Where to follow Cristina’s journey today This episode is brought to you by our sponsor Harmonic helps you discover the best startups way ahead of the competition. We use it at GTMfund, as do thousands of investors at firms like USV and Insight. GTM teams at companies like Notion and Brex also rely on the platform to stay ahead. Harmonic tracks millions of startups and lets you search using simple filters or natural language to match exactly what you’re looking for. When you find a company that looks interesting, Harmonic pulls everything into one place (founder backgrounds, traction, and market data) so you can quickly evaluate and understand if it’s a fit. At GTMfund, we even have a private Slack channel called #companywatchlist powered entirely by Harmonic. Get 2 dedicated sessions with their team to help you test and structure the perfect searches here. Guest Links LinkedIn: https://www.linkedin.com/in/cristinajcordovaX (Twitter): https://x.com/cjCThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    59min
  3. GTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton

    16 DE SET.

    GTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton

    Kyle Norton is the Chief Revenue Officer at Owner, the fast-scaling restaurant SaaS platform valued at over $1B. Since joining from Shopify, Kyle has helped grow the company from $2M to $50M+ in ARR by instilling a high bar for sales talent, building RevOps early, and driving a disciplined go-to-market strategy. A podcast host himself, Kyle shares deep expertise on sales hiring, leadership, and GTM AI, while keeping his focus on building a generational company. Discussed in This Episode Why Kyle let go of half the sales team just 45 days inThe importance of setting a high bar for sales talent and cultural fitInvesting in RevOps and data foundations far earlier than conventional wisdomHow to reduce churn by narrowing ICP and saying no to misfit customersLessons from running hiring retros to assess interview process effectivenessThe balance between remote vs. in-office roles for scaling GTM teamsHow Owner approaches AI in go-to-market, starting with data over “shiny tools”Kyle’s leadership philosophy: servant leadership and building for growthEpisode Highlights 00:44 — Owner’s journey from $2M ARR to unicorn 02:01 — Kyle explains why he fired half the sales team just weeks into the role 04:56 — Why Owner set a sky-high bar for early sales hiring 08:13 — Kyle’s case for bringing in RevOps “too early” and why it paid off 12:39 — Reducing churn by saying no to 30% of potential customers 15:57 — Why hiring fit matters more than a candidate’s “pedigree” 21:49 — What Kyle learned from running hiring retros on interview data 30:25 — Owner’s AI GTM transformation: starting with third-party data 48:34 — Kyle’s take on the remote vs. in-office debate for sales teams 54:53 — His leadership philosophy: servant leadership + relentless coaching 59:19 — Kyle’s essential reading list for sales leaders This episode is brought to you by our sponsors: Qualified Piper is the #1 AI SDR on G2. AI SDR agents are changing the future of sales. And Piper is leading the way. Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals. That means your team spends less time chasing and more time closing. Piper isn’t just automating repetitive work — she’s transforming pipeline generation at scale. Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com. Pursuit The best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Guest Links LinkedIn:https://www.linkedin.com/in/kylecnorton/Podcast: https://therevenueleadershippodcast.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    1h9min
  4. GTM 162: From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood

    9 DE SET.

    GTM 162: From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood

    Ghazi Masood is the Chief Revenue Officer at Retool, where he leads the go-to-market engine for the low-code developer platform. Previously he served as SVP & GM, Americas at Auth0 after leadership roles at Microsoft, Oracle, Polycom, and Nintex K2, and he advises several high-growth startups on GTM. A field-first operator, Ghazi specializes in layering sales onto product-led motions and building enterprise upgrade paths without breaking self-serve growth. Discussed in this episode The moment inbound stops being enough—and how to size the outbound gapWhy to bifurcate SDRs (inbound vs. outbound) and how to define lead sourcesProfiling inbound (more technical, SE-adjacent) vs. outbound (AE-track) talentStructuring self-serve as a permanent home vs. a stepping stone to enterprise“Ungate to upgrade”: using sustained overage/feature use as a right-sizing triggerPricing & packaging that pulls larger accounts to annual, committed plansThe “GTM engineer” model for AI-native, high-velocity companiesHiring pace, capacity planning, and the leadership principles that scaleEpisode highlights 00:00 — Inbound eventually caps out; annual planning exposes the pipeline gap that outbound must fill. 00:45 — What it really takes to add sales to a product-led motion—without breaking PLG. 03:23 — First move: bifurcate SDR into dedicated inbound and outbound to drive focus and outcomes. 04:18 — Nail definitions with Marketing: what counts as inbound vs. outbound (e.g., events ≠ inbound). 06:37 — Decide the role of self-serve: permanent home for some segments vs. stepping stone to enterprise. 09:41 — Ungated features as signals: after ~3 months of sustained overage/premium use, “right-size” the plan. 12:09 — Why frictionless adoption beats hard gates—and how clear web docs make the convo non-adversarial. 15:10 — When to move from pay-as-you-go to annual: sophistication and committed usage, not arbitrary timing. 18:51 — Enter the “GTM engineer”: one person spans SDR → SE → AE → AM to capture massive inbound demand. 25:36 — Frameworks that still work: MEDD(P)ICC and Solution Selling 2.0 for complex, multi-product deals. Sponsor – Pursuit The best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Guest links LinkedIn: https://www.linkedin.com/in/ghazi-masood-09195a2Company: https://retool.comHost links LinkedIn: https://www.linkedin.com/in/sophiebuonassisiX (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    28min
  5. GTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson

    2 DE SET.

    GTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson

    Paul Williamson is a seasoned go-to-market leader and advisor best known for helping Plaid scale from $3M to $300M ARR. As Head of Revenue, he built and evolved Plaid’s go-to-market roadmap across product-market fit, upmarket expansion, and new verticals. With deep experience aligning GTM with product, he now advises founders on sequencing bets, building forward-compatible roadmaps, and scaling revenue organizations with intention. Discussed in this Episode Why GTM roadmaps should be “forward-compatible”Iteration cycles in GTM vs. product roadmapsEarly lessons from Plaid’s rudimentary qualification processRecognizing high-value clients vs. anti-patterns in inbound leadsHow daily standups created fast GTM learning loopsShifting from PLG to sales-led motions with SDRs and routingSequencing GTM expansion: fintech → enterprise FSIs → embedded fintechCompensation design mistakes and their impact on sales behaviorEpisode Highlights 00:00 — Why GTM roadmaps should be built “forward-compatible” 01:53 — How Plaid iterated through 9–10 GTM versions in the first year 05:12 — Plaid’s early qualification process: 4 simple questions 07:28 — Why most inbound leads weren’t equal—and how Plaid spotted patterns 10:01 — Using daily standups twice a day to refine GTM qualification 14:32 — How Plaid’s GTM roadmap evolved from monthly to yearly cycles 20:46 — Moving beyond partnerships to diversify top-of-funnel channels 24:53 — Scaling into enterprise financial institutions with tailored product needs 27:09 — Entering phase three: embedded fintech with customers like Tesla 30:00 — Compensation design mistakes that slowed deals and created risk This episode is brought to you by: Harmonic Harmonic helps you discover the best startups way ahead of the competition. We use it at GTMfund, as do thousands of investors at firms like USV and Insight. GTM teams at companies like Notion and Brex also rely on the platform to stay ahead. Harmonic tracks millions of startups and lets you search using simple filters or natural language to match exactly what you’re looking for. When you find a company that looks interesting, Harmonic pulls everything into one place (founder backgrounds, traction, and market data) so you can quickly evaluate and understand if it’s a fit. At GTMfund, we even have a private Slack channel called #companywatchlist powered entirely by Harmonic. Guest Links LinkedIn:https://www.linkedin.com/in/paulrwilliamsonHost Links LinkedIn:https://www.linkedin.com/in/sophiebuonassisiX (Twitter):https://x.com/sophiebuonaNewsletter:https://thegtmnewsletter.substack.comThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    39min
  6. GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He

    26 DE AGO.

    GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He

    Jenny He is the Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic communications from day one. Previously, Jenny led comms at Square and has since helped hundreds of founders land coverage in top outlets like TechCrunch and Forbes. With deep expertise in positioning, storytelling, and PR, she’s on a mission to help startups craft differentiated narratives that drive credibility, legitimacy, and growth. Discussed in This Episode What PR actually is (and isn’t) for startupsThe difference between positioning, storytelling, and PR — and how they stack togetherWhen PR makes sense and when to hold back on announcementsStep-by-step process for landing coverage in top outlets like TechCrunch or ForbesHow to build authentic relationships with reporters before you pitchWhat makes something truly newsworthy: timeliness, impact, relevanceTactical advice for pitching, interviews, and amplifying coverage post-launchHow PR fits into the broader go-to-market motionEpisode Highlights 00:00 — Positioning, storytelling, and PR defined 02:23 — Jenny explains what PR really is and why startups misunderstand it 06:39 — The first step before any PR push: setting clear goals 11:37 — Example of a newsworthy founder story: building an AI radiologist from personal experience 15:17 — The three elements of newsworthiness: timeliness, impact, and relevance 17:42 — Why building warm relationships with reporters is crucial 20:36 — Preparing for the interview itself vs. outreach 22:47 — Amplifying coverage through your network post-publication 25:07 — What PR agencies cost (and why no one can guarantee coverage) 29:18 — Jenny’s #1 book recommendation on positioning Thanks to Our Sponsor – Clarify: Clarify is the autonomous CRM built for founders and early-stage teams who want to build more pipeline, close more deals, and spend way less time on busywork. Clarify automatically enriches your contacts, captures leads from anywhere (even one click from LinkedIn), and keeps your pipeline up to date on its own, so you can focus on winning deals, not updating fields. If you’re looking to simplify your stack and help your team move faster, check out Clarify. Recommended Books Positioning: The Battle for Your Mind by Al Ries & Jack Trout — Jenny’s #1 recommendation for founders learning positioning fundamentals.Referenced Clarify (autonomous CRM): https://clarify.aiTechCrunch: https://techcrunch.comForbes: https://forbes.com New Lantern (portfolio company example): https://newlantern.aiSquare: https://squareup.comGuest Links LinkedIn: https://www.linkedin.com/in/jennyheX (Twitter): https://x.com/jennydhe Website: https://positionventures.comThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    31min
  7. GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $100M Revenue in 6 months | James Roth

    19 DE AGO.

    GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $100M Revenue in 6 months | James Roth

    James Roth is the Chief Revenue Officer at ZoomInfo, where he oversees a global revenue engine supporting over 37,000 customers and more than $1 billion in ARR. With a background in scaling hypergrowth teams and building enterprise go-to-market machines, James has helped reposition ZoomInfo from a sales tool to the foundational data layer for modern GTM teams. Under his leadership, ZoomInfo launched Copilot, its flagship AI product, and executed a bold shift upmarket — transitioning from transactional selling to a data-first, enterprise-driven GTM strategy. Discussed in This Episode How ZoomInfo transitioned from transactional selling to enterprise go-to-marketThe "Good Co, Bad Co" framework for segment-specific product retentionWhy ZoomInfo changed its ticker symbol to GTMLaunching Copilot and driving $100M revenue in under 6 monthsHow internal AI usage became the go-to-market motionKey shifts in comp design and team segmentation for scaling upmarketUsing telemetry and real-time signal tracking to measure rep effectivenessLessons in long-term execution vs. short-term growth pressureEpisode Highlights 00:00 — ZoomInfo's evolution from a sales tool to a data-first platform 17:06 — Why data as a service is ZoomInfo’s fastest-growing business 20:43 — How to build and apply the “Good Co, Bad Co” segmentation framework 26:26 — The hard part about going upmarket? Aligning the full funnel org 30:19 — Changing your ticker to GTM: A bold positioning play 34:31 — Copilot’s $100M launch: The power of internal usage 39:53 — Most AI tools show activity shift in modern sales measurement 52:18 — What James wants future CROs to steal: Think long-term, build patiently Thanks to Our Sponsor – UserEvidence: UserEvidence is the Customer Evidence Platform that helps you collect feedback, surface proof points, and turn customer wins into bite-sized assets your sales and marketing teams can actually use. Capture social proof at scale. Arm reps with credible stories. Close more deals with trust. Learn more at: https://userevidence.com/gtmnow Guest Links  LinkedIn: https://www.linkedin.com/in/james-roth-3a913b51/Host Links  LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/X (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.com/Website: https://gtmnow.comWhere to Find GTMnow • Website: https://gtmnow.com • LinkedIn: https://www.linkedin.com/company/gtmnow/ • X (Twitter): https://x.com/GTMnow_ • YouTube: https://www.youtube.com/@GTM_now • The GTM Podcast: https://gtmnow.com/tag/podcast/ The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    47min
  8. GTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case

    12 DE AGO.

    GTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case

    Stevie Case is the Chief Revenue Officer at Vanta, the $4B leader in trust management and compliance automation. Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise. A former world’s first female pro gamer turned tech sales leader, Stevie previously held senior roles at Twilio, where she helped grow the enterprise business to a $1B run rate.  Discussed in This Episode How Stevie’s path from pro gamer to CRO shaped her competitive edgeEarly-stage chaos at Vanta and the signs of undeniable product-market fitBattling over 40 copycat competitors with value selling and a “CIA” competitive squadWhy execution, not first-mover advantage, is the only sustainable moatThe challenges and lessons from scaling SMB sales and moving into enterpriseBuilding go-to-market experiments before committing product investmentTransforming post-sales into a growth engine and driving net retention upStevie’s view on AI in revenue operations and personal productivityEpisode Highlights 00:00 — “Every business is subject to the laws of physics and math… Execution is the only moat.” 03:07 — Stevie on becoming the world’s first female pro gamer and how competitiveness fueled her career. 06:25 — The undeniable product-market fit that convinced Stevie to join Vanta. 14:02 — Facing 40+ copycat competitors and learning that flashy marketing can’t beat sustainable growth. 16:23 — Transitioning from transactional selling to deep, value-based discovery using MEDDPICC. 18:30 — Creating Vanta’s “CIA” Competitive Intelligence Agency to win back customers. 26:10 — Launching the experimental enterprise sales team and the patience it took to scale it. 47:08 — Rebuilding post-sales into separate customer success and account management functions. 50:56 — Vanta’s next big GTM bets: platform sales, public sector, and deeper enterprise expansion. 53:27 — How Stevie is using AI in revenue operations and her own work life. Guest Links LinkedIn: https://www.linkedin.com/in/steviecase Thanks to our Sponsor: Qualified Piper is the #1 AI SDR on G2. AI SDR agents are changing the future of sales. And Piper is leading the way. Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals. That means your team spends less time chasing and more time closing. Piper isn’t just automating repetitive work — she’s transforming pipeline generation at scale. Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    57min
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Sobre

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

Informações

  • Criado por
    GTMnow
  • Anos de atividade
    2018 - 2025
  • Episódios
    595
  • Classificação
    Explícito
  • Copyright
    © 2025 The GTMnow Podcast
  • Site do podcast
    The GTMnow Podcast

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