High Stakes FM

Gabriela Naumnik
  • 5.0 (1)
  • Technology
  • Updated Biweekly

High Stakes is the podcast where founders bet everything to break industries that refused to change. Each episode, we sit down with the operators rewriting the rules through technology, design, and psychology. Skip the origin stories. We go straight to the contrarian calls and what everyone else is missing.

Episodes

  1. 1d ago

    How to get meetings when your outreach gets ignored | William Lindholm (founder behind cold caking)

    William Lindholm is the founder of Daymaker, the company behind "cold caking," which means sending a prospect a custom cake with a QR code on it instead of another cold email. He's 20, Norwegian, and moved his company from Oslo to San Francisco. Daymaker started as an HR tool that automated birthday cakes for employees and scaled to $150K ARR in about five months, then hit a wall when he discovered American companies don't celebrate employee birthdays the way Norwegian ones do. The pivot went viral, pulling 300 million views in a couple of weeks, and the company now runs on a network of 100+ bakeries across the US, Europe, India, and Australia.In our in-depth conversation, we discuss: How cold caking works, what it converts at, and the two metrics Daymaker actually tracksHow job seekers are putting their CVs on cakes to reach frontier AI labs, and the candidate who landed a job at Virio this wayThe 1,000-cake logistics disaster across 50 cities that burned him out and became the company's biggest lessonHow Daymaker uses AI agents to find, negotiate with, and onboard bakeries with almost no human involvementWhy he thinks physical marketing, not cake, is the billion-dollar businessThe product they're launching: an agent that reads a prospect's digital footprint and picks the giftWhy he'd tell any new founder to sell first and build laterWhere to find William Lindholm:• LinkedIn:   / william-daymaker  • X: https://x.com/daymakerguy• Daymaker: https://daymaker.comWhere to find Gabriela Naumnik:• LinkedIn:   / gabrielanaumnik  • X: https://x.com/NaumnikGabriela• Website: https://www.gabriela-naumnik.com/Where to find High Stakes:• Spotify: https://open.spotify.com/show/033pQlV...• Apple Podcasts: https://podcasts.apple.com/us/podcast...In this episode, we cover:(00:00) Introduction(00:24) What cold caking actually is(00:57) From HR software to cakes: the origin story(01:45) Correcting the record on $120K/month(02:41) Go-to-market: why the product markets itself(03:15) VC cakes vs. the customers who actually pay(04:24) The two kinds of customers: tech and white collar(05:09) People are putting their CVs on cakes(06:04) Companies sending cakes to candidates they want to hire(06:29) The only two metrics Daymaker tracks(07:24) Copycats and inviting competition(07:56) 100+ bakeries and the agent running deliveries(09:37) The 1,000-cake disaster in 50 cities(11:07) Why physical marketing becomes a billion-dollar category(12:45) The new product: agentic gifting, worldwide(13:37) Running a company with three people(14:31) Who Daymaker is hiring, and what they look for(15:20) AI agents that source and negotiate with bakeries(17:23) What the hyper-personalized gifting space looks like(18:46) Advice for anyone starting something nowReferenced:• Daymaker: https://daymaker.com• Coldcaking explainer: https://daymaker.com/coldcaking• Virio: https://www.virio.ai/• Forget pitch decks, you need pitch cakes (Sifted): https://sifted.eu/articles/forget-pit...• Let Them Pitch Cake (Inc.): https://www.inc.com/mariapaula-gonzal...• Cake it till you make it (The National): https://www.thenationalnews.com/news/...• Rippling: https://rippling.com• Ramp: https://ramp.com• Brex: https://brex.com• University of Edinburgh: https://www.ed.ac.uk• OSINT (open-source intelligence): https://en.wikipedia.org/wiki/Open-so...For sponsorship inquiries, DM Gabriela Naumnik on LinkedIn:   / gabrielanaumnik

  2. Jun 11

    Tom Charman, Blok: Why AI Agents Will Replace Traditional Product Testing

    Humans tell you what you want to hear. So do the LLMs trained to be nice to you. For Tom Charman, that is the trap most synthetic research walks into, and the problem he built Blok to solve. Tom is the co-founder of Blok, a simulator for product teams. As he describes it, building is getting faster and cheaper, so the hard question is no longer how to build. It is whether you should build the thing at all. Blok puts agents that represent real customer segments directly inside your product flow, then shows step by step how those users behave, where they feel friction, and where they drop off. Tom and Gabriela Naumnik get into the thesis underneath the product: that experimentation is shifting from reactive to proactive, and that most companies will never have the data to do it the old way. What Tom covers in this episode: - Bottom-up vs top-down, and why agents interacting with the product beat a population answering questions- The 87% fidelity benchmark Blok reports and what it takes to trust simulated results- Why regulated industries in finance, healthcare, and government came first for Blok- How discovery can drop from four to six months to one or two days- Why adaptive interfaces could make simulation the only path to statistical significance for 99.9% of companies For founders, product leaders, and operators deciding what to build next. highstakes.fm

  3. May 30

    How AI Achieves Compliance in Hours, Not Months | Claudio Fuentes, Comp AI

    What if achieving SOC2, HIPAA, or ISO compliance took 5 hours instead of 5 months? Claudio Fuentes, COO and co-founder of Comp AI, breaks down how they're automating the entire compliance process - and why going open source was their biggest strategic bet. In this episode, we go straight to the contrarian calls: - Why Comp AI ditched the black-box approach and went fully open source - How they compress hundreds of hours of compliance paperwork into 5-6 hours using AI - The Henrik persona: satirical marketing that cut through a notoriously dull industry - What happens to compliance jobs as automation takes over routine tasks - How startups can use fast compliance to unlock enterprise deals Built for startup founders, VCs, operators, and anyone in tech who wants to understand how the best builders actually think. highstakes.fm

  • 3 Episodes

About

High Stakes is the podcast where founders bet everything to break industries that refused to change. Each episode, we sit down with the operators rewriting the rules through technology, design, and psychology. Skip the origin stories. We go straight to the contrarian calls and what everyone else is missing.

Information

  • Creator
    Gabriela Naumnik
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Gabriela Naumnik
  • Show Website
    High Stakes FM