A Product Market Fit Show | Startup Podcast for Founders

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Every founder has 1 goal: find product-market fit. We interview the world's most successful startup founders on the 0 to 1 part of their journeys. We've had the founders of Reddit, Gusto, Rappi, Glean, Cohere, Huntress, ID.me and many more. We go deep with entrepreneurs & VCs to provide detailed examples you can steal.  Our goal is to understand product-market fit better than anyone on the planet. Rated one of the world's top startup podcasts.

  1. He killed a viral app with 50k users. 2 years later, he hit $10M ARR and raised $30M from Sequoia. | David Paffenholz (Juicebox)

    -2 J

    He killed a viral app with 50k users. 2 years later, he hit $10M ARR and raised $30M from Sequoia. | David Paffenholz (Juicebox)

    David had a consumer app with 50,000 users and viral traction—and he shut it down. The retention metrics weren't as good as what he'd seen at Snapchat. That difficult decision cleared the path for Juicebox, AI for recruiting that grew to $10M ARR in 2 years.  In this episode, David reveals how he pivoted to AI recruiting, generated millions of views with a simple LinkedIn demo, and ground through months of brutal churn to unlock 10x growth. If you want to know how to execute a flawless PLG strategy, run a hyper-lean team, and secure a $30M Series A from Sequoia, this is the blueprint. Why You Should Listen Why you should kill some products even if they're going viral.How to launch a B2B product with zero budget.The "manual" playbook for fixing high churn.Why you should keep your team under 25 people even after raising millions.How to land an inbound term sheet from Sequoia.Keywords startup podcast, startup podcast for founders, product market fit, finding pmf, PLG strategy, viral marketing, pivoting, AI recruiting, Series A fundraising, Sequoia Capital 00:00:00 Intro 00:03:15 Learning Growth at Snap 00:13:01 Killing a Viral App with 50k Users 00:20:34 The 90 Second LinkedIn Video That Launched Juicebox 00:26:21 Fixing High Churn with Manual Work 00:33:04 Why B2B Products Only Need to be Marginally Better 00:42:27 Scaling to $10M ARR with Founder Led Sales 00:47:40 Raising a $30M Series A from Sequoia 00:50:12 The Moment of True Product Market Fit Send me a message to let me know what you think!

    52 min
  2. Her VCs said she killed the company. 6 years later, it's worth $1.3B. | Jennifer Smith, Founder of Scribe

    -5 J

    Her VCs said she killed the company. 6 years later, it's worth $1.3B. | Jennifer Smith, Founder of Scribe

    Jennifer went from VC to founder and immediately broke every rule in the book. When she pivoted Scribe from an automation tool to a documentation platform, her investors told her she had just killed the company. She ignored them.  Instead of polishing her product, she launched a "janky" offline MVP on Product Hunt to test for real market pull. Scribe is now used by 95% of the Fortune 500.  In this episode, Jennifer reveals the brutal truth about ignoring "smart" money, why you should run PLG and Enterprise sales simultaneously from Day 1, and how to tell the difference between pushing a boulder up a hill and chasing one down it. Why You Should Listen Why you sometimes need to ignore your investors to save your startup.The "Boulder Test": The definitive gut check for knowing if you have true Product-Market Fit.How to validate a massive opportunity with zero marketing budget.Why the conventional wisdom about choosing between PLG and Enterprise Sales is wrong.How to turn executive hiring interviews into free mentorship sessions.Keywords startup podcast, startup podcast for founders, product market fit, PLG strategies, MVP testing, enterprise sales, go to market strategy, early stage growth, finding pmf, founder stories 00:00:00 Intro  00:02:21 1,200 Customer Interviews as a VC  00:22:07 How to Hire for Excellence  00:30:18 The Pivot from Automation to Documentation  00:39:17 Launching a "Janky" MVP on Product Hunt  00:49:09 The Boulder Test for Product-Market Fit  00:52:50 Doing PLG and Enterprise Sales Simultaneously  01:03:12 Ignoring Investors to Save the Company Send me a message to let me know what you think!

    1 h 5 min
  3. He exited to Snap for $166M— built an AI video startup, then raised $50M. | Alex Mashrabov, Founder of Higgsfield AI

    4 DÉC.

    He exited to Snap for $166M— built an AI video startup, then raised $50M. | Alex Mashrabov, Founder of Higgsfield AI

    Alex built the original Snapchat filters-- and sold his company to Snap for $166M.  Then he left to start Higgsfield. The company just raised a $50M Series A to help brands create AI-generated video ads at scale.  We go deep on why he thinks Adobe is in trouble, how top advertisers are already producing 10,000+ ad creatives a year, and why the companies winning in AI video aren't building foundation models. Why You Should Listen Why consumer AI apps are a trap (and what to build instead)How to drive early growthThe economics of AI-generated videoHow to know when to pivot away from traction that has no long termKeywords startup podcast, startup podcast for founders, AI video generation, generative AI startup, social media marketing AI, B2B SaaS growth, founder pivot, AI startup fundraising, creator marketing, product market fit 00:00:00 Intro 00:06:29 Selling to Snap and Working With Evan Spiegel for Four Years 00:08:28 The Origin Story of HiggsField 00:17:47 The Real Use Cases for GenAI Video Today 00:27:26 The First Product and Why They Pivoted Away From Consumer 00:29:08 The $10 Billion Short Form Drama Market Nobody Talks About 00:33:26 Going All In on Social Media Advertising 00:41:16 When He Knew He Had Product Market Fit Retry Send me a message to let me know what you think!

    46 min
  4. How his AI-first services company grew $0 to $40M ARR in one year. | Eric Foster, Founder of Tenex

    1 DÉC.

    How his AI-first services company grew $0 to $40M ARR in one year. | Eric Foster, Founder of Tenex

    Eric spent 30 years in cybersecurity. Built and sold an MSSP to private equity for hundreds of millions. Then he started Tenex and hit $43 million in revenue in ONE YEAR.  This isn't theory. This is a founder who's done it multiple times breaking down exactly how AI-native companies are about to eat every services industry alive. If you're building anything that touches AI, services, or enterprise sales, this is the episode. Why You Should Listen Why selling outcomes beats selling products every timeHow to close enterprise deals in 60 days instead of 12 monthsThe difference between AI-native and AI-bolted-on companiesWhy founder-led sales is non-negotiable in the early daysHow to build for IPO from day one without slowing downKeywords startup podcast, startup podcast for founders, AI startup growth, founder-led sales, zero to one startup, enterprise sales strategy, AI native company, managed services startup, cybersecurity startup, product market fit 00:00:00 Intro 00:10:29 Selling His Last Company for $100Ms 00:15:10 The Origin Story of TENEX 00:36:47 How They Hit $43M ARR in Year One 00:43:27 The 30 Second Demo That Closes Enterprise Deals 00:47:10 Why Selling Outcomes Beats Selling Products 00:51:29 The Mechanics of Going From Zero to $40M ARR 01:01:09 Go to Market and Founder Led Sales 01:05:32 When He Knew He Had Product Market Fit Retry Send me a message to let me know what you think!

    1 h 12 min
  5. Q3 2025 w/Carta: What you need to raise a Series A. | Peter Walker, Head of Insights at Carta

    27 NOV.

    Q3 2025 w/Carta: What you need to raise a Series A. | Peter Walker, Head of Insights at Carta

    Carta's Peter Walker is back with the freshest data on what's actually happening at the early stage—and it's not what you're reading on X. While headlines scream about record-breaking rounds, the reality on the ground tells a different story.  Seed deals are down. Time between rounds is stretching. And there's a brutal divide between the companies getting all the attention and everyone else.  We dig into the exact valuations, graduation rates, team sizes and revenue you need for Seed and Series A... plus why the lowest-quartile seed rounds are failing at twice the rate. If you're raising or planning to raise, this is the episode. Why You Should Listen The round size that cuts your Series A odds in halfWhy smaller teams are winning (and what that means for your hiring plan)The real median valuations at pre-seed, seed, and Series A right nowHow long it actually takes to get from seed to Series A in 2024When taking secondary as a founder makes sense (and when it doesn't)Keywords startup podcast, startup podcast for founders, seed round valuation, Series A fundraising, startup fundraising data, venture capital trends, pre-seed funding, startup metrics, founder secondary, seed to Series A Chapters: 00:00:00 Intro  00:02:46 Seed Valuations and Who Actually Graduates to Series A  00:06:58 What Founders Outside the Hot Cohort Should Do  00:11:44 Team Sizes Are Shrinking and Employees Are Getting Less  00:17:40 Crowded Categories and Competing with Foundation Models  00:24:47 Founders Starting Companies for the Wrong Reasons  00:33:32 When Founder Secondaries Make Sense  00:39:55 The Actual Median Valuations at Pre-Seed Seed and Series A Send me a message to let me know what you think!

    46 min
  6. He added AI to parking lots—then raised $3.5B. | Alex Israel, Founder of Metropolis

    24 NOV.

    He added AI to parking lots—then raised $3.5B. | Alex Israel, Founder of Metropolis

    Alex and his co-founders spent 2018 pitching parking lot owners on computer vision tech. Every meeting ended the same way: "Cute startup, come back in 30 years."  So they did something else—they bought the parking operators and implemented the AI themselves. VCs called them delusional. But today, Metropolis has 20 million members and adds 1 million new members every month. Every 1-2 seconds someone signs up. Alex's biggest lesson? When enterprise customers won't adopt your tech, don't convince them—buy them. Sometimes the only way to disrupt an industry is to become the industry.  Why You Should Listen: The "growth buyout" playbook—buy old companies to force your tech Why adding friction made their product better The counter-intuitive metric: success = less time users spend in your productWhy VCs said "absolutely not" to their best strategic move Keywords: startup podcast, startup podcast for founders, Metropolis, Alex Israel, computer vision, growth buyout, parking technology, M&A strategy, enterprise sales, B2B SaaS 00:00:00 Intro 00:03:05 Seeing the parking opportunity 00:06:37 The original vision 00:12:33 Raising $7.5M and leasing the first two parking lots 00:16:04 First customer transaction 00:22:58 The growth buyout strategy 00:27:54 Acquiring SP Plus with 23,000 employees 00:34:32 Building beyond parking Send me a message to let me know what you think!

    40 min
  7. He left a $2B ARR company to build AI agents—then hit $1M ARR in 6 months | Amit Shah, Founder of Instalily

    20 NOV.

    He left a $2B ARR company to build AI agents—then hit $1M ARR in 6 months | Amit Shah, Founder of Instalily

    Amit walked away from being President of 1-800-Flowers after scaling it from $500M to $2B because he saw smart people trapped in dumb systems. His insight: half of global GDP is 90% manual work—salespeople entering data instead of selling, technicians reading manuals instead of fixing.  He started Instalily in Spring 2023 when everyone said AI agents were impossible. Instead of replacing workers, he built AI that finds signals in noise—telling each salesperson exactly which deal to focus on right now. The results are insane: $1M ARR within months, tripling revenue year two, delivering $150M+ value to single customers.  His secret? While competitors pitched flashy demos, Amit's team attended 100+ trade shows to understand actual operator pain. They hired fresh AI grads who "shipped fearlessly" instead of senior talent stuck in old paradigms. Why You Should Listen: How "operator market fit" beats product market fit for enterprise salesThe GTM playbook that hit $1M ARR in months by attending 100+ trade showsWhy hiring AI-native grads crushed hiring senior talent for AI productsHow focusing on time-to-value unlocked enterprise dealsThe counterintuitive approach: augment the best parts of jobs, not the worstKeywords: startup podcast, startup podcast for founders, Instalily, Amit Shah, AI agents, enterprise sales, operator market fit, B2B SaaS, AI automation, vertical SaaS 00:00:00 Intro 00:04:42 Leaving 1-800-Flowers 00:09:55 Starting when everyone said AI agents were impossible 00:11:51 The vision—amplify the best parts of work, not replace the worst 00:16:59 Operator market fit over product market fit 00:20:48 Landing first $2B enterprise customers  00:29:00 The 100+ trade show GTM strategy that actually worked 00:33:02 Why they hired AI-native grads instead of senior talent 00:34:51 Hitting $1M ARR in months Retry Send me a message to let me know what you think!

    41 min
  8. He tested his idea in one weekend—then raised $120M. | Wayne Slavin, Founder of Sure

    17 NOV.

    He tested his idea in one weekend—then raised $120M. | Wayne Slavin, Founder of Sure

    Wayne tested flight insurance over a single weekend with a WordPress site and Google ads. When people tried to pay, he showed a fake error message. The result: 15.9% conversion. That validation led to Sure, now powering insurance for Tesla, Toyota, and MasterCard.  But the journey was brutal. Wayne worked solo for a year, burning through savings in San Francisco. Flew to South Africa for 7 weeks to land his first insurance partner.  The real breakthrough came 4 years later, in 2019, when Elon tweeted about Tesla insurance—instant rocket ship growth. Today Sure is the rails for embedded insurance, like Visa for credit cards. They raised $120M but haven't needed money since 2021 because they've been profitable since their Series B.  Why You Should Listen: How to validate an entire business in a weekend. Why he worked solo for a year before raising money or hiring anyone.The exact playbook for pivoting while keeping your old product alive.How one Elon Musk tweet created instant product-market fit.Keywords: startup podcast, startup podcast for founders, Sure, Wayne Slavin, embedded insurance, InsurTech, product validation, bootstrap to profitable, Tesla insurance, B2B pivot 00:00:00 Intro 00:01:48 The flight to Vegas that sparked a $120M insurance company 00:03:03 Building a fake insurance product in one weekend to test demand 00:11:00 Working solo for a year while burning through savings 00:14:43 Flying to South Africa for 7 weeks to land first insurance partner 00:19:58 Convincing 5 friends to quit their jobs 00:27:56 Pivoting from mobile app to embedded insurance 00:46:03 Elon's tweet creates rocket ship growth overnight Send me a message to let me know what you think!

    50 min
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À propos

Every founder has 1 goal: find product-market fit. We interview the world's most successful startup founders on the 0 to 1 part of their journeys. We've had the founders of Reddit, Gusto, Rappi, Glean, Cohere, Huntress, ID.me and many more. We go deep with entrepreneurs & VCs to provide detailed examples you can steal.  Our goal is to understand product-market fit better than anyone on the planet. Rated one of the world's top startup podcasts.

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