High Value Publishing Eric Shanfelt

If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list.In this High Value Publishing session, Eric Shanfelt is joined by digital industry legend, Dennis Yu. Dennis is the CTO and co-founder of BlitzMetrics and a former search engine engineer. He's managed billions of dollars with Meta ad campaigns.Eric and Dennis show two different, cost-effective, ad campaigns for publishers: one to drive website traffic and another to...

As publishers, our email reputation and deliverability is critical. Google Postmaster Tools is a free tool that any publisher can use to see how well they are doing at delivering email to Gmail and Google Workspace users. Think of it like Google Search Console, but for email. It provides insights into email performance, sender reputation, and potential deliverability issues. Google Postmaster Tools provides insight into your:Spam RateIP ReputationDomain ReputationFeedback Loop (FBL)Email Auth...

In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including:The enforcement of stronger email authentication by Google and Yahoo.The removal of third-party cookies, particularly in Google Chrome.The integration of Artificial Intelligence into search engines.Google's focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) for search rankings.The need for publish...

Eric Shanfelt and ad sales expert, Ryan Dohrn, show publishers how to avoid the 7 biggest mistakes sellers make when selling digital advertising.The Wrong Products for the Wrong ClientToo Many Products to SellFaking ItThe Danger of Value AddGiving Too Many DetailsNot Closing the Loop with the ClientSelling Magic Instead of MarketingLearn more at https://nearviewmedia.com/

For publishers, a podcast can be more than just an audio format. It can be a convenient way for readers to discover and follow your content, it can drive people back to your website, and eventually it can be a new revenue stream once you reach some scale.But producing daily or weekly podcast episodes can be resource-intensive and expensive. This is where the concept of a fully AI-generated podcast comes in. By creatively combining a couple of artificial intelligence tools, it's easy to create...

In this High Value Publishing session, we'll discuss strategies for publishers to simplify their digital advertising models in order to drive more revenue, including:Consolidating underperforming ad products.Limiting inventory / controlling supply and demand.Delivering differentiated value to advertisers.Having larger ad placements but fewer of them.Properly pricing products based on value delivered.You'll see examples for simplifying website, email newsletter, social media, and programmatic ...