HAYVN Hubcast

#HAYVNCoworking
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HAYVN Hubcast provides business owners and professionals the advice they need to help their businesses grow, thrive and succeed. In each episode hosted by Nancy Sheed you'll hear and learn from experts in the HAYVN (co-working) community on all aspects of starting, managing and growing your business.

  1. 3D AGO

    Cranel’s Founders on Building a Women-Led Health Brand From Personal Pain Points

    In this episode of HAYVN Hubcast, host Nancy Sheed speaks with Christine Jurzenski and Erica Schultz, co-founders of Cranel, about their journey building a women-centered health company rooted in prevention, education, and product efficacy. Normalizing taboo conversations in women’s healthChristine Jurzenski and Erica Schultz are on a mission to remove stigma around UTIs, gut health, and vaginal health—areas many women experience but rarely discuss openly. A company born from personal pain pointsCranel started as a solution to recurrent UTIs after the founders experienced the frustrating cycle of antibiotics, side effects, and limited preventative options. Non-traditional founders who learned fastWith backgrounds in finance and law, they built Cranel by taking “micro steps”—researching clinical evidence, cold-calling experts, and learning manufacturing and e-commerce from scratch. COVID pushed them into DTC—and it workedThe pandemic forced Cranel to launch as a direct-to-consumer brand, allowing them to maintain margins, educate customers, and build strong relationships with their community. Lean scaling with smart delegationCranel is still run by the two founders full-time with a network of contractors. They believe in mastering processes before outsourcing and leveraging modern tools and AI to scale efficiently. Expanding from a hero product to a platformThe brand has grown beyond cranberry juice with the launch of a probiotic/prebiotic product to support gut and vaginal microbiome health, signaling a broader women’s health platform strategy. Navigating the supplement and regulatory gray zoneThey discussed the challenges of operating in the supplement space, balancing science-backed messaging with regulatory constraints, and advocating for better education around antibiotic overuse and resistance. The power of community and pitchingWinning the HAYVN Hatch pitch competition reinforced the value of female founder communities, mentorship, and the strength of a co-founder partnership. Christine and Erica's journey with Cranel illustrates how personal frustration can spark meaningful innovation. By combining evidence-based product development, direct-to-consumer education, and a mission to destigmatize women’s health, they’re building more than a brand—they’re building a movement.  Their story highlights the power of curiosity, persistence, and community in turning a side hustle into a growing health platform designed by women, for women. Connect with Nancy LinkedIn  Instagram Website Connect with Christine and Erica Website Facebook Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min

  2. FEB 2

    The Marketing Shifts Shaping 2026: Less Noise, More Clarity, Real Connection

    In this episode of the HAYVN Hubcast, host Nancy Sheed is joined by Virginia Juliano, marketing and strategy consultant, and Marie Protomastro Patel of Girl on the Ball Solutions. Together, they reflect on a recent HAYVN Marketing Hub gathering and unpack the marketing shifts shaping how business owners and leaders should think about growth as we move into 2026. “Clarity is something that’s never been out of style, but I think it’s becoming even more important.” — Virginia Juliano A central theme of the conversation is that marketing is no longer a separate function — we’re all marketers now. From solopreneurs to established businesses, everyone is responsible for how their expertise, message, and value show up in the world. Key insights from the conversation include: AI is no longer optional — it’s foundational.AI isn’t a standalone tool or trend; it’s woven into everything from strategy to content distribution to how people discover businesses. Like the early days of the internet, the shift is about integration, not resistance. Clarity is king — and always has been.No amount of clever tactics or polished content can compensate for a lack of clarity. Being clear on who you serve, what you do, and why it matters is the bedrock of effective marketing and strategy. Strategy must come before tactics.Business owners often get lost in execution — platforms, posts, tools — without anchoring decisions in strategy. Marketers add value by asking the hard questions that help cut through the clutter. Perfection is no longer the goal. Authenticity is.The pressure to constantly perform or produce flawless content is easing. Audiences are responding more to real, human moments than overly polished marketing. Showing up matters more than showing off. You don’t need to be a content machine.Content stewardship is replacing content overload. Businesses should focus on what feels aligned, comfortable, and sustainable — and then use AI to repurpose and extend what already exists. Marketing is relationship building at its core.Whether through newsletters, speaking, podcasts, or in-person events, trust and connection drive long-term success. Community and human connection are becoming more valuable than noise and volume. AI amplifies good input — it doesn’t replace thinking.AI can enhance strategy and execution, but only when the inputs are clear. Without clarity, goals, and intention, even the best tools fall flat. This conversation reinforces a powerful shift in modern marketing: less pressure, more alignment; fewer tactics, stronger strategy; and more humanity at every touchpoint. As AI becomes embedded in how we create and discover information, the business leaders who stand out will be the ones rooted in clarity, authenticity, and genuine relationships.  “Marketing works best when it feels sustainable, not performative.” —  Marie Protomastro Patel Marketing isn’t about doing more — it’s about doing what matters, consistently and in ways that feel true to who you are. Interested in implementing some of these marketing shifts into your marketing strategy? Give this custom ChatGPT a try. It’s formulated from the recent 2026 Marketing Shifts presentation at HAYVN’s Marketing Hub in January and this article based upon responses from marketers and creatives doing the work.  Also, want to know more about HAYVN’s Hub for Marketing? You can join the group monthly in person for “Ask the Experts” for marketing advice and insight as well as an opportunity to connect with smart marketers and creatives in the area.  Connect with Nancy LinkedIn  Instagram Website Connect with Virginia LinkedIn Website Connect with Marie LinkedIn Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min

  3. JAN 19

    From Hospitality to Global Impact: Adam Thatcher on Purpose-Led Entrepreneurship

    In this episode of HAYVN Hubcast, Nancy Sheed talks with Adam Thatcher, CEO and co-founder of Grace Farms Tea and Coffee, for a thoughtful conversation about purpose-driven business, ethical supply chains, and redefining what success looks like in a for-profit model. Adam shares how a role rooted in hospitality at Grace Farms evolved into a bold social enterprise—one that gives 100% of its profits back to ending forced and child labor while delivering premium tea and coffee experiences to consumers everywhere. Key Takeaways Grace Farms as a catalystAdam traces the origin of the company back to Grace Farms itself—an architectural, cultural, and humanitarian space designed to foster connection, hospitality, and dialogue. Tea and coffee became natural extensions of that mission. From service to product with purposeDemand from visitors who wanted to recreate the Grace Farms tea experience at home revealed an opportunity: exceptional products could also carry an ethical and humanitarian story. A new ownership model enabled by policy changeA little-known change to the IRS code (4943G) made it possible for a nonprofit foundation to own 100% of a for-profit company—unlocking a powerful hybrid model for social impact. Why B Corp certification mattersBecoming a certified B Corp wasn’t required—it was intentional. Adam explains how the rigorous assessment process helped embed accountability, transparency, and long-term sustainability into the company’s DNA. Deep partnerships, not surface-level sourcingRather than scaling quickly, Grace Farms Tea and Coffee chose to go deep with women-led, organic, fair-trade cooperatives—building trust, visiting origins, and responding directly in moments of crisis. Tea as education and connectionBeyond beverages, the company uses tea as a storytelling and learning tool—inviting consumers to understand origins, traditions, and ethical supply chains through immersive experiences. Proof that values and quality can coexistAdam challenges the assumption that doing good requires compromise, arguing that conscious consumers will choose products that align quality with impact. This conversation is a powerful reminder that business can be both profitable and profoundly human. By grounding Grace Farms Tea and Coffee in hospitality, ethical sourcing, and radical transparency, Adam illustrates what’s possible when values are embedded from day one—not added later as a marketing layer.  Connect with Adam Website Connect with Nancy LinkedIn  Instagram Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    23 min

  4. 12/15/2025

    Building a Breakthrough Brand: Hayley Segar on Confidence, Grit, and Growth

    In this episode, Nancy Sheed reconnects with entrepreneur Hayley Segar, who first first appeared on the show during the earliest days of building her One With Swim company. Now, with a patented product, viral traction, and a successful Shark Tank deal, Hayley reflects on how far the brand has come and what she has learned along the way. "You have to have almost a delusional sense of confidence, drive, execution, grit, coachability… and that's a specific combo of things." From overcoming limiting beliefs to building intentional growth strategies, she shares a candid look at the mindset and systems that fuel her growing business. Key Points The idea for One With Swim struck Hayley in a single "aha" moment when she realized women needed swimsuits that fit like no-show underwear—and no one had created them yet. She spent two and a half years prototyping and developing the product, intentionally hiring experienced professionals instead of trying to teach herself every technical skill. Even with early traction, Hayley still battled limiting beliefs rooted in being underestimated during past pitch competitions. She had to actively rewrite her internal narrative before stepping onto Shark Tank. Her Shark Tank appearance was transformational, providing validation, credibility, and momentum—while reinforcing her commitment to a direct-to-consumer model. Hayley focuses on intentional growth, especially in navigating the challenges of seasonality, strengthening infrastructure, and preparing her systems for long-term scaling. Giving back has become a meaningful part of her year—speaking at UConn, mentoring students, and sharing honest lessons with future entrepreneurs who are walking the path she once did. Hayley's story is a powerful reminder that entrepreneurship is as much an inner journey as it is an external one. Her blend of intuition, discipline, and unwavering belief in her product has shaped One With Swim into a brand with real momentum—and real meaning. As she continues to grow, give back, and inspire the next wave of founders, her path offers both practical lessons and genuine encouragement for anyone passionately building something of their own. Connect with Hayley LinkedIn Website Connect with Nancy LinkedIn Instagram Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min

  5. 12/01/2025

    Inside An Angel Investing Network: Strategy & Opportunity with Marty Isaac

    In this episode of the HAYVN Hubcast host Nancy Sheed talks with Marty Isaac, President and Managing Director of the Angel Investor Forum, Connecticut's leading network of early-stage investors. Marty brings a refreshing, community-minded perspective to angel investing — one built on curiosity and collaboration. "There are no sharp elbows in our group. We all want the companies — and each other — to win." A former GE and consumer marketing executive turned investor and civic leader, Marty shares how he built his portfolio — from early, overzealous investments to smart, diversified "small bets" — and why he's so passionate about supporting founders and helping build strong management teams. Key Points Angel investing isn't just for the ultra-wealthy anymore — while investors still must be accredited, angel groups and diversified funds have made participation more accessible and structured. Risk is extremely high, with 50% of early-stage companies failing and another 20% not returning capital — which is why the power law (a few big wins) drives overall returns. Diversification is essential, with Marty recommending at least 20 investments over five years or participation in a fund to increase the odds of catching an outlier success. What angels look for comes down to three fundamentals: the problem, the solution, and how the business makes money — but the management team remains the most critical factor in determining whether a company can execute. Proof Over Ideas: Today's investors no longer fund pitch decks alone — lower startup costs mean founders are expected to show real traction through proof points like customer validation, pilot programs, or early revenue to demonstrate market fit before attracting capital. Marty's insights offer a grounded, practical look into the realities of angel investing today — from the risks and rewards to the strategic thinking required on both sides of the table. He also shares what's happening in the broader world of angel investing — from how Connecticut's startup scene has grown to what investors are watching closely right now. Whether you're a "founder" seeking capital or an "investor" exploring the startup ecosystem, Marty's candid reflections and open arms optimism make this conversation educational, energizing, and actionable. Connect with Marty Website LinkedIn Connect with Nancy LinkedIn Instagram Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    24 min

  6. 11/17/2025

    The Human Side of Hiring: Darcy Ahl on What Really Matters EP 129

    In this episode of the HAYVN Hubcast, Nancy sits down with seasoned executive recruiter Darcy Ahl, who shares her winding career path—from writing romance-novel blurbs to working in brand management and advertising, and ultimately building a 20-year career in executive search where she is currently partner at Ahl, Berrien & Partners. Darcy offers grounded insights on what has changed (and what has not) in recruiting, the continued importance of EQ (Emotional Intelligence), and how relationships fuel her national cross-industry success. Key Takeaways Relationships drive business: Darcy works across industries thanks to decades-long relationships, referrals, and her personalized, high-touch approach. The role of technology: Tools and platforms have changed dramatically, but Darcy cautions against mass-posting jobs—most hires still come from curated networks, not hundreds of irrelevant applicants. Current challenges in mission-driven industries: Across many impact-oriented sectors, raising capital has become more challenging — but the caliber of talent and conviction in these fields remains remarkably strong. The shifting workplace: Post-COVID dynamics continue to evolve; hybrid isn't guaranteed anymore, with many companies pushing back to the office—impacting retention, especially among women. Leadership priorities: Companies increasingly seek leaders with turnaround experience, strong communication, and the ability to guide organizations through rapid change. Future workforce predictions: Despite the rise of AI, Darcy believes humans—particularly middle and upper managers—will remain essential. "AI can write a great job description, but it can't tell me what makes someone tick." In a hiring landscape defined by constant change, Darcy's perspective is a refreshing reminder that while tools and trends will continue to evolve, the heart of executive search remains deeply human. Her emphasis on empathy, relationships, and genuine curiosity underscores what truly drives successful placements and thriving careers. Whether you're a job seeker, a business leader, or simply navigating your next professional chapter, Darcy's insights offer both clarity and encouragement for the road ahead. Connect with Darcy LInkedIn Website Connect with Nancy LinkedIn Instagram Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    23 min

  7. 11/03/2025

    Breaking Stigmas and Building Muze: The Future of Clean Cannabis with Shirley Xu-Weldon

    In this episode, Nancy sits down with Shirley Xu-Weldon, a former Google executive turned entrepreneur who's redefining what it means to live and lead with purpose. Shirley shares her inspiring journey from her childhood in China to becoming a successful businesswoman in New York, where her curiosity, discipline, and drive helped her navigate industries as varied as finance, advertising, and tech. When the pandemic hit, Shirley used that pause to reflect deeply on what she wanted next. The result? A bold pivot into the cannabis and wellness space, where she founded Leafology (a welcoming, stigma-free dispensary in White Plains, NY) and later Muze, a clean-label cannabis beverage line that's redefining what it means to relax and unwind—without the sugar, chemicals, or shame. Key Takeaways From Corporate to Cannabis: After a decade at Google, Shirley wanted her next chapter to be about purpose and passion. She saw an opportunity to make cannabis approachable and accessible for people like her, moms, professionals, and health-conscious consumers. Creating a New Kind of Space: With Leafology, Shirley built a dispensary that welcomes everyone, from longtime cannabis users to curious first-timers, by focusing on education, safety, and community. Muze: Wellness in a Can: Her clean, functional cannabis beverages blend THC with vitamins and adaptogens, providing a modern, mindful alternative to alcohol. Muze is now distributed in several states, from Connecticut to New Jersey and soon New York and Virginia. Lessons from Google: Shirley credits her success to embracing what Google calls being "uncomfortably excited" staying adaptable, curious, and open to change in fast-moving industries. Community and Connection: Coworking spaces like HAYVN have provided the environment and energy she needs to separate work and home life, stay focused, and connect with like-minded entrepreneurs. This episode is equal parts business insight, personal reinvention, and cultural education. Perfect for anyone curious about entrepreneurship, the evolving wellness market, or redefining success on your own terms. Connect with Shirley Leafology LinkedIn Instagram Drink Muze Connect with Nancy LinkedIn Instagram Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min

  8. 09/29/2025

    We're Not Selling Food, We're Selling Connection: Lessons from The Granola Bar Founders

    On this episode of the HAYVN Hubcast, host Nancy Sheed sat down with Julie Mountain and Dana Noorily, the powerhouse duo behind The Granola Bar. What started as a single idea between two friends has grown into a thriving restaurant group with multiple locations and now, expansion into New York City. Julie and Dana's story is one of grit, instinct, and staying true to their community. They shared candid insights about: Scaling with heart. Growth isn't just about more stores, it's about profitability, efficiency, and staying rooted in values. Partnership as a foundation. Their friendship and honest communication have been the glue holding their business together through the ups and downs. Culture over everything. "We're not selling food, we're selling connection." Their mission is baked into every store, every team member, and every customer experience. Evolving as leaders. From doing everything on instinct to bringing in a CEO and experienced team, they've embraced change without losing their identity. Community ties. From their first suburban café to catering and events, to their HAYVN connections, Julie and Dana prove the best businesses grow from authentic relationships. Listening to them is equal parts inspiring and energizing. Their story is proof that you don't need all the answers to start, you need vision, partnership, and the willingness to grow along the way. This interview is pure entrepreneurial gold and laugh-out-loud funny. Whether you're a foodie, a fan of The Granola Bar, or an entrepreneur seeking inspiration, Dana and Julie's story will leave you hungry (pun intended!) to dream bigger and take bold action. Connect with Dana and Julie Website Connect with Nancy LinkedIn Instagram Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min
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5
out of 5
29 Ratings

About

HAYVN Hubcast provides business owners and professionals the advice they need to help their businesses grow, thrive and succeed. In each episode hosted by Nancy Sheed you'll hear and learn from experts in the HAYVN (co-working) community on all aspects of starting, managing and growing your business.

Information

  • Creator
    #HAYVNCoworking
  • Years Active
    2021 - 2026
  • Episodes
    134
  • Rating
    Clean
  • Copyright
    Copyright © 2026 HAYVN. All rights reserved.
  • Show Website
    HAYVN Hubcast