Hello Chaos

Jennifer Sutton
  • 4.4 (7)
  • ENTREPRENEURSHIP

Every day, entrepreneurs all over the world roll out of bed and say: Hello, Chaos. And more often than not, we’re having that conversation in our own heads. It’s time to crack the dialogue wide open. Hello Chaos is a weekly podcast dedicated to entrepreneurs and founders, published every Sunday. It is another platform brought to you by OrangeWIP. It is a megaphone and round table created specifically to welcome bright, stubborn, visionary minds to a conversation founders have been craving. Here, founders have permission to vent—or be vulnerable. To bring the wildest ideas. Their greatest obstacles. And find a national sounding board for solutions. Here, we want founders show off—or allow them to speak their truth. To meet challenges head-on. To make hyper-local community connections. And share “aha!” and “oh shit” moments. Welcome to Hello Chaos. Founders, it's time to unmute yourself.

  1. 4D AGO

    Ep. 196 Chris Hallberg

    Key Takeaways: 1️⃣ Right people fix more than strategy ever will Most businesses are not stuck because of bad ideas. They are stuck because the wrong people are sitting in the wrong seats. Chris built his entire approach around this, and it is simple. Upgrade the people, and everything else gets easier. Hold on to the wrong ones, and no strategy will save you. 2️⃣ Accountability is built, not demanded You cannot force accountability into a team that never agreed to anything. Real accountability comes from clarity, commitment, and ownership. Set clear expectations, get real buy in, and then hold the line. If people do not want that level of ownership, they are not your people. 3️⃣ Simplicity scales, complexity kills momentum Founders love adding tools, layers, and processes. But complexity slows everything down. The companies that win strip things down to what actually matters and execute consistently. Focus on clarity, not more systems, and you will move faster than teams twice your size. Timestamps 00:00 Welcome to Hello Chaos 00:30 Meet Chris Hallberg and his journey 03:00 From military to entrepreneurship 06:15 Discovering EOS and fixing broken businesses 10:30 Building multiple businesses with focus and structure 14:30 Why most teams lack accountability 18:30 The hidden cost of bad hires 22:00 How great companies build high performance teams 26:00 The biggest myth founders believe 31:30 Why no one cares like the founder 35:00 Root problems vs surface level issues 40:00 Letting go and learning to delegate 44:30 Visionary vs operator and why you need both 49:30 How one bad hire can destroy a team 53:30 Building a culture that scales 58:30 Controlled chaos and learning through failure 1:02:00 Overcoming fear and negative thinking 1:06:00 The power of strong middle management 1:10:30 Why veterans make elite team members 1:14:30 Leadership mistakes founders keep making 1:17:30 Final thoughts on building better businesses If you’re ready to stop guessing and start fixing what’s underneath your growth, connect with Chris below. Website: https://goexpand.com/ LinkedIn: https://www.linkedin.com/in/chris-hallberg-01516315/ Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content. Connect With Us: LinkedIn Instagram YouTube

    1h 20m

  2. APR 5

    Ep. 195 Justin Banner

    Key Takeaways: 1️⃣ Build systems or stay stuck in the business If everything runs through you, you do not have a business yet. Strong founder systems and business process automation turn your daily tasks into repeatable operations your team can run without you. 2️⃣ Simplicity scales better than complexity Most tools fail because they are too complicated to use. The advantage is simple business systems for founders that actually get adopted, not overloaded platforms no one sticks with. 3️⃣ Sell first, then build what matters Founders waste time building before validating demand. Lead with sales, gather real feedback, and let it shape your product or business operations strategy before you scale. Timestamps 00:00 Welcome to the messy middle 00:56 The problem that sparked Noggn 02:46 Turning chaos into simple systems 05:58 The unexpected market expansion 09:51 Product vs service business reality 13:26 The hidden bottleneck in onboarding 16:39 Why founders struggle to delegate 18:43 Manage the business not the tasks 21:18 Building faster and finding the right market 23:02 How founders stay energized and sharp 25:11 The power of documented playbooks 30:14 Leadership growth and people focus 35:03 Sell before you build 36:06 The founder roller coaster 38:46 What success looks like for Noggn 41:29 Just do it and go all in If you are ready to simplify your operations and start building systems that actually scale, connect with Justin and explore Noggn to see how it can work inside your business. Website: https://noggn.com/ LinkedIn: https://www.linkedin.com/in/justinbanner/ Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content. Connect With Us: LinkedIn Instagram YouTube

    42 min

  3. MAR 29

    Ep. 194 Rebecca Rosselli

    Key Takeaways: 1️⃣ Systems protect you, not contracts Most founders think a contract will protect their business. It won’t. Rebecca learned that adaptability in your process matters more than what’s written on paper. Build payment structures and delivery systems that protect your cash flow so you’re not chasing problems after they happen. 2️⃣ Sell the future, not the service Founders get stuck selling deliverables when they should be selling outcomes. A website isn’t the goal. Growth is. When you shift from pitching services to painting a clear future state, your entire sales process becomes stronger and more aligned with real business growth. 3️⃣ Adapt fast or get left behind The biggest risk in business isn’t failure. It’s staying the same for too long. Rebecca’s journey proves that founders who win are the ones who pivot early and often. Momentum comes from movement, not perfection. The faster you adapt, the faster you grow. Timestamps 00:00 The Reality of Building in the Messy Middle 00:42 Meet Rebecca Rosselli and Pivot or Die 01:10 Why She Left Animation and Burned Out 02:20 The Moment She Realized She Had to Pivot 03:30 Getting First Clients and Learning Sales Fast 05:00 Early Lessons From Getting Burned by Clients 07:30 Why Contracts Don’t Actually Protect You 09:00 Building Systems That Protect Your Business 10:30 Moving to Austin and Starting Over 12:30 The Mindset Shift That Changed Everything 16:00 Stop Selling Services Start Selling Outcomes 20:00 Why Authenticity Wins in Business 24:00 The Problem With Traditional Agencies 29:00 Rethinking the Agency Model Today 34:00 When Founders Become the Bottleneck 37:00 The Shift to Lean and Flexible Teams 41:00 How to Structure a Scalable Business 47:30 The Best Advice for Founders Right Now 48:30 Stay Messy Why Perfection Kills Momentum 49:30 Where to Connect With Rebecca Want to connect with Rebecca or see what she’s building? Check out the links below. Website: https://pivotordie.design/ LinkedIn: https://www.linkedin.com/in/rebeccarosselli/ Instagram: https://www.instagram.com/rebsrosselli/ YouTube: https://www.youtube.com/@humpdays Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content. Connect With Us: LinkedIn Instagram YouTube

    59 min

  4. MAR 22

    Ep. 193 Haley Hoover

    Key Takeaways: 1️⃣ Start With The Problem Not The Product Great products usually start with frustration. Haley Hoover did not set out to build a startup. She simply wanted to fix a daily problem she faced as a mom. Founders who build around real pain points create solutions people instantly understand and want. 2️⃣ Product Businesses Cost More Than You Think Launching a physical product startup is not a cheap experiment. Manufacturing, design, and inventory add up quickly. Founders who succeed understand early that building a real product takes capital, patience, and persistence. 3️⃣ Learn Faster Than Your Mistakes Every founder runs into setbacks, especially when bringing a new product to market. Haley learned that mistakes are part of the process. The founders who win are the ones who adapt quickly and keep moving forward. Timestamps 00:00 Hello Chaos podcast introduction for founders 00:40 Haley Hoover founder of Winnie and Lu home products 00:52 The parenting frustration that sparked a product idea 02:18 Turning a notebook sketch into a product startup 04:30 Learning how to launch a physical product startup 06:58 Finding manufacturers and early product development mistakes 08:02 Advice for founders working with manufacturers 11:45 What entrepreneurship taught about motherhood and leadership 13:22 The challenge of delegating as a growing founder 16:45 The moment the first product launch sold out 17:39 The real cost of building a consumer product startup 20:12 Habits that help founders manage the chaos 26:38 The support system behind a founder journey 29:12 Why growth happens outside your comfort zone 33:15 Building a product brand in a crowded market 35:00 The vision for Winnie and Lu becoming a household name 36:15 Founder advice about learning from mistakes 43:05 Hello Chaos closing and founder resources If Haley’s story resonated with you, you can follow her journey and learn more about Winnie and Lu using the links below. Website: https://www.winnieandlu.com/ LinkedIn: https://www.linkedin.com/in/haley-hoover-b408b811/ Instagram: https://www.instagram.com/winnie.and.lu.home/ Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content. Connect With Us: LinkedIn Instagram YouTube

    45 min

  5. MAR 15

    Ep. 192 Shanise Pearce

    Key Takeaways: 1️⃣ Your hardest moment can reveal your real mission The thing that disrupts your life can also redirect it. Shanise’s cancer diagnosis forced her to rethink everything and ultimately led her to build The Advocate’s Table. Founders often discover their true work in moments they never planned for. Pay attention to the problems that feel personal. That is often where the most meaningful businesses begin. 2️⃣ The first no is rarely the final answer Systems push back. Gatekeepers say no. That does not mean the door is closed. Shanise fought insurance denials and kept pushing until she got the treatment she needed. Founders face the same reality every day. Persistence is often the difference between stalled ideas and real progress. 3️⃣ Purpose driven work still needs a price Mission based founders often struggle to charge for their work. The impact feels bigger than the money. But sustainability matters. If your expertise creates real value, it deserves to be priced accordingly so the mission can grow and last. Timestamps 00:00 Hello Chaos podcast introduction for founders 00:38 Shanise Pearce founder of The Advocate’s Table 00:52 First entrepreneurial venture building a catering business 01:41 Triple negative breast cancer survivor story 03:00 Genetic testing and discovering cancer risk early 05:04 Preventative healthcare that caught cancer early 07:20 Turning a cancer diagnosis into patient advocacy work 09:17 Teaching patients how to advocate for their healthcare 12:25 The communication gaps inside the healthcare system 13:18 From entrepreneur to healthcare advocacy founder 14:30 Fighting insurance and healthcare system barriers 15:33 What cancer taught about resilience and leadership 16:08 The reward of helping patients advocate for themselves 18:00 Building a mission driven advocacy organization 19:09 Monetizing advocacy and purpose driven work 21:30 Balancing corporate life and entrepreneurship 24:14 When founders know it is time to go all in 25:56 How patient advocacy could transform healthcare 28:00 Supporting someone during chemotherapy treatment 29:31 Founder stress and mental health routines 30:45 Building a national healthcare advocacy movement 31:28 Founder advice about purpose and risk 32:29 A cancer survivor founder redefining life trajectory 34:00 Improving cancer survival rates in underserved communities 35:20 How to support The Advocate’s Table advocacy work 36:05 Hello Chaos closing and founder resources Want to connect with Shanise or support The Advocate’s Table. Use the links below. Website: https://theadvocatestable.org/ LinkedIn: https://www.linkedin.com/in/shanisepearce/ Instagram: https://www.instagram.com/shanisepearce/ Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content. Connect With Us: LinkedIn Instagram YouTube

    37 min

  6. MAR 8

    Ep. 191 Cody LaHoste

    Key Takeaways: 1️⃣ Alignment Beats More Marketing Startups don’t stall because they lack tactics. They stall because story, sales, and strategy aren’t pulling in the same direction. Before you layer on more activity, fix the disconnect. Alignment scales. Noise doesn’t. 2️⃣ Your Edge Is Your Advantage Cody spent years thinking he was too intense, too direct, too much. Then he realized those traits were exactly why he could see what others missed. The thing you’re trying to tone down might be the reason you stand out. Don’t dilute it. Refine it. 3️⃣ Position Yourself Like the Product You wouldn’t launch a product without clear positioning. Don’t launch yourself that way either. Get specific about who you serve, the problem you solve, and why you’re different. Clarity builds confidence. Confidence drives momentum. Timestamps 00:00 Welcome to the Messy Middle 00:45 Laid Off Twice and Misunderstood 02:15 From Agency Roles to Building BeamPath 04:30 The Real Problem Is Misalignment 06:40 Why Marketing Is Not a Checklist 08:10 Finding Positioning and Evolving the Offer 10:05 Building in Public on LinkedIn 12:30 Founder Community and Imposter Syndrome 15:00 Discovering Neurodivergence at 36 18:20 Turning Intensity Into a Superpower 21:00 The Hardest Part of Solo Entrepreneurship 24:10 Building Systems When You Are the System 27:00 Think of Yourself as the Product 29:40 Inbound Over Cold Calling 31:10 If I Could Have Started Earlier 32:15 One Word for the Journey Evolution 33:45 Vision for the Next Chapter 35:10 Writing, Speaking, and Scaling Impact 36:30 The Power of Self Belief 38:15 Where to Connect If this conversation resonated, you can find Cody’s links below and follow along as he continues building BeamPath. Website: https://beampath.co/ LinkedIn: https://www.linkedin.com/in/codylahoste/ Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content. Connect With Us: LinkedIn Instagram YouTube

    36 min

  7. MAR 1

    Ep. 190 Caroline McDavid

    Key Takeaways: 1️⃣ Viral Is Fuel Not Strategy Going viral can open the floodgates, but it’ll also expose every crack in your systems. Caroline’s 14 million views brought massive franchise demand, and it forced her to tighten processes fast. Attention amplifies what already exists. Build your backend as seriously as you build your brand, because growth will test everything. 2️⃣ Protect the Brand at All Costs Not every opportunity is the right opportunity. Caroline stopped trying to take every franchise call and started qualifying with intention. One wrong partner can damage years of trust. Guard your brand like it’s your most valuable asset, because it is. 3️⃣ Jump First Then Solve You’ll never have the full map. Caroline had fears about tech, logistics, routes, and scaling, but momentum came from action, not overplanning. Clarity comes from movement. Start before you feel ready, then solve the next problem in front of you. Timestamps 00:00 Welcome to the Messy Middle 00:56 What Is Juiced Fuel 01:49 Fuel Forward Foundation and Disaster Relief 02:28 The Origin Story 04:01 Designing for Scale 05:34 When the Tech Team Disappears 08:30 The Viral Moment 10:17 Handling Haters and Building Trust 12:25 Founder Identity Shift 14:15 The Revenue Breakthrough 16:05 Building Trust in a New Category 18:20 Operational Bottlenecks 20:03 Delegation and Letting Go 26:26 The Franchise Surge 31:20 Expanding Into New Markets 33:01 Marriage and Boundaries 35:19 One Word for the Journey 37:35 Vision for the Next Chapter 39:13 The Advice That Changed Everything 41:39 Where to Connect Want to follow Caroline’s journey or explore Juiced Fuel in your market? Connect with her and learn more below. Website: https://juicedfuel.com/ LinkedIn: https://www.linkedin.com/in/caroline-mcdavid-ba502138/ Instagram: https://www.instagram.com/juicedfuel/ Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content. Connect With Us: LinkedIn Instagram YouTube

    43 min

  8. FEB 22

    Ep. 189 Anna Peterson

    Key Takeaways: 1️⃣ Build From Pain, Not Trend Zenimal didn’t start as a market play. It started with night terrors and panic attacks. When you build from lived experience, your conviction outlasts the hype cycle and the hard seasons. Don’t chase what’s trending. Solve the problem that shaped you and you’ll build something that lasts. 2️⃣ Own Your Files, Own Your Future Bootstrapping a hardware startup taught a brutal lesson. If you don’t control your engineering files and manufacturing IP, you don’t control your leverage when things shift. Vision is great. Ownership is power. Protect your core assets before you desperately need them. 3️⃣ Radical Honesty Builds Loyalty Inventory got stuck. Engineering failed. Q4 revenue took a hit. Instead of hiding, she over communicated and owned the mess. Transparency isn’t weakness. It’s trust in action. In chaos, clarity compounds and customers remember who told the truth. Timestamps 00:13 Meet Anna Peterson and Zenimal 01:00 Night terrors and breathwork as a child 03:23 Parenting fear and rejecting phones at bedtime 05:43 Building Zenimal from personal pain 06:31 The hospital moment that changed the mission 10:07 Bootstrapping a hardware startup 13:37 Launching in the middle of a pandemic 16:05 The myth of glamorous growth 17:00 Engineering fails and a Q4 customs crisis 20:11 Radical honesty in customer communication 26:01 Delegation, bottlenecks, and raising capital 32:00 Hiring builders versus sustainers 40:26 Owning IP and controlling manufacturing 46:38 The real reward of helping kids sleep 49:13 One word to define the journey 50:28 The next product launch and big vision 52:27 Her dad as her lifelong cheerleader 59:30 Best advice for founders in the chaos Curious about the product, the app launch, or just want to follow along as she scales? Dive in below. Website: https://zenimals.com/ LinkedIn: https://www.linkedin.com/in/annakristenpeterson/ Instagram: https://www.instagram.com/thezenimal/ Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content. Connect With Us: LinkedIn Instagram YouTube

    1h 5m
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Ratings & Reviews

4.4
out of 5
7 Ratings

About

Every day, entrepreneurs all over the world roll out of bed and say: Hello, Chaos. And more often than not, we’re having that conversation in our own heads. It’s time to crack the dialogue wide open. Hello Chaos is a weekly podcast dedicated to entrepreneurs and founders, published every Sunday. It is another platform brought to you by OrangeWIP. It is a megaphone and round table created specifically to welcome bright, stubborn, visionary minds to a conversation founders have been craving. Here, founders have permission to vent—or be vulnerable. To bring the wildest ideas. Their greatest obstacles. And find a national sounding board for solutions. Here, we want founders show off—or allow them to speak their truth. To meet challenges head-on. To make hyper-local community connections. And share “aha!” and “oh shit” moments. Welcome to Hello Chaos. Founders, it's time to unmute yourself.

Information

  • Creator
    Jennifer Sutton
  • Years Active
    2022 - 2026
  • Episodes
    202
  • Rating
    Explicit
  • Copyright
    © 2022 Orange Wip
  • Show Website
    Hello Chaos