Higher Ed Conversations

Cheryl Broom
  • 4,8 (19)
  • MARKETING
  • TOUS LES 2 MOIS
Higher Ed Conversations

Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success. 

  1. 1 NOV.

    How to Use Crisis Communications to Be Ready for Anything

    The worst time to plan a response to a crisis is in the middle of a crisis. My guest on the show today is Stephanie Craig, the president of crisis management firm, Kith. In this episode, we talk about the importance of planning for a crisis ahead of time and how to practice the plan so that it’s not forgotten when it’s needed. Stephanie stresses the importance of speedily handling a crisis by knowing your core values and establishing trust in the process you create. Listen in as we talk about...

    40 min

  2. 1 OCT.

    Engage New Students and Improve Their School Experience with AI

    “How do I apply for financial aid?”, “When does the fall semester start?”, “Where can I change my class schedule?” Starting college comes with many questions. Our guest for this episode, Nick Martin, has developed a way for AI to help engage with prospective students while improving the experience of existing ones. Nick is the Co-Founder of Direqt, an organization that trains conversational AI chatbots on a school’s website, data, and social media content. After developing an AI that is an ex...

    37 min

  3. 1 SEPT.

    Driving Inclusive Design in Higher Ed Communications

    Today, I sit down with Beth Noel, a communicator dedicated to accessibility and inclusive design in higher education. Beth shares her journey into this field, which may have started with a challenge posed by an Office of Civil Rights letter regarding inaccessible PDFs. Still, it has resulted in a newfound commitment to diversity, equity, and belonging for students with disabilities. Beth and I discuss the steps taken to remediate accessibility issues, form a cross-college digital accessibilit...

    34 min

  4. 31 JUIL.

    The Power and Strategy of Out-of-Home Media

    In today's episode of Higher Ed Conversations, I talk with Christine Rose, the Regional Senior Marketing Director at Outfront, about the dynamic world of out-of-home (OOH) media. Christine shares her expertise in developing and executing marketing strategies across ten markets in the West region. Our conversation covers the tangible impact of OOH media, the importance of creative design, the use of data-driven insights for ad placement, and innovative ways to integrate digital strategies with...

    33 min

  5. 1 JUIL.

    AI: the Tool that Brings Human Touch Back to Education

    On this Higher Ed Conversations episode, I host a conversation with an Al expert and, more impressively, my sister-in-law, Suzi Boynton! Suzi is the Executive Assistant to the Superintendent and Board of Trustees for the San Marcos Unified School District, where she utilizes the tool of Al in her day-to-day work for the school system. In our conversation, we discussed Suzi's journey with AI and how its practical applications in her role enlightened her to its broader, more practical implicati...

    35 min

  6. 1 JUIN

    The Power of Direct Mail Marketing

    In this episode, Keith Goodman, a direct mail marketing expert, discusses the resurgence of direct mail marketing across various industries, especially in education. Keith highlights direct mail's targeted approach, allowing for personalized messaging to different audiences, a significant advantage over digital ads' broad reach. He explains how direct mail utilizes detailed demographic and psychographic data, such as household composition, interests, and behaviors, to create highly effective ...

    43 min

  7. 1 MAI

    Three Takeaways from Online Dating to Improve Your College's Marketing Plan

    Today, on Higher Ed Conversations, I embark on my first solo episode! And with a very good reason –I've just released my first ebook, "Why Your Community CollegeMarketing is Failing: Lessons From Online Dating," which has already hit number one in several online categories! So, I'm here to dive into the book's three themes and how they've helped hundreds of colleges dramatically improve their marketing results. In this episode, I give you a sneak peek of the book and share how I take the topi...

    35 min

  8. 1 AVR.

    Strategies for Success in Workforce Development Courses

    Many students cannot enroll in a two to four-year collegiate program, but they still desire access to professional skills that will allow them to obtain higher-earning jobs. This episode of Higher Ed Conversations features Linda Kurokawa, the Executive Director of Community Education & Workforce Development at MiraCosta College. Linda highlights the importance of community colleges investing in workforce development and employer relations, showcasing how MiraCosta has become a model...

    43 min
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À propos

Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success. 

Informations

  • Création
    Cheryl Broom
  • Années d’activité
    2020 - 2024
  • Épisodes
    54
  • Classification
    Tous publics
  • Copyright
    © 2024 Higher Ed Conversations
  • Site web de l’émission
    Higher Ed Conversations

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