HAYVN Hubcast

#HAYVNCoworking
  • 5.0 (29)
  • Entrepreneurship
  • Updated Weekly

HAYVN Hubcast provides business owners and professionals the advice they need to help their businesses grow, thrive and succeed. In each episode hosted by Nancy Sheed you'll hear and learn from experts in the HAYVN (co-working) community on all aspects of starting, managing and growing your business.

  1. Digging for the Truth: How Great Brands Are Built from the Inside Out

    Jun 22

    Digging for the Truth: How Great Brands Are Built from the Inside Out

    In this episode of HAYVN Hubcast, Nancy Sheed talks with Jacqueline Lieberman, founder of BrandCrudo and creator of the Velocity Dinners methodology. Jacqueline shares her perspective on modern brand strategy, explaining why the fundamentals haven't changed despite advances in technology and AI. At the heart of her work is a commitment to uncovering the truth that already exists within organizations rather than inventing new narratives. Jacqueline describes her role as a "truth excavator," helping companies identify the unique qualities that make them different in their marketplace. Through interviews, workshops, and strategic conversations, she helps organizations uncover the often-overlooked differentiators that are deeply embedded in their culture, values, and everyday behaviors. Key points from the conversation include: Brand strategy isn't about creating something new. It's about uncovering what's already true and building a position around a company's authentic strengths. Company culture plays a critical role in brand success. When departments operate with different agendas and perspectives, messaging and momentum suffer. Alignment across the organization is essential. Many companies overlook their most powerful differentiators because they view them as standard operating procedures. An outside perspective often helps reveal what truly sets them apart. Jacqueline's DNA Method focuses on understanding why a company exists, what it stands for, what it won't compromise on, and the behaviors that shape its reputation and growth. AI can be a valuable strategic tool when used as a thought partner rather than a replacement for critical thinking. Jacqueline explains how challenging AI to identify weaknesses in an idea can strengthen positioning and strategy. Through her Velocity Dinners, Jacqueline creates environments where customers and prospects share candid insights that traditional surveys and focus groups often miss. These conversations reveal what truly drives buying decisions and business relationships. Throughout the discussion, Jacqueline emphasizes the importance of human connection, curiosity, and objectivity in uncovering meaningful business insights. Whether working with leadership teams in workshops or facilitating intimate dinner conversations, her approach centers on finding enduring truths that can guide long-term growth. This conversation highlights the power of authenticity in branding and business strategy. Jacqueline demonstrates that the strongest positioning doesn't come from clever marketing campaigns, but from uncovering and embracing the truths already present within an organization. By combining deep human insight, strategic rigor, and thoughtful use of emerging technologies, companies can build brands that are both distinctive and sustainable.  Connect with Nancy LinkedIn  Instagram Website Connect with Jacqueline LinkedIn Instagram Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 min
  2. From Red Carpets to Real Talk: Dorothy Cascerceri Simone on Reinventing Media

    Jun 8

    From Red Carpets to Real Talk: Dorothy Cascerceri Simone on Reinventing Media

    In this episode of the HAYVN Hubcast, host Nancy Sheed sits down with Dorothy Cascerceri Simone, host and executive producer of That Greenwich Life, for a candid conversation about the evolution of media, storytelling, and authenticity. Dorothy shares her fascinating journey from newspaper reporter and celebrity gossip journalist to podcast host and community voice. From interviewing celebrities on red carpets during the height of magazine culture to building a podcast focused on vulnerability and real-life struggles, Dorothy reflects on how both media and her personal mission have transformed over the years. The conversation explores how traditional media evolved during the rise of digital publishing and social media, how Dorothy pivoted ahead of major industry changes, and why she intentionally created a platform that rejects superficial gossip in favor of deeper human connection. Key Points Dorothy began her career in traditional journalism, balancing newspaper reporting with celebrity coverage for outlets like People Magazine during the early days of online media. She witnessed firsthand the decline of print publications and recognized early that video, digital storytelling, and influencer-style marketing would become the future of media. Dorothy created That Greenwich Life as an “anti-gossip” platform focused on honest conversations about fertility struggles, personal hardships, mental health, and the realities behind polished appearances. Her background in celebrity reporting gave her valuable insight into how media shapes perception, but she ultimately wanted to create content rooted in empathy and humanity instead of sensationalism. Through social media and her podcast, Dorothy has unexpectedly become a trusted community voice in Greenwich, sharing important local information while fostering thoughtful conversations and connection. This episode is both a nostalgic look at the ever-evolving media landscape and an inspiring conversation about personal reinvention. Dorothy’s journey reflects how storytelling has evolved from glossy headlines and celebrity culture into something more authentic and human-centered. What stands out most is Dorothy’s commitment to using her platform for connection rather than spectacle. Through That Greenwich Life, she’s proving that audiences are hungry for honesty, vulnerability, and conversations that go deeper than appearances. Connect with Nancy LinkedIn  Instagram Website Connect with Dorothy LinkedIn Instagram Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min
  3. From Marketing Chaos to Clarity: A Purpose-Driven Framework for Growth

    May 27

    From Marketing Chaos to Clarity: A Purpose-Driven Framework for Growth

    In this episode of HAYVN Hubcast, Nancy Sheed welcomes back author, publisher, and marketing strategist Jenn T. Grace for a conversation about marketing with intention, clarity, and purpose. Jenn shares the inspiration behind her new book, Promote Your Purpose, and breaks down her Aspen Method, a practical framework designed to help authors, entrepreneurs, and professionals market their work without getting lost in overwhelm. Drawing from more than two decades in marketing and over ten years working closely with authors, Jenn explains why so many people struggle with marketing and how skipping foundational steps often leads to confusion, wasted time, and burnout. She emphasizes that effective marketing isn't about chasing every tactic or becoming an influencer. Instead, it's about understanding your purpose, your audience, and the strategy that actually aligns with your strengths and goals. Key Points Jenn created the Aspen Method after realizing that many authors and business owners were overwhelmed by disconnected marketing tactics and needed a clearer framework for decision-making. The Aspen Method stands for Assess, Strategize, Plan, Execute, and Nurture, creating a step-by-step approach to building sustainable marketing efforts. One of the biggest mistakes people make is jumping directly into tactics like social media, ads, or influencer marketing without first understanding their audience, goals, and larger strategy. Jenn encourages people to “bring others along for the journey” while building a book, business, or product, helping create community and momentum long before launch day. The conversation highlights how relationship-building and nurturing an audience are often the most overlooked but most valuable parts of marketing success. Nancy and Jenn close the conversation by reinforcing that marketing doesn't have to feel manipulative, overwhelming, or performative. By focusing on alignment, strategy, and genuine connection, the Aspen Method helps people market in a way that feels authentic and sustainable.  Connect with Nancy LinkedIn  Instagram Website Connect with Jenn LinkedIn LinkedIn Company YouTube Substack Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
  4. How Women Business Owners Are Driving Economic Change with Confidence, Capital and Connections

    May 11

    How Women Business Owners Are Driving Economic Change with Confidence, Capital and Connections

    In this episode of HAYVN Hubcast, Nancy Sheed sits down with Fran Pastore, founder and CEO of the Women’s Business Development Council, to explore the evolution of women’s entrepreneurship and the systems that support it. Fran shares the powerful origin story behind WBDC, born out of her own experience as a single mother seeking financial independence, and highlights the organization’s nearly 30-year mission to help women launch and scale businesses. The conversation dives into the policy history that shaped women’s access to capital, including the impact of the Women’s Business Ownership Act of 1988, and why representation still matters today. Fran makes it clear that while progress has been made, systemic barriers still exist, especially when it comes to funding and decision-making power. Nancy and Fran also discuss the growing momentum of women entrepreneurs, with women now starting a significant share of new businesses. Fran shares compelling data from WBDC’s work, showing measurable impact through grants, advising, and education, and explains how the organization supports women at every stage, from idea to expansion. At its core, the episode highlights how confidence, capital, and connections are essential to helping women succeed and how community-driven ecosystems like WBDC are creating lasting economic and social change. Key Points WBDC was founded to fill a critical gap in resources for women entrepreneurs and has been supporting women for nearly 30 years Fran’s journey from single mother to nonprofit founder underscores the importance of economic independence for women The Women’s Business Ownership Act of 1988 was a turning point, removing barriers like requiring male co-signers for business loans Representation remains a major challenge, impacting access to capital, healthcare research, and policy decisions Women now account for roughly 40% of new business creation, signaling a major shift in economic participation WBDC has seen significant growth, with client numbers increasing more than 300% since 2019 Small grants to women entrepreneurs consistently lead to increased revenue, hiring, and business growth The organization supports a wide range of clients through advising, training, grants, and specialized programs like childcare business support Advocacy and awareness are critical, as policies directly impact women’s ability to build and sustain businesses Community and ecosystem support are key drivers of long-term success for women entrepreneurs This conversation makes one thing clear: when women are given access to the right resources, they don’t just build businesses, they transform families, communities, and the broader economy. Fran’s work with WBDC shows that progress isn’t accidental, it’s built through persistence, advocacy, and intentional support systems. The momentum is real, but continued awareness, representation, and investment will determine how far it goes. Connect with Nancy LinkedIn  Instagram Website Connect with Fran LinkedIn Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min
  5. Reinventing Breast Health with Purpose and Persistence

    Apr 20

    Reinventing Breast Health with Purpose and Persistence

    In this episode of HAYVN Hubcast, host Nancy Sheed speaks with Clémence Bruguier, co-founder of Mirabelle Medical, a company focused on improving breast health access and awareness for women globally. Fresh off winning the most recent HAYVN Hatch competition, Clémence shares her unconventional path into healthcare, despite having no formal medical background, and how her lifelong drive to build purpose-driven projects led her to entrepreneurship. Clémence explains how Mirabelle Medical is addressing a critical gap in women’s health: the lack of accessible, easy-to-use tools for regular breast checks. The company is developing two devices, one designed for personal use to help women monitor their breast health between mammograms, and another for healthcare professionals working in underserved regions where access to screening is limited. A key theme throughout the conversation is the power of questioning assumptions. Clémence challenges traditional guidance around breast self-exams and highlights that many women still detect abnormalities on their own. She also points to the surprising reality that a significant percentage of women in the United States do not have access to mammograms, underscoring the urgency for alternative solutions. The episode also offers a candid look at the realities of building a healthcare startup. Clémence shares how Mirabelle began with simple prototypes built in a kitchen, followed by field testing in Ghana that validated both the need and usability of the product. She walks through the pivots required along the way, including shifting from a wellness product to a regulated medical device, navigating FDA approval, and making the difficult decision to refund early customers in order to prioritize doing things the right way. Throughout the conversation, Clémence emphasizes user-centered design, global accessibility, and education. Her work reflects a broader mission to empower women with the tools and knowledge they need to take control of their health, regardless of where they live. Key Points Clémence’s entrepreneurial journey is driven by a strong sense of purpose and a desire to build meaningful solutions Mirabelle Medical is focused on making breast health checks more accessible through simple, low-cost devices The company is developing two products for both personal and clinical use Early field testing in Ghana confirmed real demand and practical application A significant number of women in the U.S. still lack access to regular mammograms The company pivoted from a wellness product to a regulated medical device requiring FDA approval Education and cultural awareness are essential components of improving global breast health Building in healthcare requires resilience, adaptability, and a willingness to navigate complex systems This episode highlights what it really takes to build something meaningful in a complex and highly regulated space. Clémence’s journey is a clear example of how purpose, persistence, and a willingness to learn can drive innovation that matters. As women’s health continues to gain long-overdue attention, solutions like Mirabelle Medical are helping to close critical gaps and empower women everywhere to take a more active role in their care. Connect with Nancy LinkedIn  Instagram Website Connect with Clémence Clémence Bruguier - Making Breast Health Accessible | LinkedIn Website Mirabelle Medical | LinkedIn Substack Learn more about your ad choices. Visit megaphone.fm/adchoices

    26 min
  6. Why Authentic Communication Matters More Than Ever in the Age of AI EP 137

    Apr 6

    Why Authentic Communication Matters More Than Ever in the Age of AI EP 137

    In this episode of HAYVN Hubcast, Nancy Sheed welcomes back communication expert, TEDx speaker, and author Shannon Malkin Daniels to explore the evolving role of authenticity in communication. As AI becomes more prevalent in content creation, Shannon emphasizes the growing importance of human connection, storytelling, and genuine messaging. They discuss the balance between what you say and how you say it, the risks of over-relying on AI-generated content, and why authenticity is a confidence builder rather than a result of confidence. Shannon also introduces her SPEAC framework and shares practical insights on storytelling, vulnerability, and developing communication skills that resonate across any setting. Connect with Shannon LinkedIn Website Connect with Nancy LinkedIn  Instagram Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    22 min
  7. The Heart of Entrepreneurship: Melissa Bernstein on Turning Darkness into Creativity and Joy

    Mar 16

    The Heart of Entrepreneurship: Melissa Bernstein on Turning Darkness into Creativity and Joy

    In this episode of HAYVN Hubcast, host Nancy Sheed sits down with entrepreneur, author, and Melissa & Doug Toys co-founder Melissa Bernstein for a deeply honest conversation about meaning, creativity, and reinvention. Melissa shares the surprising story behind building one of the most beloved toy brands in the world, the painful journey of letting that company go, and how that experience led her to create Lifelines, a new company focused on sensory and creative tools for wellbeing. Together, Nancy and Melissa explore why creativity is essential to our mental health, how entrepreneurship often begins with uncertainty, and why using our hands to create may be more important now than ever. Connect with Melissa Lifelines Website LinkedIn  Connect with Nancy LinkedIn  Instagram Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    34 min

  8. Mar 2

    Beyond the GLP-1 Boom: Building Sustainable Cardiometabolic Care

    In this episode of the HAYVN Hubcast, Nancy Sheed welcomes back Katherine Saunders, co-founder of FlyteHealth, for a powerful conversation on the evolution of obesity and cardiometabolic care. Since her last appearance—when her company was still in its early stages under the name IntelliHealth—Katherine has led a transformation from a software-focused startup into a comprehensive virtual clinical care provider. Now rebranded as FlyteHealth, the company delivers integrated cardio-kidney-metabolic care directly to patients, while partnering with employers to reduce healthcare costs and improve outcomes. Katherine explains how the rise of GLP-1 medications like Wegovy, Ozempic, and Zepbound changed the national conversation around obesity. But she cautions against the current “GLP-1-only” mindset, emphasizing that true success requires comprehensive medical evaluation, personalized treatment plans, and ongoing support—not just a prescription. The discussion explores: Why obesity medicine was historically overlooked in medical training How GLP-1 demand has reshaped employer healthcare strategies The financial strain these medications place on self-insured employers Why fragmented healthcare leaves patients overwhelmed The importance of care navigation and communication between specialists How technology can enhance—not replace—the provider-patient relationship FlyteHealth’s model blends advanced clinical decision support tools with human-centered care, allowing providers to practice at the top of their training while delivering better outcomes for patients and better ROI for employers. Key Highlights From Software to Full-Service Clinical CareFlyteHealth began as a tech platform to scale obesity treatment but evolved into a direct care provider when it became clear that technology alone wasn’t enough. The GLP-1 Explosion — and Its LimitsWhile GLP-1 medications have revolutionized obesity treatment, Katherine stresses that medication without comprehensive care leads to poor outcomes and rising costs. The Employer Healthcare DilemmaSelf-insured employers face skyrocketing costs for GLP-1 medications. FlyteHealth offers a structured, outcomes-focused program that balances access with cost control. Obesity as a Root DiseaseTreating obesity improves or prevents over 200 related conditions, including hypertension, prediabetes, and cholesterol issues—making integrated care essential. Technology as a Support System, Not a SubstituteClinical decision support tools gather and analyze data before visits, allowing providers to spend more time educating and connecting with patients. This conversation highlights a pivotal moment in healthcare. The excitement around GLP-1 medications has brought long-overdue attention to obesity as a serious medical condition—but as Katherine makes clear, prescriptions alone are not the solution. Sustainable results require comprehensive care, personalized treatment, coordinated communication, and smart use of technology. FlyteHealth represents a model for where healthcare is heading: integrated, data-informed, and human-centered. As employer-sponsored healthcare continues to evolve and new therapies enter the market, thoughtful systems like this may be what keeps care both effective and financially sustainable. Connect with Nancy LinkedIn  Instagram Website Connect with Katherine LinkedIn Website Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
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5
out of 5
29 Ratings

About

HAYVN Hubcast provides business owners and professionals the advice they need to help their businesses grow, thrive and succeed. In each episode hosted by Nancy Sheed you'll hear and learn from experts in the HAYVN (co-working) community on all aspects of starting, managing and growing your business.

Information

  • Creator
    #HAYVNCoworking
  • Years Active
    2021 - 2026
  • Episodes
    142
  • Rating
    Clean
  • Copyright
    Copyright © 2026 HAYVN. All rights reserved.
  • Show Website
    HAYVN Hubcast