Higher Ed Matters

MediaCross
  • 5.0(4개의 평가)
  • 마케팅
  • 매주 업데이트

Keeping up with what’s hot and what’s not in the world of higher education marketing can be a full-time job. Luckily, it’s ours. Our unique podcast goes beyond the typical webinar topics and takes you behind the scenes of agency work that’s dedicated to higher ed. Through a mix of candid conversations with industry gurus, quirky creatives, and experienced marketing strategists, we share our perspectives on higher education through the lens of our marketing agency. Join us weekly as we discuss Higher Ed Matters.

  1. 2024. 02. 05.

    What does the future of student search look like?

    Vinay Bhaskara, CollegeVine co-founder and chief strategy officer, recently made a bold claim in his Forbes.com article, 2023 Was the Worst Year in the History of Student Search. We catch up with him in this episode of Higher Ed Matters, where he shares compelling data that impacts the future of student search strategy. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: https://mediacross.com/  Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Follow Vinay: LinkedIn - https://www.linkedin.com/in/vinaybhaskara/ Learn more about CollegeVine: https://www.collegevine.com/ Follow CollegeVine: LinkedIn - https://www.linkedin.com/company/collegevine/ Facebook - https://www.facebook.com/CollegeVine/ Instagram - https://www.instagram.com/collegevine/ TikTok - https://www.tiktok.com/@collegevine/

    24분

  2. 2024. 01. 08.

    To Hybrid or Not To Hybrid

    Employees want the freedom of a hybrid schedule. Employers want people back on campuses and in offices. Did the pandemic shift our values and leadership is simply out of touch? Is office flexibility unreasonable and harmful to the world of work? Gretchen Borzillo, SHRM-SCP, Vice President of HR & Operations at MediaCross joins the show to discuss these perspectives and our approach to flex/remote work with great tips on how to successfully manage this new normal. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

    26분

  3. 2023. 12. 18.

    Navigating Turbulence: Challenges in DEI in Higher Ed

    In this episode, Stephanie Reed, Founder of Aspire2Higher & the A2H Movement, joins the show! Tune in for this insightful discussion as we delve into the challenges faced by higher education professionals in 2023. Discover the impact of recent policy changes, understand the implications for admissions processes, and explore the urgent need for a united front in advocating for the values that underpin higher education's commitment to fostering a diverse, equitable, and inclusive environment. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn -https://www.linkedin.com/company/mediacross-inc Facebook -https://www.facebook.com/MediaCrossInc Instagram -https://www.instagram.com/mediacross_inc/?hl=en

    38분

  4. 2023. 12. 04.

    Retention is Your New Student Pipeline

    While many think the enrollment cliff is quickly approaching, the reality for most enrollment managers is that the cliff is already here. Many institutions are searching for new populations of students to recruit and enroll, but what if you could supplement your enrollment decline with students already familiar with your institution? Retention is not a new concept and is probably already a part of your strategic plan, or it should be, but are you collecting the right data to make informed decisions to get students to stay? Do you have the right campus leaders at your table to execute your strategy? Do you even have a retention strategy? Dr. Michael Thorp from Clarkson University joins us to discuss the importance of retention strategy, the organizational structure to engage your campus partners and discuss KPIs to reach and succeed your retention and enrollment goalsInterested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

    42분

  5. 2023. 11. 20.

    Targeted Precision: Recruiting Niche Audiences

    “It takes a campus to recruit a student” has become the new “think outside the box.” But what does that really mean? Initial assumptions are the staff students interact with while touring campus or even those they will encounter during their enrollment journey, like the bursar, but campuses thrive on the shoulders of so many others. That’s where Adam Continenza, Marketing and Communications Specialist from Lakeland Community College, steps in. His expertise and utilization of innovative technology in targeted communication and niche audience marketing, are the “boots on the ground” strategy combating the challenges facing technical and community colleges today. Tune in to hear more from Adam and his journey to successfully recruiting Niche Audiences. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

    42분

  6. 2023. 05. 26.

    The College Counselor POV

    College and guidance counselors are the unsung heroes of the college search process and genuinely understand this generation's needs and wants better than most. We invite two St. Louis-area college counselors, Ivy Hartman, Post-High School Counselor; and Earl Macam, College Counselor, to the podcast to discuss trends they’re seeing with the different populations they serve. We’ll also discuss how colleges and universities can do a better job of communicating and connecting with them and their peers. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

    37분

  7. 2023. 05. 19.

    The Enrollment Manager President

    In this episode, we talk with Dr. Stefanie Niles, President of Cottey College. As a former enrollment manager and NACAC president, she has a unique perspective and set of skills and experiences that aren’t traditionally held by college presidents. We’ll discuss her path to the presidency, her viewpoints on the future of higher education, and gain her advice for college presidents and enrollment managers alike. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Follow Dr. Niles LinkedIn: https://www.linkedin.com/in/stefanie-niles-ab363814/ Instagram: https://www.instagram.com/sniles94/ Twitter: https://twitter.com/stefanieniles?lang=en Cottey College: LinkedIn: https://www.linkedin.com/school/cottey-college/ Facebook: https://www.facebook.com/CotteyC Instagram: https://www.instagram.com/cotteycollege/

    30분

  8. 2023. 05. 12.

    Affordability vs. Value

    Is your college affordable? Great! The bad news? Everyone else says theirs is, too. Josh Bistromowitz and Brent Hill of MediaCross discuss the pitfalls of this overused term in college marketing and give great insights on how colleges and universities can rethink how they communicate cost and value to prospective students. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

    25분
모두 보기(37개)

예고편

평가 및 리뷰

5
최고 5점
4개의 평가

소개

Keeping up with what’s hot and what’s not in the world of higher education marketing can be a full-time job. Luckily, it’s ours. Our unique podcast goes beyond the typical webinar topics and takes you behind the scenes of agency work that’s dedicated to higher ed. Through a mix of candid conversations with industry gurus, quirky creatives, and experienced marketing strategists, we share our perspectives on higher education through the lens of our marketing agency. Join us weekly as we discuss Higher Ed Matters.

정보

  • 제작진
    MediaCross
  • 방송 연도
    2022년 - 2024년
  • 에피소드
    37
  • 등급
    전체 연령 사용가
  • 저작권
    © MediaCross
  • 웹사이트 보기
    Higher Ed Matters