The Half A$$ Hustler®

Rebeca Lima
  • 5.0 (3)
  • MARKETING
  • UPDATED BIWEEKLY

Half A$$ Hustler® is the podcast for entrepreneurs who are done doing business the hard way. I’m your host, Rebeca Lima - business, money, and mindset coach - and I’m here to help you break the “work hard to make money” conditioning without sacrificing results. Inside, we talk simple marketing that actually sells, the money wiring behind your decisions, and the mindset shifts that make six, multi-six, and even seven figures feel inevitable - without building a life you secretly want to escape. If you’re over cookie-cutter strategies, overthinking, and hustle culture… and you’re ready to build a business that fits your life - you’re in the right place.

  1. MAR 10

    The true cost of Frankensteining your business

    Rebeca Lima discusses how business owners can unlock their true magnetism by aligning with their authentic energy and avoiding the pitfalls of 'Frankenstein' business models. She emphasizes the importance of protecting your energy, understanding your unique personality, and operating from your most magnetic self to achieve effortless success. Get your business codes today: https://rebecalima.thrivecart.com/xcode/

    15 min

  2. MAR 3

    You're NOT behind - you're just building a strategy that doesn't fit

    In this conversation I share the impact of personality types on business success, the use of AI for personality profiling, and the importance of aligning business strategies with individual personality traits. It also explores the significance of building a business around personal wiring and the power of enneagrams, myers briggs, human design, money and brand archetypes in creating the right business and attracting the right audience.

    15 min

  3. FEB 24

    How to Show Up When Life Feels Heavy: Systems, Automations & the Power Hour Strategy

    This is for the season where you’re carrying a lot - and still want to lead. We talk grief, tragedy, political divide, and how to show up with honesty and structure. You’ll learn the 5-Step Show Up System inside the Power Hour, plus automations that keep your content moving when your capacity isn’t.

    15 min

  4. FEB 17

    Funnels Don’t Scale You - Ecosystems Do (Here’s the Difference)

    Everyone’s obsessed with building “the perfect funnel”… and then wonders why sales feel inconsistent. In this episode of Half A$$ Hustler®, I break down the real difference between a funnel and a money-making ecosystem - and why an ecosystem creates steadier sales with way less pressure. You’ll learn what to build first, how to connect your offers so people naturally buy the next thing, and how to stop relying on one launch (or one product) to carry your whole business.

    15 min

  5. FEB 10

    Pricing That Sells: How to Set Rates Your Money Wiring Can Hold

    Pricing your services shouldn’t feel like a personality test. In this episode, I break down how to set prices based on the result you create, your delivery model, and the capacity you actually have - so you stop undercharging, discounting, and second-guessing. You’ll learn simple pricing structures, how to package your offer, and what to say when someone has pricing objections.

    15 min

  6. FEB 3

    How to stop the feast and famine in business

    Feast-and-famine in business isn’t a strategy problem - it’s a hustle-and-hide cycle. Learn how to reset your baseline and build consistent momentum.

    15 min

  7. JAN 27

    Stop vision boarding. Start integrating.

    If your vision board hasn’t worked, it’s not you - it’s missing integration. In this episode, I share why most vision boards don’t work - and the simple fix: Vision Integration®️. You’ll learn my 5-step method to turn a vision into real decisions, spot self-sabotage, and update your money blueprint so your actions match what you say you want. If you’ve been told “just act as if” and it felt impossible, this is your bridge.

    23 min

  8. 11/29/2025

    The money mindset shifts that changed my life

    In this episode, I talk about the real money mindset work and that you are not done until you talk about money like you talk about the weather.

    18 min
See All (24)

Trailers

Ratings & Reviews

5
out of 5
3 Ratings

About

Half A$$ Hustler® is the podcast for entrepreneurs who are done doing business the hard way. I’m your host, Rebeca Lima - business, money, and mindset coach - and I’m here to help you break the “work hard to make money” conditioning without sacrificing results. Inside, we talk simple marketing that actually sells, the money wiring behind your decisions, and the mindset shifts that make six, multi-six, and even seven figures feel inevitable - without building a life you secretly want to escape. If you’re over cookie-cutter strategies, overthinking, and hustle culture… and you’re ready to build a business that fits your life - you’re in the right place.

Information

  • Creator
    Rebeca Lima
  • Years Active
    2022 - 2026
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © 2025 Rebeca Lima
  • Show Website
    The Half A$$ Hustler®