30 episodes

Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.

High Value Publishing Eric Shanfelt

    • Business
    • 5.0 • 3 Ratings

Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.

    How to Use Google Postmaster Tools

    How to Use Google Postmaster Tools

    As publishers, our email reputation and deliverability is critical. Google Postmaster Tools is a free tool that any publisher can use to see how well they are doing at delivering email to Gmail and Google Workspace users. Think of it like Google Search Console, but for email. It provides insights into email performance, sender reputation, and potential deliverability issues. Google Postmaster Tools provides insight into your:
    Spam RateIP ReputationDomain ReputationFeedback Loop (FBL)Email Authentication (DKIM, SPF, DMARC)Email Encryption (TLS)Delivery ErrorsLearn more at https://nearviewmedia.com/

    • 16 min
    What's Ahead for Media Companies in 2024

    What's Ahead for Media Companies in 2024

    In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including:
    The enforcement of stronger email authentication by Google and Yahoo.The removal of third-party cookies, particularly in Google Chrome.The integration of Artificial Intelligence into search engines.Google's focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) for search rankings.The need for publishers to differentiate their advertising offerings from competitors and programmatic offerings.The importance of excellence in fundamental operations like website, email, social media and subscriptions.Learn more at https://nearviewmedia.com/

    • 15 min
    7 Biggest Mistakes When Selling Digital Advertising

    7 Biggest Mistakes When Selling Digital Advertising

    Eric Shanfelt and ad sales expert, Ryan Dohrn, show publishers how to avoid the 7 biggest mistakes sellers make when selling digital advertising.
    The Wrong Products for the Wrong ClientToo Many Products to SellFaking ItThe Danger of Value AddGiving Too Many DetailsNot Closing the Loop with the ClientSelling Magic Instead of MarketingLearn more at https://nearviewmedia.com/

    • 33 min
    How to Create an AI Generated Podcast

    How to Create an AI Generated Podcast

    For publishers, a podcast can be more than just an audio format. It can be a convenient way for readers to discover and follow your content, it can drive people back to your website, and eventually it can be a new revenue stream once you reach some scale.
    But producing daily or weekly podcast episodes can be resource-intensive and expensive. This is where the concept of a fully AI-generated podcast comes in. By creatively combining a couple of artificial intelligence tools, it's easy to create a daily or weekly audio podcast summary of all your recently published content. Here's how.
    Learn more at https://nearviewmedia.com/

    • 15 min
    Simplify Your Advertising Model to Drive More Revenue

    Simplify Your Advertising Model to Drive More Revenue

    In this High Value Publishing session, we'll discuss strategies for publishers to simplify their digital advertising models in order to drive more revenue, including:
    Consolidating underperforming ad products.Limiting inventory / controlling supply and demand.Delivering differentiated value to advertisers.Having larger ad placements but fewer of them.Properly pricing products based on value delivered.You'll see examples for simplifying website, email newsletter, social media, and programmatic advertising offerings. Publishers who modify their ad models in this way can significantly increase digital revenue within 12 months, even if they already have solid sales performance.

    Learn more at https://nearviewmedia.com/

    • 33 min
    SmartNews: What Publishers Need to Know

    SmartNews: What Publishers Need to Know

    SmartNews is a rapidly growing news aggregator rivaling Google News and Apple News in usage. As such it can be an important part of an overall content distribution strategy for publishers.
    But publishers need to go in with their eyes wide open before agreeing to work with SmartNews.
    In this High Value Publishing session, Eric Shanfelt shows publishers how SmartNews pitches themselves to publishers, but how publisher content is used primarily to benefit SmartNews itself.
    You'll see how their "SmartFormat" prioritizes SmartNews revenue while giving publishers non-favorable positions for their own monetization and promotion. In addition, The SmartFormat specification and WordPress plugin use Google Analytics in a way that can be misleading. It can look like SmartNews is driving a lot of traffic to a publisher when, in reality, it's using the publisher's Google Analytics account to track content views inside the SmartNews app, not real traffic to the publisher's website.
    Finally, you'll learn how SmartNews has now launched its own advertising network directly selling to advertisers, thus becoming another competitor for media companies and publishers.
    Publishers, especially independent and niche publishers, need to be fully aware of these issues when deciding whether to work with SmartNews. SmartNews is indeed one of the fastest growing news aggregators in the market, but may not be the best fit for all publishers.

    Learn more at https://nearviewmedia.com/

    • 23 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Supper Rick ,

Amazing and insightful!

Eric really knows his stuff and really cares about helping people! I would highly recommend this podcast, you will not be let down!

jpete0512 ,

Great insights

Eric is always insightful and informative- I have surfed some of his ideas with some fantastic results

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