ReWild Your Business

Gill Moakes

This podcast is where we name what’s not working, unlearn what was never a good fit, and make space for the truth underneath. Your business was never meant to be built from strategy alone, it was meant to be built from you: your values, your voice, your rhythm, your soul. gillmoakes.substack.com

  1. #210 - How To Know What To Fix First If Your Soul-Led Business Has Stalled

    4D AGO

    #210 - How To Know What To Fix First If Your Soul-Led Business Has Stalled

    Grab a pen. This one's a keeper. If you've been working hard, doing ALL the things - showing up on social media, refining your messaging, tweaking your website, maybe even running ads, and the growth still isn't coming, this episode is for you. The problem usually isn't a lack of effort. It's that most business advice treats growth like a flat problem, as though everything is equally important and you just need to do everything better, all at once. It isn't. Growth is always sequential. And when you don't know what to fix first, you end up pedalling fast in first gear and getting nowhere. In this episode, Gill introduces The Natural Order of Things - a seven-layer diagnostic framework for auditing your soul-led business from the inside out. Once you hear it, you won't look at your business the same way again. The seven layers are: Vision & Mindset - The deepest foundation. This is the real infrastructure of your business. Hitting a ceiling? It's almost always here, not in your marketing. Brand - Not your logo or colour palette. Your point of view, your voice, your values brought to life. An unclear brand means that better marketing just spreads confusion more effectively. Offers - A transformation clearly defined and priced. The most common problems? Trying to serve too many people, wonky pricing, and solving a problem your clients don't know they have. Thought Leadership - The body of ideas, frameworks, and opinions that make you the person people think of for your work. This is what gives your marketing substance and makes sales feel like an invitation. Marketing - Only layer five. And yet it's where most people go first. Marketing's job is to amplify what already exists - if the foundations aren't solid, more marketing is just more noise. Sales - When the layers above are working, sales conversations become simple final invitations between two people who already know they're on the same wavelength. Friction in sales is almost always a symptom of something upstream. Client Delivery - The thing that feeds everything else. Exceptional delivery creates testimonials, referrals, and the personal conviction to keep showing up. It isn't the end of the chain, it circles back and strengthens every layer above it. The audit is simple: start at layer one and work outward, asking honestly is this solid? Not perfect, but solid. Stop at the first layer where your honest answer is not quite. That's where your energy belongs first. This episode is the start of an eight-part series - next week, Gill goes deep into Layer 1: vision and mindset, with journalling questions to help you really feel the difference between solid and looks okay-ish. Listen in if you're ready to stop fixing the wrong things and start building something that actually compounds. Want more personalised support? Book an alignment call here: https://go.oncehub.com/alignment-call This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

    33 min
  2. #209 - Do You Even Recognise The Person Described On Your About Page?

    MAY 4

    #209 - Do You Even Recognise The Person Described On Your About Page?

    Have you ever looked at your website or your content and not quite recognised the person it’s talking about? The one who apparently runs your business? If so, this episode of the ReWild Your Business podcast is for you. I’m getting into something that I think is incredibly common: the drift. The slow, incremental process by which a business that started as a real expression of who you are gradually becomes something you’re just managing from the outside - you’re trying your best to be the business owner you think you’re supposed to be. This doesn’t happen overnight. It happens through one tiny, reasonable tweak after another. The about page you softened because someone said it was confusing. The content style you adopted because one post unexpectedly went well. The offer you repackaged because someone in your peer group launched something similar and suddenly you felt like you needed to catch up. Each one makes sense in isolation. Stack enough of them together and one day you wake up and the business just doesn’t feel like yours anymore. In this episode I’m exploring why this happens, what it costs you (and it costs a damn sight more than you think), and three questions to help you trace your way back to the work you’re actually called to do. This is identity work. It’s the foundation of everything… I know, I know - I sound like a broken record. But when you get it right, the right clients, the right content, the right offers - all of it gets so much easier, I promise you. If this episode lands for you and you’d like to go deeper, I invite you to book a call with me. It might be the thing that changes everything. Links: Book a call with Gill: https://go.oncehub.com/alignment-call This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

    23 min
  3. #208 - What Is Your Most Potent Work? And How Can You Do More Of It?

    APR 27

    #208 - What Is Your Most Potent Work? And How Can You Do More Of It?

    There's work you do that's useful. And then there's work you do that's potent - where a small amount of what you give produces a disproportionately large shift for the person on the receiving end of it. They're not always the same thing. And the potent work is often the thing you've been quietly underselling, tucking inside a bigger offer, or treating as the bit that happens before the real work begins. In this episode I share the moment I realised my most potent work wasn't the strategy piece I'd built my offers around, it was the deeper identity work I'd been doing in the last fifteen minutes of every call. And I walk you through how to notice where your potent work is hiding, why claiming it feels so exposing, and how to give it more room in your business without burning the whole thing down. In this episode: · Why potent means concentrated, not powerful, and why that distinction matters · Why the work that comes easily to you is probably the most potent thing you do · How I spent years treating my real work as the preamble · What your clients tell you months later (and why that's the clue) · Why you've been hiding it, and what it costs you · Four ways to start giving your potent work its rightful place Mentioned in this episode: The Work That Matters - a reflective workbook to help you identify your most potent work and map more of it into your business. Email info@gillmoakes.com with "The Work That Matters" in the subject line for a copy. No opt-in page, no funnel, just email me. Enjoyed this episode? A five-star review on Apple Podcasts genuinely helps more women find the show. And if this one landed, send it to a friend who needs it. That's still how the podcast grows. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

    26 min
  4. #207 - What If It Never Happens For Me?

    APR 20

    #207 - What If It Never Happens For Me?

    Those two little words - what if - can stop us in our tracks. What if I've left it too late? What if I do all the work and it still never happens for me? In this episode, I'm digging into the what-ifs that seem to show up more insistently as we move into midlife and beyond, and why they're not actually messages from your soul, they're your brain's attempt to keep you safely exactly where you are. Here's what I'm exploring this week: ~ Why your brain registers change as danger, and how it "future-paces the scary" to keep you from moving toward what you really want ~ The two unhelpful responses most women fall into: either surrendering to the fear and giving up on the dream, or bulldozing through and dysregulating their nervous system in the process ~ A third way: working with your brain and body rather than against them ~ Why identity work matters more than strategy when you're reaching for something new, and how to hold the duality of loving who you are now while protecting the vision of who you're becoming ~ The power of baby steps (and my two non-negotiable criteria for what actually qualifies as one) How to reframe the what ifs from contractions into expansions - what if this is the year everything starts to change for me? This one was recorded a little off-the-cuff because the topic wouldn't wait. If you've been circling a dream and wondering whether it's too late, or whether it'll ever land, this episode is for you. Mentioned in this episode: Free journaling prompts to work through your own what-ifs - email the word 'CALLING' to info@gillmoakes.com and we'll send you the workbook. Come and find me: Subscribe to the ReWild with Gill Moakes Substack for more like this Follow me on Instagram Share this episode with a woman who needs to hear it Would you consider leaving review if the show has meant something to you - it genuinely helps others find their way here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

    18 min
  5. #206 - The Page as a Portal - How Journalling Can Unlock the Wisdom Your Business Actually Needs

    APR 13

    #206 - The Page as a Portal - How Journalling Can Unlock the Wisdom Your Business Actually Needs

    If you've ever rolled your eyes at the idea of journalling, this one's for you. I used to be exactly the same, I resisted it for years, couldn't get into it, didn't really see the point. Until I made it work for me, and now I genuinely can't live without it. In this episode I'm unpacking why so many of us resist journalling, what it actually is when you strip away the pretty notebooks and the Pinterest prompts, and how to start writing freely, even if you swear you're not a writer. I'm also sharing what's changed for me since I embedded this as a daily ritual, including the fact that most of my podcast episodes and content ideas now spark from my journal. If you've been searching for answers about your next move, your offers, your direction, what if those answers are already inside you, and the only thing missing is a practice that lets them surface? The resistance - why "I'm not a writer," "I don't have time," and "it feels self-indulgent" are all worth questioning. And the deeper one: resistance to journalling is often resistance to hearing what you already know. The difference between journalling to something and journalling from something - prompts and gratitude lists are fine but limited. The real transformation happens when you let the writing move through you without knowing where it's going. How to actually do it - start with the hand, not the head. Keep the pen moving. Follow the thread, not the topic. Write past the surface stuff. And don't read it back straight away. What it unlocks for business owners - clarity on direction, better decision-making, more powerful content, and a release valve for the emotional weight of running a business. The five-day challenge - five minutes, five days, pen on paper, keep the pen moving. Treat it as an experiment, not a lifestyle change. Want me to keep you accountable? Email the word CHALLENGE to info@gillmoakes.com ReWild Your Business is a global top 3% podcast. If this episode resonated, a review goes a long way - thank you SO much. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

    24 min
  6. #205 - What is Distraction REALLY Costing Us?

    APR 6

    #205 - What is Distraction REALLY Costing Us?

    I’m fresh back from the Grand Union Canal, and a few days on a barge with family. It was one of those beautifully simple trips. Board games, tiny boat-oven pizzas, no screens (at least for the adults!), just a lot of laughing. And somewhere in the middle of steering through a pitch-black, 40-minute-long canal tunnel (whilst getting drenched by freezing water because I, naturally, decided I didn’t need my waterproofs), my brother-in-law Jeremy and I got into one of those conversations. The unexpectedly deep kind where you end up talking about what it actually means to be present. And it reminded me of something my dad said towards the end of his life that has stayed with me ever since. He was completely bedbound, hadn’t been out of bed for a couple of years, and when I asked him if he was bored, he looked at me like I’d lost the plot. “Bored? Never.” He explained that he’d often pick a moment from his life, his fighter pilot training in Canada, or when he and my mum first married, or a family holiday, and he’d transport himself right back into it. He could relive every vivid detail because he’d actually been in those moments when they were happening. And that’s what got me thinking about how we live now. We’ve built an entire culture around not being present. We’re scrolling through other people’s lives, capturing everything on camera, filtering, curating, archiving, doing everything except actually being there as we create the memory. I’m not exempt from this, by the way - I’m recording this podcast in the hope that you’ll stop what you’re doing and give me your attention, so let’s not pretend I’m above it. But we do get to choose. That’s the point. We get to choose where we place our attention, and right now I think most of us are giving it away without even realising. So this episode is an invitation. Leave your phone in another room for an hour. Eat a meal without a screen. Go for a walk without your headphones in. Because at the end of our lives, it won’t be our follower count or our content archive that’s left. It’ll be what we were paying attention to. The things we loved. The people we loved. Let’s make sure we actually let ourselves know it while we have the chance. This episode is based on my full Substack essay: Check out digital home on Substack: ReWild with Gill Moakes ReWild Your Business is a global top 3% podcast. If this episode resonated with you, please could you leave a review - it means the world. ReWild With Gill Moakes is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

    15 min
  7. #204 - A Simple Question That Unlocked A Breakthrough For Me

    MAR 31

    #204 - A Simple Question That Unlocked A Breakthrough For Me

    I’ve been in a seriously creative season lately. Writing, thinking, meditating, doing all the things that for me are the work, and also, if I’m honest, feeling a bit guilty about it. The newsletter that slipped. The freebie that’s been sitting waiting for an email sequence I haven’t got round to writing. You know how it goes. And then my sister-in-law asked me one simple question that stopped me in my tracks. “What would feel good today?” That’s it. Five words. And I’ve been thinking about it ever since… What this episode is really about When she said it, I realised I’d been completely disconnecting from my body’s signals between my morning and evening practices. You see, I have these lovely bookends to my day, meditation, journaling, skincare in bed, but between those mindful bookends, I’d been just cracking on, forcing myself through whatever I think I should be doing, regardless of whether it’s a match for the energy I actually have. And then I’m making myself wrong when it doesn’t go well. This episode is me unpacking why that question hit so hard, and what it’s got me thinking about in terms of how we all manage our energy, our attention, and our relationship with our own intuition - our wise inner voice. This episode covers: * Why creative seasons can feel like a double-edged sword (and why that guilt is worth examining) * The problem with “future casting” - loading so much consequence onto today’s small decisions that you’re living a year ahead instead of right now * How “shoulding yourself in the foot” gradually disconnects you from your intuition * A simple habit-stacking idea for checking in with your energy throughout the day, not just morning and evening * The difference between genuine procrastination and forcing yourself to do something that’s just not a match for today (you do know the difference, I promise) The invitation Before you attack your to-do list today, just pause and ask it. What would feel good today? Not as a life strategy. Just today. Mentioned in this episode The Work That Matters - a reflective workbook I’ve created, full of prompts to help you tune back into the work you’re truly here to do. There’s no fancy opt-in page yet (see: creative season, email sequences, the irony is not lost on me), so just drop me an email at gill@gillmoakes.com and I’ll send you the editable PDF straight back. It’d make a lovely thing to work through over Easter if you’re taking a bit of time off. ReWild Your Business is a global top 3% podcast. If this one resonated, a review goes a long way, thank you SO much x This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

    16 min
5
out of 5
13 Ratings

About

This podcast is where we name what’s not working, unlearn what was never a good fit, and make space for the truth underneath. Your business was never meant to be built from strategy alone, it was meant to be built from you: your values, your voice, your rhythm, your soul. gillmoakes.substack.com

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