Gym Heroes Gymdesk

Our hero today is Nikki Rausch, CEO and founder of Sales Maven, an organization dedicated to helping individuals improve their sales processes and results. With over 25 years of sales experience and a deep understanding of neurolinguistic programming (NLP), Nikki specializes in teaching others how to engage in sales conversations that are both effective and comfortable.
In this episode, Nikki shares valuable insights on 'top-down selling,' where she explains why presenting the highest offer first significantly impacts a client's decision-making process. Nikki also details her unique 'selling staircase' consisting of five steps - introduction, creating curiosity, discovery, proposal, and close.
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05:40 Signature selling staircase framework for effective sales.
08:05 Discovery, smart questions, tailored to individual, proposal.
10:42 Answer with curiosity to engage audience effectively.
15:50 Maximize customer value with elite membership options.
18:56 Enhancing website layout to improve user experience.
22:04 Initiating conversations based on customer needs and interests.
24:42 Invite, empower, include, don't fear rejection.
27:55 Informative, easy-to-read book on NLP recommended.
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Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to Find Nikki...
Website: https://yoursalesmaven.com/
LinkedIn: https://www.linkedin.com/in/nicolerausch/

Our hero today is Donna McGeorge, world-renowned productivity expert and proponent of ChatGPT as a productivity tool for fitness professionals. In this episode, Donna dives into the best ways to get the most out of ChatGPT to make your life as a gym operator way, way easier. She also delves into the possible downsides and what ChatGPT is NOT good for.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Get the Cheat Sheet Here
Find Donna...
Website: https://donnamcgeorge.com/
LinkedIn: https://www.linkedin.com/in/donnamcgeorge/
Instagram: https://www.instagram.com/dmcgeorge/

Our hero today is Debbie Oster, owner of Entrepreneur's Edge and a fractional Chief Marketing Officer for more than one fitness business. Today, Debbie helps us cut through all the chaos and stop committing what she calls "random acts" of marketing. If you've ever wondered what you should focus on in marketing, or why what you've been trying might not be working, this is the episode for you.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Debbie...
Instagram: https://www.instagram.com/entrepreneurs.edge.biz/
Website: https://www.linkedin.com/in/deborah-oster/

Our hero today is Hank Ebeling, a long time gym owner and a service expert. In this episode, he reveals to us his 4 step process for dealing with any customer complaint. Communication can sometimes get heated between staff and members, and both you and your employees need to know how to manage that productively. Hank's process does just that, diffusing conflict and creating a path to positive resolution. Without further ado, Hank Ebeling.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Hank's book
Hank's online course
Where to find Hank...
Instagram: https://www.instagram.com/hankebeling/
LinkedIn: https://www.linkedin.com/in/hank-ebeling-9b603655/

Our hero today is Cameron Haines, founder of Mobile Body Scans. Understanding your body fat to muscle ration is really important to know if your workout programs are successful. DEXA scans are too expensive and too infrequent, and the stuff you can buy off Amazon is too inaccurate. In this episode, Cameron unpacks how gyms can serve their most serious members with monthly body scans with the much more accurate Mobile Body Scan machines.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Cameron...
Website: https://www.mobilebodyscans.com.au/
Facebook: https://www.facebook.com/mobilebodyscansau/

Our hero today is Richard Hadden, author of "Contented Cows Give Better Milk" -- a book about how to get better work out of your employees by treating them right. Employee retention is important, especially in fitness, and replacing employees is very expensive.
Today, Richard tells us how to create a great employer brand. Why it's important, how to build it, and how it can help you both find the right people and keep them.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Richard...
Website: https://contentedcows.com/
LinkedIn: https://www.linkedin.com/in/richardhadden/