We in the nonprofit world pour our hearts and souls into our work every day. But know what else nonprofits need to succeed? Data. No matter how small or overwhelmed you feel, your nonprofit can - and really must - use data and analytics to achieve the greatest good you can. Heart, Soul & Data is here to help you break down the barriers, cut through the confusion, translate the jargon, and guide you along the way to amplifying your nonprofit's impact with data. Let's explore the world of analytics for good together!
31: Communications Data with Jessica Montana
Data are useful for determining and implementing impactful communications strategies. Hear success stories from communications expert Jessica Montana on how she uses data to identify her key audiences, measure a nonprofit's ability to reach those audiences, and tweak the communication plan to continually improve.
30: Crime Data with Debra Piehl
Today's episode explores a complex kind of data - crime data. We speak with veteran crime analyst Debra Piehl.
29: Data Literacy with David Marco
Data literacy is a skill we all need. But the particular flavor will vary based on your data usage, your current level of data knowledge, and your mindset around data. David Marco from EWSolutions shares insights from his years teaching data literacy to organizations of all kinds.
David Marco is the founder and president of EWSolutions, a data management consultancy based in Chicago. Be sure to check out the EWSolution YouTube channel, and find Dr. Marco on LinkedIn. The EWSolutions training repository, DataManagementU, also hosts dozens of articles and on-emand webinar recordings.
27: Health Equity with Data and Heart, with Essey Yirdaw of CHA
Health equity and social determinants of health are hot topics in many spaces today, but do they really mean? How can we use data respectfully and effectively to tackle these huge challenges? My guest today offers a nuanced, thoughtful, and practical approach to balancing data with a human-centered focus.
Essey Yirdaw is the director of data analytics at the Colorado Hospital Association. Essey received her Master’s degree from Colorado School of Public Health in 2015 in Health Systems, Management and Policy. Before coming to work at Colorado Hospital Association, Essey worked for over six years at the University of Colorado where she served in several capacities in the Department of Medicine, from program manager to division administrator – most recently working as program manager for the School of Medicine. Essey is most passionate about using data to help health care providers improve patient outcomes in an equitable, quality driven manner.
26: Data Equity with Heather Krause
"The scientific method is objective. The application of the scientific method is NOT objective," says today's guest, Heather Krause of We All Count. This is the heart of data equity, the concept that unexamined, unconscious decisions we make around data, analytics, and science can have unequal impacts and even result in inaccurate or misleading findings. It isn't about getting rid of data or giving up on science. Data equity is about strengthening our science and our data by becoming conscious and transparent with the decisions at every level - and opening the door to the possibility of different decisions.
She has built an extraordinary company around her passionate mission of bringing our unconscious decisions into the light. We All Count offers training, support, and resources to anyone looking to improve their data equity.
Heather Krause, PStat, is a data scientist with 20+ years in the field. She’s a cross-sector thought leader in data equity issues. She works on government, social sector, education, and corporate data projects. Her first company Datassist Inc. works globally with national governments, trans-national corporations, and the largest players in the NGO space. Her cutting-edge approach to project design, data collection, analysis, reporting and visualization have placed her in high demand as a project lead, a crisis consultant and a speaker on the subject of data equity.
How Heather would put it: "I’m someone with the curse of having seen too much and the privilege of getting to do something about it. If you’re like me, you might not put too much stock in degrees and institutions and awards when it comes to equity. The best thing I can say about myself is that I really, really care about data and I really really care about people. I want my kids (and my dogs) to live in a world where they’re not afraid of data, where they feel like their data is valued and most importantly that they themselves are valued. It breaks my heart to hear stories where data isn’t solving problems but is causing injustice."
25: Three Simple YouTube Metrics with Itai Nusbaum of YouTuber's Tool Kit
Nonprofits can benefit hugely from YouTube, but knowing what data to use to measure your progress and impact can be overwhelming. Itai Nusbaum from the nonprofit PocketTeacher and the consulting company YouTuber's Toolkit, shares his concise framework for which metrics to look at, how to interpret what you see, and how to respond. Check out the shownotes at www.heartsouldata.com/ep-25/ to see a handy graphic that breaks down the metrics we discuss in this episode.
Itai Nusbaum, founder of both YouTuber’s Toolkit and PocketTeacher, single-handedly created an unparalleled YouTube-based educational video company that currently serves over 10% of all high school students in his country. In addition to this work, Itaialso created YouTuber’s Tookit, a consulting company in which he expertly navigates companies through the complicated maze of online video presence. Connect with Itai at www.yt-tk.com or download his ebook to learn more!