Join bestselling author Jeff Goins and his cohosts and guests for a weekly mixtape about the Creator Economy. If you're sick of consuming boring content and determined not to become part of the problem, you're ready for this show. Through stories, interviews, dialogue, and shenanigans, Jeff will lead the way into a new and inspiring reality for creators all over the world. Tune in every week for proof that you can live the creative life you've always dreamed of.
Living the Dream
What do tattoos, dreams, and bulls have in common? Maybe more than you think. Today, we explore this dream-like existence we call life and the creator’s dilemma of making sense of the mystery.
This Week's Sponsor: Aura
Where Does the Money Come From?
After being able to buy a house he didn’t know he could afford, Jeff muses about money and value and where it all comes from. If currency is merely a concept, then what does that mean for the artist? Maybe we can create the very resources we need to produce our work.
All art is a little scandalous. It takes that which you treat as precious and sacred and exposes it. A great artist knows how to play the trickster, that devious misfit who stirs things up in a way that changes things for the better.
Beyond the Brand
What do you do when the familiar story you’ve been telling the world—about yourself—gets interrupted by reality? You do what no marketer or influencer wants to do. You tell the truth.
Ray Edwards shares his story about getting Parkinson’s, how he tried to get healed, and what happened to his identity when what he wanted to become didn’t happen.
The Problem with a Brand
The problem with a (personal) brand is it’s an idea, a distillation of a concept that is interesting and attractive to a certain group of people for a certain period of time. But then you change, and you have to keep selling the same thing to a world that wants you to be what you were. So what do you do then? Well, that’s when life really begins.
The Coffee Episode
Wherein we explore the art of making a perfect cup of coffee—and why it ultimately doesn’t matter. Art is an asymptote: a striving towards an impossible standard of excellence that you never actually reach but always makes you better.
I could listen to Jeff’s stream of consciousness all day. I randomly happened up one of his podcast episodes and it made me feel alive.(at the risk of sounding cheesy- it’s the best way I can describe it)
It’s as if he’s pulling the words out of my brain yet articulating it in a way that makes it all so much better. Like scratching the worst itch that has been there most of my life.
Thank you, thank you.
A sigh of relief ☺️
Listening to this podcast feels like letting out a ten hours long sigh of relief. In his self reflection, Jeff allows the listener to feel validated and understood. Of all his creations (many of which I have clung to for inspiration) this is by far the most personally meaningful. Thank you, Jeff!!!!
I listened to two and half episodes of this podcast, and then I quit my job.
That’s the short review.
The long one is this:
Jeff is a creative on a constant journey of discovering himself and what brings him joy. His stories all speak directly to what I’ve wrestled with as a writer. “Who am I?” “Why am I here?” “Where do I belong?” Listening to these issues is like sitting in a coffee shop chatting with a friend—that friend who unapologetically dives into a complex soul-searching conversation. Or maybe it’s like Comedians in Cars Getting Coffee. I don’t know, depends on the day. And whether I’m in the car. My point is, shut up, buckle in, and listen up, because Hey Creator! Is about to take you for a ride.