Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

  1. 9 giờ trước ·  Nội dung tặng thêm

    Pulse Check: Funnel Vision: One Campus, Two Markets — Part 3

    In Part 3 of Funnel Vision, host Rishab Malhotra welcomes Anna Esaki Smith, author and co-founder of Education Rethink, to examine the critical state of higher education. Moving past the usual focus on demographic cliffs, they discuss the systemic health of colleges, framing the industry's condition as a need for urgent care rather than a simple checkup. Anna and Rishab explore the root causes of current challenges, including self-inflicted issues like rising tuition costs, administrative bloat, and the complex data game of merit aid discounting. Anna introduces her book, Make College Your Superpower: It's Not Where You Go, It's What You Know, advocating for a shift in student focus from brand prestige to skill acquisition. This transition is essential as the global economy shifts toward knowledge-based employment and AI integration. The conversation expands to the global demographic crisis, comparing the U.S. to Japan’s struggles with an aging population, and analyzes how institutions must adapt to survive. They forecast a future defined by consolidation, mergers, and a stronger alignment with workforce needs. Despite the bearish climate, both remain optimistic, arguing that these challenges provide a unique opportunity for institutions to become more resilient, innovative, and deeply responsive to the evolving needs of students. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillsea About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    49 phút
  2. 29 thg 6

    The LinkedIn Double Standard Costing Higher Ed Its Best Marketers

    The higher education sector is facing a quiet talent crisis: a staggering 74% of higher ed marketers are actively considering an exit from the industry. Mallory sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to uncover the systemic issues fueling this exhaustion and explore how institutions can reverse the trend. Drawing from his own journey climbing from a small four-person team at Muhlenberg College to overseeing 22 creatives at a historic flagship university, Shane breaks down the unique hurdles of stepping into a high-visibility executive marketing role. They dive headfirst into a problematic culture where leadership often misinterprets professional development and personal LinkedIn branding as a “flight risk” rather than a powerful, organic extension of the university's reach. Related Articles: What the 2026 salary report reveals about retention risk in higher ed marketingCMO Tenure Statistics (2026) - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillsea About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    38 phút
  3. 15 thg 6

    Reunited with Seth Odell

    On this special episode of Higher Ed Pulse, Mallory Willsea sits down with former co-host and higher ed marketing leader Seth Odell at the inaugural Let's Go Upstate Retreat in Saratoga Springs, New York. Together, they reflect on friendship, leadership, wellness, and what the higher education community needs most right now. Seth shares updates on life and business, including the growth of Kanahoma, the launch of new AI-powered products, and the joys (and sleep deprivation) of raising a young family. But the heart of the conversation centers on the retreat experience itself—why creating space for wellness, vulnerability, and meaningful connection may be exactly what higher ed professionals need in an increasingly demanding environment.  The discussion explores the power of practices like breathwork and mindfulness, the importance of investing in people beyond their professional roles, and how community can help leaders navigate uncertainty. As the conversation wraps, Seth offers his latest higher ed prediction: in an era of shrinking demographics, changing search behavior, and growing disruption, institutions that invest in brand-building—not just performance marketing—will be best positioned for long-term success. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillsea About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    14 phút
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Giới Thiệu

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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