Heart Before Cart

Talia Wolf
  • 5.0 (1)
  • Marketing

The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy.  Each episode will show you what meaningful optimization is and how to get there:  Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.

  1. 4d ago

    Ep 31: I worked at Google. Here's what most advertisers get wrong with Jyll Saskin Gales

    If you’re still relying on the Google Ads strategies you used a few years ago… my guess is, you aren't seeing the same results.  Because Google Ads have fundamentally changed (which means your strategy needs to change as well). In this episode of Heart Before Cart, I sit down with Jyll Saskin Gales, bestselling author of Inside Google Ads and former Google employee, who helps business owners, marketers, agencies, and freelancers get better results with their Google Ads. During our conversation, Jyll breaks down:  Why the Google Ads playbook that worked for years is becoming obsolete, and what successful advertisers are doing insteadHow to use AI to improve your Google Ads without letting it take over your strategyHow to create ads (today) that stand out in a crowded marketHow AI search, ChatGPT, Reddit, and changing buyer behavior are reshaping digital marketing (and what businesses need to do now to stay ahead)If Google ads are a channel you’re looking at OR you’ve been investing in Google Ads but they’re not performing as well as they should, you need to hear this conversation with Jyll.  CONNECT WITH JYLL:  Jyll’s Website → https://jyll.ca/ Inside Google Ads Book → https://jyll.ca/book  And check out her podcast, Inside Google Ads with Jyll, anywhere you listen to podcasts!  📖Get my book Emotional Targeting: Win Hearts. Boost Sales. Own the Market. https://taliawolf.com/book 🌐 Learn more about Emotional Targeting and GetUplift: https://getuplift.co #GoogleAds #BusinessGrowth #MarketingStrategy #BuyerBehavior #Founders #Entrepreneurship #EmotionalTargeting #CRO #HeartBeforeCart

  2. Jul 9

    Ep 30: The framework that stops fear from running your business

    In business, we often assume we're stuck because we need a better strategy, another tool, or one more tactic. But what if the real problem isn't a lack of knowledge? What if it's fear? In this episode of Heart Before Cart, I explore the ACT Matrix, a powerful framework from Acceptance and Commitment Therapy (ACT) that helps founders, marketers, and growth teams understand why they keep doing things that feel productive but don't actually move their business forward. You'll learn how to identify what's truly important, uncover the fears and stories getting in your way, recognize the behaviors keeping you stuck, and choose actions that move you toward meaningful growth, even when uncertainty is still present. In this episode, we cover: What the ACT Matrix is and why it's so effective for businessWhy being busy isn't the same as making progressHow fear influences everyday business decisionsPractical examples for raising your prices, building authority, getting on stage, and starting a businessA simple 3-step exercise you can use this week to apply the framework to your own businessWhether you're a founder, marketer, consultant, or business owner, this episode will help you stop reacting to fear and start making decisions that align with what truly matters. 📖 Get my book Emotional Targeting: Win Hearts. Boost Sales. Own the Market. 🌐 Learn more about Emotional Targeting and GetUplift: https://getuplift.co #BusinessGrowth #MarketingStrategy #ACTMatrix #Founders #Entrepreneurship #DecisionMaking #EmotionalTargeting #ConversionRateOptimization #CRO #HeartBeforeCart

  3. Jul 2

    Ep 29: The 2 questions behind every buying decision

    Before every Amazon purchase, before hiring a company or even that impulse purchase at Target (that you definitely didn't walk in planning to make), there are 2 questions running in the back of your head (and you probably don't even know they're there). How am I going to feel about myself if I do this?How are other people going to see me?In other words, your self-image and your social image. These 2 questions influence far more of our purchasing decisions than most people realize, and understanding them is crucial to understanding your customers and creating marketing that gets customers to take action. In this video, I'll break down:  why these questions matterhow they influence the purchases we makereal-world examples of how brands answer them every dayFrom running shoes to insulated water bottles, you'll start to see that the best marketing never sells a product… It sells a version of who we want to be. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

  4. Jun 25

    Ep 28: AI’s marketing blind spot (case study)

    AI might be able to scale your content, but it can't tell you what your customers really need to hear. We just proved it (again) with a recent skincare client of ours… Their setup: great product (with TONS of 5 ⭐ reviews), strong organic following, high-volume paid traffic… but they had a conversion problem that wouldn't move no matter what they tested. Our deep Emotional Targeting Audit surfaced a whole hierarchy of customer insights for them. And the first one they tested became their best-performing ad in under a week… and from there, the team applied more insights to their product page and organic content. This is what Optimize Everywhere with Emotional Targeting looks like in practice. In the video I share how we turned around their skincare sales results: How we surfaced what a key segment of their buyers was actually thinking when they saw "transform in 7 days" adsHow we picked paid ads as their fastest validation channel (and how you can find YOURS)How we moved one section of the product page that pulled the whole customer journey together (and why most teams skip this step entirely)Want this kind of insight working for your own brand? Book a call to talk about our Emotional Targeting Audit → https://getuplift.co/conversion-optimization-audits/

  5. Jun 18

    Ep 27: How I launched my first book (part 2)

    3 weeks before launch, we threw out my book cover and started over. This is Part 2 of the story behind my book, Emotional Targeting. Last week I talked about how I wrote the book.  This week, Jessica Noel (my COO) interviews me about the marketing side of it... how we launched it, how we're still selling it a year later and the strategy behind it. Some of it worked really well. Some of it completely flopped. I'm getting into all of it. We cover: → Why we scrapped the original cover at the last minute (and the big risk we took instead) → The pre-launch bonuses, and why they matter more than you'd think → The best piece of advice I got, which took all the pressure off launch day → Launching on the road across 16 speaking engagements → How the book ended up becoming one of my best salespeople If you're thinking about publishing your own book, this is the behind-the-scenes of my experience. Get the book "Emotional Targeting: Win Hearts, Boost Sales, Own the Market" plus the resource bundle → taliawolf.com/book  Watch Part 1 first: How I Wrote My First Book (1 Year Later) → https://youtu.be/XoLyZi0M5EM?si=lXqdushEsUADlGaC  Heart Before Cart is available wherever you listen to podcasts.

  6. Jun 12

    Ep 26: How I A/B tested my way to a published book

    A year ago this week, I published my book, Emotional Targeting. The book was based on 10 years of work, hundreds of clients and thousands of A/B tests. What most people don't realize... I A/B tested the book itself before it was even a book. In Part 1 of our 2-part book publishing series, my COO Jessica Noel interviews me on the messy process of writing Emotional Targeting. We get into: → Why I waited until I had a TON of proof to write it → How I tested every chapter on LinkedIn before the book existed → The verbal-thinker hack that finally got the book out of my head → The "is this just a long blog post?" moment of doubt → How I knew it was time to stop revising and hit publish If you've been thinking about writing a non-fiction book, this is the honest behind-the-scenes version. Part 2 drops next week. We're sharing the launch strategy, what worked and what we'd do differently. 📘 Emotional Targeting: Win Hearts, Boost Sales, Own the Market is available here → https://taliawolf.com/book Connect With Me LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

  7. Jun 4

    Ep 25: The Simone Biles strategy for modern marketing

    Marketing teams are splitting into two groups. One group is using AI to produce more: More content. More tests. More channels. More dashboards. More noise. The other group is doing something much harder: They’re slowing down long enough to rebuild the foundation. In this episode, I break down: Why “doing more” feels productive (but usually isn’t)The hidden cost of AI-driven marketingWhy most teams are trapped in tactical loopsThe marketing pyramid nobody talks aboutAnd what Simone Biles and Hetty Green can teach us about strategyBecause the teams that win over the next 18 months won’t be the ones producing the most, they’ll be the ones who understand their customers the best. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

  8. May 28

    Ep 24: Inside Bitly’s growth team: What’s actually working in marketing right now

    Everyone keeps saying marketing has changed forever. Traffic is disappearing. AI Overviews are replacing clicks. Attribution is getting messier. And marketers everywhere are trying to figure out what actually matters now. In this episode of Heart Before Cart, I sat down with Sam Oh, VP of Acquisition at Bitly, to talk about what growth, CRO, AI, and customer journeys actually look like inside one of the internet’s most recognizable brands. Honestly, this is one of the most grounded conversations I’ve had about AI and marketing so far. Because Sam isn’t theorizing, he’s actively rebuilding workflows, rethinking attribution, adapting CRO strategy, experimenting with AI tools, and trying to understand how buyer behavior is changing in real-time across millions of users. But throughout the entire conversation, one thing kept coming up:  “Our job as marketers hasn’t changed. The environment has.” In this episode we cover: Why CRO matters MORE in the AI eraHow Bitly is adapting to AI search and changing buyer journeysWhy every page on your website is now a conversion pageHow AI is changing attribution and traffic reportingThe role of experimentation in modern marketingHow Sam actually uses AI internally without outsourcing strategic thinkingWhy the best marketers are still focused on people firstIf you’re trying to figure out how to adapt your marketing without losing the human side of it, this episode is for you. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

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About

The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy.  Each episode will show you what meaningful optimization is and how to get there:  Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.

Information

  • Creator
    Talia Wolf
  • Years Active
    2026
  • Episodes
    31
  • Rating
    Explicit
  • Copyright
    © 2026 Heart Before Cart
  • Show Website
    Heart Before Cart