h+h Connect

h+h Connect
  • 5.0 (1)
  • MARKETING
  • UPDATED MONTHLY

Welcome to h+h Connect, the podcast series that brings you insights and inspiration to enhance your business, creativity, and overall inspiration. I'm your host Darrin Stern, and I'm thrilled to embark on this journey with all of you.

  1. 11/11/2025

    Amy Frazer's Journey: From Illustrator to Author

    In this episode of h+h Connect, host Darrin Stern welcomes illustrator, designer, and newly published author Amy Frazer. They explore the evolving world of craft retail, the impact of social media on creative expression, and Amy's personal experiences in the industry. Amy discusses her latest book 'Birth Flower Embroidery,' its inspiration, and her journey from designing for major brands to becoming a published author. The episode highlights the community and networking benefits of events like h+h americas and offers insights for retailers and makers looking to expand their horizons.00:00 Introduction to h+h Connect Podcast00:58 Meet Amy Tangerine: Illustrator, Designer, and Author02:22 Amy's Journey in Craft Retail04:32 From Nike to Needle Arts07:34 The Birth Flower Embroidery Book11:50 Embroidery: A Craft for Everyone19:57 The Importance of Trade Shows22:09 Brand Storytelling and Unique Selling Points22:37 Expanding the Market and Demographics23:29 Community and Collaboration in Trade Shows24:53 Cosplay and Non-Traditional Customers26:08 Encouraging Retailers to Invest and Grow27:16 Experiences and Benefits of Attending Trade Shows35:44 The Importance of Physical Books and Tactile Experiences40:55 Conclusion and Final ThoughtsTo pre-order a copy and get a free download:https://www.quarto.com/campaign/BirthFlowerEmbroidery?_kx=yxEMhom8cb2aT7OQ-TtEGw.WEMLKUWholesale ordering:https://quarto.sommerstreet.com/product/birth-flower-embroidery-a-month-by-month-celebration-of-floral-embroidery/IGhttps://www.instagram.com/kellerdesignco/Websitehttps://www.kellerdesignco.com/

    44 min

  2. 07/29/2025

    Crafting Connections: Mastering Marketing for Your Store With Less Money

    In this live episode from the h+h americas 2025 Main Stage, a dynamic panel of shop owners, designers, and business leaders shares practical, budget-friendly marketing strategies for independent retailers. Learn how to turn your store into a destination, build brand identity, grow community partnerships, and effectively use email, social media, and even AI tools—all without breaking the bank. Whether you’re a yarn shop, quilt store, or creative entrepreneur, this episode is packed with inspiration to help your business thrive.

    1h 6m

  3. 04/30/2025

    Exploring Knitting Innovations with Jamie Lomax & Insights from Heidi Kaisand at h+h americas

    Join Darrin as he engages in a captivating conversation with Jamie Lomax, a renowned knitting pattern designer and author, and Heidi Kaisand from Hen and Chick Studio. Jamie introduces her company, Pacific Knit Co, and her innovative modular knitting patterns as well as her new book, 'The Doodle Knit Directory.' She shares her journey from corporate life to becoming a full-time designer. Heidi discusses the significance of attending H&H Americas, customer engagement practices, and offers a sneak peek at her upcoming class on customer relations. Discover the latest trends in knitting and quilt shop ownership, and learn valuable tips on growing your craft business.00:00 Introduction and Guest Speaker Jamie Lomax00:37 Jamie Lomax's Background and Business01:20 The Doodle Knit Directory and Modular Knitting04:44 Inspiration Behind Jamie's Work07:23 Jamie Lomax at H&H Americas09:10 Introduction and Guest Speaker Heidi09:33 Heidi's Background and Business10:18 Importance of Networking and Education at H&H11:48 Heidi's Class on Customer Engagement14:30 Current Retail Climate and Strategies17:38 Conclusion and Final Thoughts

    24 min

  4. 04/05/2025

    Customer Engagement and Retail Insights with Heidi from Hen & Chick Studio

    Join Darrin for an insightful conversation with Heidi Kaisand from Hen & Chick Studio, a quilt shop and retreat center in Conrad, Iowa. Heidi shares her experiences and the importance of attending the h+h Americas show for networking and education. Discover her philosophy on customer engagement, the evolving retail landscape, and the value of continuous learning. Heidi also discusses her upcoming class on customer engagement and shares practical tips for shop owners. Don't miss out on this opportunity to gain valuable insights for your retail business.00:00 Introduction and Welcome00:20 Heidi's Background and Business01:17 Importance of Networking and Education at H&H02:48 Heidi's Upcoming Class on Customer Engagement05:30 Current Retail Climate and Challenges09:06 Opportunities at H&H and Final Thoughts

    15 min

  5. 03/28/2025

    Retail Visual Dynamics: A Conversation with Sheena Burt

    Join us for an insightful discussion with Sheena Burt from Color Story Studios as she shares her expertise on transforming independent retailers into must-visit destinations. Sheena talks about her journey, the importance of curation in modern retail, and offers practical advice for creating captivating store displays. Learn about her two upcoming classes at H&H Americas: 'One Table Four Ways' and 'The Art of Retail,' where she will provide hands-on guidance to retailers looking to inspire and engage their customers. Don't miss this chance to elevate your retail experience!00:00 Introduction and Guest Welcome00:25 Team Dynamics and Growth01:28 Challenges and Innovations in Event Planning03:12 Retail Experience and Community Building06:43 Visual Merchandising Insights12:33 Upcoming Classes and Workshops23:10 Closing Remarks and Encouragement

    26 min

  6. 03/22/2025

    Industry Changes: An Interview with Brint on Crafting's Future

    h+h Connect: Industry Insights and Innovations with The ScissormanIn this month's edition of h+h Connect, host Darrin sits down with Brint, better known as the Scissorman, from Specialty Product Sales Incorporated and CEO of Famore Cutlery. The episode explores a range of industry topics, from the recent turmoil at Joanne Fabrics to the vibrant, passionate world of the crafting community, including quilting, knitting, and the burgeoning cosplay segment. Highlighting key discussions on market shifts, product development, and community engagement, Darrin and Brint delve into the importance of building relationships and investing in innovation. The episode also introduces the new Fiber Plus Fabrics Craft Festival, aimed at connecting brands directly with consumers. Join us for an insightful conversation that goes beyond business as usual to touch on the core values and future opportunities in the crafting industry.00:00 Introduction and Guest Welcome00:24 Industry Overview and Joanne Fabrics Discussion01:32 Challenges and Opportunities for Suppliers08:54 Financial Struggles and Supplier Terms16:31 Cosplay: A Growing Market24:26 H&H Show and Community Engagement28:16 Emotional Impact of Cosplay28:31 Crafting the Perfect Trophy29:25 Challenges and Innovations in Crafting30:58 Adapting to the Crafting Community34:05 Exciting New Programs at H&H36:58 The Importance of Passion in Business41:31 Building Relationships in Retail47:29 The Value of Trade Shows49:01 Investing in Yourself and Your Business

    50 min

  7. 01/08/2025

    Introducing the Upcoming Craft Haven: The Fiber+Fabric Craft Festival

    Danielle Mayer introduces the Fiber+Fabric Craft Festival (open to the public), slated for May 2026 at the Donald E. Stevens Convention Center in Rosemont, Illinois. Highlighting insights from Darrin Stern, Vice President of Koelnmesse, Inc., and show director, the event addresses a gap in the Midwest crafting market. The festival offers a diverse range of activities, including knitting, quilting, sewing, and more, with a strong focus on education, community, and creativity. It features hands-on workshops, seminars, and support for small businesses through discounted booths. The event is part of the h+h family, which is known for successfully crafting events globally. Set to become a cornerstone for the crafting community, it's designed to inspire and connect crafters from all backgrounds.

    5 min

  8. 01/06/2025

    Get to Know the Faces Behind the Show: h+h americas

    🎙️ h+h Connect Podcast: Meet the Team Behind the Craft Community 🎨✨ In this special holiday edition of the h+h Connect Podcast, we’re taking you behind the scenes to meet the incredible team bringing h+h americas to life. Join host Darrin Stern as he sits down with key staff members to discuss their journeys, inspirations, and passions for the craft industry. Through candid and heartfelt conversations, you’ll hear from: • Jessica Bowick, sharing her love for creating memorable experiences in the trade show world. • Eileen Lynch, reflecting on the unique energy of the crafting community and her passion for connecting people. • Nadine Schwartz, diving into her decades-long trade show career and her admiration for the kindness and creativity of the crafting industry. • Leslie Fleck, exploring the global reach of crafting and the importance of international collaboration. • Marisa Goldberg, revealing the meticulous behind-the-scenes operations that make the magic of h+h possible. Discover what makes the crafting community so special—from the small businesses driving innovation to the shared passion for creativity that connects us all. Whether you’re an exhibitor, attendee, or just curious about the craft world, this episode is full of insights and inspiration. 🎄 Happy Holidays from all of us at h+h Connect! We can’t wait to see you in May for our biggest and most exciting show yet. Until then, stay inspired, stay creative, and stay connected. ❤️

    1h 5m
See All (18)

Trailer

About

Welcome to h+h Connect, the podcast series that brings you insights and inspiration to enhance your business, creativity, and overall inspiration. I'm your host Darrin Stern, and I'm thrilled to embark on this journey with all of you.

Information

  • Creator
    h+h Connect
  • Years Active
    2023 - 2025
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © h+h Connect
  • Show Website
    h+h Connect