Harry's Pod.com

Harry Schuhmacher
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A podcast about beer, dogs, women, and life.

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    Ep. 055 Alex Koral of ShipCompliant on the state of beer DTC shipping

    --- Panel --- Harry is joined by Alex Koral, editors Jenn Litz-Kirk and Jordan Driggers, to talk all things direct-to-consumer in our series on bev-alc e-commerce.  ---Time-Stamped Contents --- 00:00 Intro - hilarious banter.  01:15 alex koral of shipcompliant gives overview of what they do.  02:45 states where beer can ship dtc.  07:30 beer is heavy relative to its price.  08:30 will distribs block dtc of beer? 10:45 does more dtc mean more taxes? 12:40 allowing usps to deliver alcohol.  14:15 folks don't want the federal govt in the bev-alc distribution business.  15:20 quantifying how big beer dtc got during the pan.  17:00 are distillers going dtc?  18:40 dealing with underage issue / signing for packages.  20:20 can you build a beer business on just dtc? 21:45 using dtc data to get distribution.  23:05 most suppliers want to be compliant.  24:50 harry remembers when shipcompliant was founded.  26:45 does having the home-delivery apps out there (drizly, instacart, gopuff, etc) help normalize dtc for consumers?  27:30 differentiating dtc between drizly model and third party carrier shipping.  28:55 def there are things to still be worked out.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily

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    Ep. 54 The gang groks MC freight, Athletic Brewing's rise, and craft trends

    --- Panel --- Harry is joined by editors Jenn Litz and Jordan Driggers ---Time-Stamped Contents --- 00:00 Intro - harmless and hilarious banter 00:45 recurring technical difficulties bit 01:20 Jenn leaves for vacay and shit hits the fan molson coors not pleased with freight increase coverage.  01:50 some distrib responses legit. 02:00 remember MC had these supply chain issues long before covid. 02:35 mc is just about only major player that breaks out freight separate from laid-in cost.  06:15 jenn complains of receiving too much nice equipment.  07:20 more useless banter.  07:45 jordan decides to join.  08:00 yet more banter. 09:00 jordan still brazenly wasting headphones.  09:35 podcast ad: beer industry summit, jan 30 2022 at hotel del coronado, register at beernet.com 10:00 we've been podcasting since before they called them podcasts.  12:10 past six months of podcasting have been practice.  14:20 looking at bump and david williams' BWC craft deck.  15:20 athletic non-alc beer up to 100k barrels in just a few years.  16:10 harry recorded a pod with kelly meyer, formerly of new braunfels brewing co. on his pod: how not to start a damn brewery. 20:55 back to david williams' craft beer deck: number of craft brands went down last year for first time in 20+ years.  24:40 harry gets a new shrink. 25:30 even more banter (I hope you weren't coming here for hard-hitting content today). 26:45 the gang talks tik tok. 27:50 harry spent his entire sunday evening filming a one minute tik tok about biscuit.  it's up now @beerbizdaily ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily SHOW LESS 0 Comments SORT BY Add a public comment...

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    Ep. 53 Jason Murphy of Buffalo Wild Wings

    Today we speak with Jason Murphy at B-dubs on cracking the hard seltzer code on-premise, and more.  --- Panel --- Harry is joined by Jason and editors Sarah Barrett and Jordan Driggers.  ---Time-Stamped Contents --- 00:00 Intro - hilarious and amusing banter.  00:40 the biscuit is back.  01:05 harry describes his impression of discus.  02:00 sarah describes the vibe at the discus meeting in atx.  04:10 jason from b-duibs joins.  05:00 jason explains bw3 06:05 business is returning to on-premise, re-opening 1,200 draft systems. sports in full swing - weekends good.  07:25 on-premise nearly where it was in 2019 - sales to-go up.  09:00 do hard seltzers play on-premise and at bww? 10:20 more success with seltzer on tap. fall reset: national truly wild berry, plus a local/regional player in some states.  13:00 draft seltzer so new, not a standard pouring ritual.  over ice or neat? we need you jim koch to tell us.  15:30 jordan asks if having color in draft seltzers adds to demand. 16:35 why doesn't package seltzer work at bww?  curated buckets? 19:00 talking real beer: mich ultra and model the hot gainers.  20:25 jason gives his theories on why mich ultra jumped several spots up after covid.  22:00 stone buenaveza salt and lime lager is surprise hit.  23:20 several regional standouts too.  805, great divide hazy, mango cart, etc.  24:00 fruit beers making a comeback in 2022.  24:50 sarah asks about building out cocktail program at b-dubs: 80% beer, 18% spirits, 2% wine.   27:25 non-alc mocktails small but increasingly important to consumers.  29:40 non-alc beers at bww.   31:00 ipa's and blue moon still popular. local brews hit too.  34:20 jason gives the industry an uplifting message of hope.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily

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    Ep. 052 Bullpen recap session on NBWA Convention

    This is a straight-up bullpen BS session with Harry and Jordan discussing the NBWA Convention, cbd beverages, rip spooky doo, new pod features coming, and a lot of other worthless banter.  --- Panel --- Harry is joined by beer editor Jordan Driggers. ---Time-Stamped Contents --- 00:00 Intro - long hilarious and informative banter: harry wears 'lipstick', jordan abandons harry at the vegas airport (or does he?), real bike vs peloton, spooky doo's last day thankfully as biscuit returns from 'exhaustion camp', and other nonsense.  o6:25 new features coming to the pod soon, including new name (!!) 08:20 secret hack: read harry's book for free. 11:10 NBWA meeting highlights: attendance decent.  13:00 promo: beer summit, w&s summit in-person back on jan 30 hotel del. it's where business gets done. 14:25 jordan's general impression of nbwa mood.  17:20 bi vs discus, with nbwa caught in the middle.  19:30 industry fighting in the comments section.  ​25:00 harry tries to explain his new weird glasses. 27:00 lots more hilarious banter... 28:50 recalling drankers reception. 31:10 harry talks about his cbd bev panel. 35:35 weekend update. 36:25 jordan reveals his big news.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests two or three days a week as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily

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    Ep. 051 Taylor Katzman, founder of distributor b2b e-commerce platform Provi

    --- Panel --- Harry is joined by our editors Jenn and Jordan, along with Taylor Katzman, ceo and founder of distributor b2b e-commerce platform Provi, on the challenges and benefits of building an online ordering solution for bev-alc distributors.   ---Time-Stamped Contents --- 00:00 Intro - hilarious banter, the usual tech issues, harry plugging pod as best as he knows how, (bless his heart).  03:25 Taylor at Provi  04:30 the provi model explained by the ty-guy. 06:00 integrating with wholesalers.  06:40 don't get sas-ie with me, bernaise. it's software as a service to distributors.  07:00 competing with supplier and distributor-lead portals out there.  09:20 distributor acceptance.  10:20 what's next with so much cash?  12:00 more on personalization abilities.  13:30 remembering smoke wallin's eskye.  14:50 harry gives his assessment.  17:45 retailer has 15 suppliers giving orders via text message.  18:25 helping distribs understand pricing. 19:50 working with suppliers.  23:25 salesperson acceptance - case study.  28:30 dealing with states that view it as illegal.  30:00 wrapping up.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests about twice a week as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily

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    Ep. 050 Dan Timm, bev director at Dickey's BBQ Pit

    --- Panel --- Harry is joined by editors Jordan and Jenn, along with Dan Timm, the bev director at Dickey's BBQ Pit, with over 550 locations, on how to build a bev-alc program from the ground up, with vastly different types of locations and with franchisees.  ---Time-Stamped Contents --- 00:00 Intro - tech difficulties as yoosh, introducing Spooky Doo.  03:35 Dan joins the party. 06:25 layering in assortment at stores with vastly different types of locations. 07:00 focus on the future: putting full bars in all futures Dickey's and new concepts in planning. 07:30 beer, wine, spirits lead assortment decisions. more take-out. 08:10 beer assortment rundown.  08:48 spirits and rtds?  10:00 only 10% of stores selling bev-alc currenty. getting more into spirits licenses. 10:25 signature cocktails not hot, major standards hitting: jack, titos, crown, fireball, etc.   11:00 take-home beginning to track, frozen, lemon drop, in sealed milk bottles.  14:45 seltzer success with topo chico and ranch water.  17:30 not even truly lemonade does well in bbq space.  18:25 heavy airport business. 19:20 interesting airport trends lately. 21:15 how price sensitive is consumer? 22:15 bev supply issues? 23:20 biggest fear going forward. 24:05 (dan takes a bathroom break) 24:30 worrying about more shutdowns, we're all in the same boat.  25:15 from big golf venue to big bbq chain and dealing with franchisees.  27:25 dan's reco's: pit smoked wings.  27:35 new ghost kitchen concepts: wing boss and big deal burger.  29:00 potato salad or cole slaw?  or both? 30:00 more about dickey's, new concepts.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests twice a week as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily

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    Ep. 049 Jo-Anne Reynolds of Sexy AF Non-Alc Spirits

    --- Panel --- Harry is joined by entrepreneur Jo-Anne Reynolds of Sexy AF non-alc spirits options, along with Wine & Spirits editors Sarah Barrett and Hana Kruger. ---Time-Stamped Contents --- 00:00 Intro - hilarious and enchanting banter.  02:00 Jo-Anne Reynolds, founder of 0% abv Sexy AF spirits. 02:50 south african roots to canada.  03:05 aha moment.  05:40 tackling bar call/awareness challenges. 06:00 harry goes on a typical man-splaining riff.  jo-anne takes it in stride like a pro. 07:20 getting the bar call sexy af out there.  09:00 educational component on dtc during pan.  10:00 not competing with liquor, as consumer wasn't going to drink booze anyway.   11:25 any pushback on sexy AF name? 12:00 i'm offended that you're offended.  13:00 selling models, dtc vs traditional dist.  15:10 sarah: strongest of non-alc spirits? no distilling.  18:30 new challenges every day.  22:20 jo-anne on collabs.  23:40 canadian-based company, sells dtc in US and looking for distribution.  25:00 states versus europe and middle east. 26:40 doesn't matter why you're not drinking alc, nobody's dang business.  26:50 big margins, no excise tax.  27:30 jo-anne: the margins are amazing.  28:00 waiting for the market to ketchup.  29:20 hana gets some deserved airtime.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every other day as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily

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    Ep. 048 Maria Littlefied, co-founder of Owl's Brew

    Harry is joined by Maria Littlefield, co-founder at Owl's Brew, the tea-based rtd made with completely natural ingredients, along with our editors Jenn Litz-Kirk and Jordan Driggers.    ---Time-Stamped Contents --- 00:00 - Intro - hilarious and entertaining banter - plus baby talk.  02:45 introducing Maria of Owl's Brew, drink wise, origin story, from shandy to boozy tea. 06:00 going from buckets to boozy clean tea in a can.  06:45 in 18 states and growing with mostly beer distribs.  07:20 blurring of lines within "better for you" movement and ingredient-based rtds.  08:00 following non-alc into clean and transparent ingredients trend with boozy tea.  09:20 a talk of beaver balls/taint as an ingredient.  10:20 using whole real organic natural ingredients ain't easy.  11:20 jenn and maria talk sales trends.  12:30 competing with seltzers/better for you. 13:10 seasonality?  13:30 new seasonal flavor coming: spiced chai and cranberry. 14:05 partnership with keep abreast, breast cancer charity.  14:35 jenn: female-focused marketing.  14:50 about 70% female initial pickup/buying at retail, but males "def drink product" too.  16:15 creating the wise women collective.  16:40 boozy book clubs (not butt clubs) 17:00 owl's brew name origin:  wise. 18:00 jordan: c-store, single-serve in future? 19:24 jenn: markets they play well in? 20:45 how to pick distributors? 23:20 harry: don't be a beaver hater.  23:35 dtc marketing? 24:00 emmy's banter.  26:00 harry answers a question nobody asked.  28:00 maria gives a positive message for our listeners and we wrap it up.  28:35 managing price.  29:00 + just another 5 min of hilarious and engaging banter that you've come to expect from this brilliant podcast, so hit subscribe and the like button and leave a positive review thank you mucho.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.   -Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily

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A podcast about beer, dogs, women, and life.

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    Harry Schuhmacher
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