Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

Marian Esanu
  • 5.0 (76)
  • MARKETING
  • UPDATED WEEKLY

Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit www.thebrandupshow.com Brand-UP Show - ''Build an Unstoppable Brand That Conquers Sales, One Episode at a Time"

  1. 19H AGO

    🔥 Why Nobody Trusts Your Brand Yet - 146

    Most business owners think they need more followers, more ads, or a better website. In reality, most people just don’t trust the brand yet. In this episode, we break down why some businesses pay way less for leads, why branded searches convert better than generic searches, and how authority changes everything when it comes to marketing. We talk about: the difference between someone searching “lash salons near me” versus searching your actual brand namewhy Instagram DM ads outperform most beginner campaignshow to use low-ticket offers to bring clients through the doorwhy you should never launch ads with an empty Instagram pagethe “9 posts” strategy for new accountshow to create urgency without sounding desperatewhy most beginners price themselves wrongand how to build trust before you become well knownThis episode also goes into: Google Ads vs Instagram adsbranding psychologycustomer lifetime valuesetting up your business properlyand how to turn content into actual paying clientsIf you’re building a local service business, this episode will save you a lot of wasted time and money.

    13 min

  2. MAY 4

    🎥 How To Turn 1 Hour Of Content Into Clients - 145

    This episode breaks a simple idea most business owners ignore: You don’t need more time. You need a system. We’re talking about how to take just 1 hour per week and turn it into consistent content, leads, and paying clients — using tools like Opus Clip and a simple posting structure that actually makes sense. No complicated setup. No overthinking. Just a repeatable system that works. Inside this episode: Why 1 hour of recording = 7–10 pieces of contentHow Opus Clip turns long videos into ready-to-post short clips (with captions + titles done for you)The simple rule most people ignore:    → every post should either educate or attract The posting ratio that works:    → 1 in 7 posts = an offer Why service businesses win when they focus on search intent (Google) firstHow one Google search can turn into a client (real example from the episode)Why most people don’t call multiple businesses — and how to be the one they choose firstThe difference between Instagram traffic vs Google intentHow to combine Google Ads + Instagram content the right wayWhy niche services (like post-op massage) attract higher-paying clientsHow to think about recurring revenue instead of one-time bookingsThe importance of setting a monthly client target (and reverse engineering it)Why you need a CRM system early (and how it changes everything)How tools like GoHighLevel help manage bookings, follow-ups, and client communicationWhy missing calls = losing money (and how to fix it)And one big shift: The moment you become a business owner, content is not random anymore. Every post has a job. This episode is for: service business ownersbeauty / wellness professionalslocal businessesanyone trying to get clients consistentlyIf you’ve been posting without a system… this will fix that.

    12 min

  3. APR 27

    🔥 The Real Money Is After The Appointment - 144

    In this episode of the Brand Up Podcast, we break down what it actually takes to build a high-ticket beauty business that goes way beyond just offering a service. Because if you’re only thinking about the appointment… you’re leaving a lot of money on the table. This episode dives into the bigger business strategy behind luxury and recovery-based services — from lash extensions to post-op lymphatic drainage massage — and how to think like an owner, not just a technician. Inside this episode, we cover: Why luxury services need a clear ideal client avatarHow to identify the type of client who can actually afford your service consistentlyWhy not every follower is your ideal customerThe mistake most beauty pros make when chasing influencers instead of buyersHow to use ChatGPT to rewrite your Google Business Profile description for SEOWhy your Google listing description matters more than most people thinkWhy you need a separate business phone number instead of using your personal lineHow tools like Go HighLevel (GHL) can help with websites, blogs, automations, calls, and textsWhy Facebook still matters for certain client demographics, even if you don’t use itHow to create a strong customer avatar (and why naming them helps)Why lash services are a luxury want, while post-op services can be a high-urgency needHow to build referral partnerships with doctors, agencies, recovery houses, and complementary businessesWhy a 10% referral program can create fast local growthHow to increase revenue by offering products clients already need anywayWhy items like fajas, post-op pillows, creams, garments, and recovery accessories can become extra profit centersHow to think in terms of lifetime value, not just one appointmentThis episode is a big mindset shift for beauty and wellness business owners. Because the smartest businesses don’t just sell one service. They build an ecosystem around the client. A service. A referral network. A product line. A repeatable offer. A stronger brand. If you’re in beauty, wellness, post-op care, aesthetics, lashes, body sculpting, or any premium service business… this episode will help you start thinking bigger.

    10 min

  4. APR 20

    🚀 How To Create A Month Of Content In One Hour - 143

    In this episode of the Brand Up Podcast, we break down one of the smartest content strategies for service-based businesses: How to record once… and turn it into weeks of content. If you’re a salon owner, lash artist, esthetician, massage therapist, or any local service business trying to grow online, this episode shows you how to create content without overthinking it, without fancy gear, and without spending hours editing. We talk about how to use ChatGPT to pull the right questions your audience is already asking, then turn those questions into simple video content that builds trust, gets attention, and brings in clients. Inside this episode, we cover: How to use ChatGPT to generate the top 10–20 questions your potential clients are already askingWhy a simple Q&A format is one of the easiest ways to create content consistentlyHow to record content that feels natural, even if you hate being on cameraWhy you should answer questions, not just promote your servicesHow to use tools like Opus Clip and Descript to turn one long video into multiple short-form clipsHow to create content for Instagram, Facebook, TikTok, YouTube Shorts, and more from one recording sessionWhy your phone, a basic mic, and simple lighting are more than enough to get startedHow to batch content in one hour a week instead of stressing dailyWhy you should pay attention to which clips outperform the restHow to boost the best-performing clips with $5/day to reach more local peopleHow to use winning topics to create even more content the following weekWhy SEO-based questions matter if you want content that keeps working long-termHow Instagram content is becoming more searchable on GoogleWhy local businesses should think beyond “posting” and start thinking like a media brandThis episode is a wake-up call for anyone who keeps saying: “I don’t know what to post.”“I’m scared to record.”“I don’t have enough content ideas.”“I don’t have time.”Because the truth is… You don’t need more ideas. You need a better system. One hour. Ten questions. One recording session. Weeks of content. If you want a simple strategy to create content that actually helps you grow a local business, this episode is for you.

    13 min

  5. APR 13

    📍 How To Get More Clients With Google Maps - 142

    In this episode of the Brand Up Podcast, we break down one of the most overlooked ways local service businesses can get more clients: Google Maps. If you’re a lash artist, massage therapist, salon owner, esthetician, or any service-based business owner, this episode is a must-listen. Because while most people are busy posting on Instagram and hoping for referrals… your next client is probably searching on Google right now. In this episode, we talk about how to properly set up your Google Business Profile (Google Maps listing) so you can show up when people search for services in your area — and how to avoid making beginner mistakes that can hurt your visibility. We also cover: Why Google Maps should be one of the first things you set upHow local clients actually search for services like lashes or lymphatic drainage massageWhy you may need separate listings or separate brand positioning for different servicesWhy using the right business name matters for SEOHow to use ChatGPT to help choose a better business nameWhy you should always check if the .com domain is available before locking in a nameHow to use ChatGPT to help with branding, logos, and business positioningWhy you should keep everything inside the same conversation so ChatGPT remembers your brand contextThe difference between your legal LLC name and your DBA (Doing Business As) brand nameWhy changing your business name later on Google can create problems if you do it the wrong wayHow to start simple with Google Maps ads and a small daily budgetWhy local service businesses don’t need to overcomplicate this in the beginningThis episode is a powerful reminder that if you’re only focused on social media… you might be missing the people who are already searching for exactly what you offer. Because attention is great. But search intent converts. If you want more local leads, better visibility, and a smarter foundation for your business, this episode will help you see why Google Maps + ChatGPT can be a killer combo.

    9 min

  6. APR 6

    🔥 How To Make ChatGPT Sound Like You - 141

    In this episode of the Brand Up Podcast, we break down one of the biggest mistakes people make with ChatGPT: They ask weak questions and expect great results. If you’ve ever opened ChatGPT, typed a basic prompt, and got a generic answer back… this episode is for you. We talk about how beginners can start using ChatGPT the right way, especially if you’re a service-based business owner who wants help with content, marketing, ideas, offers, branding, and day-to-day business tasks. Inside this episode, we cover: Why you should always give ChatGPT a role or job description before asking for helpHow to use conversation instructions to improve results across the whole chatWhy uploading your actual Reel files helps ChatGPT match your tone of voice betterHow to train ChatGPT to write captions that actually sound like youThe difference between a basic prompt and a high-performing oneHow beginners can use ChatGPT like they would use Google or YouTube, but faster and smarterWhy service-based businesses can get massive value from ChatGPT right awayHow to use ChatGPT for content ideas, podcast ideas, captions, offers, and business strategyWhy the more context you give it, the better the output getsThis episode is a simple but powerful intro for anyone who feels like ChatGPT is “too advanced” or doesn’t know where to start. Because the truth is: ChatGPT is only as good as the way you communicate with it. If you want better answers, better content, and better ideas for your business… you need better prompts. And this episode shows you exactly where to start.

    10 min

  7. MAR 30

    🧠 You’re Using ChatGPT Like an Amateur - 140

    In this episode of the Brand Up Podcast, we break down one of the biggest mistakes people make with ChatGPT: They throw everything into one conversation and hope for the best. If you’re using ChatGPT for captions, emails, thumbnails, automation, product ideas, and random questions all in the same thread… you’re making your life harder. This episode is all about how to organize ChatGPT like a real operator so it becomes faster, smarter, and way more useful. Inside the episode, we cover: Why you should organize ChatGPT into folders by business or projectHow to separate content, emails, products, automation, and strategyWhy every topic deserves its own conversationHow folder-level context makes your outputs stronger over timeThe simple prompt hack: “Rewrite this prompt like a ChatGPT engineer would”Why you should always assign ChatGPT a role/job descriptionHow to make ChatGPT ask 2–3 better questions before answeringHow to use it for captions, emails, thumbnails, image generation, and moreWhy better organization = better resultsHow to turn ChatGPT into a real assistant, not just a toyWe also talk about how to build smarter workflows, how to stop getting generic responses, and why most people don’t have a ChatGPT problem… They have a prompting and organization problem. If you want better outputs, less wasted time, and way more consistency in your content and marketing — this episode is for you. Because the truth is simple: If your ChatGPT is messy, your business probably is too.

    11 min

  8. MAR 23

    ⚡ How Smart Business Owners Actually Use ChatGPT - 139

    In this episode of the Brand Up Podcast, we break down why most people are barely scratching the surface with ChatGPT… and how business owners can start using it like a real competitive advantage. This isn’t another generic “AI is cool” conversation. This episode gets practical. We talk about how to use ChatGPT to: Analyze your viral thumbnails and create better variationsStudy why certain videos got more views than othersUpload your actual Reel files so captions sound like youTrain ChatGPT to match your tone, voice, and communication styleUse voice prompts the smart way without losing searchability laterOrganize projects so your conversations get better over timeSet up tasks, reminders, and notifications like a virtual assistantUse ChatGPT for business, content, branding, productivity, meal planning, design, and daily lifeCreate better outputs by giving better prompts from the startUnderstand the real difference between the free vs paid versionWe also cover one of the biggest mindset shifts around AI: If you’re treating ChatGPT like a simple caption tool, you’re leaving a lot of money and time on the table. From content strategy and branding to personal productivity and even multilingual use, this episode shows how to turn ChatGPT into a tool that actually works with you, not just for you. If you’re a creator, local business owner, coach, service provider, or beginner trying to figure out how to use AI without getting overwhelmed… this episode is your shortcut.

    13 min
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About

Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit www.thebrandupshow.com Brand-UP Show - ''Build an Unstoppable Brand That Conquers Sales, One Episode at a Time"

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