39 episodes

The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a "lay of the language." Their insight helps make sense of business, life, and culture, and proves over and over again that It's Not What You Say, It's What They Hear.

HearSay maslansky + partners

    • Business
    • 5.0 • 28 Ratings

The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a "lay of the language." Their insight helps make sense of business, life, and culture, and proves over and over again that It's Not What You Say, It's What They Hear.

    Navigating Innovation: Selling the new in tech and beyond

    Navigating Innovation: Selling the new in tech and beyond

    You’ve got a breakthrough innovation that is much better than what’s come before – why is it so hard to sell it? In this episode, CEO Michael Maslansky, Partner Keith Yazmir, and Senior Vice President Will Howard dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. They discuss language tactics for conveying the benefits of innovation, address resistance to change, and offer solutions for navigating unrecognized problems. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today's dynamic market landscape. 

    • 41 min
    The Price of Life: Shifting Perceptions of Pharmaceuticals

    The Price of Life: Shifting Perceptions of Pharmaceuticals

    In this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry's enduring reputation struggles, tracing their origins back to pre-pandemic times and exploring the transformative impact of COVID-19. Through insightful discussions and case studies, they’ll propose strategies for reshaping the industry's narrative, emphasizing the importance of recasting pharma as more than profit-driven entities and fostering consumer trust. 

    • 29 min
    The Language of the Candidates

    The Language of the Candidates

    In this new episode of HearSay, Lee Carter and Ben Feller look at what the two presidential candidates are saying, what’s important about it – and what people should be listening for in the political months ahead. 

    Now that President Biden and Former President Trump are officially set for a rematch, Lee and Ben will analyze their contrasting approaches to how they frame issues like the economy, threats to our democracy, and the issue looming above both of theme room—their age.  Lee and Ben offer insights into the current political landscape and speculate on the future trajectory of the election, based on many years of covering and considering how language shapes voter perception and behavior.

    • 37 min
    The Real Cost of Corporate Speak

    The Real Cost of Corporate Speak

    Corporations think they know what they need to say but they can never say it when it comes to responsiveness, and empathy, but what is happening behind the scenes causing these crisis situations and what could they have said differently? In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.

    • 32 min
    The LVIII Superbowl Ads

    The LVIII Superbowl Ads

    Join Lee Carter, Keith Yazmir, and Will Howard in this special episode of HearSay as they delve into the world of Super Bowl ads. They'll debate which ads truly stood out, not just in terms of popularity but in their messaging impact. From breaking down language to assessing brand impact, this episode explores the ads that left a lasting impression on viewers during the biggest advertising night of the year.

    • 25 min
    What Would You Have Said?: Boeing

    What Would You Have Said?: Boeing

    Once something goes wrong, it’s easy to criticize the message a company uses to respond. But it's much harder to figure out what they should have said instead. In this episode of Hearsay, Michael Maslansky, Lee Carter, and Will Howard dive into the wrongs, the rights, and how Boeing’s language will matter in the weeks and months ahead.

    • 34 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

benjaminpbacon ,

Love all the real world examples

Each episode has several jewels on branding and messaging but the hosts really bring it home with their real world experiences helping companies navigate thru all of this. It’s become “instant listening” whenever I see a new episode posted!

saranason ,

Fantastic show!

Loved hearing Lee, Keith, and Michael talk about language they’re thinking about with a changing world. This podcast is smart, informative, and a great way to jump-start your morning. Can’t wait to listen to more episodes!

Ledno44 ,

Language on point

Really inspiring and sparked a lot of thoughts about the words we use every day, plus a really fun listen - the team clearly love what they do and it shows!

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