High Value Publishing

Eric Shanfelt
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.

  1. 1D AGO

    What's New in Publishing for November 2025

    Eric Shanfelt teams up with Jez Walters from What’s New in Publishing for a concise, no-nonsense update on the most important stories and developments impacting the future of publishing. In this session we cover: • OpenAI honoring robots.txt, but getting around it using Common Crawl. • Who is actually losing traffic from AI overviews ... and who is actually gaining traffic. • How publishers are making money by licensing their archives. • Nextdoor News accounts and Reddit Pro tools for publishers. • Third party cookies / Privacy Sandbox update and implications publishers. • The email deliverability bar is getting higher. • Looking to sell your media company? Buyers now expect a clear AI strategy. Key links: https://whatsnewinpublishing.substack.com/ https://about.nextdoor.com/publishers https://www.business.reddit.com/blog/reddit-pro-for-publishers https://collingwood.group/the-collingwood-market-report/ Learn more at https://nearviewmedia.com/

    31 min

  2. NOV 6

    How to Build a Successful Media Company

    Why do some digital media companies thrive while others fail? With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company. Commitment from executive leadership.Content readers actually want.Website-first publishing.Simple, scalable business models.Effective execution.Knowing and using digital KPIs.Staying current, but avoiding "Shiny Object Syndrome"This is the essential starting point for any publisher, owner, or media professional looking to build a sustainable and profitable digital business. Learn more at https://nearviewmedia.com/

    38 min

  3. 05/02/2024

    Two Ways to Grow Your Digital Audience with Meta Ads

    If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list. In this High Value Publishing session, Eric Shanfelt is joined by digital industry legend, Dennis Yu. Dennis is the CTO and co-founder of BlitzMetrics and a former search engine engineer. He's managed billions of dollars with Meta ad campaigns. Eric and Dennis show two different, cost-effective, ad campaigns for publishers: one to drive website traffic and another to rapidly build email lists. They show how each campaign is built, what they looked like, and how you can do it for your brand. Learn more at https://nearviewmedia.com/

    56 min

  4. 02/01/2024

    How to Use Google Postmaster Tools

    As publishers, our email reputation and deliverability is critical. Google Postmaster Tools is a free tool that any publisher can use to see how well they are doing at delivering email to Gmail and Google Workspace users. Think of it like Google Search Console, but for email. It provides insights into email performance, sender reputation, and potential deliverability issues. Google Postmaster Tools provides insight into your: Spam RateIP ReputationDomain ReputationFeedback Loop (FBL)Email Authentication (DKIM, SPF, DMARC)Email Encryption (TLS)Delivery ErrorsLearn more at https://nearviewmedia.com/

    16 min

  5. 01/25/2024

    What's Ahead for Media Companies in 2024

    In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including: The enforcement of stronger email authentication by Google and Yahoo.The removal of third-party cookies, particularly in Google Chrome.The integration of Artificial Intelligence into search engines.Google's focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) for search rankings.The need for publishers to differentiate their advertising offerings from competitors and programmatic offerings.The importance of excellence in fundamental operations like website, email, social media and subscriptions.Learn more at https://nearviewmedia.com/

    16 min

  6. 01/10/2024

    7 Biggest Mistakes When Selling Digital Advertising

    Eric Shanfelt and ad sales expert, Ryan Dohrn, show publishers how to avoid the 7 biggest mistakes sellers make when selling digital advertising. The Wrong Products for the Wrong ClientToo Many Products to SellFaking ItThe Danger of Value AddGiving Too Many DetailsNot Closing the Loop with the ClientSelling Magic Instead of MarketingLearn more at https://nearviewmedia.com/

    33 min

  7. 10/11/2023

    How to Create an AI Generated Podcast

    For publishers, a podcast can be more than just an audio format. It can be a convenient way for readers to discover and follow your content, it can drive people back to your website, and eventually it can be a new revenue stream once you reach some scale. But producing daily or weekly podcast episodes can be resource-intensive and expensive. This is where the concept of a fully AI-generated podcast comes in. By creatively combining a couple of artificial intelligence tools, it's easy to create a daily or weekly audio podcast summary of all your recently published content. Here's how. Learn more at https://nearviewmedia.com/

    15 min

  8. 09/13/2023

    Simplify Your Advertising Model to Drive More Revenue

    In this High Value Publishing session, we'll discuss strategies for publishers to simplify their digital advertising models in order to drive more revenue, including: Consolidating underperforming ad products.Limiting inventory / controlling supply and demand.Delivering differentiated value to advertisers.Having larger ad placements but fewer of them.Properly pricing products based on value delivered.You'll see examples for simplifying website, email newsletter, social media, and programmatic advertising offerings. Publishers who modify their ad models in this way can significantly increase digital revenue within 12 months, even if they already have solid sales performance. Learn more at https://nearviewmedia.com/

    34 min
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5
out of 5
3 Ratings

About

Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.

Information

  • Creator
    Eric Shanfelt
  • Years Active
    2022 - 2025
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © 2025 Nearview Media
  • Show Website
    High Value Publishing