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Inizio Ignite
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Tune in for in-depth discussions on the topics we think industry leaders should be considering.

  1. 2D AGO

    What Pharma Leaders Are Prioritizing This Year – Top Bets and Blind Spots

    As 2026 begins, pharma leaders are placing sharper bets earlier while navigating increasing pressure across pricing, access, and evidence. In this episode, Matt Riordan, Group President, Putnam, shares a candid, executive-level view of what leaders are prioritizing this year, where confidence is high, and where blind spots may limit impact. Drawing on real-world leadership conversations, the discussion explores how access and evidence expectations are shifting upstream and what it takes to pressure-test assumptions, align strategy earlier, and lead with greater clarity in 2026. Panel – Mindy McGrath, Matt Riordan   Recording & Editing – Mike Liberto, Rachel Skonecki  For additional discussion, please contact us at TrendingHealth.com.

    24 min

  2. JAN 22

    The State of Life Sciences – An Industry Perspective

    As we kick off 2026, Mindy sits down with Inizio Ignite Global President, Remco op den Kelder, to discuss the industry forces shaping the year ahead for life sciences companies.    Panel – Mindy McGrath, Remco op den Kelder   Recording & Editing – Mike Liberto, Rachel Skonecki    For additional discussion, please contact us at TrendingHealth.com.

    28 min

  3. 12/04/2025

    The 2025 Launch Landscape: Finding Stability in a System Under Pressure

    The rules of product launch are changing fast. Policy reform, payer pressure, AI adoption, and shifting system dynamics are redefining how life sciences companies prepare for market.  In this episode, Summer Atkinson sits down with Vynamic Health Industry Advisor Mindy McGrath to unpack the biggest forces impacting launches today—from accelerating decision-making to growing health system control—and how leading organizations are building agility, transparency, and value-driven strategies to stay ahead.  To learn more about how we can help your team navigate these changing landscapes, please reach out to brian.stamm@vynamic.com or ashley.stanley@vynamic.com   Podcast Tags: life sciences, product launch, market access, payer strategy, AI Panel – Summer Atkinson, Mindy McGrath Research & Production – Summer Atkinson, Adrea Cope Recording & Editing – Mike Liberto, Rachel Skonecki For additional discussion, please contact us at TrendingHealth.com.

    24 min

  4. 11/06/2025

    Patient-Centricity in Psychedelic Treatment: Why the Patient Matters

    In recent years, there has been renewed interest in psychedelic treatment for a variety of medical conditions ranging from depression to trauma, and even dementia, which has left countless people searching for real recovery. This exciting research is challenging the limits of what’s possible. Psychedelic compounds, once misunderstood or dismissed, are now being studied for their ability to promote neuroplasticity, neurogenesis, and reduction in inflammation.  In this episode of Trending Health, we’re joined by three individuals who are passionate about the growing clinical utility of psychedelic treatments. However, with these treatments, it is critical to think about how to put the patient in the middle and engaged with their treatment to help ensure optimal outcomes:  Varun Renjen, a partner at Inizio Putnam and a physician who has been supporting biopharma clients as a strategy consultant for the past 15 years; especially in neurological diseases; Steve Levine, Chief Patient Officer at Compass Pathways and board-certified psychiatrist who has spent his career working to improve people’s lives through creating access to innovation in mental health;  Daniel Carcillo, a former NHL hockey player who developed Traumatic Brain Injury (TBI) and depression from the sport who has been successfully treated with psychedelic therapy as a patient and is an advocate for access to psychedelic treatment for brain injury  Tags: healthcare, psychedelics, psilocybin, mushrooms, concussions, traumatic brain injuries, depression, mental health, medical affairs  Panel – Varun Renjen, Steve Levine, Daniel Carcillo  Recording & Editing – Mike Liberto  For additional discussion, please contact us at TrendingHealth.com.

    48 min

  5. 10/30/2025

    Direct by Design: Pharma’s Next Channel is the Patient

    The traditional path to patients is being rewritten. As affordability pressures rise and patient expectations shift, life sciences companies are rethinking the middle — moving beyond payers, providers, and pharmacies to create direct, digital pathways that meet patients where they are. In this episode, host Adrea Cope is joined by Colleen Ferlotti and Rupa Mehta to unpack the rapid rise of Direct-to-Patient (DTP) models: what’s fueling the shift, how leaders are navigating regulatory and operational complexity, and why success depends on designing with both discipline and empathy. To learn more about how we can help your team navigate these changing landscapes, please reach out to Mike.Zapiec@vynamic.com Podcast Tags: healthcare, life sciences, life sciences marketing, direct to patient, patient centricity, digital health   Source Links:  Triangle Insights Group (August 2025). The Direct-to-Patient Channel in Pharma: A Practical Guide to Protect GTN, Expand Access, and Improve Patient Experience.  Panel – Adrea Cope, Colleen Ferlotti, Rupa Mehta  Research & Production – Adrea Cope, Colleen Ferlotti, Rupa Mehta, Peter Svalbe, Mike Zapiec  Recording & Editing – Mike Liberto  For additional discussion, please contact us at TrendingHealth.com.

    21 min

  6. 10/23/2025

    Pharma, Meet Gen Z: The Generation Redefining Trust and Attention

    As Gen Z steps into the healthcare workforce, they’re bringing new expectations for authenticity, technology, and purpose-driven brands. The old pharma playbook? Invisible to this generation. In this episode of Trending Health, host Adrea Cope sits down with Carolyn Frantz and Mindy McGrath to explore how life sciences marketers can evolve to engage the next generation of HCPs and patients — from short-form content and streaming-first strategies to redefining the pharma rep of the future. To learn more about how we can help your team navigate these changing landscapes, please reach out to Carolyn.Frantz@vynamic.com or Mike.Zapiec@vynamic.com Podcast Tags: healthcare, life sciences, life sciences marketing, Gen Z, digital health, brand authenticity Source Links: Gen Z more likely to report mental health concernsGeneration X Faces Higher Cancer Rates Than Boomers: Study Panel – Adrea Cope, Carolyn Frantz, Mindy McGrath Research & Production – Adrea Cope, Carolyn Frantz, Hannah Yee, Mike Zapiec Recording & Editing – Mike Liberto, Rachel Skonecki For additional discussion, please contact us at TrendingHealth.com.

    20 min

  7. 07/17/2025

    Strategic Transformation Series: Strategic Transformations in Life Sciences

    With external shifts in regulatory uncertainty tied to the IRA, payer pressures, shifting Federal and state policies, and broader scrutiny around pricing, Life Science companies are transforming their operations to deliver better value, grow, and create meaningful impact in the future. In this last episode of the Strategic Transformation series, Mindy McGrath is joined by Karen Baldry and Andrew Sgarlato to discuss what’s driving strategic transformations, how life science companies are tackling this and key considerations for leaders embarking on this journey. To learn more about how we can help your team navigate these strategic decisions, reach out to Karen.Baldry@vynamic.com and Andrew.Sgarlato@vynamic.com.  Podcast Tags: healthcare, life sciences, healthcare strategy, health innovation, strategic transformation  Panel – Mindy McGrath, Karen Baldry, Andrew Sgarlato  Research & Production – Mindy McGrath, Karen Baldry, Andrew Sgarlato  Recording & Editing – Mike Liberto, Rachel Skonecki  For additional discussion, please contact us at TrendingHealth.com.

    15 min

  8. 07/10/2025

    Strategic Transformation Series: Pharmacies at the Crossroads - From Retail to Community Care

    Between pharmacy closures, drug shortages, technological innovations, and workforce shortages, pharmacies are at a pivot point and must evolve to keep up with this changing environment. In this episode of the Strategic Transformation series, Mindy McGrath, Saurabh Raman, and Ryan Hummel explore how the Pharmacy Channel is reimagining the pharmacist’s role from prescription dispensers to trusted, longitudinal care partners.   To learn more about how we can help your team navigate these strategic decisions, reach out to Saurabh.Raman@vynamic.com and Ryan.Hummel@vynamic.com. Podcast Tags: healthcare, pharmacy, pharmacy channel, healthcare strategy, health innovation, strategic transformation  Source Links:  2024-2025 Pharmacy Trends Include Improved Drug Shortages, More Pharmacy Closures  Walgreens agrees to be acquired by private equity firm for almost $10 billion Combating the Post-Pandemic Pharmacy Workforce Shortage Honesty/Ethics in Professions CVS reaps benefits of improved pharmacy experience  Why consumer experience is clinically important in health care Walgreens’ Move to Go Private: 4 Key Takeaways CVS is expanding its MinuteClinics into primary care. Here\’s why Where Are Amazon, CVS and Walgreens Headed in Health Care?  Panel – Mindy McGrath, Saurabh Raman, Ryan Hummel   Research & Production – Saurabh Raman, Ryan Hummel, Everly Petruzzelli  Recording & Editing – Mike Liberto, Rachel Skonecki  For additional discussion, please contact us at TrendingHealth.com.

    19 min
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4.9
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About

Tune in for in-depth discussions on the topics we think industry leaders should be considering.

Information

  • Creator
    Inizio Ignite
  • Years Active
    2017 - 2026
  • Episodes
    222
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Trending Health
  • Show Website
    Trending Health