Her Table, Her Rules

Juliet Peters
  • 5.0 (10)
  • INVESTING
  • UPDATED WEEKLY

Welcome to Her Table, Her Rules – the podcast for women who are building wealth, breaking down barriers, and claiming their power. Hosted by Juliet Peters, this show celebrates the bold women reshaping what success looks like, creating opportunities, and securing their place at the table on their own terms. Each episode dives into inspiring stories, actionable insights, and powerful lessons from women making major moves in business and life. Whether you're looking to grow your finances, boost your confidence, or take control of your future, Her Table, Her Rules has the tools you need to level up and turn ambition into achievement. So, pull up a chair, it's time to own your table and enjoy the rewards of your hard work. Let's grow together.

  1. 2D AGO

    From "I Should Be" to "I Am": A Woman's Leadership Awakening

    Many women lead successful lives on paper yet quietly feel misaligned, unseen, or stuck in roles shaped by expectations rather than truth.  In this episode of Her Table, Her Rules, Juliet Peters explores the shift from performing who you think you should be to owning who you truly are with Tina Schaaf, Founder of The Executives Agent™ and CEO of The Schaaf Group. Tina shares how identity not titles, status, or approval shapes confidence, clarity, and long-term fulfillment for women at every stage of leadership. Together, they unpack how "shoulds" slowly shrink women's voices, why misalignment leads to burnout even at the highest levels, and how reconnecting with your core identity restores agency, presence, and purpose. You'll hear grounded insight for women who sense they're capable of more but want it to feel aligned, not exhausting. If you're ready to replace pressure with clarity and lead from a place that actually feels like you, watch the full episode of From "I Should Be" to "I Am": A Woman's Leadership Awakening.   Tina Schaaf is an executive coach, leadership strategist, speaker, and trusted advisor on a mission to help high-level professionals rediscover who they are and rise with confidence, clarity, and calling. With over 20+ years of experience in executive recruiting, executive search, business growth, and transformational coaching, Tina brings a rare blend of strategic expertise and spiritual discernment to her work. Her personal journey ignited a deep passion for helping others reclaim their worth, rewrite their story, and build lives and careers anchored in purpose. She empowers leaders to move from uncertainty to unshakable vision, equipping them to step into the next chapter of life with boldness, faith, and renewed direction. She is the author of Disruption by Design™, a transformative framework that guides professionals through a proven process to clarify, claim, and commit to elevating their life and career—by design, not default. IG: https://www.instagram.com/executivesagent/  LinkedIn: https://www.linkedin.com/in/tinaschaaf/    The Schaaf Group: Website: https://www.theschaafgroup.com/  LinkedIn: https://www.linkedin.com/company/the-schaaf-group/  Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.   Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

    25 min

  2. JAN 28

    How Angel Investors Really Decide to Fund Women-Led Startups

    Women-led startups are gaining momentum and thoughtful investors are paying close attention. In this episode of Her Table, Her Rules, Juliet Peters welcomes Kathy Lynn-Cullotta, Founder, Lynn-Cullotta Consulting, Inc., and Seema Phull, Founder & CEO of ForeOptics to explain how funding decisions are actually made. They pull back the curtain on what matters most at the angel stage from leadership balance and equity ownership to knowing your numbers. Kathy and Seema share what signals separate founders who are ready to scale from those still finding their footing. They also address common misconceptions about angel investing, the role of AI in today's pitches, and why investors look just as closely at the team as the idea itself. Learn how angel investors really decide to back women-led startups. Watch the full episode of How Angel Investors Really Decide to Fund Women-Led Startups.     Kathy Lynn-Cullotta is part of the founding team of the Arizona Chapter of Golden Seeds, which was launched in 2019. She has been active in the Arizona startup ecosystem, leading digital marketing initiatives to build membership for Golden Seeds nationwide. During her 40+ year consulting career, Kathy has brought expertise in go-to-market strategy to help clients drive topline growth, most recently in construction and healthcare markets. She received her master's degree in business from Kellogg School of Management at Northwestern University and holds a Bachelor of Science degree in marketing from Miami University in Oxford, Ohio. About Golden Seeds  For 22 years, Golden Seeds has been a leader in funding promising women-led companies. Headquartered in New York City, with active chapters in Arizona, Atlanta, Boston, Chicago, Dallas, Houston, New Jersey, New York, and Silicon Valley, Golden Seeds is one of the largest angel networks in the United States with close to 300 members. In total, Golden Seeds' members and funds have invested over $192 million in over 268 companies. These companies have gone on to raise more than $2B of additional capital. LinkedIn: https://www.linkedin.com/in/kathylynncullotta/  Lynn Cullotta Consulting, LLC: https://lynncullotta.com/  Lynn Cullotta Consulting on LinkedIn: https://www.linkedin.com/company/lynn-cullotta-consulting-inc-/  Gold Seeds Members on LinkedIn: https://www.linkedin.com/company/goldenseeds/  Seema Phull is a veteran supply chain leader with more than 25 years of experience driving large-scale transformation across aerospace, high-tech manufacturing, and renewable energy. She has held CTO, COO, CSO, and board director roles and previously served as VP of Supply Chain Strategy at Honeywell Aerospace. Her work spans sales and operations planning, forecasting, footprint optimization, and next-generation supply chain design. Seema also brings a rare combination of practitioner depth and cross-industry insight to every engagement. Linkedin: https://www.linkedin.com/in/seemaphull/  ForeOptics: https://foreoptics.com/  FB: https://www.facebook.com/ForeOptics/  LI: https://www.linkedin.com/company/foreoptics/    Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.   Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

    37 min

  3. JAN 13

    A Bold New Beginning: How to Reinvent Your Life at Any Age

    When women stop quieting their inner voice and start trusting it, business transforms. In this episode of Her Table, Her Rules, Juliet Peters sits down with Leah Williams, founder of The Barefoot Trail Foundation, who shares how her journey from paralegal to HVAC business co-owner to wellness park founder was never about titles. It was always about listening to what lit her up and having the courage to follow it. From negotiating ownership in a male-dominated industry to walking away and planting roots in a field of her own making, Leah proves that trusting your instincts and knowing your worth are two of the greatest tools a woman can carry. Take a moment to listen. You may find the clarity you've been waiting for. Tune in to the full episode of A Bold New Beginning: How to Reinvent Your Life at Any Age.     Leah Williams, MBA, is the founder of The Barefoot Trail Foundation, a 501(c)(3) dedicated to creating beautiful forested parks where individuals and families can reconnect with nature, restore their health, and experience the grounding benefits of walking barefoot. After more than a decade as co-owner of SG Mechanical Air, Leah made a powerful pivot from HVAC to holistic healing transforming her leadership experience into a mission-driven movement centered on wellness and community. With dual MBAs and a passion for innovative health practices, she is redefining what healing spaces can look like.  Website: https://thebarefoottrail.org/  LI: https://www.linkedin.com/in/lwilliams8888/  FB: https://www.facebook.com/@the.barefoot.trail  IG: https://www.instagram.com/thebarefoottrail/  TikTok: https://www.tiktok.com/@thebarefoottrail  Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.   Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

    22 min

  4. JAN 6

    The Courage to Trust Your Inner Knowing

    When women stop quieting their inner voice and start trusting it, business transforms. In this episode of Her Table, Her Rules, Juliet Peters connects with Dr. Robyn McKay, Award-Winning Therapist with a PhD in Counseling Psychology, who brings science and soul together to guide high-performing women. Robyn challenges the outdated notion that logic must lead and emotion must be hidden. Instead, she offers a grounded and spiritual path forward where intuition, emotional intelligence, and nervous system awareness are your sharpest tools. They unpack what it means to make space for your sensitivity, regulate your energy, and make decisions rooted in inner clarity. Your intuition isn't a weakness. It's your strategy. Watch the full episode of The Courage to Trust Your Inner Knowing and see how intuition can guide your next bold move.      Dr. Robyn McKay is an award-winning therapist and trusted strategic advisor to leaders at the highest levels of medicine, technology, finance, and entertainment. With a PhD in Counseling Psychology and deep expertise in the psychology of giftedness, she supports high-impact women who are navigating complex leadership, visibility, and the quiet pressures that come with being the one others rely on. Robyn is known for seeing what others miss—tracking intuition, unspoken motivations, and the patterns that shape powerful decision-making. Her rare blend of psychological insight and strategic clarity helps women lead from their deepest inner knowing. Website: https://www.drrobynmckay.com/  FB: https://www.facebook.com/robynmckayphd  LI: https://www.linkedin.com/in/robynmckay1/  IG: https://www.instagram.com/robynmckayphd/   YT:  https://www.youtube.com/@robynmckayphd/videos  Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the dayto-day challenges businesses face. Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

    28 min

  5. 12/16/2025

    Why Every Woman Founder Needs Real Protection

    Legal mistakes can cost you your brand, money, and peace of mind. Yet, so many women skip this crucial step when building their businesses. In this episode of Her Table, Her Rules, Juliet Peters speaks with Sarah Gilliland, founding attorney of Rising Brand Legal, about what every woman founder needs to know to protect her brand and build a business that lasts. Sarah shares her journey from burnout to building a practice that helps women navigate trademarks, contracts, and the hard truths behind business growth.  This episode is packed with practical advice on branding, the importance of trademark strategy, how to handle contracts the smart way, and the unique mindset hurdles women face when scaling. Tune in to the full episode of Why Every Woman Founder Needs Real Protection.   Sarah Gilliland is the Founding Attorney of Rising Brand Legal, where she helps women founders protect their businesses through smart trademark strategy, airtight contracts, and rock-solid legal foundations. With over 15 years of entrepreneurial experience herself, she deeply understands the risks, late nights, and big dreams that come with building a brand. Sarah specializes in simplifying complex intellectual property issues so founders can confidently safeguard what they've worked so hard to create. She believes protecting your brand is securing your legacy. Rising Brand Legal: https://www.risingbrandlegal.com/  Sarah on LinkedIn: https://www.linkedin.com/in/trademark-lawyer-sarahg/  FB: https://www.facebook.com/sarahdawnesq/ IG: https://www.instagram.com/sarahknowslegal?igsh=czVrNGdvZjV2ejlj TikTok: https://www.tiktok.com/@thelawyersarah  Threads: https://www.threads.com/@thelawyersarah  Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day- to-day challenges businesses face.   Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

    29 min

  6. 12/09/2025

    Leading a Digital Company in the AI Era

    When innovation meets intention, business becomes something far more powerful. In this episode of Her Table, Her Rules, Juliet Peters connects with Heather Locke, Founder & CEO of Hammersmith Support, a web and marketing company navigating the fast-changing digital world. Heather opens up about launching her company with a newborn, scaling through bold decisions, and redefining what it means to lead with clarity and creativity. From hiring her first team member to managing hundreds of websites, Heather shares how she transformed client requests into scalable service models and now integrates AI automations to stay ahead. She walks us through the realities of growth, the hurdles of capacity planning, and the mindset shifts that helped her embrace uncertainty and move forward with confidence. Tune in to the full episode of Leading a Digital Company in the AI Era.   Heather Locke is the Founder and CEO of Hammersmith Support, a woman-owned web development agency dedicated to helping businesses show up online with clarity, confidence, and impact. With over 20 years of experience, she specializes in building high-performing WordPress websites that reflect a brand's true identity and support long-term growth through maintenance, SEO, and dependable hosting. Heather leads a tight-knit team that prioritizes real connection—listening, understanding, and translating tech into simple, empowering guidance for clients nationwide. Her commitment to service extends beyond business through mentorship, nonprofit support, and community involvement.  LI: https://www.linkedin.com/in/heatherlockeaz/  Hammersmith Support: https://hammersmithsupport.com/  LI: https://www.linkedin.com/company/hammersmithsupport/  IG: https://www.instagram.com/hammersmithsupport/  FB: https://www.facebook.com/hammersmithsupport      Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.   Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

    27 min

  7. 11/25/2025

    Branding That Empowers Women to Be Seen

    True visibility starts with a brand that reflects your purpose and feels like home. In this episode of Her Table, Her Rules, Juliet Peters sits with Caitlin Penny, founder of Copper Theory Creative, who started her own creative agency at just 23. Caitlin breaks down how branding is so much more than a logo. It's a full experience, one that reflects your purpose, values, and voice. From bootstrapping her business with zero financial training to growing a purpose-driven design studio with a powerful all-women team, Caitlin gets real about what it takes to build a profitable brand that makes an impact. She  challenges the idea that visibility has to mean "twirling on camera," and offers a refreshing take on showing up in ways that feel right for you. Your brand is your superpower and you're already enough to lead with it. Watch the full episode of Branding That Empowers Women to Be Seen. Caitlin Penny is the founder of Copper Theory Creative, a bold branding agency dedicated to helping women-led businesses be unmistakably seen. As a brand strategist and creative visionary, she crafts unapologetic brands that spark connection, loyalty, and confidence. Caitlin specializes in turning real estate professionals, financial experts, wellness brands, and community-driven organizations into unforgettable market leaders. Her work bridges in‑person presence with online identity, ensuring women show up clearly and powerfully in every space they occupy.  Website: https://coppertheorycreative.com/  LinkedIn: https://www.linkedin.com/in/caitlinpenny/  FB: https://www.facebook.com/CopperTheoryCreative  IG: https://www.instagram.com/coppertheorycreative/     Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.   Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

    32 min

  8. 11/18/2025

    When Intuition Becomes the Ultimate Business Strategy

    Guiding your business through intuition brings clarity, confidence, and depth to every decision you make. In this episode of Her Table, Her Rules, Juliet Peters shares space with Shab Azma to explore how deep spiritual connection and grounded decision-making can fuel purpose-led entrepreneurship. From working with A-list talent to founding ARC Collective, Shab recounts her transition from corporate burnout to building women-led branding agency shaped by clarity, community, and soul. Shab also reveals how she's helping clients create content that bridges spirituality and mainstream culture making deeper conversations more human, accessible, and powerful. This episode is for any woman redefining success on her terms. Watch now: When Intuition Becomes the Ultimate Business Strategy with Shab Azma. Shab Azma is the founder of ARC Collective, a media company built at the intersection of culture, consciousness, and strategy. With over 25 years in the entertainment industry, she has guided A-list talent and mission-driven experts while collaborating with powerhouse brands. Known as an Intuitive Strategist and Conscious Visionary, Shab blends a producer's precision with a healer's insight to help creators align passion, purpose, and profession. Her signature approach transforms inner knowing into actionable business strategy with soul.     LinkedIn: https://www.linkedin.com/in/shab-azma-71826b1/  Website: https://www.arccltv.com/shabnam  ARC Collective on IG: https://www.instagram.com/arccltv/      Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.   Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

    29 min
See All (28)

Ratings & Reviews

5
out of 5
10 Ratings

About

Welcome to Her Table, Her Rules – the podcast for women who are building wealth, breaking down barriers, and claiming their power. Hosted by Juliet Peters, this show celebrates the bold women reshaping what success looks like, creating opportunities, and securing their place at the table on their own terms. Each episode dives into inspiring stories, actionable insights, and powerful lessons from women making major moves in business and life. Whether you're looking to grow your finances, boost your confidence, or take control of your future, Her Table, Her Rules has the tools you need to level up and turn ambition into achievement. So, pull up a chair, it's time to own your table and enjoy the rewards of your hard work. Let's grow together.

Information

  • Creator
    Juliet Peters
  • Years Active
    2025 - 2026
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © 2025
  • Show Website
    Her Table, Her Rules