GTM Innovators

3Sixty Insights
  • 0.0 (0)
  • BUSINESS

Podcast by 3Sixty Insights

  1. GTM Innovators: Why AI Is Making Average Marketing Easier and Great Marketing Rarer

    JAN 12

    GTM Innovators: Why AI Is Making Average Marketing Easier and Great Marketing Rarer

    AI has made it easier than ever to produce content, launch campaigns, and optimize performance at scale. But has it actually made marketing better?  In this episode of GTM Innovators, Kyle James sits down with Joey Lai, B2B Marketing Director at Mastercard, for a candid and deeply thoughtful conversation about what’s being lost as AI tools become embedded in everyday marketing work.  Drawing on her experience across fast-growing startups and large enterprise organizations, Joey argues that while AI accelerates output, it often erodes the critical thinking, creativity, and human insight that separate average marketing from great marketing. Together, they explore why optimization has become easier, originality has become rarer, and why the next generation of marketers faces a very real risk of outsourcing their thinking along with their tasks.   This conversation goes beyond AI hype to examine:  Why more content does not mean better marketing  How critical thinking and judgment are becoming true competitive advantages  The unintended consequences of relying on AI too early in a marketer’s career  Why human connection, curiosity, and hard thinking still matter more than speed  How leaders can develop teams that use AI as a tool, not a crutch  If you’re a GTM leader, marketer, or builder navigating the AI era, this episode challenges a simple assumption: just because marketing is easier to execute doesn’t mean it’s easier to do well.

    42 min
  2. GTM Innovators: The GEO Playbook - How Partner Marketing Fuels AI Discoverability with Michael Cole

    10/27/2025

    GTM Innovators: The GEO Playbook - How Partner Marketing Fuels AI Discoverability with Michael Cole

    In this episode of GTM Innovators, host Kyle James sits down with Michael Cole, SVP of Marketing at Everflow, to explore how Generative Engine Optimization (GEO) is redefining the rules of search and discoverability. As AI tools like ChatGPT and Gemini become the new front doors to information, long-tail SEO is giving way to a world driven by citations, partnerships, and authentic content. Michael shares how leading brands are adapting—building relationships with publishers, rethinking affiliate strategies, and creating human-led content that fuels visibility across AI-powered ecosystems. If you’ve ever wondered what replaces SEO in the age of AI, this conversation is your new playbook.

    44 min
  3. Building GTM Trust Through Analyst Relations with Chris Manfredi

    08/10/2025

    Building GTM Trust Through Analyst Relations with Chris Manfredi

    In this episode of GTM Innovators, Kyle James sits down with Chris Manfredi, Global Director of Analyst Relations at Sprout Social, to explore the power of analyst relations as a trust-building force in go-to-market strategy. With over a decade of experience navigating firms like Gartner, Forrester, and IDC, Chris shares how AR serves as a strategic connective tissue across product, marketing, sales, and the C-suite. From managing 1,500+ analyst touchpoints a year to synthesizing insights for executive decisions, Chris offers a behind-the-scenes look at what makes AR truly impactful, especially in today’s AI-driven, insight-saturated landscape. Whether you’re new to AR or looking to take your program to the next level, this conversation is packed with practical wisdom, human-centric perspective, and bold ideas for the future.

    53 min
  4. Texting with Intent - Phil Portman on Smarter SMS for Modern GTM Teams

    07/21/2025

    Texting with Intent - Phil Portman on Smarter SMS for Modern GTM Teams

    In this episode of GTM Innovators, we sit down with Phil Portman, founder and CEO of Textdrip, to explore how SMS is evolving from a simple communication tool into a powerful, intent-based automation channel for modern go-to-market teams. Phil shares his entrepreneurial journey from flipping houses to building a scalable, compliant SMS platform designed for regulated industries. We dive into how Textdrip leverages AI (without losing the human touch), the dos and don’ts of SMS campaigns, and why deliverability and trust are the new battlegrounds in business texting. If you’re curious about how to integrate SMS into your GTM strategy the right way, this episode is for you.

    45 min
  5. GTM Innovators: Creating Demand Through Community - A GTM Chat with Mark Kilens

    06/02/2025

    GTM Innovators: Creating Demand Through Community - A GTM Chat with Mark Kilens

    In this episode of GTM Innovators, we sit down with Mark Kilens for a conversation that brings us back to the GTM fundamentals. Mark is the VP of Marketing at EasyLlama and Founder of TACK. Mark shares how the most effective go-to-market strategies today are rooted in community, education, and trust. From building scalable programs to fostering authentic engagement, Mark’s insights may sound simple—but they’re powerfully foundational. Whether you're refining your GTM motion or starting from scratch, this episode is packed with timeless advice on creating real demand through human connection.

    46 min
  6. GTM Innovators: Vetting the Future with John Baldino: Trust, AI, and the Human Touch

    05/04/2025

    GTM Innovators: Vetting the Future with John Baldino: Trust, AI, and the Human Touch

    In this episode of GTM Innovators, host Kyle James sits down with John Baldino, President of Humareso and co-host of the But First Coffee Podcast, for a candid conversation on the future of AI in the workplace. This discussion explores how organizations must balance innovation with responsibility when adopting AI technologies. John shares his insights on building trust, maintaining ethical standards, and preserving the human element as AI continues to reshape the way we work. From recruitment to performance management, this episode offers practical advice for leaders navigating the rapidly evolving landscape of technology and talent.

    44 min
  7. GTM Innovators: Reimagining BPO with AI - Innovation and Insights from OneSource CSO Scott Newman

    04/28/2025

    GTM Innovators: Reimagining BPO with AI - Innovation and Insights from OneSource CSO Scott Newman

    In this episode of GTM Innovators, we sit down with Scott Newman, Chief Strategy Officer at OneSource, to explore how AI is fundamentally transforming the BPO industry. Scott shares how OneSource is leveraging its platform, CalibrAIte, to move beyond traditional contact center operations—empowering frontline agents, automating coaching and QA processes, and generating the structured data companies need to truly adopt AI. From real-time feedback loops to global scalability, Scott offers actionable insights and hard-won lessons on what it really takes to innovate in one of the most human-centric corners of the business world.

    50 min
  8. GTM Innovators: AI, Babelfish & the Future of Translation: A GTM Deep Dive with Sara Rosso

    04/14/2025

    GTM Innovators: AI, Babelfish & the Future of Translation: A GTM Deep Dive with Sara Rosso

    In this episode of GTM Innovators, host Kyle James sits down with Sara Rosso, Senior Director of Product Marketing at Smartcat, for a wide-ranging conversation on the evolving role of AI in global go-to-market strategies. From her roots in engineering to her marketing leadership across companies like HubSpot, Automattic, and now Smartcat, Sara shares how AI is transforming content localization, translation workflows, and the very nature of cross-border collaboration. Tune in as we explore why AI might just be the new Babelfish—and what that means for product marketers, enterprise teams, and the future of global communication.

    43 min
See All (18)

About

Podcast by 3Sixty Insights

Information

  • Creator
    3Sixty Insights
  • Years Active
    2025 - 2026
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    GTM Innovators