HAYVN Hubcast

#HAYVNCoworking

HAYVN Hubcast provides business owners and professionals the advice they need to help their businesses grow, thrive and succeed. In each episode hosted by Nancy Sheed you'll hear and learn from experts in the HAYVN (co-working) community on all aspects of starting, managing and growing your business.

  1. How Women Business Owners Are Driving Economic Change with Confidence, Capital and Connections

    MAY 11

    How Women Business Owners Are Driving Economic Change with Confidence, Capital and Connections

    In this episode of HAYVN Hubcast, Nancy Sheed sits down with Fran Pastore, founder and CEO of the Women’s Business Development Council, to explore the evolution of women’s entrepreneurship and the systems that support it. Fran shares the powerful origin story behind WBDC, born out of her own experience as a single mother seeking financial independence, and highlights the organization’s nearly 30-year mission to help women launch and scale businesses. The conversation dives into the policy history that shaped women’s access to capital, including the impact of the Women’s Business Ownership Act of 1988, and why representation still matters today. Fran makes it clear that while progress has been made, systemic barriers still exist, especially when it comes to funding and decision-making power. Nancy and Fran also discuss the growing momentum of women entrepreneurs, with women now starting a significant share of new businesses. Fran shares compelling data from WBDC’s work, showing measurable impact through grants, advising, and education, and explains how the organization supports women at every stage, from idea to expansion. At its core, the episode highlights how confidence, capital, and connections are essential to helping women succeed and how community-driven ecosystems like WBDC are creating lasting economic and social change. Key Points WBDC was founded to fill a critical gap in resources for women entrepreneurs and has been supporting women for nearly 30 years Fran’s journey from single mother to nonprofit founder underscores the importance of economic independence for women The Women’s Business Ownership Act of 1988 was a turning point, removing barriers like requiring male co-signers for business loans Representation remains a major challenge, impacting access to capital, healthcare research, and policy decisions Women now account for roughly 40% of new business creation, signaling a major shift in economic participation WBDC has seen significant growth, with client numbers increasing more than 300% since 2019 Small grants to women entrepreneurs consistently lead to increased revenue, hiring, and business growth The organization supports a wide range of clients through advising, training, grants, and specialized programs like childcare business support Advocacy and awareness are critical, as policies directly impact women’s ability to build and sustain businesses Community and ecosystem support are key drivers of long-term success for women entrepreneurs This conversation makes one thing clear: when women are given access to the right resources, they don’t just build businesses, they transform families, communities, and the broader economy. Fran’s work with WBDC shows that progress isn’t accidental, it’s built through persistence, advocacy, and intentional support systems. The momentum is real, but continued awareness, representation, and investment will determine how far it goes. Connect with Nancy LinkedIn  Instagram Website Connect with Fran LinkedIn Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min
  2. Reinventing Breast Health with Purpose and Persistence

    APR 20

    Reinventing Breast Health with Purpose and Persistence

    In this episode of HAYVN Hubcast, host Nancy Sheed speaks with Clémence Bruguier, co-founder of Mirabelle Medical, a company focused on improving breast health access and awareness for women globally. Fresh off winning the most recent HAYVN Hatch competition, Clémence shares her unconventional path into healthcare, despite having no formal medical background, and how her lifelong drive to build purpose-driven projects led her to entrepreneurship. Clémence explains how Mirabelle Medical is addressing a critical gap in women’s health: the lack of accessible, easy-to-use tools for regular breast checks. The company is developing two devices, one designed for personal use to help women monitor their breast health between mammograms, and another for healthcare professionals working in underserved regions where access to screening is limited. A key theme throughout the conversation is the power of questioning assumptions. Clémence challenges traditional guidance around breast self-exams and highlights that many women still detect abnormalities on their own. She also points to the surprising reality that a significant percentage of women in the United States do not have access to mammograms, underscoring the urgency for alternative solutions. The episode also offers a candid look at the realities of building a healthcare startup. Clémence shares how Mirabelle began with simple prototypes built in a kitchen, followed by field testing in Ghana that validated both the need and usability of the product. She walks through the pivots required along the way, including shifting from a wellness product to a regulated medical device, navigating FDA approval, and making the difficult decision to refund early customers in order to prioritize doing things the right way. Throughout the conversation, Clémence emphasizes user-centered design, global accessibility, and education. Her work reflects a broader mission to empower women with the tools and knowledge they need to take control of their health, regardless of where they live. Key Points Clémence’s entrepreneurial journey is driven by a strong sense of purpose and a desire to build meaningful solutions Mirabelle Medical is focused on making breast health checks more accessible through simple, low-cost devices The company is developing two products for both personal and clinical use Early field testing in Ghana confirmed real demand and practical application A significant number of women in the U.S. still lack access to regular mammograms The company pivoted from a wellness product to a regulated medical device requiring FDA approval Education and cultural awareness are essential components of improving global breast health Building in healthcare requires resilience, adaptability, and a willingness to navigate complex systems This episode highlights what it really takes to build something meaningful in a complex and highly regulated space. Clémence’s journey is a clear example of how purpose, persistence, and a willingness to learn can drive innovation that matters. As women’s health continues to gain long-overdue attention, solutions like Mirabelle Medical are helping to close critical gaps and empower women everywhere to take a more active role in their care. Connect with Nancy LinkedIn  Instagram Website Connect with Clémence Clémence Bruguier - Making Breast Health Accessible | LinkedIn Website Mirabelle Medical | LinkedIn Substack Learn more about your ad choices. Visit megaphone.fm/adchoices

    26 min
  3. MAR 2

    Beyond the GLP-1 Boom: Building Sustainable Cardiometabolic Care

    In this episode of the HAYVN Hubcast, Nancy Sheed welcomes back Katherine Saunders, co-founder of FlyteHealth, for a powerful conversation on the evolution of obesity and cardiometabolic care. Since her last appearance—when her company was still in its early stages under the name IntelliHealth—Katherine has led a transformation from a software-focused startup into a comprehensive virtual clinical care provider. Now rebranded as FlyteHealth, the company delivers integrated cardio-kidney-metabolic care directly to patients, while partnering with employers to reduce healthcare costs and improve outcomes. Katherine explains how the rise of GLP-1 medications like Wegovy, Ozempic, and Zepbound changed the national conversation around obesity. But she cautions against the current “GLP-1-only” mindset, emphasizing that true success requires comprehensive medical evaluation, personalized treatment plans, and ongoing support—not just a prescription. The discussion explores: Why obesity medicine was historically overlooked in medical training How GLP-1 demand has reshaped employer healthcare strategies The financial strain these medications place on self-insured employers Why fragmented healthcare leaves patients overwhelmed The importance of care navigation and communication between specialists How technology can enhance—not replace—the provider-patient relationship FlyteHealth’s model blends advanced clinical decision support tools with human-centered care, allowing providers to practice at the top of their training while delivering better outcomes for patients and better ROI for employers. Key Highlights From Software to Full-Service Clinical CareFlyteHealth began as a tech platform to scale obesity treatment but evolved into a direct care provider when it became clear that technology alone wasn’t enough. The GLP-1 Explosion — and Its LimitsWhile GLP-1 medications have revolutionized obesity treatment, Katherine stresses that medication without comprehensive care leads to poor outcomes and rising costs. The Employer Healthcare DilemmaSelf-insured employers face skyrocketing costs for GLP-1 medications. FlyteHealth offers a structured, outcomes-focused program that balances access with cost control. Obesity as a Root DiseaseTreating obesity improves or prevents over 200 related conditions, including hypertension, prediabetes, and cholesterol issues—making integrated care essential. Technology as a Support System, Not a SubstituteClinical decision support tools gather and analyze data before visits, allowing providers to spend more time educating and connecting with patients. This conversation highlights a pivotal moment in healthcare. The excitement around GLP-1 medications has brought long-overdue attention to obesity as a serious medical condition—but as Katherine makes clear, prescriptions alone are not the solution. Sustainable results require comprehensive care, personalized treatment, coordinated communication, and smart use of technology. FlyteHealth represents a model for where healthcare is heading: integrated, data-informed, and human-centered. As employer-sponsored healthcare continues to evolve and new therapies enter the market, thoughtful systems like this may be what keeps care both effective and financially sustainable. Connect with Nancy LinkedIn  Instagram Website Connect with Katherine LinkedIn Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
  4. FEB 16

    Cranel’s Founders on Building a Women-Led Health Brand From Personal Pain Points

    In this episode of HAYVN Hubcast, host Nancy Sheed speaks with Christine Jurzenski and Erica Schultz, co-founders of Cranel, about their journey building a women-centered health company rooted in prevention, education, and product efficacy. Normalizing taboo conversations in women’s healthChristine Jurzenski and Erica Schultz are on a mission to remove stigma around UTIs, gut health, and vaginal health—areas many women experience but rarely discuss openly. A company born from personal pain pointsCranel started as a solution to recurrent UTIs after the founders experienced the frustrating cycle of antibiotics, side effects, and limited preventative options. Non-traditional founders who learned fastWith backgrounds in finance and law, they built Cranel by taking “micro steps”—researching clinical evidence, cold-calling experts, and learning manufacturing and e-commerce from scratch. COVID pushed them into DTC—and it workedThe pandemic forced Cranel to launch as a direct-to-consumer brand, allowing them to maintain margins, educate customers, and build strong relationships with their community. Lean scaling with smart delegationCranel is still run by the two founders full-time with a network of contractors. They believe in mastering processes before outsourcing and leveraging modern tools and AI to scale efficiently. Expanding from a hero product to a platformThe brand has grown beyond cranberry juice with the launch of a probiotic/prebiotic product to support gut and vaginal microbiome health, signaling a broader women’s health platform strategy. Navigating the supplement and regulatory gray zoneThey discussed the challenges of operating in the supplement space, balancing science-backed messaging with regulatory constraints, and advocating for better education around antibiotic overuse and resistance. The power of community and pitchingWinning the HAYVN Hatch pitch competition reinforced the value of female founder communities, mentorship, and the strength of a co-founder partnership. Christine and Erica's journey with Cranel illustrates how personal frustration can spark meaningful innovation. By combining evidence-based product development, direct-to-consumer education, and a mission to destigmatize women’s health, they’re building more than a brand—they’re building a movement.  Their story highlights the power of curiosity, persistence, and community in turning a side hustle into a growing health platform designed by women, for women. Connect with Nancy LinkedIn  Instagram Website Connect with Christine and Erica Website Facebook Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
  5. FEB 2

    The Marketing Shifts Shaping 2026: Less Noise, More Clarity, Real Connection

    In this episode of the HAYVN Hubcast, host Nancy Sheed is joined by Virginia Juliano, marketing and strategy consultant, and Marie Protomastro Patel of Girl on the Ball Solutions. Together, they reflect on a recent HAYVN Marketing Hub gathering and unpack the marketing shifts shaping how business owners and leaders should think about growth as we move into 2026. “Clarity is something that’s never been out of style, but I think it’s becoming even more important.” — Virginia Juliano A central theme of the conversation is that marketing is no longer a separate function — we’re all marketers now. From solopreneurs to established businesses, everyone is responsible for how their expertise, message, and value show up in the world. Key insights from the conversation include: AI is no longer optional — it’s foundational.AI isn’t a standalone tool or trend; it’s woven into everything from strategy to content distribution to how people discover businesses. Like the early days of the internet, the shift is about integration, not resistance. Clarity is king — and always has been.No amount of clever tactics or polished content can compensate for a lack of clarity. Being clear on who you serve, what you do, and why it matters is the bedrock of effective marketing and strategy. Strategy must come before tactics.Business owners often get lost in execution — platforms, posts, tools — without anchoring decisions in strategy. Marketers add value by asking the hard questions that help cut through the clutter. Perfection is no longer the goal. Authenticity is.The pressure to constantly perform or produce flawless content is easing. Audiences are responding more to real, human moments than overly polished marketing. Showing up matters more than showing off. You don’t need to be a content machine.Content stewardship is replacing content overload. Businesses should focus on what feels aligned, comfortable, and sustainable — and then use AI to repurpose and extend what already exists. Marketing is relationship building at its core.Whether through newsletters, speaking, podcasts, or in-person events, trust and connection drive long-term success. Community and human connection are becoming more valuable than noise and volume. AI amplifies good input — it doesn’t replace thinking.AI can enhance strategy and execution, but only when the inputs are clear. Without clarity, goals, and intention, even the best tools fall flat. This conversation reinforces a powerful shift in modern marketing: less pressure, more alignment; fewer tactics, stronger strategy; and more humanity at every touchpoint. As AI becomes embedded in how we create and discover information, the business leaders who stand out will be the ones rooted in clarity, authenticity, and genuine relationships.  “Marketing works best when it feels sustainable, not performative.” —  Marie Protomastro Patel Marketing isn’t about doing more — it’s about doing what matters, consistently and in ways that feel true to who you are. Interested in implementing some of these marketing shifts into your marketing strategy? Give this custom ChatGPT a try. It’s formulated from the recent 2026 Marketing Shifts presentation at HAYVN’s Marketing Hub in January and this article based upon responses from marketers and creatives doing the work.  Also, want to know more about HAYVN’s Hub for Marketing? You can join the group monthly in person for “Ask the Experts” for marketing advice and insight as well as an opportunity to connect with smart marketers and creatives in the area.  Connect with Nancy LinkedIn  Instagram Website Connect with Virginia LinkedIn Website Connect with Marie LinkedIn Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
  6. JAN 19

    From Hospitality to Global Impact: Adam Thatcher on Purpose-Led Entrepreneurship

    In this episode of HAYVN Hubcast, Nancy Sheed talks with Adam Thatcher, CEO and co-founder of Grace Farms Tea and Coffee, for a thoughtful conversation about purpose-driven business, ethical supply chains, and redefining what success looks like in a for-profit model. Adam shares how a role rooted in hospitality at Grace Farms evolved into a bold social enterprise—one that gives 100% of its profits back to ending forced and child labor while delivering premium tea and coffee experiences to consumers everywhere. Key Takeaways Grace Farms as a catalystAdam traces the origin of the company back to Grace Farms itself—an architectural, cultural, and humanitarian space designed to foster connection, hospitality, and dialogue. Tea and coffee became natural extensions of that mission. From service to product with purposeDemand from visitors who wanted to recreate the Grace Farms tea experience at home revealed an opportunity: exceptional products could also carry an ethical and humanitarian story. A new ownership model enabled by policy changeA little-known change to the IRS code (4943G) made it possible for a nonprofit foundation to own 100% of a for-profit company—unlocking a powerful hybrid model for social impact. Why B Corp certification mattersBecoming a certified B Corp wasn’t required—it was intentional. Adam explains how the rigorous assessment process helped embed accountability, transparency, and long-term sustainability into the company’s DNA. Deep partnerships, not surface-level sourcingRather than scaling quickly, Grace Farms Tea and Coffee chose to go deep with women-led, organic, fair-trade cooperatives—building trust, visiting origins, and responding directly in moments of crisis. Tea as education and connectionBeyond beverages, the company uses tea as a storytelling and learning tool—inviting consumers to understand origins, traditions, and ethical supply chains through immersive experiences. Proof that values and quality can coexistAdam challenges the assumption that doing good requires compromise, arguing that conscious consumers will choose products that align quality with impact. This conversation is a powerful reminder that business can be both profitable and profoundly human. By grounding Grace Farms Tea and Coffee in hospitality, ethical sourcing, and radical transparency, Adam illustrates what’s possible when values are embedded from day one—not added later as a marketing layer.  Connect with Adam Website Connect with Nancy LinkedIn  Instagram Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    23 min
5
out of 5
29 Ratings

About

HAYVN Hubcast provides business owners and professionals the advice they need to help their businesses grow, thrive and succeed. In each episode hosted by Nancy Sheed you'll hear and learn from experts in the HAYVN (co-working) community on all aspects of starting, managing and growing your business.