Higher Ed Hot Takes

Joel G Goodman
  • 5.0 (3)
  • Marketing
  • Updated Weekly

The counterculture higher ed marketing podcast. Join Joel G Goodman and Dayana Kibilds and explore smarter, more sustainable ways to do higher ed marketing — technology, strategy, brand, and beyond — without compromising humanity.

Episodes

  1. 07/31/2025

    Toning Down the Discourse

    Shane Baglini guest stars to encourage higher ed professionals not to stress over being left behind in the silly AI race. Let's tone down the discourse. You're doing a great job.

    Toning Down the Discourse

  2. 06/11/2025

    Such a privilege

    Joel Goodman challenges higher ed web professionals to prioritize genuine human needs over trends and AI shortcuts, urging a return to user-centered design, creativity, and authentic service.

    Such a privilege

  3. 05/20/2025

    Greatness is inefficient

    Efficiency at all costs means producing generic work that doesn't perform. Higher ed marketers should be careful about what they outsource to AI and embrace a bit of inefficiency.

    Greatness is inefficient

  4. 05/06/2025

    Craft amongst the slop

    Is generative AI making higher ed marketing even more generic? In this episode, Joel Goodman explores the pitfalls of relying on AI-generated content in college and university marketing.

    Craft amongst the slop

  5. 04/29/2025

    Performance is non-negotiable

    Universities are losing millions due to slow websites and poor digital decisions. In this episode of Higher Ed Hot Takes, Joel Goodman exposes the hidden costs of bad web performance in higher education and offers actionable solutions to boost enrollment, revenue, and student experience. Discover how your institution can fix these critical issues now.

    Performance is non-negotiable

  6. 04/22/2025

    Personalize This!

    How should personalization work in higher ed? Joel Goodman says it should be invisible and frictionless. But we're doing it wrong. Listen now.

    Personalize This!

  7. 04/06/2025

    The Evangelist and the Critic

    Take a hard look at the hype surrounding AI in higher education. Join Joel G Goodman and explore smarter, more sustainable ways to leverage technology without compromising strategy, UX, or humanity.

    The Evangelist and the Critic
  • 7 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

The counterculture higher ed marketing podcast. Join Joel G Goodman and Dayana Kibilds and explore smarter, more sustainable ways to do higher ed marketing — technology, strategy, brand, and beyond — without compromising humanity.

Information

  • Creator
    Joel G Goodman
  • Years Active
    2025
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2025 Bravery Media
  • Show Website
    Higher Ed Hot Takes