Hellman Talks

Claudia Hellman

Welcome to Hellman Talks! My name is Claudia, I am a former tennis player, I now work in finance and I love talking to people. Join me as I interview inspiring individuals from diverse industries, exploring their journeys, lessons learned, and what drives their success. Hope you enjoy it!

  1. APR 6

    #10. Entrepreneurship, Growth, Basque Cheesecake (La Maritxu) | Lucía Larragoiti

    Lucía Larragoiti is the founder of La Maritxu, a Basque cheesecake brand that has brought a taste of the Basque Country to London — growing from a side project into one of the city’s most loved spots. In this conversation, they explore what it really takes to build something from scratch — from the uncertainty of the early days to scaling a business while working full-time as an architect. They also discuss the importance of staying open-minded, keeping things simple, and adapting when things don’t go as planned.  - 00:00 - Meet Lucía: The Basque Baker Behind La Maritxu 00:38 - Where She's From & Life In London 01:02 - Growing Up Basque: A Culture Of Good Food 02:05 - From Bilbao To London: The Architecture Career 02:34 - Life As An Architect: Lessons & Insecurities 03:16 - Overcoming Insecurity At Work 04:27 - Starting The Business While Still An Architect 04:35 - The Origin Story Of La Maritxu 05:01 - How Her Sister In Ecuador Started It All 06:07 - Taking Orders From Home & Going To Food Markets 07:42 - Balancing Architecture & The Cake Business 09:15 - Going Full-Time & Opening The First Store 10:28 - The Stress in the Early Days 12:00 - How Her Architecture Background Helped 12:57 - Opening Day: Empty Shop & A Pessimistic Neighbour 14:00 - The Influencer That Changed Everything 15:01 - Scaling From 25 To 150 Cakes A Day 17:27 - What Makes A Basque Cheesecake Different vs NY Cheesecake 18:30 - One Classic Flavour & New Collabs 19:01 - Running A Business With Your Sisters 20:04 - Tips For Family Business Communication 20:32 - Growing From One Store To Three In London 21:37 - Just Start: Don't Wait Until Everything Is Perfect 22:28 - The Reality Of Entrepreneurship 23:08 - Adapting When Things Don't Go As Planned 24:22 - Scaling The Recipe: Handcrafted vs. Factory 26:19 - Keep It Simple: Advice For Entrepreneurs to Scale Their Business 26:52 - The Future Of La Maritxu 27:26 - Wholesale vs. More Stores 28:53 - Rapid-Fire Q&A + Final Thoughts - Guest Social Media: @LaMaritxuLondon - ✨ Follow for more on Instagram, TikTok & more @Hellman.Talks  🔗 All links here: ⁠https://linktr.ee/hellmantalks

    32 min

About

Welcome to Hellman Talks! My name is Claudia, I am a former tennis player, I now work in finance and I love talking to people. Join me as I interview inspiring individuals from diverse industries, exploring their journeys, lessons learned, and what drives their success. Hope you enjoy it!