GTM AI Podcast with Coach K and Jonathan Moss

AI Business Network
  • 5.0 (9)
  • 商务
  • 一周一更

Welcome to the GTM AI Podcast, your go-to independent resource to help GTM Professionals become AI Powered. We will cover strategies, new AI tools, AI news and trends, all for the purpose of helping you create real measurable business impact and help your life be easier. We do weekly episodes ranging from interviews to updates to strategy sessions. Sponsored by the AI Business Network www.aibusinessnetwork.ai and GTM AI Academy www.gtmaiacademy.com

  1. 1天前

    AI-Powered Psychometrics and Team Optimization with Russell Mikowski

    www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.surepeople.com/ Russell-> https://www.linkedin.com/in/russell-mikowski-a349903/ GTM AI Podcast Episode: Russell Mikowski on AI-Powered Psychometrics and the Human Advantage In this episode, Jonathan Kvarfordt interviews Russell Mikowski, CEO of SurePeople, about revolutionizing workplace psychometrics through AI integration. Russell shares his unconventional journey from DJ and poker player to CEO, and reveals why personality-driven collaboration becomes MORE critical as AI automates routine tasks. The conversation explores how organizations can optimize human interactions, the "desk drawer problem" with traditional assessments, and the future of AI agents that understand personality psychology. Russell explains how traditional psychometric assessments fail to deliver ongoing value. Key Quote: "The results of those assessments are often metaphorically stuffed into our desk drawers, sometimes literally in Manila folders and kind of die there. Right? So sure people is looking to completely disrupt the traditional psychometric world by democratizing access to psychometrics across organizations." Discussion of SurePeople's approach to personality measurement and real-time application. Key Quote: "Prism is the most accurate psychometric on the market today. So we're comfortable that our tool is the appropriate vehicle for powering interactions that matter in moments that matter on platforms that you already use." Russell explains how personality insights drive tangible business outcomes. Key Quote: "Should they be leading with the why? Because the group leans towards Big picture thinking... Or should they get straight to the details and the data? Because this group doesn't care at all about how your kids are, or even why the company has made this decision." Key Quote: "Culture begets performance right. If people feel seen, heard, and understood, they're less likely to be flight risks, they're less likely to be quiet quitting, they're less likely to be negatively impacted by a slack message that they took the wrong way." Exploring how personality data could enhance AI communications and reduce "robot speak." Key Quote: "What if your personality, as determined by a psychometric, could be essentially fed into an agent to make the language that it uses sound more like you. And then there would be consistency, perhaps, between that initial automated outreach, and how you actually act when you get on a demo with someone." Russell's core thesis on why human interactions become more valuable, not less, as AI advances. Key Quote: "The expected output, and you know, in a related manner, the value of each human individual on teams is rising right?... So the optimization of the interaction, the communication, the collaboration between more valuable than ever human resources." Key Quote: "As a big picture thinker... I'm bad with details. I'm horrible with lists... But where AI can stay on top of those for me make reminders and keep me informed... That's freeing up my time to think creatively about what the next great product might be." Russell shares surprising findings about who adopts AI-powered personality tools. Key Quote: "A pattern is starting to form that would show people who have more what we would call precise personality types. So those are like your architects, your scientists, your research... are more likely to use our tools more often." Information on accessing the PRISM assessment and company contact details. Key Quote: "Any company that wants to deploy the assessment between 50 and a thousand employees just simply schedule a demo via our site, and we'll give you the option to roll it out for free forever to all of your employees."

    30 分钟

  2. 9月17日

    AI and Gravity Marketing, taking things to the next level with Harald Roine

    www.gtmaipodcast.com www.aibusinessnetwork.ai www.gtmaiacademy.com For Harald go to : https://go.buroventures.com/ or Linkedin: https://www.linkedin.com/in/haraldroine/ The Genesis of a Marketing Innovator Harald's journey into the world of digital marketing began at the age of 11. Motivated by a passion for video games and a push from his father to develop productive skills, he taught himself to program and create websites. By 16, his interests had expanded to Bitcoin and digital innovation. Over the years, he has cultivated vast expertise in digital marketing, focusing on value-based approaches and technological advancements. Traditional marketing often hinges on showcasing product features or benefits. Harald, however, advocates for a "value-first" approach. This strategy focuses on offering genuine value to the audience before making any pitches. The idea is simple yet impactful—by providing valuable insights or resources, businesses build trust and reciprocity, which naturally encourages audiences to engage further. Harald envisions AI as a revolutionary tool in marketing, capable of automating numerous functions and processes. He outlines a future where AI will not just assist but transform how businesses interact with their audiences. The ability for AI to understand complex input-output processes within a company and mimic human strategic and creative tasks marks a significant shift. This perspective aligns with the belief that AI will soon facilitate AI-to-AI interactions, streamlining operations like marketing and customer relations. A key takeaway from the discussion was the application of AI in generating leads and engaging customers. Bureau Ventures leverages AI to automate content creation, enabling more efficient and effective marketing strategies. AI-driven systems can analyze a business's offerings, identify audience pain points, and produce content that resonates with potential customers. As a result, businesses can focus more on strategic growth and less on manual content development. With AI poised to redefine the landscape of business operations, Harald emphasizes the importance of building owned media channels that businesses control entirely. This strategy will help companies build digital real estate that withstand external changes, ensuring sustainable outreach and engagement. He also touches on AI’s potential to revolutionize client success systems through automated satisfaction and performance measures, enhancing customer experiences and outcomes. If you want to create a system that gathers hundreds of leads that come to you, Harald is the man to talk to. More details about Bureau Ventures and their innovative approaches can be explored through their website. As AI continues to evolve, the strategies shared by Harald offer a compelling direction for marketers seeking to stay ahead of the curve.

    40 分钟

  3. 8月29日

    The AI Velocity Imperative: Blueprint for AI-Driven GTM Success Tim Sanders

    www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.linkedin.com/in/sanderssays/ GTMAI PodcastJoin Jonathan Kvarfordt as he hosts Tim Sanders, the VP of Research Insights at G2, on the G-T-M-A-I podcast. Tim shares his personal journey, passion for AI and music, and insights from his career, including working with Mark Cuban at AudioNet and Yahoo. The discussion explores the transformative power of AI in marketing, differences between traditional search engines and AI-driven answer engines, and the importance of generative engine optimization. Tim also delves into the concept of trust in AI, the future of marketing strategies, and how businesses can leverage AI to enhance effectiveness and velocity. This episode is packed with valuable takeaways for marketers, sales leaders, and AI enthusiasts. 00:00 Introduction and Guest Welcome 00:31 Tim Sanders' Background and Passions 01:27 Career Highlights and Key Experiences 02:45 Analog Synthesizers and Music Passion 03:47 AI in Marketing and Sales08:14 Trust and Adoption of AI15:03 Generative AI and SEO Strategies 30:18 Closing Remarks and Contact Information

    32 分钟

  4. 8月20日

    Navigating the AI Revolution: Insights from Chad Sanderson of DeepHumanX

    www.gtmaipodcast.com www.aibusinessnetwork.ai https://deephumanx.com/ Navigating the AI Revolution: Insights from Chad Sanderson of Deep Human X In this episode, Jonathan sits down with Chad Sanderson, co-founder of Deep Human X, to discuss the rapid advancements and applications of AI in the business world. Chad shares his journey from marketing and sales to digital and revenue operations transformations, and his deep dive into AI enablement. They delve into the importance of balancing human and AI collaboration, the impact of AI on critical thinking, and the need for businesses to adapt quickly to stay competitive. The conversation highlights key strategies for leaders and organizations to effectively integrate AI, along with the significance of fostering a community and mindset focused on innovation and agility. 00:00 Introduction and Guest Welcome 00:52 Guest Background and Career Journey 01:08 AI and Digital Transformation 03:31 Human-AI Balance and Critical Thinking 09:06 Tools and Techniques for AI Augmentation 13:19 Transformational Mindset Shift 14:48 Breaking Assumptions in Workshops 15:22 Leadership Conversations on AI and Operationalization 15:36 Physical Reactions and Realization Journey 16:38 Leaders' Initial Thoughts on AI and Productivity 17:18 Recent Layoffs and AI's Role 18:20 Speed of AI Revolution 20:09 Adoption Rates and Quantum Computing 21:21 Preparing Teams for AI 23:15 Finding Community and Overcoming Fear 25:28 Services Offered by the Agency 27:23 Final Thoughts and Appreciation

    30 分钟

  5. 8月11日

    How AI is Reshaping Revenue and Sales Enablement with Nate Varel

    www.gtmaipodcast.com www.gtmaiacademy.com www.aibusinessnetwork.ai www.letter.ai Nate: https://www.linkedin.com/in/nate-varel/ Exploring AI-Powered Revenue Enablement with Nate Varel of Letter.ai – GTM AI Podcast In this episode of the GTM AI Podcast, hosted by Jonathan Kvarfordt (Coach K), we are joined by Nate Varel, the head of GTM at Letter.ai. Nate shares insights from his extensive career, including his experiences at Perro AI and Options Clearing Corporation. The discussion delves into the transformative impact of AI-native platforms in revenue enablement, the evolving role of sales and enablement professionals, and how AI can drive better customer experiences. Tune in for a thought-provoking conversation on the future of sales, AI in tech, and the seamless integration of AI with sales processes. 00:00 Introduction and Guest Welcome 00:31 Nate Varel's Career Journey 02:07 Transition to Tech and Algorithmic Trading 05:09 Joining Letter.ai and Role Overview 06:38 The Future of Revenue Enablement 10:57 AI's Role in Sales and Enablement 15:59 Discussing Competitors and AI Integration 16:18 Advantages of AI-Native Platforms 17:17 Legacy Platforms vs. AI-Native Platforms 18:19 The Future of AI in Sales Enablement 19:13 AI's Role in Sales and Enablement 21:20 The Shift in Sales Enablement 25:52 The Role of AI Agents 28:51 Evaluating Tech Stacks and AI Integration 30:36 Conclusion and Final Thoughts

    32 分钟

  6. 7月29日

    The AI Battle Between Incumbents and Startups- Matt Paige

    https://www.gtmaiacademy.com https://www.aibusinessnetwork.ai https://www.gtmaipodcast.com https://www.linkedin.com/in/mattpaige/ I discovered Matt Paige when he had just 200-300 TikTok followers, and I've been following his AI journey ever since. Now he's VP of Strategy & Marketing at HatchWorks AI, and honestly, this conversation blew my mind with how practical and real his approach is to AI implementation. This isn't another "AI will change everything" conversation. Matt gets into the nitty-gritty of what's actually working for businesses right now. On the reality of AI adoption: "AI is easy to do. But it's hard to do well, right? It's easy for anybody to go talk to ChatGPT, write an email, do this, do that. But to actually build a system within your business, integrate with your business, start leveraging agents, automating things, entire job functions - that's not as easy to do." On the brutal truth about jobs: "Sometimes we tell ourselves AI won't take jobs because it sounds safe and nice. I think it is gonna take jobs. But I think it will open and create new things we never thought of before." On the democratization of building: "You could build for an audience of one being yourself. And it's okay, because it takes you an hour. This changes this whole shift in how we think about SaaS builders." The Tools Matt Actually Uses: His complete AI development stack (Lovable, Bolt, Cursor) Voice agents that handle "bland tasks" with decision trees, not rigid scripts Browser automation tools that can literally buy toilet paper on Amazon Open source alternatives to expensive AI platforms Real Implementation Stories: How he built a closet-sharing tracker for his wife in 2 days Custom ChatGPT doing K-means clustering on Airbnb data for market segmentation Why the old data request process (submit ticket, wait a week, get partial answer) is dead The Battle Between Incumbents and Startups: Matt breaks down why companies like Salesforce are struggling with their AI pivot while new entrants are building AI-native from day one. But here's the kicker - incumbents have massive proprietary data that startups can't touch. His Final Advice: "Go start playing with stuff on a daily basis. Habits build over time. Put yourself on the front end of that transformation so you have choices." Matt isn't selling you on AI dreams - he's showing you the actual tools, the real costs, and the honest challenges. He's in the trenches building this stuff for 200+ person organizations, and he shares what works and what doesn't. Plus, you'll hear about the Google Agent White Paper breakdown that explains exactly how to build effective AI agents (LLM + Orchestration + Tools), and why most people are thinking about this wrong. If you're tired of AI hype and want practical, implementable strategies, this conversation delivers. Listen now and let me know what resonates with you most. Connect with Matt Paige on LinkedIn or check out HatchWorks AI to see their approach to AI transformation. And if you found value in this episode, please share it with someone who needs to hear Matt's insights on getting AI implementation right.

    27 分钟

  7. 7月23日

    Harnessing AI For Strategic Marketing with Liza Adams

    https://www.gtmaiacademy.com https://www.aibusinessnetwork.ai https://www.gtmaipodcast.com https://www.linkedin.com/in/lizaadams/ AI, Marketing, & Personal Journeys: A Chat with Marketing Expert Lisa Adams In this episode, I have the pleasure of chatting with Lisa Adams, a seasoned marketing expert with a unique career path and keen insights on AI. We dive into various aspects of marketing, her journey from an electrical engineer to an AI advocate, and the transformative role AI can play in marketing strategies. Join us as we discuss how you can integrate AI tools into your marketing teams and the mindset shifts required for success. Timestamps: 00:00 - Introduction 02:15 - Lisa Adams' Background and Journey 07:00 - Transition from Engineering to Marketing 10:45 - The Importance of Storytelling in Marketing 15:30 - AI as a Thought Partner in Marketing 20:40 - Building AI Assistants in Marketing Teams 24:00 - Customer Behavior and AI Insights 30:00 - Tools and Strategies for AI in Marketing 38:00 - Leveraging AI for Enhanced Productivity 45:45 - Case Study: Transforming a Marketing Team with AI 55:00 - AI Tools and Their Applications 1:05:30 - Final Thoughts and How to Connect with Lisa Adams 00:00 Introduction and Greetings 00:26 Personal Anecdotes and Humor 00:49 Guest's Professional Background 01:14 Journey into AI and Marketing 04:23 AI's Impact on Marketing 06:44 AI Leadership and Organizational Transformation 09:52 AI Assistants and Team Augmentation 13:50 Implementing AI in Teams 14:23 Passion and Purpose in AI 14:50 Understanding Customer Behavior 15:43 AI Tools and Techniques 16:41 Creating Relevant Content 18:22 Hyper-Personalization and Prompting 19:24 Leveraging Customer Data 23:10 Favorite AI Tools 26:46 Interactive AI Applications 27:32 Conclusion and Contact Information

    29 分钟

  8. 7月15日

    How AI Is Finally Fixing the Sales Administrative Nightmare

    www.aibusinessnetwork.ai www.gtmaipodcast.com www.gtmaiacademy.com https://www.linkedin.com/in/kenbabcock/ https://www.tango.ai/ Ken Babcock, CEO of Tango, reveals how AI is solving sales teams' biggest pain point: administrative work that keeps reps away from selling. With 2M+ users and partnerships with Walmart and Nike, Tango evolved from documentation tool to AI automation platform. The CRM Problem: Sales reps spend 70%+ time on admin instead of customer-facing activities. "No one ever hired a sales rep because of how good they were with the CRM," Babcock notes. Speed 60 Method: Tango's approach compresses post-call work into 15-minute blocks: 45 minutes customer interaction, 10 minutes CRM updates, 5 minutes prep for next call. Trust Through Transparency: Unlike "black box" AI tools, successful automation requires human oversight and real-time visibility into processes. Competitive Advantage: Quick follow-up wins deals. One prospect told Babcock: "I forgot all those vendor conversations. The one that emailed me? I'm going with them." Start AI implementation with specific pain points like CRM updates Maintain human validation to build trust in automated processes Use data to identify low-adoption workflows for automation opportunities Quick response times after prospect meetings create momentum Build learning-oriented culture with regular career development conversations Focus on behaviors, not just values, when establishing company culture Tango's journey shows that successful AI adoption comes from solving real user problems while keeping humans in control of the process. Sales Reps Don't Wake Up Excited About CRM Updates: How AI Is Finally Fixing the Administrative NightmareKey InsightsMain Takeaways

    23 分钟
查看全部 80 集

5
共 5 分
9 个评分

关于

Welcome to the GTM AI Podcast, your go-to independent resource to help GTM Professionals become AI Powered. We will cover strategies, new AI tools, AI news and trends, all for the purpose of helping you create real measurable business impact and help your life be easier. We do weekly episodes ranging from interviews to updates to strategy sessions. Sponsored by the AI Business Network www.aibusinessnetwork.ai and GTM AI Academy www.gtmaiacademy.com

信息

  • 创作者
    AI Business Network
  • 活跃年份
    2023年 - 2025年
  • 单集
    80
  • 分级
    儿童适宜
  • 版权
    © 2025

你可能还喜欢