Her Business Beat Geneva Maresma

La’Vista Jones, a former corporate executive turned entrepreneur, discusses her journey from burnout to self-care and empowerment in her book "The Boss Shift." She stresses the importance of setting boundaries and prioritizing well-being while pursuing dreams. La’Vista encourages authenticity and self-awareness, providing tools for reflection and growth. She invites listeners to connect with her for resources on sustainable success and emphasizes the value of continuous self-improvement.
Meet La'Vista: La’Vista Jones is a certified coach, six-time author, host of the BOSS™ Talk podcast and professional speaker with a message that challenges others to shift the way they engage with their work and care for themselves in the process. Her latest book, The BOSS™ Shift is a literary blueprint for implementing her signature framework that fuses systemization and self-care into practical self-preserving strategies for work-life balance. 
As a corporate dropout and burnout survivor turned entrepreneur La’Vista is the founder and CEO of 31 Marketplace, an agency passionate about providing solutions for ambitious visionaries to amplify their impact, without sacrificing themselves to do it. Through her company’s initiative, The Amplify Effect, La’Vista and her team are on a mission to help these change agents bridge the gap between innovation and influence through sustainable podcasting.
Although she is a proud native of Ohio, La’Vista currently resides in Arizona with her husband Stewart, their son publicly known as ‘The Cub’ and bull mastiff puppy, Atlas.

In this episode we share: Impact of Love Languages The Balance of Dreams and Self-Care Breaking Free from Bad Habits Balancing People-Pleasing and Self-Care Cultivating Self-Awareness Connect with La'Vista: Instagram - @lavistajones Facebook - lavistajones LinkedIn - lavistajones/ Website Book - The Boss Shift BOSS™ Talk podcast

Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  

In this episode, we have Courtney Traflet, your Canva bestie on TikTok. We discuss her journey of pivoting from teaching to digital product sales. Courtney shares how she turned her crafting side hustle into a successful business and emphasizes the value of networking and cultivating relationships. We also touch on the importance of mindset, consistency, and authenticity in achieving success. Courtney shares her experience starting on TikTok with zero followers and offers insights on finding a unique space to connect with customers. 
In this episode we share: building trust in career transitions and entrepreneurship starting from scratch on tiktok with zero followers finding a knowledge gap and keeping content simple the importance of self-development and high-quality information transparency and authenticity in online business and so much more!!  
Connect with Courtney: Instagram - @canvacreatorcorner TikTok - @canvacreatorcorner Stan Store - CanvaCreatorCorner   Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  

In this episode, I reflect on the importance of putting people first in our businesses and making a meaningful impact. I encourage listeners to disrupt their industries by fostering trust and providing genuine service. By leveraging our strengths and background, staying informed about industry trends, and prioritizing real connections, we can make a difference and disrupt the industry in meaningful ways. 

In this episode I share: reflecting on goals and the need for quiet creating positive disruption in your industry digging into the heart of branding and disrupting industries the power of storytelling and branding in disrupting industries leveraging life experiences to set your brand apart building connections and conversations to disrupt the industry


Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa

On today's show, we have financial advisor, Jen Aube discussing the concept of "naked wealth" and the importance of being financially open and vulnerable. Jen emphasizes that financial planning is an act of self-care and encourages women not to delay seeking financial advice. We address common reasons for hesitation and highlight the need for personalized financial plans. We also discuss retirement savings, collaboration with professionals, and the importance of taking that first step towards financial goals. 
Meet Jennifer: Growing up in a tight-knit family in Gardiner, Massachusetts, Jennifer’s love of
helping people started early. With a keen ability to see the present and project to a future goal, she excelled out of college in her first career as a special education consultant.
Jennifer eventually started her first business, Mustard Seed Assistive Technology, a company built on the mission to equip children with communication and motor needs with technology. Through assistive technology access, Jennifer empowered children, their educators, and families with more enriching learning and social opportunities.

Her life progressed into the roles of wife and mother, and influenced by several
members of her family who built legacy businesses, Jennifer realized she could
pivot into the financial services industry. She’d learned how to use tools and
supports to benefit people’s lives. And now, with her own family to impart a legacy upon, Jennifer was compelled to change course and use the heart of a teacher to serve as a financial advisor.

Jennifer holds the distinguished CFP® designation and strives towards constant
professional and personal development. When she is not serving her clients, she
spends time with her family and friends, visits her Florida home and clients, enjoys a good book, and goes out to local farmer’s markets. Good wine with friends and travel with loved ones are other small but immensely cherished life luxuries that bring her joy.

Jennifer looks forward to building lifelong relationships and creating generational transitions of wealth- a life where freedom abounds and legacies carry forward.

In this episode we share: The concept of "Naked Wealth" and its significance Reasons why women hesitate to seek financial planning assistance Key considerations for women in the new year Prepare for the unexpected in business  Taking the first step towards achieving your goals  
Connect with Jennifer: Facebook - Wironen Aube Wealth Management LinkedIn - Jennifer Wironen Aube Website - www.wawm.lpl.com The Naked Wealth Podcast   Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  

In this episode of Her Business Beat, we embrace the chaos and imperfection of the holiday season. As entrepreneurs, we must push through challenging situations and find a balance between work and personal life. Reflect on your progress, seek support, and don't be afraid to start over. Find sisters who empower and uplift you. Remember, even in the messiness, you are flawless. 
 
In this episode I share: Balancing Personal and Professional Obligations as an Entrepreneur Reflecting on the Year and Finding Strength in Challenges Overcoming Challenges and Reinventing Your Business Taking Time for Reflection, Planning, and Sisterhood  
Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  

In this episode of Her Business Beat, I discuss the concept of relentless pursuit and its role in driving our success. Drawing from personal experiences, I emphasize the importance of purpose-driven profits and finding harmony in our hustle. I want to challenge listeners to shift their focus to introspection, reflect on their big goals, and recognize the impact they can make as entrepreneurs. Share my personal examples of unwavering pursuit, I hope to encourage listeners to strive for greatness in the upcoming year. 
In this episode I share: Fueling your ambitions with pure heart Shifting focus to relentless pursuit in business and life Overcoming challenges and staying true to the why Unstoppable fire and purpose in the face of adversity  
Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa