Her Identity Project: True Confidence and Inner Beauty for Christian Women

Ashley Iduda

This is Her Identity Project—your no-fluff space to rise into the woman God made you to be: worthy, confident, and unshakably His.  In a world obsessed with filters and comparison, true beauty starts when you know your worth—because it’s written on your heart before it’s ever reflected in the mirror. Tune in for heart-to-heart stories, Scripture that hits different, and real talk on mindset, faith-fueled beauty, and inner healing. This is where "not enough" meets its match—God’s truth. You’re here because He’s calling you deeper. Not to perfect, but to surrender. To trade striving for His peace, and doubt for His promises. Your makeup?  Should be fun! Your value? Eternal.We’re reclaiming identity—not by the world’s standards but WHOSE you are. (Ephesians 2:10) His masterpiece. His plan. A beauty so deep, it glows from your soul to your skin.Press play. Let’s get free—and flawless in His sight. Episodes are updated bi-weekly with occasional bonus episodes.

  1. 10/16/2025

    S3E13: Healing the Mirror: How God’s Grace Shapes and Restores the Way You See Yourself

    In this heartfelt conversation, Ashley sits down with returning guest Nicole to talk about what happens when God begins to heal the mirror — when His grace reshapes and restores the way you see yourself. Nicole shares how her journey with makeup turned into a journey with God. From hiding behind foundation and planning a facelift to finally seeing her reflection through the lens of grace. This isn’t about makeup tips — it’s about transformation and restoration of self-worth. It’s about confidence, healing, and learning to see the beauty that was always there. 💗 In this episode, you’ll hear: How makeup can shift from a mask to a tool for confidence and worshipWhy grace changes the way you see your reflectionThe “less is more” approach that brings peace, not pressureNicole’s real-life story of restoration and self-acceptanceStay tuned through the end — the Holy Spirit wasn’t done when the mics turned off! Ashley and Nicole continued talking about dreams, purpose, and obedience in a bonus episode dropping next week.  ✨ About True Beauty: True Beauty is Ashley’s six-week experience for women who are ready to see themselves through God’s eyes. Each Saturday morning, you’ll spend an hour blending practical makeup lessons, biblical truth, and a sisterhood circle that refreshes your soul. You’ll walk away confident, renewed, and with a whole new perspective on your reflection — and the world — through the lens of His love.   👉 Enrollment for True Beauty is open for just a few more days — learn more at https://heridentityproject.kit.com/d64b7f13a9 Want an easy way to review the show? Send a text and let us know what you loved ;) Join our sisterhood on this journey of becoming radiant and free! This is your space to grow with a community of women supporting each other as we step into true freedom. https://www.facebook.com/groups/948649984145133 Help us grow the show and God's Kingdom! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram or Fb Stories and tag @ashleyiduda. We'd love to hear what resonated with you the most. Rate & Review: If this episode encouraged you, share it with a friend and leave a five star review—it helps other women find these conversations and step into their God-given identity. 💛

    38 min
  2. 10/12/2025

    S3Ep12: Rediscovering Your Reflection: Finding Confidence, Beauty and Identity in Christ

    You’re not broken. You don’t need fixing. You need to remember who you are.  In this episode of Her Identity Project, I share my testimony and the honest story behind why I created True Beauty—the six-week group coaching program where we blend practical makeup skills, mindset, and Christ-anchored identity work so you can start seeing yourself the way God does. We talk about comparison, shame, inner healing, and what happens when you finally believe Ephesians 2:10 is for you: you were crafted on purpose, with purpose.  Hear why I teach makeup as a practice of courage—not to hide your face, but to help you meet it with love again, while learning simple, out-the-door routines that let your outer glow reflect the work God’s doing within.  What you’ll hear: How a late-in-life identity shift with Jesus replaced years of “not enough” (and why it shows in your eyes)Beauty as spiritual: why peace and joy are the real glowPractical first steps: mindset, skincare basics, and expressing your God-given creativity with makeupA gentle invitation into True Beauty (Beta)—the lowest price this program will ever beEnrollment is open now and the Beta price ends Tuesday, Oct 14. We start next week. Join us here or DM me “TRUE BEAUTY” on IG/Facebook and I’ll send details. (Conversation originally recorded with my friend Kristen Phillips—wife, mama, high school counselor, podcaster, and coach. Grateful for her thoughtful questions and heart.) Want an easy way to review the show? Send a text and let us know what you loved ;) Join our sisterhood on this journey of becoming radiant and free! This is your space to grow with a community of women supporting each other as we step into true freedom. https://www.facebook.com/groups/948649984145133 Help us grow the show and God's Kingdom! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram or Fb Stories and tag @ashleyiduda. We'd love to hear what resonated with you the most. Rate & Review: If this episode encouraged you, share it with a friend and leave a five star review—it helps other women find these conversations and step into their God-given identity. 💛

    34 min
  3. 09/26/2025

    S3E11: Becoming Who God Created You to Be: From Fear to Bold Faith and Trusting His Plan

    If you’ve ever tucked away a dream because it felt too big… If you’ve ever wondered whether you’re really worthy of the desires in your heart… If you’ve ever felt weighed down by fear, shame, or the lies of the enemy—this episode is for you. In this raw solo episode, Ashley shares the messy, faith-filled journey of becoming—what it really looks like to trust God when He calls you into more than you think you can handle. You’ll discover: Why becoming the woman God created you to be is both terrifying and beautiful.The role of bold faith in moving past fear and stepping into your calling.What Psalm 34:5 teaches us about confidence, worth, and true beauty in Christ.How shame keeps us stuck—and how God uses desire as a divine invitation.Practical encouragement for taking one small step toward the vision God placed in your heart.💡 Learn a simple everyday beauty routine to help you glow from the inside out. Save your seat in LIVE Makeup workshop on Zoom: Five-Minute Radiance. October 2nd or 4th, just $17.  Register here  💄✨ Ready to simplify your routine or refresh your makeup bag? Book a free 15-minute call to chat about your beauty goals and get clarity on your best next step → https://calendly.com/hello-ashleyiduda Want an easy way to review the show? Send a text and let us know what you loved ;) Join our sisterhood on this journey of becoming radiant and free! This is your space to grow with a community of women supporting each other as we step into true freedom. https://www.facebook.com/groups/948649984145133 Help us grow the show and God's Kingdom! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram or Fb Stories and tag @ashleyiduda. We'd love to hear what resonated with you the most. Rate & Review: If this episode encouraged you, share it with a friend and leave a five star review—it helps other women find these conversations and step into their God-given identity. 💛

    20 min
  4. 09/12/2025

    S3E10: Breaking Strongholds & Owning Your Identity in Christ with Jen Brooks

    If fear, shame, or “not-enough” has been loud in your life, this conversation with Jen Brooks will meet you right where you are. Jen shares her story, why strongholds can linger even after salvation, and practical ways to fight back with Scripture. She also offers two free tools—the Anchor Your Identity in Christ Bible study and the Spiritual Warfare Toolkit—to help you step into lasting freedom. About this episode: This episode is grounded, vulnerable and biblical. My guest, Jen Brooks, is a wife, mom of three, pediatric nurse turned Bible teacher, and the heart behind Anchored & Assured. She equips women to anchor their identity in Christ and walk in daily freedom. In this conversation, Jen shares her personal story of overcoming deep insecurity, how God broke the lies she believed, and why freedom is both a gift and a process. We also unpack: Why feelings are valid but not your barometer of truthWhat the Bible means by the “sword of the Spirit” (and why it’s actually more like a dagger)How to build a simple “note-card” battle plan to fight fear and insecurityWhy you can be saved and still stuck—and how to step out of strongholdsThe difference between getting free and staying freeTimestamps: 00:00 – Opening prayer + posture for the convo02:00 – Jen’s story: nurse to identity guide05:00 – Lies, insecurity, and bondage after salvation08:30 – Shame vs. safety in vulnerability12:45 – Feelings are valid but not authority15:00 – Choosing God’s Word over emotions18:30 – Note-card method for Scripture memorization21:30 – Rewiring your mind with repetition25:00 – Armor of God: why the sword is a dagger (rhema)27:45 – Identity & warfare are inseparable31:00 – Why the enemy targets your testimony33:30 – Daily dependence on God (John 3:30)40:30 – How to stay free once you’ve been set free41:45 – Jen’s free resources + how to connectJen’s Free Resources: 1. The first chapter of my most recently published Bible study, Anchor Your Identity in Christ: A Study of Ephesians: https://anchoredandassured.com/anchor-your-identity-in-christ-free-chapter/ 2. The Spiritual Warfare Toolkit is 5 lessons I created to equip followers of Jesus for victory in spiritual battle: https://anchoredandassured.com/spiritual-warfare-toolkit/  Connect with Jen: anchoredandassured.com | jen@anchoredandassured.com Connect with Ashley + Her Identity Project: Join the Her Identity Project Sisterhood on FacebookSubscribe to the Her Identity Project PodcastIG @ashleyidudaWant an easy way to review the show? Send a text and let us know what you loved ;) Join our sisterhood on this journey of becoming radiant and free! This is your space to grow with a community of women supporting each other as we step into true freedom. https://www.facebook.com/groups/948649984145133 Help us grow the show and God's Kingdom! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram or Fb Stories and tag @ashleyiduda. We'd love to hear what resonated with you the most. Rate & Review: If this episode encouraged you, share it with a friend and leave a five star review—it helps other women find these conversations and step into their God-given identity. 💛

    48 min
  5. 08/29/2025

    S3E9: How to go from Insecurity to Godly Confidence: Why You Don’t Need to “Measure Up” with Kristen Phillips

    This episode is for Christian women and moms who’ve felt behind, “not enough,” or stuck in comparison—and anyone ready to stand secure in Christ. Join Kristen Phillips (M.S.Ed. Counselor & Christian Teen Life Coach) and Host, Ashley in a heartfelt and actionable episode that will make you feel like you're not alone when the doubts come creeping in. Kristen's teaches us how to use scripture as a tool for healing. It encompasses:  Why “measuring up” isn’t a Kingdom metricHow comparison quietly steals joyHead→heart tools: truth anchors, breath prayers, box breathing (4–4–4–4)Worship as a faith + brain-science bridge (letting truth land)Spot where “not enough” lives in your body; regulate your nervous systemDiscernment prompts to test next steps with GodEphesians 2:10 as a daily identity anchor: masterpiece, not a messNote: Kristen now serves teen girls, but these tools serve every woman (and equip moms/mentors)Podcast Swap 🎙️ Kristen joined me here, and I joined her show, Christ-Centered Coaching for Teen Girls—split into two parts on Apple Podcasts: Part 1: Identity in Christ—Learning to Love the Girl in the Mirror → https://podcasts.apple.com/us/podcast/19-identity-in-christ-learning-to-love-the-girl-in/id1823465124?i=1000723577491Part 2: Identity in Christ—Learning to Love the Girl in the Mirror → https://podcasts.apple.com/us/podcast/20-identity-in-christ-learning-to-love-the-girl-in/id1823465124?i=1000723705670Connect with Kristen Phillips All links + FREEBIE (Anxiety Guide for Teens): https://linktr.ee/kristenphillipsFREE virtual coaching for teen girls: email kristenphillipscoaching@gmail.comYou’ll receive a short Google Form questionnaire; after it’s submitted, you’ll schedule the free 1:1 virtual session.Podcast: Christ-Centered Coaching for Teen GirlsInstagram: @kristenphillipscoachingFacebook: Kristen Phillips CoachingConnect with Ashley (host) Overwhelmed by products or routine? Grab a free 15-minute Discovery Call—no pressure, just clarity on your next best step. 👉 https://calendly.com/hello-ashleyiduda Coming up 🎉 Pop-Up Makeup Classes (dates soon)✨ Saturday Glow sessions—bring a friend🗓️ New episodes every other Friday, with occasional quick empowerment chats in betweenFollow Ashley on https://linktr.ee/ashleyiduda Want an easy way to review the show? Send a text and let us know what you loved ;) Join our sisterhood on this journey of becoming radiant and free! This is your space to grow with a community of women supporting each other as we step into true freedom. https://www.facebook.com/groups/948649984145133 Help us grow the show and God's Kingdom! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram or Fb Stories and tag @ashleyiduda. We'd love to hear what resonated with you the most. Rate & Review: Help other women re-claim their identity by leaving a review! Be sure to give the show 5 stars

    56 min
  6. 08/29/2025 · BONUS

    🎉 Pop-Up Celebration: 1,000 Downloads! What’s Next for Her Identity Project

    We’re celebrating a big milestone—1,000 podcast downloads! 🙌 Thank you for listening, sharing, and showing up. In this quick pop-in, I share what God’s been doing behind the scenes, and how my love for beauty + confidence is coming together to serve you—beauty from the inside out.   Inside:    🙏 A heart-felt thank you + what this journey means to me✨ My mission: helping you become the woman God designed you to be💄 How inner identity connects to outer routines (skin + makeup)📣 What’s coming: pop-up makeup classes and recurring Saturday Glow sessions (bring a friend!)🗓️ Programming update: New episodes every other Friday (+ occasional quick “empowerment chats” in between) Timestamps   00:00 Celebration + gratitude for 1,000 downloads01:00 Stepping into coaching (ICF training, mentors, future-focused work)02:00 Coaching vs. therapy—and why that matters for your growth02:45 Mission: become who God says you are03:30 Connecting confidence + beauty (inside → outside)03:50 What’s next: pop-ups + Saturday Glow04:30 Be a guest: share your “radiant & free” story05:00 Free 15-min Discovery Call + how I can help your routine05:30 Schedule update: biweekly Fridays (+ bonus mini chats) Be a guest! Have a “radiant & free” story to share? I’d love to hear from you. Email me at hello@ashleyiduda.com   Work with me!  Feeling overwhelmed by products or routine? I'm offering beauty coaching services! Everything from product help to makeup lessons and True Beauty group coaching!  Grab a free 15-minute Discovery Call—no pressure, just clarity on your next best step. 🔗 https://calendly.com/hello-ashleyiduda   Keep an eye out: 🎉 Pop-Up Makeup Classes (dates announced soon)🌤️ Saturday Glow sessions—come with a friend!🗓️ New episodes every two weeks on Fridays, with occasional quick empowerment chats in between If Her Identity Project has helped you, share the love (or your favorite episode) with someone who could use a confidence boost today. Thanks for celebrating 1,000 with me! 💛 Want an easy way to review the show? Send a text and let us know what you loved ;) Join our sisterhood on this journey of becoming radiant and free! This is your space to grow with a community of women supporting each other as we step into true freedom. https://www.facebook.com/groups/948649984145133 Help us grow the show and God's Kingdom! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram or Fb Stories and tag @ashleyiduda. We'd love to hear what resonated with you the most. Rate & Review: If this episode encouraged you, share it with a friend and leave a five star review—it helps other women find these conversations and step into their God-given identity. 💛

    6 min
  7. 08/15/2025

    S3E8: How to Rest in God's Provision and Unlock Kingdom Abundance In Your Life

    Guest, Mandy Reveals Why Feeling "Not Enough" Is Your Gateway to True Provision – Plus Practical Steps to Unclench Your Fist and Receive. Who This Episode Is For: This is for the Christian woman who knows in her head that God promises abundance (John 10:10) but struggles to feel it in her daily life. If you: Secretly resonate more with "lack" than "overflow,"Feel guilty desiring abundance because "money is the root of evil,"Clench tight to control instead of resting in provision, ...Mandy’s grace-saturated reframes will set you free. Key Takeaways: Abundance ≠ Just MoneyKingdom abundance is "more than enough in every area": love, peace, connections, skills, joy (Phil 4:19).Scarcity’s lie? "If I give ____ away, I won’t have enough." (Spoiler: God’s economy doesn’t work like that).The Unworthy Paradox"Feeling unworthy? Good. That’s your cue to rely on grace, not grit."Your insufficiency isn’t failure—it’s the doorway to receiving Christ’s righteousness (2 Cor 5:21).Mammon’s Voice vs. God’s VoiceMammon whispers: "There’s not enough [time/money/love]."God declares: "I own it all—you’ll have plenty." (Ps 50:10-12).Test: Are you striving (flesh) or resting in His presence (spirit)?The Viral Analogy: Budgeting Love vs. Money"We’d never say, ‘If I love my child, I can’t love my spouse’—yet we do this with money!"Abundance flows when we release scarcity’s grip (Luke 6:38).Your Only Job"Stay in His presence—everything else multiplies from there."When anxiety hits: Return through worship, not works (Matt 6:33). Powerful Moments [00:08:30] Why Jesus turning water to wine proves He wants your joy[00:15:18] "God doesn’t need your perfect performance—He wants your peace."[00:22:45] The back-to-school stress test: How grace reshapes "not enough"[00:30:10] Mandy’s confession: "I used to budget love like money" (and why it’s toxic)[00:41:22] How witnessing a single mom’s miracles grew Ashley’s faith in provision Scripture Anchors John 10:10 (Abundance is Jesus’ mission)2 Corinthians 9:8 (Grace for all sufficiency)Matthew 6:24 (Serving God vs. mammon)Ephesians 3:20 (Exceedingly abundant) Connect with Mandy Instagram: https://www.instagram.com/mandyfaiman/Facebook: https://www.facebook.com/samoan.mandyWant an easy way to review the show? Send a text and let us know what you loved ;) Join our sisterhood on this journey of becoming radiant and free! This is your space to grow with a community of women supporting each other as we step into true freedom. https://www.facebook.com/groups/948649984145133 Help us grow the show and God's Kingdom! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram or Fb Stories and tag @ashleyiduda. We'd love to hear what resonated with you the most. Rate & Review: If this episode encouraged you, share it with a friend and leave a five star review—it helps other women find these conversations and step into their God-given identity. 💛

    38 min
  8. 07/31/2025

    S3E7: Faith Like A Child: Finding Freedom from Performance-Based Worth and Validation

    Join host, Ashley and guest, Mandy Faimalie on how to stop performing for worth. Dive deep into the freedom of Being vs. the trap of Doing.  Who This Is For: - High achievers who feel empty after checking all the boxes  - Overthinkers stuck in cycles of "not enough"  - Christians who know God’s promises intellectually but struggle to feel worthy  - Anyone defining their value by productivity, roles, or external validation  - Burned-out souls craving rest beyond a vacation  Key Take-aways:      - From scarcity (“I must grind”) to abundance (“I am already full”)    - Trading anxiety for peace before circumstances change     - Why healing begins when we stop negotiating with God (“I’ll rest when I get X”)   00:00 Introduction and Welcome  00:54 Mandy's Background and Journey  02:02 Daily Prayer Life and Connection with God  02:55 Childlike Faith and Being vs. Doing  06:20 Overcoming Childhood Trauma and Self-Worth Issues  10:47 The Healing Power of God  18:25 The Importance of Being Over Doing  22:54 Chasing Validation and Self-Esteem  24:01 Rewriting Personal Stories  25:41 Struggles of High-Performing Women  27:46 The Unfulfilling Pursuit of Success  31:46 Finding True Satisfaction  34:42 The Constant Peace of God  39:55 Final Thoughts and Blessings   Connect with Mandy: Instagram: https://www.instagram.com/mandyfaiman/Facebook: https://www.facebook.com/mandy.faiman Join Summer Glow & Newsletter!! -- Sweat-Proof Your Confidence: Learn the 5-Minute Summer Glow Makeup Routine: Register Now for Summer Glow (Live Makeup Workshop): https://heridentityproject.kit.com/d09df24077 Her Identity Project Newsletter:  (landing page coming soon!)  Sign up for practical beauty tips, show updates and confidence  email JOIN to hello@ashleyiduda.com  Mandy's Freedom Practices: 1. You’re wired for BEING, not DOING: "We’re human beings—not human doings. Your identity isn’t found in achievements but in God’s presence." 2. Performance is a false god: "When you tie worth to doing, you’ll forever chase the next milestone. True worth is received, not achieved." 3. Your trauma doesn’t get the final say: "Insecurities (fear of lack, shame, unworthiness) are wounds—not truths. God exchanges your pain for His wholeness." 4. Peace isn’t a reward—it’s your birthright: "God’s peace isn’t conditional on your succesWant an easy way to review the show? Send a text and let us know what you loved ;) Join our sisterhood on this journey of becoming radiant and free! This is your space to grow with a community of women supporting each other as we step into true freedom. https://www.facebook.com/groups/948649984145133 Help us grow the show and God's Kingdom! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram or Fb Stories and tag @ashleyiduda. We'd love to hear what resonated with you the most. Rate & Review: If this episode encouraged you, share it with a friend and leave a five star review—it helps other women find these conversations and step into their God-given identity. 💛

    49 min

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About

This is Her Identity Project—your no-fluff space to rise into the woman God made you to be: worthy, confident, and unshakably His.  In a world obsessed with filters and comparison, true beauty starts when you know your worth—because it’s written on your heart before it’s ever reflected in the mirror. Tune in for heart-to-heart stories, Scripture that hits different, and real talk on mindset, faith-fueled beauty, and inner healing. This is where "not enough" meets its match—God’s truth. You’re here because He’s calling you deeper. Not to perfect, but to surrender. To trade striving for His peace, and doubt for His promises. Your makeup?  Should be fun! Your value? Eternal.We’re reclaiming identity—not by the world’s standards but WHOSE you are. (Ephesians 2:10) His masterpiece. His plan. A beauty so deep, it glows from your soul to your skin.Press play. Let’s get free—and flawless in His sight. Episodes are updated bi-weekly with occasional bonus episodes.