Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Hakeem Adebiyi
  • 5.0 (5)
  • Business
  • Updated Semiweekly

Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours

  1. 2d ago

    #209 | 5 Lessons You Should Know Before Commercializing & Exporting Your MedTech Product (For Clinicians)

    Have you ever wondered why some MedTech products achieve adoption and international success, while others never make it beyond regulatory approval? Many clinicians believe that solving a genuine clinical problem is enough to build a successful MedTech business. In reality, commercial success starts long before regulatory approval. In this episode, Hakeem shares five key lessons from his conversation with Jordan Morrison, covering the mindset, commercial strategy, funding, and adoption principles that help turn innovative ideas into commercially successful MedTech products ready for export markets. Listeners will discover: Why solving a clinical problem alone won't guarantee adoption or commercial successHow to build commercial thinking into your MedTech product from day one to support future export opportunitiesThe founder mindset, validation strategies, and decision-making principles that help move products from innovation to international growth Play this episode now to discover the five lessons that can help you commercialise your MedTech product with confidence and build the foundations for successful expansion into export markets. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

    5 min

  2. 4d ago

    #208 | The NUMBER ONE Mistake Clinicians Make When Commercializing Your MedTech Product

    Are broad product claims slowing down your MedTech product's route to market without you even realising it? Many MedTech companies assume that regulatory delays mean they need more clinical evidence, more funding, or more time. But in many cases, the real issue is that their product claims are broader than the evidence they already have. In this episode, Hakeem unpacks Jordan Morrison's decision-making framework and explains why narrowing your claims could help you achieve regulatory approval, generate revenue sooner, and build momentum for future growth. Listeners will discover: Why regulatory hurdles aren't always the biggest obstacle to getting your MedTech product to marketHow to match your product claims to the evidence you already haveWhy securing one well-supported claim can accelerate commercialisation and create a platform for future expansion Play this episode now to discover how a more focused regulatory strategy could help you get your MedTech product to market faster and build commercial momentum. This keeps the focus where your audience is: commercialising MedTech products, rather than getting lost in the technicalities of regulation. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

    7 min

  3. Jun 25

    #207 | The Ugly Baby Problem Every MedTech Founder Must Avoid When Exporting (For Clinicians)

    Have you ever built a MedTech solution that clinicians praised, only to discover that praise doesn't automatically lead to adoption, funding, or sales? Many clinician founders believe that solving a genuine clinical problem is enough to guarantee success. Unfortunately, healthcare is full of innovative products that never make it beyond a pilot programme. In this episode, Jordan Morrison explains why adoption must be designed into your MedTech product from day one and how founders can avoid the common traps that prevent great innovations from reaching patients. Listeners will discover: Why solving a clinical problem is only the first step towards successful MedTech adoptionHow to validate whether clinicians will actually use, fund, and champion your productThe commercialization, funding, and adoption strategies that should be considered long before regulatory approval Play this episode now to learn how successful clinician founders turn clinical insight into commercially viable MedTech products that stand the best chance of real-world adoption. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

    43 min

  4. Jun 23

    #206 | 5 Lessons Every MedTech Company Should Learn Before Exporting to Japan

    Are you focusing on distributors, regulations, and trade shows before you've even confirmed that Japan is the right market for your MedTech product? Many MedTech companies approach Japan by immediately looking for distributors, regulatory support, or commercial partners. But as Hakeem explains in this episode, the most successful companies start somewhere else entirely. Drawing on key lessons from his conversation with Japan market expert Curt Jennewine, this episode explores how to evaluate market opportunity, avoid costly assumptions, and build a market-entry strategy that matches your resources and objectives. Listeners will discover: Why market understanding should always come before market activityHow Japan's quality expectations can strengthen your overall international businessThe key factors to consider when selecting distributors and planning your export strategy Play this episode now to discover the lessons that can help you avoid costly mistakes and improve your chances of successfully exporting your MedTech product to Japan. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

    9 min

  5. Jun 18

    #205 | The #1 Mistake MedTech Companies Make When Choosing Export Markets

    Are you spending time evaluating distributors, regulations, and trade shows before you've even confirmed you're targeting the right export market? Many MedTech companies assume international growth starts with finding distributors or navigating regulations. But the reality is that choosing the right market is often far more important than deciding how to enter it. In this episode, Hakeem breaks down the lessons from his conversation with Japan market expert Curt Jennewine and explains why market understanding should always come before market activity. Listeners will discover: Why market selection is often more important than market entryThe three key questions every MedTech company should answer before exportingHow to avoid costly mistakes that waste time, money, and momentum when expanding internationally Play this episode now to learn how to identify the right export markets for your MedTech product before investing valuable time and resources into expansion. This one is particularly strong because it reinforces your core positioning around MedTech exporting while giving listeners a practical framework they can apply immediately. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

    6 min

  6. Jun 16

    #204 | Why Japan Is Easier to Export MedTech Products To Than Most Companies Think

    Have you ruled out Japan because you've been told it's too difficult, too expensive, or takes too long to enter? Many MedTech companies overlook Japan because they assume the regulatory process is complex, the culture is difficult to navigate, and market entry requires significant resources. But the reality has changed. In this episode, Japan market expert Curt Jennewine explains why many of the traditional barriers are no longer as challenging as they once were and what MedTech companies need to understand before entering one of the world's largest healthcare markets. Listeners will discover: Why success in Europe or the US doesn't automatically guarantee success in JapanHow Japan's regulatory, reimbursement, and distributor landscape has evolved in recent yearsWhat MedTech companies should look for when selecting partners and building a successful export strategy for Japan Play this episode now to discover whether Japan could be a faster, more accessible, and more commercially attractive export market than you think. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

    39 min

  7. Jun 11

    #203 | Why Failed Pilots, Rejected Pitches & Lost Deals Create Better MedTech CEOs

    Have you ever experienced a failed pilot, rejected investor pitch, or disappointing commercial outcome and wondered whether you're cut out to build a MedTech business? Many clinicians spend years training in environments where mistakes must be avoided because the consequences are significant. But building a MedTech company requires a completely different relationship with failure. In this episode, Hakeem explores why setbacks are often the fastest route to growth, how resilience is developed, and why many of the world's most successful innovations emerged from ideas that didn't work the first time. Listeners will learn: Why failure is often a critical part of becoming a successful clinician founderHow setbacks build the resilience needed to lead and grow a MedTech companyHow to turn rejected pitches, failed pilots, and commercial challenges into valuable learning opportunities Play this episode now to discover why learning faster—not avoiding failure—may be the key to building a successful MedTech business.. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

    11 min

  8. Jun 9

    #202 | The NUMBER ONE Reason Clinicians Say They Love Your MedTech Product But Still Don't Buy It

    Have you ever received great feedback on your MedTech product, only to discover that positive conversations don't translate into adoption? Many MedTech companies assume that solving a genuine healthcare problem is enough to drive adoption. Unfortunately, that's rarely the case. In this episode, Hakeem explains why customers only act on problems they see as priorities and shares a practical four-step framework to help you assess whether your solution is likely to secure attention, budget, and adoption. By listening you'll discover: Why solving a healthcare problem doesn't automatically create demandHow to determine whether your target customers see the problem as a genuine priorityA simple framework for identifying the people, consequences, and behaviors that drive adoption decisions Play this episode now to learn how to identify whether you're solving a problem customers can live with—or a priority they can't afford to ignore. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

    12 min
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Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours

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