ReWild Your Business

Gill Moakes
  • 5.0 (13)
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This podcast is where we name what’s not working, unlearn what was never a good fit, and make space for the truth underneath. Your business was never meant to be built from strategy alone, it was meant to be built from you: your values, your voice, your rhythm, your soul. gillmoakes.substack.com

  1. Legacy and Leadership - Part One

    3D AGO

    Legacy and Leadership - Part One

    So, we just wrapped up part one of our Legacy & Leadership series - a conversation that will span the next four months via posts, notes, podcasts, and 4 livestreams where Deb D | The Intuitive HERoine and I will come together like we did this afternoon to talk about how we see legacy and what it means for us and the women in our respective worlds. Deb and I share a vision of the world where women, to use Deb’s words, “remember who the f*ck they are and reclaim their heroine status”. It matters to us deeply that women understand that they’re part of a new age where we have crucial work to step up to. I’m loving the timing of kicking off this series today, following Monday’s episode of ReWild Your Business - #201 - Who’s In Your Corner (The Truth About Successful Collaborations). Enjoy this conversation - part two to follow next month, but in the meantime let’s open the conversation. Get full access to ReWild With Gill Moakes at gillmoakes.substack.com/subscribe

    33 min
  2. #201 - Who's in Your Corner?

    4D AGO

    #201 - Who's in Your Corner?

    Fresh off the 200 episode milestone and I'm still glowing from all your gorgeous messages - thank you, you wonderful humans! This week I'm talking about something that is genuinely close to my heart: collaboration. I don't mean the surface-level let's-swap-email-lists kind that gets bandied about online. I mean the kind that expands who you both are and what you're capable of doing. What I Cover in This Episode ~ Why most collaboration advice misses the point ~ The four collaborations I'm currently involved in: ~ Collaboration as a creative accelerant ~ Where to actually find your collaborators ~ The green lights to look for ~ The red flags to watch for ~ How to make it work in practice MENTIONED IN THIS EPISODE Lauren Jones: Brand By Boudica, and our joint venture, Unapologetic Retreats The Institute of Coaching Studies Rebecca Gunter: Stoned Fruit, and our upcoming joint venture, Brandtherapy Deb Driscoll, founder of the Be HER Collective, and our upcoming live series, Legacy & Leadership Alicia Rodriguez Becky Benfield-Humberstone This podcast now lives on Substack - if you're not already subscribed, come and find me. All podcast episodes and long-form articles are free. If you'd like to join me live for hot seat coaching and co-working sessions a couple of times a month, The Wild Work membership is just £15/month. 👉 https://gillmoakes.substack.com/subscribe Get full access to ReWild With Gill Moakes at gillmoakes.substack.com/subscribe

    41 min
  3. #200 - 20 Lessons Learned From Recording 200 Episodes of the ReWild Your Business podcast

    MAR 2

    #200 - 20 Lessons Learned From Recording 200 Episodes of the ReWild Your Business podcast

    Two hundred episodes… WTF! I genuinely wasn’t sure when I hit record on episode one whether there would be a second. And here we are. This isn’t a ‘best of’ clip show or a trip down memory lane for its own sake. I’m sharing the twenty things I know now that I wish I’d known at the beginning, about podcasting, about business, about showing up consistently when it feels pointless, and about what it actually takes to build something that lasts. If you’re a podcaster, thinking about starting a podcast, or you’ve got one that’s been gathering dust because you lost momentum, this one’s for you. Here’s a little tease of some of the lessons… On keeping going when it feels pointless There WILL be stretches, sometimes long ones, where you feel like you’re just talking into the void. Downloads are disappointing. Your inbox is silent. You hit publish and get nothing back. Keep going anyway. The people who need your show will find it, sometimes months or years after you recorded it, at exactly the moment they need it. The quiet periods aren’t a sign you’re failing. They’re part of the process. On consistency as a competitive advantage Podcasting is one of the few places where showing up, week after week, even imperfectly, is genuinely enough to stand out. MOST podcasters can’t do it. Your listeners make you part of their routine. When you disappear without warning, you break something. That trust is fragile and worth protecting. On sound quality - the one non-negotiable People will forgive you for fluffing your words. They will not forgive bad audio. This is not a soft suggestion. Poor sound quality creates physical resistance in your listener and they WILL click away - not because they’re not interested in what you have to say, but because they can’t stand listening to poor quality audio. Who can?! Invest in your sound. Everything else is optional. Your audio is not. On finding your Linah A proper shout-out to my podcast editor Linah Macharia, who has been with me since episode one. A great editor is a creative partner who holds the continuity of your show in a way you simply can’t when you’re too close to it. If you find someone who gets what you’re building and shows up for it consistently, treasure them. On niche, evolution, and the show telling you what it wants to be The other sixteen lessons cover everything from why your worst episodes teach you the most, to why silence in an interview is gold, to how your backstory is your greatest asset rather than something to hide. We talk about marketing without performance, building for permanence over trending, and what it means when your audience wants to know you, not just learn from you. The One That Matters Most Begin before you’re ready. And then keep beginning. That’s it. That’s the whole thing. A Note on This Show This podcast started as a way to share what I know about building a business that actually fits the person running it. It has become something much bigger than that. A record of my own evolution, a community of women who are done performing their way through entrepreneurship, and proof that the quiet, consistent, relationships-first approach works.Thank you for being here. Whether you’ve been with me since episode one or this is the first episode you’ve ever heard, welcome. There’s plenty more to come. Mentioned in This Episode - Linah, podcast editor and legend - https://linahmacharia.com/ Work With Me If this episode resonated and you’re ready to build a business that actually fits you, one rooted in authenticity, depth, and real relationships rather than algorithm-chasing, here’s how we can work together: Legacy: High level 1:1 coaching. Bespoke, deep, and built around you. Mastery: A DIY program for early-stage coaches ready to build the foundations properly from the start. Start by applying for a FREE Best Next Move session with me: https://form.jotform.com/Moakes/best-next-move CONNECT WITH ME… - Substack: https://gillmoakes.substack.com/ - Instagram: https://www.instagram.com/gillmoakes/ - Website: https://gillmoakes.com *If this episode hit home, please share it with someone who needs to hear it - another podcaster who’s losing faith, a coach who keeps putting off hitting record, or anyone who needs a reminder that beginning imperfectly is still beginning. Get full access to ReWild With Gill Moakes at gillmoakes.substack.com/subscribe

    32 min
  4. #199 - The One About Substack

    FEB 23

    #199 - The One About Substack

    Big news this week, the ReWild Your Business podcast has a new home. I've moved it over to Substack, and in this episode I'm sharing exactly why, what I've changed my mind about, and how I'm planning to use Substack as my central media hub going forward. If you've been curious about Substack, whether it's worth exploring, whether the SEO issues are still a thing, whether it's actually just for writers, then this episode is for you. I'm coming at it as someone who dismissed it for years and has now done a complete 180. Why I Changed My Mind About Substack For a long time I was repeating other people's opinions about Substack as if they were my own - the closed shop problem, the SEO limitations, the "it's only useful if your clients are writers" narrative. I hadn't done my own due diligence, and I'm calling myself out on that. Because Substack has evolved enormously, and it's time to update the story. The LinkedIn Thing I'm not deleting my account, but I'm being honest: I'm over trying to crack the LinkedIn algorithm. Six and a half thousand followers and I still can't reliably reach the people I'm connected to on purpose. I don't create content to please algorithms, and Substack feels like a breath of fresh air by comparison. What's Actually Changed on Substack The SEO has improved significantly, it's no longer the closed shop it once was You can use it as a full media hub - newsletter, podcast, video, live events, community Notes gives you a social media-style space without being fully algorithm-dependent You can go as simple or as complex as you like How I'm Using It The podcast now lives inside Substack (you can still listen on Apple, Spotify, YouTube, nothing changes for you there). I'm also experimenting with going live, including a four-part collaboration series with the brilliant Deb D. And I've opened a paid membership - the most accessible and simple way to work with me, with resources and monthly Zoom calls, without the over-engineered complexity that's put me off memberships in the past. Why Substack Feels Right For Me Right Now It's where I can show up as my whole self without performing for an algorithm or shrinking to fit a platform's rules. It's where the writers I most admire are doing their most generous, accessible work. I want to create that same sense of depth and connection for you. And with my book in progress, Substack feels like the natural home for the writing side of everything I'm building. Subscribe to ReWild Your Business on Substack: https://gillmoakes.substack.com/ Come and have a dig around, it's still a work in progress and I'd love your company as it evolves. Free subscribers get all the newsletters and the podcast. Paid members get a more personal layer of access, including 2 monthly Zoom calls. https://gillmoakes.substack.com/ If anything on the Substack feels confusing or you think the navigation could be clearer, please do drop me a line: info@gillmoakes.com - genuinely helpful feedback very welcome. Substacks Mentioned in this episode: Deb D - The Intuitive HERoine - For the women who dare to lead their lives from within. https://thebehercollective.substack.com/ Claire Venus - Sparkle on Substack - If you're thinking of starting or growing a Substack, she is the resource. Down to earth, practical, zero gatekeeping. Highly recommended. https://sparkleon.substack.com/ Beth Kempton - SoulStack - Beautiful, generous writing for anyone interested in developing their writing practice. https://bethkempton.substack.com/ Rebecca Campbell - For the spiritual among you, Rebecca is the real deal - I love her work. https://rebeccacampbell.substack.com/ Get full access to ReWild With Gill Moakes at gillmoakes.substack.com/subscribe

    17 min

  5. FEB 16

    #198 - What Happens When Your Soul Outgrows Your Strategy

    In this raw and honest episode, I'm sharing why I've been quieter than usual lately and what's really been happening behind the scenes. I've been going through a profound identity evolution over the past year - one that felt too big, too spiritual, too mystical to share while I was in the middle of it. If you've ever felt caught between who you're becoming and what you think you "should" be doing in your business, this episode is for you. Why I chose silence over diluting my experience during this profound transformation The internal battle between strategy and soul-led work (and why it felt like a wrestling match) How trying to diminish your truth creates friction that stops you from moving forward Why that friction isn't a problem to solve - it's information your system is giving you What happens when you choose to honor the evolution of who you're becoming The unexpected doors that open when you trust yourself more than you trust what others expect Journaling Prompts: Where in your life and business are you showing up as a diminished version of yourself? Where are you diluting your truth? What friction are you experiencing that might actually be information about what you've outgrown?   Work With Gill Ready to explore what's next for you? Book a Next Best Move call to get clarity on what you need to be focusing on. https://www.gillmoakes.com/next-best-move Connect with Gill: Instagram: @gillmoakes Substack: It's A People Thing: https://gillmoakes.substack.com/ Website: https://www.gillmoakes.com/ About the Podcast: ReWild Your Business is the podcast for women doing the work their soul intended. It's about cutting away what doesn't belong to allow what does to thrive, finding simplicity in your work, and bringing the whole of who you are to the table. Get full access to ReWild With Gill Moakes at gillmoakes.substack.com/subscribe

    29 min

  6. FEB 9

    #197 - The Business Gurus Sold You Complexity So You'd Keep Buying Solutions - Here's What You Actually Need

    If you've ever felt like you're drowning in systems, strategies, and 47-step funnels while the actual work you love takes a backseat, this one's for you... The online business world has sold us a version of entrepreneurship that's unnecessarily complicated. The complex funnels, intricate launch sequences, social media strategies that require a degree in digital marketing, business models you can't explain without a flow chart. None of this is an accident. The complexity isn't a bug in the system. It's an entire business model. Someone sells you a complicated system, it doesn't work (or it kind of works but feels exhausting), so you think you're doing it wrong. You must need the advanced training, the next level, the missing piece. And they've got you for another course, another certification, another mastermind. Building a coaching business comes down to one sentence: Be visible where your people are, talk about what you do in a way that makes sense, have conversations with potential clients, make offers, deliver excellent work, and ask for testimonials and referrals. That's it. Everything else is optimization for a business that's already working. The Essentials Clarity on who you serve and the transformation you create A simple way to reach those people (ideally your own platform) Consistent visibility and content that adds value Actual conversations with potential clients (we're in a trust desert thanks to AI) A clear offer that solves a real problem, priced appropriately for the value you create Brilliant delivery so you can ask for referrals and testimonials Everything outside of these six things is optional. This connects to identity work. Complexity sells because most people are operating from an identity that doesn't trust the simple path. If you fundamentally don't believe you're the kind of person who can build a successful business through straightforward means, through your actual talent, real relationships, and genuine value, then complexity feels necessary. It becomes armour, proof that you're a serious business person. But the minute you step into the identity of someone who creates value, builds relationships, and makes offers from genuine authority, that complexity starts feeling like a chain around your neck. Everyone who's built a successful coaching business did it through relationships first and systems later. Not the other way around. Your Rewilding Move This Week: Look at your business. All of it. The tools, systems, strategies, platforms, frameworks, social media channels. Ask yourself: what here is actually serving me versus what am I serving? If you're spending more time managing your business infrastructure than actually building relationships, having conversations, making offers, and creating value, you've probably been sold complexity and now you're hiding behind it. The antidote isn't another solution. It's subtraction. Ready to Strip Back the Complexity? If you're ready to build your business from a place of genuine authority and do the identity work around becoming the coach who trusts that it can be this simple, apply for a Next Best Move call with me. It's an hour of one-to-one time where we'll figure out what you actually need and what the simple version of your business could look like. Apply Now: https://www.gillmoakes.com/next-best-move Get full access to ReWild With Gill Moakes at gillmoakes.substack.com/subscribe

    22 min

  7. FEB 2

    #196 - Why Coaching Matters More Than Ever In The Age Of AI

    There's panic in the coaching industry. Will AI replace us? Are we all about to become obsolete? Here's the reframe: AI hasn't made coaching obsolete. It's made it absolutely essential. The Truth About AI AI is extraordinary. You can get a complete business strategy in 30 seconds, a marketing plan, step-by-step frameworks for anything. Information that used to take years to access is now free and infinite. But people aren't flying... they're drowning in information, strategies, and plans they're not executing. It's No Longer an Information Gap, It's a Transformation Gap People don't hire coaches because they don't know what to do. They hire coaches because they're struggling to become the person who actually does it. AI can give you the blueprint. But it cannot hold space for the messy stuff in the middle, that deeply human process of becoming someone different. AI can't sit with you in discomfort, mirror back your stories, or call out your excuses with loving directness. It doesn't witness your transformation in the same way. You Don't Change Because You Got Better Information You change because another human believed in your potential before you did. Because someone created space where it was safe to let go of who you've been. Because someone asked that one question that cracked you open. That's coaching. No algorithm will ever replicate the power of human witness and intuition. AI Has Made Information Free - Transformation Is Everything Mediocre coaching, repackaged information and generic cheerleading, is absolutely replaceable by AI. Deep transformational coaching that sees the person behind the pattern? More valuable than ever. The world doesn't need more information. We need brilliant coaches who can guide people through the transformation they need to use the information. AI isn't coming for your coaching business. It's raising the bar for what coaching needs to be. ~~~ Apply for a FREE 60-minute strategic session with me where we'll cut through the noise and identify the single most important action for your coaching business right now. This isn't about more information - it's about the right action at the right time: https://www.gillmoakes.com/next-best-move   Get full access to ReWild With Gill Moakes at gillmoakes.substack.com/subscribe

    13 min

  8. JAN 26

    #195 - The Dark Side of Vulnerability Marketing

    This week I'm calling out something I'm seeing everywhere right now in the online business world, and honestly, it's feeling like an epidemic. Coaches are hearing they should differentiate themselves by being vulnerable, so they're sharing their struggles, their breakdowns, their trauma in real time. And look, it works at first - engagement goes through the roof, people respond, you feel seen. But here's the problem: they end up building their entire brand around their worst moments. Every post becomes a wound on display. And then they can't figure out why they're attracting clients who are drowning, not clients who are ready to actually do the work and move forward. When your brand is built on unprocessed trauma, you're positioning yourself as a peer in struggle rather than a guide through it, and that fundamentally undermines your authority. There's a massive difference between real vulnerability and performance vulnerability. Real vulnerability is when you're sharing something you've processed and metabolised. You're offering wisdom, not an open wound. It feels clean because you're not searching for validation, you're genuinely serving your audience's transformation. Performance vulnerability? That's when you're sharing trauma because it gets clicks and comments, when you're still in it and you need people to tell you you're brave. It's extractive, not generous. So here's my invitation: stop sharing trauma in real time, audit your content to see how much centres on pain rather than insight, and reposition your brand around transformation instead of empathy. The people who truly value you don't need you to perform your pain, they value your wisdom, your authority, your frameworks because you're on the other side and can show them the way. Mentioned in this episode: This is the LinkedIn post I mention about my late husband:  https://www.linkedin.com/posts/gillmoakes_its-7-years-ago-today-that-my-husband-phill-activity-7143208724856270849-BFL-?utm_source=share&utm_medium=member_desktop&rcm=ACoAACuEtlUBCBw8uMiKIFcrgf3Kt-Gpw6nq80o If you'd like to explore working together, book a call with me here: https://go.oncehub.com/alignment-call Get full access to ReWild With Gill Moakes at gillmoakes.substack.com/subscribe

    31 min
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About

This podcast is where we name what’s not working, unlearn what was never a good fit, and make space for the truth underneath. Your business was never meant to be built from strategy alone, it was meant to be built from you: your values, your voice, your rhythm, your soul. gillmoakes.substack.com

Information

  • Creator
    Gill Moakes
  • Years Active
    2022 - 2026
  • Episodes
    226
  • Rating
    Explicit
  • Copyright
    © Gill Moakes
  • Show Website
    ReWild Your Business