Hidden Foundations

Kendall Schoenrock

Hidden Foundations explores how childhood environments shape the leaders, performers, and high achievers we admire today. Each week, I sit down with entrepreneurs, athletes, creators, and operators to uncover the early family dynamics, money conversations, sibling roles, and first adversities that forged their resilience and ambition.This show isn’t about polished success stories, it’s about the real scenes at home that built their operating system long before the world noticed. As a father of two daughters, I started this podcast to understand what actually helps kids develop grit, confidence, and long-term success.If you’re a parent, founder, coach, or anyone curious about human performance, these conversations break down the hidden patterns that drive lifelong growth. We dig into emotional environment, childhood influence, and the habits that shaped today’s top performers.New episodes every week. This is where high performance begins, at home.

  1. 2d ago

    How Jomboy Became a Family Business | Courtney Hirsh on Hidden Foundations Ep. 27

    How did two siblings who never imagined working together build Jomboy into a growing sports media business? In this episode of Hidden Foundations, host Kendall Schoenrock sits down with Jomboy CEO Courtney Hirsch to explore the family dynamics behind the company she runs with her brother Jimmy.Courtney shares how their parents helped start the conversation about working together, why Yankees games were central to their childhood, and how her father's conversations about business and her mother's confidence shaped her leadership. They also unpack fast decision-making, hiring and team culture, cricket's potential in the U.S., and why short-form video can lead audiences into long-form content.From confronting Reddit criticism to moving every few years as a child, Courtney explains how family support, adaptability, and repeated action became the foundation for building a business—and teaching her kids grit.Chapters: 00:00 The Family Behind Jomboy 02:08 Why Courtney and Jimmy Never Planned to Work Together07:16 How Their Parents Sparked a Business Partnership11:13 Fast Decisions, Hiring, and Team Culture20:21 Cricket, Content Strategy, and Audience Growth29:34 How Her Parents Built Her Confidence38:33 Reddit Criticism and Finding Your Support System44:11 Moving Often, Building Resilience, and Teaching Soft SkillsHidden Foundations is a weekly podcast hosted by entrepreneur and investor Kendall Schoenrock, examining how family systems, early adversity, and childhood dynamics quietly shape high-performing adults. Each conversation uncovers the “invisible wiring” behind resilience, ambition, leadership, and grit — told through candid stories from entrepreneurs, athletes, creators, and leaders.Guided by the thesis that strength is forged early at home, the show uses a consistent framework to explore emotional environments, money narratives, family roles, conflict patterns, and early challenges. Every episode delivers at least one practical, repeatable insight for parents, leaders, and anyone seeking to understand how greatness is built long before it’s visible.Subscribe to Our Newsletter: https://hiddenfoundations.com/#newsletterLearn more or connect with Kendall:Website: https://kendallschoenrock.com/LinkedIn: https://www.linkedin.com/in/schoenrock/SilverRock Ventures: https://silverrockventures.com/about-us/YouTube: youtube.com/@HiddenFoundationsPodSpotify: https://open.spotify.com/show/6VKN6BBbuVxNDl4zKh4E3O?si=0c56c9aebfaf402eApple Podcasts: https://podcasts.apple.com/us/podcast/hidden-foundations/id1895154229#HiddenFoundations #JomboyMedia #CourtneyHirsch #Jomboy #FamilyBusiness #Entrepreneurship #Leadership #SiblingDynamics #SportsMedia #Confidence #Resilience #BusinessGrowth

  2. Oct 15

    Entertainment Lawyer David Fritz: How Struggle Built Success | Hidden Foundations Ep. 26

    Financial uncertainty at home helped shape entertainment attorney David Fritz's drive to build something different. In this episode of Hidden Foundations, Fritz of Boyarsky Fritz traces the connection between his childhood, early entrepreneurship, and a career helping recording artists negotiate consequential business decisions.Fritz recalls working with his father on a direct-mail watch campaign, paying his way through law school by cleaning boats, and launching the Mob Hits compilation through television infomercials. He explains why financial pressure can push artists toward unfavorable deals, why selling music publishing rights requires long-term thinking, and how trust and relationships shape entertainment law.The conversation also explores AI-assisted contracts, the changing business models of music artists, the lessons Fritz wants his children to learn, and the resilience required to recover from setbacks. His story reveals how a loving childhood marked by money worries can forge ambition, resourcefulness, and grit.Chapters: 00:00 Cold open: Record deals, catalog rights, and money worries01:07 Meet David Fritz, entertainment attorney02:47 Learning the music business at a leading law firm05:09 Why record deals are structured around releases08:51 From law firm security to the Mob Hits business13:29 Childhood entrepreneurship and financial scarcity18:16 Why technical expertise and relationships both matter20:25 AI negotiations and understanding a client's needs21:55 Family pressure and artists' financial decisions24:40 The long-term stakes of selling music rights27:27 Relationships, difficult decisions, and legal fees31:31 Parenting lessons from the entertainment industry34:50 An artist building a business beyond music39:27 How AI could change contract workflows44:54 Grit, setbacks, and lasting confidenceHidden Foundations is a weekly podcast hosted by entrepreneur and investor Kendall Schoenrock, examining how family systems, early adversity, and childhood dynamics quietly shape high-performing adults. Each conversation uncovers the “invisible wiring” behind resilience, ambition, leadership, and grit — told through candid stories from entrepreneurs, athletes, creators, and leaders.Guided by the thesis that strength is forged early at home, the show uses a consistent framework to explore emotional environments, money narratives, family roles, conflict patterns, and early challenges. Every episode delivers at least one practical, repeatable insight for parents, leaders, and anyone seeking to understand how greatness is built long before it’s visible.Subscribe to Our Newsletter: https://hiddenfoundations.com/#newsletterLearn more or connect with Kendall:Website: https://kendallschoenrock.com/LinkedIn: https://www.linkedin.com/in/schoenrock/SilverRock Ventures: https://silverrockventures.com/about-us/YouTube: youtube.com/@HiddenFoundationsPodSpotify: https://open.spotify.com/show/6VKN6BBbuVxNDl4zKh4E3O?si=0c56c9aebfaf402eApple Podcasts: https://podcasts.apple.com/us/podcast/hidden-foundations/id1895154229#HiddenFoundations #DavidFritz #EntertainmentLaw #MusicBusiness #Entrepreneurship #FamilyInfluence #Resilience #Leadership #FinancialScarcity #RecordDeals #MusicIndustry #MusicPublishing #ArtificialIntelligence

  3. Oct 8

    She Risked the House to Build Her Business | Marcia O’Connor of Shadow Her | Hidden Foundations Ep. 25

    What happens when childhood scarcity, family illness, and responsibility become the foundation for entrepreneurship? Marcia O’Connor shares how growing up in Delco, watching her sister battle Ewing’s sarcoma, and seeing her parents budget every dollar shaped the way she leads, builds, and protects her team today.In this episode of Hidden Foundations, Marcia explains why her son asking, “Mom, can I see you more?” pushed her to start the O’Connor Group, why she was willing to risk losing the house to gain more control of her life, and how early money lessons became a commitment to cash reserves and payroll security. She also opens up about letting go as a founder, the emotional weight of selling a company, EO and EOS, mentoring women through ShadowHer, vulnerability in leadership, and the importance of building a business that can eventually run without you.Chapters:00:00 Risking the House to Start the Business00:47 Meet Marcia O’Connor01:52 “Mom, Can I See You More?”04:02 Growing Up With Scarcity and Cancer09:27 How Childhood Built Her Empathy13:36 Money Envelopes, Reserves and Payroll15:22 The Hardest Part of Letting Go20:40 EO, EOS and Becoming a Better CEO26:03 Building ShadowHer for Women Entrepreneurs30:20 Vulnerability, Digital Footprints and LegacyHidden Foundations is a weekly podcast hosted by entrepreneur and investor Kendall Schoenrock, examining how family systems, early adversity, and childhood dynamics quietly shape high-performing adults. Each conversation uncovers the “invisible wiring” behind resilience, ambition, leadership, and grit — told through candid stories from entrepreneurs, athletes, creators, and leaders.Guided by the thesis that strength is forged early at home, the show uses a consistent framework to explore emotional environments, money narratives, family roles, conflict patterns, and early challenges. Every episode delivers at least one practical, repeatable insight for parents, leaders, and anyone seeking to understand how greatness is built long before it’s visible.Subscribe to Our Newsletter: https://hiddenfoundations.com/#newsletterLearn more or connect with Kendall:Website: https://kendallschoenrock.com/LinkedIn: https://www.linkedin.com/in/schoenrock/SilverRock Ventures: https://silverrockventures.com/about-us/YouTube: youtube.com/@HiddenFoundationsPodSpotify: https://open.spotify.com/show/6VKN6BBbuVxNDl4zKh4E3O?si=0c56c9aebfaf402eApple Podcasts: https://podcasts.apple.com/us/podcast/hidden-foundations/id1895154229#HiddenFoundations #MarciaOConnor #Entrepreneurship #FamilyBusiness #WomenInBusiness #Leadership #FounderLife #BusinessGrowth #ChildhoodAdversity #MoneyMindset #HRLeadership #Resilience #ShadowHer

  4. Sep 30

    From Bankruptcy to $1 Million | Momin Sheikh of Genco Development | Hidden Foundations Ep. 24

    How do immigrant ambition, financial pressure, and failure shape an entrepreneur’s operating system? Momin Sheikh shares how his family’s move to the U.S., early exposure to real estate, and a near-bankruptcy experience forged the way he approaches business, risk, relationships, and resilience. In this episode of Hidden Foundations, Momin opens up about losing half his clients overnight, maxing out credit cards, borrowing money to hire a bankruptcy attorney, and ultimately refusing to sign the papers. Two years later, he made his first million dollars. He also breaks down real estate development, investor responsibility, long-term wealth, mentorship, conflict resolution, and why reputation matters more than any single deal. From immigrant family pressure to entrepreneurship and giving back through Friends for Good, this conversation explores how adversity, grit, integrity, and financial ambition can become the foundation for a very different life.Chapters:00:00 From Near Bankruptcy to His First Million00:38 Immigrating to America and Financial Pressure02:57 Real Estate, Open Admissions & Friends for Good08:14 Building Wealth Through Real Estate17:27 The Art of Real Estate Development22:54 Family, Work Ethic & Learning the Business32:48 Partnerships, Conflict & Making Money With Friends36:58 Bad Deals, Bankruptcy & Rebuilding From the BottomHidden Foundations is a weekly podcast hosted by entrepreneur and investor Kendall Schoenrock, examining how family systems, early adversity, and childhood dynamics quietly shape high-performing adults. Each conversation uncovers the “invisible wiring” behind resilience, ambition, leadership, and grit — told through candid stories from entrepreneurs, athletes, creators, and leaders.Guided by the thesis that strength is forged early at home, the show uses a consistent framework to explore emotional environments, money narratives, family roles, conflict patterns, and early challenges. Every episode delivers at least one practical, repeatable insight for parents, leaders, and anyone seeking to understand how greatness is built long before it’s visible.Subscribe to Our Newsletter: https://hiddenfoundations.com/#newsletterLearn more or connect with Kendall:Website: https://kendallschoenrock.com/LinkedIn: https://www.linkedin.com/in/schoenrock/SilverRock Ventures: https://silverrockventures.com/about-us/YouTube: youtube.com/@HiddenFoundationsPodSpotify: https://open.spotify.com/show/6VKN6BBbuVxNDl4zKh4E3O?si=0c56c9aebfaf402eApple Podcasts: https://podcasts.apple.com/us/podcast/hidden-foundations/id1895154229#HiddenFoundations #MominSheikh #Entrepreneurship #RealEstate #RealEstateDevelopment #ImmigrantStory #Bankruptcy #FinancialFreedom #BusinessFailure #Grit #Leadership #Mentorship #PhiladelphiaRealEstate #InvestorRelations #Resilience

  5. Sep 23

    Tyler Hines on Basketball, NIL & Family Pressure | Hidden Foundations Ep. 23

    How can one mentor change the trajectory of a kid’s life? For Tyler Hines, basketball mentorship began with his own experience of losing his identity after his parents divorced. In this episode of Hidden Foundations, Tyler shares how anger, bad grades, sibling pressure, and one teacher’s decision to invest in him helped redirect his life. He traces that foundation through college basketball, playing professionally in Europe, coaching, youth mentorship, and his work helping athletes navigate NIL and talent representation. Tyler also opens up about living in the shadow of his successful brother Kyle Hines, losing his best friend, creating opportunities for young people, and why athletes need people around them willing to tell them the truth. This conversation explores athlete development, NIL, family systems, accountability, grief, mentorship, and why Tyler believes sports should build more than athletes.Chapters: 00:00 Cold Open: Basketball, Brothers & Ambition01:16 Basketball, Europe & Family Work Ethic05:27 Divorce, Anger & Losing His Identity07:41 The Teacher Who Changed His Life11:41 Sibling Pressure, Competition & Championship15:08 Coaching, Accountability & Tough Love21:18 Mentorship, Schools, Grief & Giving Back32:18 NIL, Athlete Representation & Basketball’s FutureHidden Foundations is a weekly podcast hosted by entrepreneur and investor Kendall Schoenrock, examining how family systems, early adversity, and childhood dynamics quietly shape high-performing adults. Each conversation uncovers the “invisible wiring” behind resilience, ambition, leadership, and grit — told through candid stories from entrepreneurs, athletes, creators, and leaders.Guided by the thesis that strength is forged early at home, the show uses a consistent framework to explore emotional environments, money narratives, family roles, conflict patterns, and early challenges. Every episode delivers at least one practical, repeatable insight for parents, leaders, and anyone seeking to understand how greatness is built long before it’s visible.Subscribe to Our Newsletter: https://hiddenfoundations.com/#newsletterLearn more or connect with Kendall:Website: https://kendallschoenrock.com/LinkedIn: https://www.linkedin.com/in/schoenrock/SilverRock Ventures: https://silverrockventures.com/about-us/YouTube: youtube.com/@HiddenFoundationsPodSpotify: https://open.spotify.com/show/6VKN6BBbuVxNDl4zKh4E3O?si=0c56c9aebfaf402eApple Podcasts: https://podcasts.apple.com/us/podcast/hidden-foundations/id1895154229#HiddenFoundations #TylerHines #Basketball #NIL #YouthSports #AthleteDevelopment #Mentorship #FamilySystems #CollegeBasketball #SportsBusiness #Coaching #Leadership #Parenting #Resilience #BasketballLife

  6. Sep 16

    Greg Carlisle on Bad Loans, Debt & Grit | Hidden Foundations Ep. 22

    What does a commercial banker learn when a loan goes wrong? For Greg Carlisle, one real estate deal involving 65 families changed the way he saw banking, risk, and responsibility.In this episode of Hidden Foundations, Kendall is joined by Greg Carlisle, a TD Bank leader in New Jersey, to explore the human side of business loans, commercial banking, financial literacy, and leadership. Greg breaks down why cash flow is king, why many startups struggle to get approved for capital, and why showing losses to avoid taxes can hurt a business when it needs funding.The conversation also goes deeper into Greg’s childhood in Philadelphia, where his father’s health issues, family pressure, and financial uncertainty shaped his grit. Greg reflects on caregiving, survival, mentorship, responsible lending, parenting, college debt, and why families need to teach money before the world teaches it the hard way.Chapters:00:00 Cold Open: Irresponsible Lending Impacts Lives00:47 Meet Greg Carlisle04:02 How Banks Decide Who Gets Capital06:27 Clean Books, Taxes, and Business Growth13:51 Why Borrowers Get Different Loan Terms25:04 The Family Risk Lesson Behind a Passed Deal30:08 The 65 Families That Changed Him50:41 Parenting, College Debt, and Financial LiteracyHidden Foundations is a weekly podcast hosted by entrepreneur and investor Kendall Schoenrock, examining how family systems, early adversity, and childhood dynamics quietly shape high-performing adults. Each conversation uncovers the “invisible wiring” behind resilience, ambition, leadership, and grit — told through candid stories from entrepreneurs, athletes, creators, and leaders.Guided by the thesis that strength is forged early at home, the show uses a consistent framework to explore emotional environments, money narratives, family roles, conflict patterns, and early challenges. Every episode delivers at least one practical, repeatable insight for parents, leaders, and anyone seeking to understand how greatness is built long before it’s visible.Subscribe to Our Newsletter: https://hiddenfoundations.com/#newsletterLearn more or connect with Kendall:Website: https://kendallschoenrock.com/LinkedIn: https://www.linkedin.com/in/schoenrock/SilverRock Ventures: https://silverrockventures.com/about-us/YouTube: youtube.com/@HiddenFoundationsPodSpotify: https://open.spotify.com/show/6VKN6BBbuVxNDl4zKh4E3O?si=0c56c9aebfaf402eApple Podcasts: https://podcasts.apple.com/us/podcast/hidden-foundations/id1895154229#HiddenFoundations #GregCarlisle #FinancialLiteracy

  7. Sep 9

    Edwin Desamour on Prison, Purpose & Saving Philly Kids | Hidden Foundations Ep. 21

    What turns a 16-year-old facing life or the death penalty into a community leader fighting to keep kids alive? Edwin Desamour’s story shows how prison, fatherhood, purpose, and The Lighthouse became the foundation for a life of service.Viewer discretion is advised. This episode includes conversations about murder, incarceration, suicide, depression, gun violence, childhood trauma, death, and exploitation.In this episode of Hidden Foundations, Kendall talks with Edwin Desamour, Executive Director of The Lighthouse in Philadelphia, to trace the path from a teenage conviction to a life dedicated to serving others. Edwin opens up about being charged with first-degree murder at 16, serving eight and a half years in prison, being incarcerated alongside his father, becoming a father while behind bars, and later receiving a pardon.The conversation explores The Lighthouse, youth programs, boxing, violence prevention, fatherhood, prison reentry, nonprofit politics, Latino and Puerto Rican history, human trafficking prevention, and why Edwin believes purpose is the difference between survival and destruction.Chapters:02:01 Meet Edwin Desamour02:35 The Lighthouse and Its Mission05:52 Facing Life and Death at 1608:19 Conviction, Pardon, and Accountability16:31 Prison With His Father27:38 Release, Family, and Coming Back From the Dead33:07 Why Purpose Defeats the System49:01 Talking a Kid Out of a School Shooting52:28 Nonprofit Politics and “Poverty Pimping”59:01 The Lighthouse, Affordability, and Belonging01:01:02 MIMIC, Street Legends, and Life Skills01:06:33 The Exodus Road and Human Trafficking Prevention01:09:06 Fatherhood, Street Smarts, and Book Smarts01:13:35 Losing His Son and Breaking Generational Patterns01:23:36 Wind Therapy, Grief, and What Comes NextHidden Foundations is a weekly podcast hosted by entrepreneur and investor Kendall Schoenrock, examining how family systems, early adversity, and childhood dynamics quietly shape high-performing adults. Each conversation uncovers the “invisible wiring” behind resilience, ambition, leadership, and grit — told through candid stories from entrepreneurs, athletes, creators, and leaders.Guided by the thesis that strength is forged early at home, the show uses a consistent framework to explore emotional environments, money narratives, family roles, conflict patterns, and early challenges. Every episode delivers at least one practical, repeatable insight for parents, leaders, and anyone seeking to understand how greatness is built long before it’s visible.Subscribe to Our Newsletter: https://hiddenfoundations.com/#newsletterLearn more or connect with Kendall:Website: https://kendallschoenrock.com/LinkedIn: https://www.linkedin.com/in/schoenrock/SilverRock Ventures: https://silverrockventures.com/about-us/YouTube: youtube.com/@HiddenFoundationsPodSpotify: https://open.spotify.com/show/6VKN6BBbuVxNDl4zKh4E3O?si=0c56c9aebfaf402eApple Podcasts: https://podcasts.apple.com/us/podcast/hidden-foundations/id1895154229#HiddenFoundations #EdwinDesamour #TheLighthouse

  8. Sep 3

    Ed O’Brien on Family Secrets, Money & Building With Integrity | Hidden Foundations Ep. 20

    What shapes an entrepreneur who refuses to sacrifice integrity? For Ed O’Brien, it started with childhood money pressure, a complicated father-son relationship, family secrets, and early lessons in responsibility. In this episode of Hidden Foundations, Kendall talks with Ed O’Brien to trace the family system behind his leadership style. Ed grew up in a large Irish-Italian Catholic family in New Jersey, where love, discipline, scarcity, and silence all lived under the same roof. He shares how his father’s business struggles shaped his relationship with money, why he rejected his father’s allowance at 11, and how carrying the secret of his father’s affair pushed him toward independence. Ed also reflects on trying to save the family business, building a career through GE mentorship, entering the fiber optics and power infrastructure world, and creating a company culture built on honesty. The conversation closes with a powerful reflection on fatherhood, success, and the difference between providing for your children and truly being present with them. Chapters: 00:00 Cold Open: Money, Secrets, and Responsibility 00:43 Meet Ed O’Brien 01:54 Childhood Money Pressure and Family Business 05:08 Rejecting His Father’s Allowance 05:36 Carrying the Secret of His Father’s Affair 10:46 Money With Strings and Closing the Family Business 16:22 Running Away, Reconnecting, and Hearing “I’m Proud of You” 21:11 Fiber Optics, AI Infrastructure, and Business Integrity 27:25 GE Mentorship, Autonomy, and Plan B 40:30 Interpersonal Skills, Leadership, and Listening 48:25 Success, Fatherhood, and Being Present Hidden Foundations is a weekly podcast hosted by entrepreneur and investor Kendall Schoenrock, examining how family systems, early adversity, and childhood dynamics quietly shape high-performing adults. Each conversation uncovers the “invisible wiring” behind resilience, ambition, leadership, and grit — told through candid stories from entrepreneurs, athletes, creators, and leaders. Guided by the thesis that strength is forged early at home, the show uses a consistent framework to explore emotional environments, money narratives, family roles, conflict patterns, and early challenges. Every episode delivers at least one practical, repeatable insight for parents, leaders, and anyone seeking to understand how greatness is built long before it’s visible. Subscribe to Our Newsletter: https://hiddenfoundations.com/#newsletter Learn more or connect with Kendall: Website: https://kendallschoenrock.com/ LinkedIn: https://www.linkedin.com/in/schoenrock/ SilverRock Ventures: https://silverrockventures.com/about-us/ YouTube: youtube.com/@HiddenFoundationsPod Spotify: https://open.spotify.com/show/6VKN6BBbuVxNDl4zKh4E3O?si=0c56c9aebfaf402e Apple Podcasts: https://podcasts.apple.com/us/podcast/hidden-foundations/id1895154229 #HiddenFoundations #EdOBrien #Entrepreneurship

    Ed O’Brien on Family Secrets, Money & Building With Integrity | Hidden Foundations Ep. 20

Ratings & Reviews

5
out of 5
6 Ratings

About

Hidden Foundations explores how childhood environments shape the leaders, performers, and high achievers we admire today. Each week, I sit down with entrepreneurs, athletes, creators, and operators to uncover the early family dynamics, money conversations, sibling roles, and first adversities that forged their resilience and ambition.This show isn’t about polished success stories, it’s about the real scenes at home that built their operating system long before the world noticed. As a father of two daughters, I started this podcast to understand what actually helps kids develop grit, confidence, and long-term success.If you’re a parent, founder, coach, or anyone curious about human performance, these conversations break down the hidden patterns that drive lifelong growth. We dig into emotional environment, childhood influence, and the habits that shaped today’s top performers.New episodes every week. This is where high performance begins, at home.