10 episodes

HCIC Next is a podcast focusing on how digital marketing leaders are reshaping marketing and the healthcare industry. This podcast series shares information about the innovations that are happening today in digital marketing and helps you understand how to apply what has worked in other health systems across the country to your very own organization.

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    • Marketing
    • 5.0 • 1 Rating

HCIC Next is a podcast focusing on how digital marketing leaders are reshaping marketing and the healthcare industry. This podcast series shares information about the innovations that are happening today in digital marketing and helps you understand how to apply what has worked in other health systems across the country to your very own organization.

    Does Your Content Spark Joy?

    Does Your Content Spark Joy?

    In the final installment of season one tune in to hear from Brooke Hess and Emily Stieber of the Henry Ford Health System present, "Does Your Content Spark Joy? The Powerful Magic of Tidying Up Your Social Strategy." This session was captured at the 2019 Healthcare Internet Conference in Orlando, FL.

    • 47 min
    Your Website is Not Your Digital Front Door

    Your Website is Not Your Digital Front Door

    "Your Website is Not Your Digital Front Door: How to Prepare for Discoverability in a Voice-First Landscape," presented by Carrie Liken from Yext was originally captured at the 2019 Healthcare Internet Conference in Orlando FL.

    • 48 min
    Empowering Nursing Staff to Use Social Media

    Empowering Nursing Staff to Use Social Media

    Tune in and hear from Lee Aase and Audrey Laine Seymour of the Mayo Clinic present, "Empowering Nursing Staff to Use Social Media." This session was originally captured at the 2019 Healthcare Internet Conference in Orlando, FL.

    • 27 min
    Using Data Analytics to Inform and Optimize Your Website Redesign

    Using Data Analytics to Inform and Optimize Your Website Redesign

    "Using Data Analytics to Inform and Optimize Your Website Redesign," is a session that was captured in Orlando, FL at the Healthcare Internet Conference in the fall of 2019. Tune in and hear from experts Travis Waters of Vanderbilt University Medical Center and Christopher Riegger from Modea.

    • 37 min
    Tips To Help Optimize Your Digital User Experience

    Tips To Help Optimize Your Digital User Experience

    "Let's Talk Taxonomy Panel: Tips To Help Optimize Your Digital User Experience," was captured in the fall of 2019 at the Healthcare Internet Conference in Orlando, FL. In this session you will hear from Neal Linkon from CHW, Jackie Martin of Branch Strategy, Mike Walsh from Nationwide Children's and Aaron Watkins from Johns Hopkins Medicine. The panel was facilitated by Rachelle Montano of the Purple Wave Group.

    • 49 min
    How Thinking Smaller in Digital Channels Yields Bigger Growth

    How Thinking Smaller in Digital Channels Yields Bigger Growth

    This session, "How Thinking Smaller in Digital Channels Yields Bigger Growth," was originally captured at the 2019 Healthcare Internet Conference in Orlando, FL. Presenting you will hear from Sharon Line Clary of AdventHealth, Jason Brown from BPD and Tyler Ford from Optum.

    • 53 min

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