Her Empire Builder Show with Tina Tower

Tina Tower
  • 5.0 (12)
  • Entrepreneurship
  • Updated Weekly

Join business strategist Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility. Tina will be sharing practical tips and insights that helped her to build her company to a 7 figure a year business as well as interviewing the worlds best course creators! Tina has over 18 years of experience in starting, building and selling companies, she's a speaker, teacher, mama and traveller. She's unapologetic about living an intentionally big life and if you want to, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome. Find out more at tinatower.com

  1. 327: The final episode of Her Empire Builder Show

    Jun 12

    327: The final episode of Her Empire Builder Show

    After more than 300 episodes, this is the final episode of Her Empire Builder Show. I'm sharing why I'm closing the podcast, why the live version of Her Empire Builder finishes on 31 December 2026, what changes from 2027, and what this next chapter of business and life looks like for me. I'm not disappearing. I'm changing how I work. The final invitation to join Her Empire Builder in its current live model is open from 12 to 30 June. Links below. Join the final live chapter of Her Empire Builder (12 to 30 June): https://www.herempirebuilder.com/final  Want me on your podcast? Here's how to invite me: https://www.herempirebuilder.com/contact  Work with me from 2027 (advisory, VIP days, Empress Circle): https://tinatower.com/

    54 min
  2. 326: Courageous Self Leadership with Cherie Canning

    Apr 30

    326: Courageous Self Leadership with Cherie Canning

    Tina Tower welcomes leadership expert Cherie Canning (Luminate Leadership, Lead with Courage podcast) and shares how they first connected through social media and met in person at Christine Cochran's event.  Cherie explains how her dad's coaching and her school leadership roles shaped her early view of leadership, then how being made redundant from Flight Centre during COVID pushed her into starting her own business despite never planning to be an entrepreneur. She describes her runway planning, building a workshop-and-speaking-centered business model, adding a podcast to build trust, and the mindset shift of pricing and selling "you."  The conversation focuses on self-leadership, human-centered leadership as connection (within, with others, and with awe), sustainable success through planned breaks and intentional energy deposits, and Cherie's current goals of higher revenue/profit and more stage speaking, including her Ignite Women in Leadership conference on 13 November. 00:00 Welcome and Guest Intro 00:49 Consistency on Social Media 02:00 Meet Cherie Canning 03:39 Early Leadership Roots 05:03 Redundancy to Reinvention 06:31 Taking the Entrepreneur Leap 11:16 Building Luminate Model 13:50 Self Leadership Without Boss 18:13 Human Centered Leadership 21:48 Can Leadership Be Learned 22:42 Nature vs Nurture Skills 24:16 Rewiring People Pleasing 25:59 Two Wolves Mindset 28:25 Sustainable Success Systems 32:43 Building Personal Brand 37:23 Social Media Boundaries 39:12 Defining Success Season 41:12 Ignite Conference Details 43:15 Closing Thanks Get the Free DEFINE AND ALIGN Values online course from Cherie >> https://www.luminateleadership.com.au/online-courses

    43 min
  3. 325: Managing Stress for Ambitious Women with Andrea Robertson

    Mar 22

    325: Managing Stress for Ambitious Women with Andrea Robertson

    Host Tina Tower welcomes Dr. Andrea Robertson - osteopath, naturopath, nutritionist, speaker, and "inflammation queen", to discuss women's health (especially perimenopause/menopause), avoiding burnout, and building a long-term online business.   Andrea shares her path from professional dance (including Moulin Rouge) and a large Adelaide clinic to online programs after burnout, staff upheaval, and realizing she needed to be bigger than her hourly rate.   She explains common midlife symptoms (fatigue, brain fog, belly weight gain, anxiety), focuses on reducing inflammation and toxic load (often removing alcohol, gluten, cow's dairy, processed sugars), and emphasizes small nervous-system habits like box breathing and outdoor light. Andrea outlines her 12-week program, 3-week Inflammation Detox Diet, and newer paid-ads/VSL funnel approach as the online landscape has changed.   Where to find Tina: Join Her Empire Builder: https://www.herempirebuilder.com/join Instagram: https://www.instagram.com/tina_tower/   Where to find Andrea:  Monthly Inflammation Detox Diet = Special price of $111 for 24 hours: https://www.andrearobertson.health/IDD All my Freebies page: https://www.andrearobertson.health/freebies Book a call to join my 12 week program: https://www.andrearobertson.health/whs   Key moments:  00:00 Welcome Launch Week 00:26 Meet Dr Andrea 03:05 Perimenopause Preview 03:58 Join Her Empire 06:21 Andrea Origin Story 08:22 Clinic Crisis Pivot 13:33 First Online Launch 17:57 Menopause Niche Choice 20:06 Symptoms And Solutions 24:37 Inflammation Food Triggers 26:41 Stress Hormone Triangle 28:10 Nervous System Micro Habits 30:12 Breathwork and Daily Routines 33:05 Listen to Body Whispers 35:01 High Achiever Health Patterns 36:40 Redefining Sustainable Success 38:16 Programs and Client Journey 40:32 Marketing Shifts After Covid 44:13 Thought Leadership and Self Belief 46:10 Start Before Ready 47:22 Midlife Health Mission   About Andrea: Dr Andrea Robertson is an Osteopath, Naturopath, Nutritionist, keynote speaker, and health educator —often called the Inflammation Queen. With over 25 years in health and human performance, and a background spanning both clinical practice and professional dance, including performing at the Moulin Rouge in Paris, Andrea brings a unique lens to women's health. She has helped thousands of women worldwide improve their energy, hormones, and confidence through her online programs, clinics, and keynote work, and is especially known for supporting women through perimenopause and menopause with practical, science-backed strategies that work in real life.

    49 min
  4. 324: BTS Live Launch from Palm Springs

    Mar 19

    324: BTS Live Launch from Palm Springs

    In this episode, I share why I'm in Palm Springs for launch and how running a destination launch energizes me compared to launching from home. I discuss the importance of effort, mindset, and strategy for success, noting that only 12% of female business owners earn over $100,000 a year, often due to a lack of strategy and mindset. I invite you to join us in Her Empire Builder, where we provide the support and community needed to elevate your business.  Where to find Tina:  Join Her Empire Builder: https://www.herempirebuilder.com/join Instagram: https://www.instagram.com/tina_tower/  Key moments:  00:00 Introduction from Palm Springs 02:56 Need for a Break 04:41 Emotional Rollercoaster of Launches 06:40 Daily Routine in Palm Springs 09:02 Empire Accelerator Training Recap 10:56 Elements of Success 16:05 Join Her Empire Builder

    17 min
  5. 323: Reinventing Your Business For Life with Hayley Osborne

    Mar 15

    323: Reinventing Your Business For Life with Hayley Osborne

    Tina Tower welcomes Hayley Osborne to the Her Empire Builder Show to talk about how having three kids under five has amplified Hayley's ambition, focus, and productivity, plus the kinds of support she says yes to (like a cleaner, lawn help, and leaning on family).   Hayley shares her journey of business reinvention, from broad marketing and brand work (including launching social pages for brands like Jack Daniels) through different niches to ultimately focusing on health, wellness, and allied health businesses, along with lessons on trusting your gut, diversifying income streams, and using failure as fuel.   They discuss the pressure of being visible, stepping into a personal brand, keeping marketing professional with systems, and why social media isn't the only growth lever. Haley highlights podcasts and live events as high-ROI marketing, encourages practising your clear "what I do" pitch, and defines success as freedom.   Where to find Tina: Join Her Empire Builder: https://www.herempirebuilder.com/join Instagram: https://www.instagram.com/herempirebuilder Where to find Hayley:  Listen to Hayley on her podcast, The Hayley Osborne Show Build a health brand that turns heads and fills appointment books with the 10 essentials every successful practitioner uses to stay booked, visible, and unforgettable. Download your Health Brand Marketing Strategy Checklist HERE Join the waitlist for The Health Brand Accelerator TM 90 Days if you're a health brand ready to go BIG,HERE   Key moments:  00:00 Welcome and Guest Intro 04:22 Babies and Ambition 07:06 Laser Focus Systems 08:46 Reinventing the Business 13:07 Pivoting and Diversifying 15:47 Failure and Public Growth 19:05 Personal Brand Challenges 22:40 Visibility with Limited Time 24:44 Balancing Motherhood Self 24:59 Asking For Support 25:49 Mindset Shift Outsourcing 26:28 Raising Kids With Village 29:01 Different Life Stage Timelines 31:51 Podcast Marketing ROI 33:43 Networking Live Events 36:02 Introvert Event Confidence 38:53 Growth Through Empire Builder 41:58 Level Up And Invest 44:03 Defining Success Freedom

    45 min
  6. 322: BTS of an evergreen funnel launch from scratch

    Mar 10 ·  Video

    322: BTS of an evergreen funnel launch from scratch

    In this episode, I share the behind-the-scenes journey of launching my new evergreen course, Welcome to Adulting, which aims to equip teenagers with essential life skills. I discuss the challenges I faced during the seven-week creation process and the importance of marketing strategies, including the use of video sales letters and Deadline Funnel for urgency. If you've thought about running a low cost evergreen funnel or you already do and want to refine it, this episode is for you.  Episode Resources:   Her Empire Builder Waitlist: https://www.herempirebuilder.com/join Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek Instagram: https://www.instagram.com/tina_tower/ Deadline Funnel Software: https://www.deadlinefunnel.com/?via=tina-tower Check out Welcome To Adulting: https://www.welcometoadulting.co/ Key moments: 00:00 Introduction to Her Empire Builder  02:08 Focus on Low-Cost Offers 03:53 Inspiration Behind Adulting Course  07:56 Creating the Course 09:43 Filming Challenges 11:44 Target Audience Differences 14:50 Initial Launch Experience 23:36 Sales Goals and Progress

    27 min
  7. 321: Mastering The Mental Game of Business with Jacqueline Snyder on Her Empire Builder Show

    Mar 5

    321: Mastering The Mental Game of Business with Jacqueline Snyder on Her Empire Builder Show

    In today's episode I am talking with business powerhouse and my good friend, Jacqueline Snyder, the founder and CEO of The Product Boss. While we're talking about business growth and running multi-million dollar online courses, we're focusing on alignment and how your business is a reflection of you and how you can grow yourself so that in turn, you can grow your business.  Where to find Tina:  * Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist * Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek * Instagram: https://www.instagram.com/tina_tower/ Where to find Jacqueline:   * The Product Boss Podcast: https://podcasts.apple.com/us/podcast/the-product-boss-with-jacqueline-snyder/id1332572879 * YouTube: https://www.youtube.com/channel/UCsxpnARluJTJV7QJtbhEgwg * Instagram: https://www.instagram.com/theproductboss * Masterclass Training: https://go.theproductboss.com/sales-every-day-masterclass-optin1761332150531 J Jacqueline Snyder is the Founder of The Product Boss, bringing over 20 years of experience in the product industry, where she has launched and grown over 2,000 brands, including those featured in major retailers like Nordstrom and Target. Starting her journey as a fashion designer with Cuffs Couture, she built a six-figure business in its first year without ads or a social media following. Passionate about the mirror method, Jacqueline believes that personal growth directly impacts business success, guiding her 100,000+ students worldwide to achieve remarkable milestones, including Shark Tank appearances and top seller rankings. With over 5 million podcast downloads, she delivers actionable strategies and mentorship to help entrepreneurs navigate the challenges of building resilient businesses that reflect their true potential.

    46 min
  8. 320: Boosting your marketing beyond social media

    Feb 25

    320: Boosting your marketing beyond social media

    Ever felt like you could be doing more with your marketing but you've been focused on social media? This episode is for you so you can find out the 37 ways to market your online business and what you need to be doing to GROW.  Resources:  Get the free Marketing Audit: http://herempirebuilder.com/audit Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek   00:00 Welcome and Setup 00:36 Why Marketing Beyond Social 01:09 Get the 37 Point Audit 04:11 Personal Brand Foundations 07:04 Podcast Guesting Strategy 09:05 Start Your Own Podcast 10:36 Social Media With Strategy 13:17 Third Party Media Credibility 15:40 Website Funnel Checkup 18:23 Sales and Weekly Newsletter 21:47 Offers Waitlist and Training 22:40 Final Marketing Challenge

    23 min
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5
out of 5
12 Ratings

About

Join business strategist Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility. Tina will be sharing practical tips and insights that helped her to build her company to a 7 figure a year business as well as interviewing the worlds best course creators! Tina has over 18 years of experience in starting, building and selling companies, she's a speaker, teacher, mama and traveller. She's unapologetic about living an intentionally big life and if you want to, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome. Find out more at tinatower.com

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