GTM Expertise

GTM Expertise
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  • Entrepreneurship

GTM Expertise is a podcast dedicated to revealing the stories behind exceptional go-to-market strategies, hosted by distinguished experts in business growth and marketing leadership. Listeners will hear candid interviews with thought leaders, innovative founders, and practitioners sharing actionable tactics, proven frameworks, and emerging trends shaping how startups win in the marketplace. Hosted by respected industry experts and featuring high-profile guests, GTM Expertise pairs credibility with an engaging, accessible approach. Each episode is packed with practical takeaways, peer learning, and fresh inspiration for anyone aspiring to master the go-to-market journey. If you are in the early stage tech community, founders, investors, operators or aspiring to any of these, get in touch - we'd love to hear from you. www.gtmexpertise.com

  1. From FX Expert to Founder: The Journey Behind CompareFX

    Apr 16

    From FX Expert to Founder: The Journey Behind CompareFX

    Giles shared how a long career in FX inside a big corporate environment eventually led him to build Compare FX, a business designed to bring more transparency and trust to foreign exchange pricing. The turning point came while he and his partner stepped away from London and traveled for a year, creating the distance and clarity needed to see the industry’s pain points more objectively. Rather than pushing rates or acting like another FX salesperson, Compare FX takes an impartial, data-led approach: users upload quotes, the team benchmarks them against the mid-market rate, and the customer gets a clear view of what they are really being charged. The business then introduces vetted providers, secures fee protection through a margin control agreement, and keeps the process human by explaining the data rather than just sending a report. A major theme in the conversation was that strategic partnerships have become the biggest growth lever, especially with accountants, lawyers, immigration firms, chambers, and associations that can refer qualified clients while adding value to their own audience. Giles also emphasized building carefully from the ground up with his own money, learning the full customer journey manually first, and using that understanding to build a better, more scalable business later. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmexpertise.com

    39 min
  2. From FX Expert to Founder: The Journey Behind CompareFX

    Apr 16

    From FX Expert to Founder: The Journey Behind CompareFX

    Giles shared how a long career in FX inside a big corporate environment eventually led him to build Compare FX, a business designed to bring more transparency and trust to foreign exchange pricing. The turning point came while he and his partner stepped away from London and traveled for a year, creating the distance and clarity needed to see the industry’s pain points more objectively. Rather than pushing rates or acting like another FX salesperson, Compare FX takes an impartial, data-led approach: users upload quotes, the team benchmarks them against the mid-market rate, and the customer gets a clear view of what they are really being charged. The business then introduces vetted providers, secures fee protection through a margin control agreement, and keeps the process human by explaining the data rather than just sending a report. A major theme in the conversation was that strategic partnerships have become the biggest growth lever, especially with accountants, lawyers, immigration firms, chambers, and associations that can refer qualified clients while adding value to their own audience. Giles also emphasized building carefully from the ground up with his own money, learning the full customer journey manually first, and using that understanding to build a better, more scalable business later. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmexpertise.com

    39 min
  3. How Product Led Growth and Behavioural Design Shape Human > AI Interaction

    Mar 16

    How Product Led Growth and Behavioural Design Shape Human > AI Interaction

    In this episode of GTM Expertise, host Ben Morrell welcomes Manali Hanamsagar, a seasoned expert in product-led growth and behavioural design. Manali shares her journey through the marketing landscape, highlighting her transition from traditional marketing to the modern realm of product-led growth, especially in the context of AI. She emphasises the importance of understanding user behaviour and trust in AI products, explaining how the introduction of AI has shifted the activation moments for users. Manali provides insights into how companies can effectively integrate AI into their product strategies while maintaining user trust and engagement. The conversation delves into the nuances of product-led growth versus sales-led growth, illustrating how AI can enhance these strategies. Manali discusses the significance of behavioural design in creating user experiences that foster trust and engagement. She also shares practical tips for startups on how to navigate the crowded AI landscape, emphasising the need for clear communication and realistic expectations in go-to-market strategies. The episode concludes with a focus on the importance of user feedback and advocacy in refining product offerings and driving growth. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmexpertise.com

    29 min
  4. How Product Led Growth and Behavioural Design Shape Human and AI Interaction

    Mar 16

    How Product Led Growth and Behavioural Design Shape Human and AI Interaction

    In this episode of GTM Expertise, host Ben Morrell welcomes Manali Hanamsagar, a seasoned expert in product-led growth and behavioural design. Manali shares her journey through the marketing landscape, highlighting her transition from traditional marketing to the modern realm of product-led growth, especially in the context of AI. She emphasises the importance of understanding user behaviour and trust in AI products, explaining how the introduction of AI has shifted the activation moments for users. Manali provides insights into how companies can effectively integrate AI into their product strategies while maintaining user trust and engagement. The conversation delves into the nuances of product-led growth versus sales-led growth, illustrating how AI can enhance these strategies. Manali discusses the significance of behavioural design in creating user experiences that foster trust and engagement. She also shares practical tips for startups on how to navigate the crowded AI landscape, emphasising the need for clear communication and realistic expectations in go-to-market strategies. The episode concludes with a focus on the importance of user feedback and advocacy in refining product offerings and driving growth. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmexpertise.com

    29 min
  5. From Relationships to Revenue: How to Orchestrate Trust-Based Growth at Scale

    Mar 4

    From Relationships to Revenue: How to Orchestrate Trust-Based Growth at Scale

    In this episode of GTM Expertise, host Ben Morrell welcomes David Homan, a classical pianist turned entrepreneur, to discuss the importance of building trust-based relationships in business. David shares his unique journey from a middle-class upbringing in Florida to establishing a global network of ‘super connectors’ aimed at fostering genuine connections among influential individuals. He emphasizes that the value of relationships often goes unrecognized, and his mission is to change that by creating a community where trust and integrity are paramount. David also introduces his upcoming startup, Soar Connect, which aims to leverage technology to enhance human engagement and relationship-building. Throughout the conversation, David provides actionable insights for tech founders on how to cultivate a network that prioritizes trust over transactional relationships. He discusses the significance of curiosity, empathy, and vulnerability in building meaningful connections, especially in high-pressure environments like conferences. The episode concludes with a reflection on the evolving landscape of networking in the age of technology and AI, highlighting the need for a more human-centric approach to relationship management. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmexpertise.com

    35 min
  6. From Relationships to Revenue: How to Orchestrate Trust-Based Growth at Scale

    Mar 4

    From Relationships to Revenue: How to Orchestrate Trust-Based Growth at Scale

    In this episode of GTM Expertise, host Ben Morrell welcomes David Homan, a classical pianist turned entrepreneur, to discuss the importance of building trust-based relationships in business. David shares his unique journey from a middle-class upbringing in Florida to establishing a global network of ‘super connectors’ aimed at fostering genuine connections among influential individuals. He emphasizes that the value of relationships often goes unrecognized, and his mission is to change that by creating a community where trust and integrity are paramount. David also introduces his upcoming startup, Soar Connect, which aims to leverage technology to enhance human engagement and relationship-building. Throughout the conversation, David provides actionable insights for tech founders on how to cultivate a network that prioritizes trust over transactional relationships. He discusses the significance of curiosity, empathy, and vulnerability in building meaningful connections, especially in high-pressure environments like conferences. The episode concludes with a reflection on the evolving landscape of networking in the age of technology and AI, highlighting the need for a more human-centric approach to relationship management. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmexpertise.com

    35 min
  7. From Solo to Scale - a global creative journey

    Feb 16

    From Solo to Scale - a global creative journey

    In this conversation, Dan shares his journey from working in advertising to founding his own creative business, Invisible Artists. He discusses the challenges of scaling the business, maintaining company culture across different locations, and adapting to changes brought on by COVID-19. Dan also reflects on the importance of honesty in business, the impact of AI on the creative industry, and the strategies he plans to implement for his new venture, The Guroos. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmexpertise.com

    33 min
  8. From Solo to Scale - a global creative journey

    Feb 16

    From Solo to Scale - a global creative journey

    In this conversation, Dan shares his journey from working in advertising to founding his own creative business, Invisible Artists. He discusses the challenges of scaling the business, maintaining company culture across different locations, and adapting to changes brought on by COVID-19. Dan also reflects on the importance of honesty in business, the impact of AI on the creative industry, and the strategies he plans to implement for his new venture, The Guroos. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.gtmexpertise.com

    33 min
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About

GTM Expertise is a podcast dedicated to revealing the stories behind exceptional go-to-market strategies, hosted by distinguished experts in business growth and marketing leadership. Listeners will hear candid interviews with thought leaders, innovative founders, and practitioners sharing actionable tactics, proven frameworks, and emerging trends shaping how startups win in the marketplace. Hosted by respected industry experts and featuring high-profile guests, GTM Expertise pairs credibility with an engaging, accessible approach. Each episode is packed with practical takeaways, peer learning, and fresh inspiration for anyone aspiring to master the go-to-market journey. If you are in the early stage tech community, founders, investors, operators or aspiring to any of these, get in touch - we'd love to hear from you. www.gtmexpertise.com

Information

  • Creator
    GTM Expertise
  • Years Active
    2025 - 2026
  • Episodes
    54
  • Rating
    Clean
  • Copyright
    © Ziplake Limited
  • Show Website
    GTM Expertise