Outbound Wizards by SalesRobot

Saurav Gupta
  • 0.0 (0)
  • MARKETING

This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.

Episodes

  1. Outbound Isn’t Broken, Your Messaging Is ft. Kellen Casebeer

    3D AGO

    Outbound Isn’t Broken, Your Messaging Is ft. Kellen Casebeer

    In today's episode, I sit down with Kellen Casebeer, founder of The Deal Lab, and talk about his unique approach to message-market fit testing and GTM strategy.  We dive deep into his unconventional journey from sales rep to fractional VP of sales to agency founder, exploring how he discovered the power of segmentation and messaging before having a product to sell.  We discuss the evolution from basic templates to sophisticated Clay workflows, the value of testing beyond just meeting generation, and why he believes most sales teams are missing massive opportunities for optimization regardless of whether they're hitting their goals.  Enjoy 🙂  (00:00) Introduction to Outbound Alchemists (00:29) What The Deal Lab Does: Message-Market Fit Testing (03:05) The Birth of Message-Market Fit Testing Concept (04:32) Kellen's Journey from Sales to Agency Founder (05:21) Early Days with Smartlead and Clay Discovery (06:55) Why Segmentation and Testing Beat Volume (09:01) Client Types and Strategic Applications (13:15) Testing Value Beyond Early-Stage Companies (14:30) Outbound as Market Research and Insight Engine (15:20) Learning Market Language vs Company Speak (22:08) Building Credibility Through Client Work (25:13) Contact Information and Closing  🔗 CONNECT WITH KELLEN 👥 LinkedIn 💻 Website  🔗 CONNECT WITH Saurav 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn 📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast/outbound-isnt-broken-your-messaging-is-ft-kellen-casebeer/id1837922764 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.

    23 min
  2. Micro-Segmentation vs Spray-and-Pray ft. Rish G.

    SEP 10

    Micro-Segmentation vs Spray-and-Pray ft. Rish G.

    In today's episode, I chat with Rish from CleverViral about building scalable outbound systems that consistently deliver 5-7% reply rates.  We dive deep into his team's approach to targeting and qualifying leads, exploring how they achieved 60 meetings in 60 days for a Shopify app targeting $5M+ e-commerce stores. Rish shares his philosophy on messaging psychology, explaining why human behavior is universal regardless of geography, and discusses the evolution from generic personalization to hyper-segmentation.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards(00:21) What CleverViral Does and Business Model(00:57) Targeting Strategy and ICP Discovery(02:32) Try Now Case Study: 60 Meetings in 60 Days(03:58) Qualifying Leads Beyond Basic Demographics(05:42) Messaging Philosophy and Psychology(07:06) Email vs LinkedIn Channel Strategy(08:28) Common Cold Outbound Mistakes(10:11) Future of AI-Personalized Emails(10:58) GTM Alpha and Unique Data Advantages(11:11) Hyper-Segmentation and 5-7% Reply Rates(14:00) Closing and Contact Information 🔗 CONNECT WITH RISH  👥 LinkedIn 💻 Website  🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast/hit-5-7-reply-rates-on-email-with-hyper-segmentation-ft-rish-g/id1837922764 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.

    15 min
  3. Scaling Outbound with AI Workflows ft. David Gabriel

    SEP 5

    Scaling Outbound with AI Workflows ft. David Gabriel

    In today's Outbound Wizards by SalesRobot episode, I talk to David Gabriel from ViewIn Advisory about the fundamentals of building successful outbound sales systems.  We dive deep into GTM strategy, exploring how to identify true product-market fit, leverage AI workflows for personalization at scale, and create outbound sequences that actually convert. David shares his expertise on using Clay for data enrichment, the personalization vs relevance debate, and why most companies are doing cold outreach completely wrong. We also discuss advanced tactics like sending customized pitch decks at scale and how to position yourself as a resource rather than just another salesperson trying to get something. Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:30) What ViewIn Advisory Does (02:15) Identifying Product-Market Fit (04:00) List Building and Targeting Strategies(05:00) Clay for Data Enrichment (06:00) Messaging and Value Proposition (07:00) Templates vs Strategic Messaging (08:30) Personalization vs Relevance (09:30) Customized Pitch Decks at Scale (12:30) Cold Outreach Mistakes and Lessons (14:00) Future of Visual Outreach with AI Tools (16:50) Account-Based Marketing Approach (18:00) Being a Resource to Prospects (19:00) Email Deliverability Tips 🔗 CONNECT WITH DAVID 👥 LinkedIn 💻 Website 📧 Email - david@viewinadvisory.com  🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter)📸 Instagram 💻 Website👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW  If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/podcast/outbound-wizards-by-salesrobot/id1837922764 👋🏼 GET IN TOUCH  You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.

    16 min
  • 3 Episodes

About

This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.

Information