High Level Consulting: Digital Marketing That Doesn’t Suck

High Level Consulting
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High Level Consulting: Digital Marketing That Doesn’t Suck cuts through the noise, gimmicks, and overhyped “guru” nonsense to bring you real strategies that actually move the needle. Every episode dives into practical, proven systems for lead generation, automation, attribution, scaling, and building a business that isn’t held together with duct tape and hope. Whether you’re running an agency, growing a local business, or trying to squeeze more ROI out of your marketing stack, this podcast gives you the playbook—minus the fluff, hacks, and headaches. Straight talk. Actionable tactics. Zero BS. If you’re serious about leveling up your marketing, visit http://highlevel.consulting to get tools, strategies, and resources that actually work.

  1. Distributed Authority in Practice: How Parasite SEO Actually Works for Local Businesses

    FEB 7

    Distributed Authority in Practice: How Parasite SEO Actually Works for Local Businesses

    Parasite SEO sounds shady—until you understand what it really is. In this episode, we break down one of the most misunderstood (and most powerful) strategies in modern search: Parasite SEO for local businesses. If you’ve ever launched a new website, invested in SEO, and then waited months with zero phone calls… this conversation is for you. We explain why traditional local SEO is slow by design, how Google actually evaluates businesses today (hint: it’s not just websites), and why platforms like YouTube, LinkedIn, Reddit, and Facebook now outrank small business sites in many searches. This episode covers: Why new local businesses get stuck in Google’s “sandbox” What Parasite SEO really is (and why it’s not spam) How Google uses entities and trusted platforms to validate businesses Why borrowing authority beats waiting to earn it How local businesses can rank in days instead of months The role of semantic geography and real local context Why Parasite SEO is infrastructure, not a hack How this strategy supports your website instead of replacing it What AI search and answer engines change about visibility This isn’t about shortcuts or gaming Google. It’s about aligning with how search actually works right now. If you want the full system—broken down step by step for local businesses and agencies—you can access the complete course here: 👉 https://highlevel.consulting/parasite-seo #ParasiteSEO #LocalSEO #SemanticSEO #EntitySEO #DigitalMarketing #LocalBusinessMarketing #AISEO #SearchMarketing #AuthorityMarketing #HighLevel

    21 min
  2. Geo-Grid Rank Tracking: Why “Rank” Is the Wrong Question in Local SEO

    FEB 6

    Geo-Grid Rank Tracking: Why “Rank” Is the Wrong Question in Local SEO

    Local SEO doesn’t have a single ranking number—no matter how often people try to force it into one. In this episode, we break down geo-grid rank tracking, why it exists, and why so many marketers misinterpret the data. If you’ve ever wondered why rankings look different on your phone, why geo-grid reports fluctuate, or how to explain visibility changes to clients without sounding defensive, this conversation will clear it up. We talk about how geo-grids model real-world visibility, the difference between accuracy and consistency in local search, and why visibility should be treated as an opportunity—not a guaranteed result. Most importantly, we cover how geo-grid data fits into a complete measurement stack alongside Google Business Profile insights, analytics, and demand data. This episode is for agency owners, SEOs, and local business marketers who want to stop chasing false precision and start making smarter optimization decisions. 👉 Full article and visual breakdown referenced in this episode: https://highlevel.consulting/geo-grid-rank-tracking-powerful-visibility-data-when-used-correctly #LocalSEO #GeoGrid #MapPackSEO #GoogleBusinessProfile #SEOForAgencies #DigitalMarketingPodcast #LocalMarketing #SEOStrategy

    17 min
  3. Google Business Profile Optimization: What HighLevel Can Do—and What It Can’t

    JAN 18

    Google Business Profile Optimization: What HighLevel Can Do—and What It Can’t

    Most Google Business Profiles don’t underperform because of competition—they underperform because they’re incomplete. In this episode, we break down the real framework behind complete Google Business Profile optimization and why so many listings stall even when “everything looks right.” You’ll learn how Google actually evaluates relevance and trust, where common best practices fall short, and why relying on tools alone—especially without understanding their limitations—creates invisible ranking gaps. We also cover the role HighLevel plays in GBP optimization: what can be handled directly inside HighLevel, where the platform stops, and which critical optimizations must be completed directly inside Google to avoid missing key visibility signals. This conversation pulls directly from a free mini-course designed for SEOs, digital marketers, agency owners, and HighLevel users who want clarity—not hype. The course includes practical walk-throughs, time-saving life hacks, and free tools for writing optimized descriptions within character limits, identifying service areas, and structuring a Google Business Profile the right way from the start. 👉 Get 100% free, lifetime access to the course here: https://highlevel.consulting/complete-google-business-profile-optimization No paywall. No mandatory upsell. Just a clear framework you can actually trust. #GoogleBusinessProfile #LocalSEO #GoogleMapsSEO #HighLevel #GoHighLevel #SEOForAgencies #DigitalMarketing #LocalSearch #MarketingPodcast #SEOTraining #SmallBusinessMarketing

    19 min
  4. Why SEO Fails in Some Industries (It’s Not HighLevel or WordPress)

    JAN 14

    Why SEO Fails in Some Industries (It’s Not HighLevel or WordPress)

    Why do some industries struggle with SEO no matter how “perfect” the execution is? Why do real estate agents, insurance agents, and other captive industries pour money into SEO and still fail to rank consistently? And why does the conversation always get derailed into HighLevel vs WordPress when that’s rarely the real issue? In this video, I break down the structural reasons SEO underperforms in certain industries—especially real estate—and why platform choice is often a distraction from much bigger problems like competitive density, Google Maps filtering, thin content constraints, compliance restrictions, and budget misalignment. If you’re a business owner, SEO, digital marketer, or HighLevel user, this will help you understand: Why some industries are fundamentally hostile to organic search Why having a standalone website doesn’t always fix the problem How shared addresses and brokerages affect Google Maps visibility When SEO becomes economically unviable—even if it’s technically possible Why experienced SEOs avoid certain niches altogether How to tell if SEO is actually the right growth channel for your business 👉 Read the full breakdown here: https://highlevel.consulting/post/why-some-industries-are-a-poor-fit-for-seo This isn’t about SEO skill, platforms, or tools. It’s about alignment—between industry structure, competition, budget, and expectations.   #SEO #LocalSEO #HighLevel #GoHighLevel #DigitalMarketing #SEOTips #SEOForAgencies #MarketingStrategy #RealEstateMarketing #GoogleMapsSEO #MapsPack #HighLevelSEO #WordPressSEO #MarketingReality

    16 min
  5. HighLevel vs WordPress for Local SEO: What Actually Wins Maps Pack Rankings?

    JAN 2

    HighLevel vs WordPress for Local SEO: What Actually Wins Maps Pack Rankings?

    The WordPress vs HighLevel debate misses the real question most agencies should be asking. In this breakdown, we look at what actually drives local rankings in the Google Maps Pack and why CMS choice is often overemphasized. You’ll see where WordPress clearly wins from a technical SEO perspective, where HighLevel sacrifices flexibility for scale and retention, and how agencies using HighLevel are still competing by leaning into off-page signals, reviews, Google Business Profile optimization, and engagement. This video is for digital marketers and agency owners who want clarity instead of hype—and a realistic framework for choosing the right stack based on how they deliver value, not just SEO theory. If you’re running HighLevel and want a deeper system for ranking local businesses using disciplined off-page strategy, join the training waitlist here: https://highlevel.consulting/seo-for-high-level #HighLevelMarketing #LocalSEOStrategy #AgencySEO #WordPressVsHighLevel #MapsSEO #GoogleBusinessProfile #MarketingSystems #SEOAgencyLife #HighLevelCRM #LocalRankings #DigitalMarketingTips

    13 min
  6. XML Sitemaps in HighLevel (The Right Way): Better Indexing for Local SEO Pages

    12/31/2025

    XML Sitemaps in HighLevel (The Right Way): Better Indexing for Local SEO Pages

    Most HighLevel users misunderstand how XML sitemaps actually work—and that mistake can delay indexing for service and location pages you worked hard to build. In this video, I break down what XML sitemaps really do, why they matter for Local SEO, and the correct way to generate, replace, and submit sitemaps in HighLevel so Google discovers your pages faster and more reliably. This walkthrough is specifically for HighLevel websites and covers common mistakes, best practices, and the exact workflow I use for multi-location and service-based businesses. If you want to go deeper on Local SEO strategies built specifically for HighLevel, check this out: https://highlevel.consulting/seo-for-high-level #HighLevel #GoHighLevel #LocalSEO #TechnicalSEO #DigitalMarketing #SEOtips #HighLevelWebsites #MarketingAutomation #AgencyLife

    12 min
  7. STOP with the Keywords Meta Field: It Died in 2009

    12/21/2025

    STOP with the Keywords Meta Field: It Died in 2009

    In this episode, we tackle one of the most persistent "ghosts" in the digital marketing world: the meta keywords tag. If you are still meticulously entering keywords into that hidden HTML field, you are spending time on an obsolete relic that has had zero impact on Google rankings since 2009.   We break down the history of why Google walked away from this tag—mainly due to widespread keyword stuffing and abuse—and why continuing to use it might actually be a liability. We discuss how keeping these tags visible in your source code is essentially handing your keyword strategy to your competitors on a silver platter.   Instead of looking backward, we discuss the modern power players of on-page SEO that you should be focusing on right now: • Title Tags: Your digital headlines that serve as a key ranking factor. • Meta Descriptions: Your 160-character sales pitch to drive higher click-through rates. • Header Tags (H1-H4): Creating a logical hierarchy for both users and crawlers. • Structured Data: How to win rich snippets like review stars and product prices.   Stop chasing outdated practices and start optimizing for what truly moves the needle in modern search.   Learn more about why this field is useless and what to do instead at: https://highlevel.consulting/post/meta-keywords-field-is-useless   #highlevel #gohighlevel #highlevelseo #digitalmarketing #seo #seoproduction #marketingstrategy #contentmarketing #googlealgo #onpageseo #agencygrowth #marketingtips #searchengineoptimization #podcastforsearch #marketingautomation

    14 min

  8. 12/18/2025

    Google Tag Manager & High Level: The Blueprint for Scalable Retargeting Ads

    Are you struggling to manage tracking pixels across multiple ad platforms? Hard-coding tracking scripts directly into your website makes troubleshooting harder and increases the risk of duplicate tags, turning your setup into a mess.   Google Tag Manager (GTM) is the indispensable, beginner-friendly tool that makes tracking for paid advertising manageable and scalable. GTM serves as a centralized system for tracking scripts, allowing you to add, edit, or remove pixels without ever touching your website code.   If you plan to run retargeting campaigns on platforms like Meta, Google, TikTok, or LinkedIn, GTM is essential, offering the safest and cleanest way to manage all ad platform pixels from a single dashboard. This organized approach is especially important for websites built in High Level, where GTM is installed once at the site level, managing all tracking externally without needing to modify individual pages or funnels.   Stop dealing with messy tracking setups. Learn how to use core GTM concepts like containers, tags, and triggers to build a professional, clean retargeting system.   Ready to learn all about re-targeting previous website visitors with paid ads? Click the link below to access the full course: https://highlevel.consulting/courses/retargeting-previous-website-visitors-with-paid-ads    #paidadvertising #digitalmarketing #retargeting #gtm #highlevel #gohighlevel #ppc #googleads #facebookads #marketingtech #tracking

    14 min
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About

High Level Consulting: Digital Marketing That Doesn’t Suck cuts through the noise, gimmicks, and overhyped “guru” nonsense to bring you real strategies that actually move the needle. Every episode dives into practical, proven systems for lead generation, automation, attribution, scaling, and building a business that isn’t held together with duct tape and hope. Whether you’re running an agency, growing a local business, or trying to squeeze more ROI out of your marketing stack, this podcast gives you the playbook—minus the fluff, hacks, and headaches. Straight talk. Actionable tactics. Zero BS. If you’re serious about leveling up your marketing, visit http://highlevel.consulting to get tools, strategies, and resources that actually work.

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