Outbound Wizards by SalesRobot

Saurav Gupta
  • 5.0 (1)
  • MARKETING

This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.

  1. Personalize Lists, Not Emails ft. Kevin Patrick

    1D AGO

    Personalize Lists, Not Emails ft. Kevin Patrick

    In today's episode, I chat with Kevin Patrick from Astris Partners about building premium fractional outbound systems that crack notoriously difficult markets like pharma and life sciences.  We explore their unique onboarding process involving three 1-hour workshops to deeply understand client triggers, and Kevin shares a fascinating case study about helping a molecular testing company reach poultry farms during bird flu outbreaks - generating millions in qualified pipeline. Kevin explains their philosophy of "personalizing the list" rather than just the messaging, walks through their Clay and N8N workflows for real-time research, and discusses why mastering the craft manually before scaling with AI is essential.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:32) What Astris Partners Does (01:39) Onboarding Process: Three Workshop Approach (03:00) Philosophy of Personalizing Lists vs Messages (04:40) Client Success Stories and Case Studies (06:00) Molecular Testing Company: Bird Flu Detection Case Study (08:40) Finding Farms During Bird Flu Crises (11:00) Results: 100+ Meetings and Millions in Pipeline (11:40) Email Copy Structure and Messaging Approach (13:00) Research Process with Clay and Claygent (14:20) Importance of Prompt Testing and Iteration (15:00) Kevin's Journey into GTM Engineering (16:00) School Project to 7-Figure Clothing Business (17:40) Discovery of Cold Email's Power (18:00) Bad Agency Experience Leading to Astris Partners (19:00) Meeting Co-founder Boris and Company Formation (20:00) What Kevin's Excited About (21:40) Restoring Trust in Outbound Services (21:40) The Importance of Learning the Craft Manually (23:00) Reflection and Continuous Improvement (24:40) Closing and Contact Information 🔗 CONNECT WITH KEVIN 👥 LinkedIn 💻 Website  🎥 YouTube  🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    25 min
  2. Outbound IS The Demo ft. Gilbert Kralinger

    2D AGO

    Outbound IS The Demo ft. Gilbert Kralinger

    In today's episode, I chat with Gilbert from Enablement.ch about building scalable go-to-market systems that blend automation with human expertise.  We explore his agency's unique approach to outbound - combining done-for-you services with an enablement platform that teaches clients to implement their own systems. Gilbert walks through his client onboarding process, explaining how he uses AI to conduct deep research on targeting, personas, and pain points before the first kickoff call. He shares one of his most creative campaigns: reaching out to potential clients by demonstrating his process in real-time, programmatically finding leads for prospects and pre-writing sequences as follow-ups. We discuss the evolving channel strategy - when to go high-volume versus multi-channel account-based, and how deal size and market fragmentation should drive your approach. Gilbert also shares his perspective on the future of sales teams, predicting smaller, more technical teams where GTM engineers and skilled BDRs replace large SDR organizations.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:24) What Enablement.ch Does and Client Profile (01:00) Client Onboarding: The First 30-60-90 Days (02:40) Creative Campaign Example: Demonstrating Process in Real-Time (05:40) Multi-Channel Strategy: Email, LinkedIn, and Phone (07:00) When to Go High-Volume vs Account-Based (08:40) Gilbert's Journey into GTM Engineering (10:00) The Rise of the GTM Engineer Role (11:00) Future of Sales Teams and Automation (12:40) Human vs AI in Sales Development (14:00) MCP Services and Autonomous Agents (15:40) Closing and Contact Information 🔗 CONNECT WITH GILBERT 👥 LinkedIn 💻 Website 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    17 min
  3. The New Reality of Cold Email ft. AJ Cassata

    4D AGO

    The New Reality of Cold Email ft. AJ Cassata

    In today's episode, I chat with AJ Cassata from Revenue Boost about building effective cold email and LinkedIn outreach systems for B2B companies. We explore his agency's evolution from consulting to done-for-you services, and how they've adapted their strategies as deliverability challenges have intensified over the past year. AJ shares his comprehensive onboarding process, including the 20-page form that captures crucial client information, and how his team uses a custom GPT trained on Clay capabilities to generate campaign strategies. We discuss the reality of personalization - why it's more of an amplifier than a core strategy, and why your offer and targeting matter far more than a clever first line. He walks through a creative campaign using AI to fully customize emails based on job title, industry, and company research, and explains why thinking about both spam algorithms and reply rates has become essential. We also explore his background in door-to-door sales, the agency's shift toward inbound marketing, and his perspective on the future of cold email as competition intensifies. Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:12) What Revenue Boost Does and Service Evolution (00:32) First 30-60-90 Days with New Clients (01:30) Infrastructure Setup and Warmup Strategy (01:50) The 20-Page Onboarding Form (02:27) Using Custom GPT for Campaign Strategy (03:24) Personalization Philosophy: Amplifier vs Core Strategy (05:02) Creative Campaign: AI-Customized Emails (06:44) Balancing Deliverability and Reply Rates (07:23) AJ's Journey: From Door-to-Door to Agency Owner (09:40) Current Client Acquisition Channels (10:44) Why Cold Email Agencies Face Unique Challenges (11:03) Future of Cold Email and Deliverability (12:18) The Fundamentals Never Change (14:07) Closing and Contact Information 🔗 CONNECT WITH AJ 👥 LinkedIn 🎥 YouTube  📧 Email - aj@revenueboost.net 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    15 min
  4. 0 to $1.5M With Cold Email ft. Bill Stathopoulos

    5D AGO

    0 to $1.5M With Cold Email ft. Bill Stathopoulos

    In today's episode, I chat with Bill from SalesCaptain about building a go-to-market agency that prioritizes ROI over vanity metrics.  We discuss his three-phase approach to launching outbound campaigns within 3-4 weeks, focusing on targeting, messaging, and infrastructure. Bill shares his perspective on the ongoing battle between AI and spam filters, explaining why message-market fit is becoming more critical as outbound gets more expensive. We explore creative campaign strategies, from scraping conference attendee apps to leveraging website visitor data with tools like RB2B, and discuss why volume still matters more than hyper-complex intent signals for most businesses. Bill also reveals his vision for the future of outbound, where BDRs focus on high-value interactions while automation handles first touches. Enjoy 🙂 (00:00) Introduction to Outbound Wizards(00:15) What SalesCaptain Does and Client Profile(01:11) The Three-Phase Launch Process(02:02) ICP vs Actual Customer Profile(02:59) AI's Role in Data vs Copywriting(04:04) The Four-Month Pilot and ROI Tracking(06:11) Creative Campaign Examples and Intent Signals(07:27) RPA and Conference Attendee Scraping(09:19) Volume vs Creativity: The 10K-50K Sweet Spot(12:08) Bill's Journey from Growth Hacker to Agency Founder(14:18) Building a $1.5M Business with Cold Email(16:09) Future Trends: List-First Strategy(17:02) AI BDR for Real-Time Reply Management(19:06) First Touch Automation and the Evolution of BDRs 🔗 CONNECT WITH BILL 👥 LinkedIn 💻 Website 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    21 min
  5. Clay Is Not Strategy ft. Ben Reed

    NOV 7

    Clay Is Not Strategy ft. Ben Reed

    In today's episode, I chat with Ben Reed, founder of RevyOps, about solving the data fragmentation problem that prevents GTM agencies from scaling beyond 5-10 clients.  We explore the "yo-yo effect" that plagues agencies when they try to grow, and why the real constraint isn't sales but fulfillment and data operations. Ben shares his unconventional journey from philosophy major to oil & gas data platforms to building RevyOps, explaining how the same data aggregation challenges exist across industries. We discuss why agencies waste resources re-enriching the same contacts multiple times, the technical limitations of using Airtable or Supabase for large-scale GTM data, and how building a centralized "master record" can enable agencies to scale to 20-40 clients profitably. He explains why vertical specialization is the key to sustainable agency growth. Enjoy 🙂 (00:00) Introduction to Outbound Visits(00:25) What RevyOps Does and Why(01:16) The GTM Agency Scaling Problem(02:42) The Yo-Yo Effect: Why Agencies Can't Scale(03:53) Pick One Client Type and Master It(05:23) The Problem Everyone Misses: Data Fragmentation(08:17) Beanstalk Consulting Case Study(09:54) Understanding Data Volume in Outbound(11:05) Why Airtable and Supabase Don't Work at Scale(16:13) BigQuery vs Postgres for GTM Data(17:56) Ben's Journey: Philosophy to Oil & Gas to RevyOps(24:18) Contact Information and Getting Started 🔗 CONNECT WITH BEN REED 👥 LinkedIn💻 Website 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    25 min

  6. NOV 6

    Relevancy vs. Personalization ft. Ben Holley

    In today's episode, I chat with Ben Holley from Cyft AI about building a comprehensive TAM of 20,000+ MSPs and why cold email should be treated as a private ad network rather than one-to-one sales outreach.  Ben shares his multi-source list building strategy using BuiltWith, Clutch, and lookalike models, explaining why MSPs are notoriously difficult to find through traditional database searches. We discuss his straightforward messaging philosophy - that timing and relevance matter far more than personalization - illustrated by his own response to a sketchy cold email simply because it was timely. Ben reveals his biggest mistake as an SDR (spending 20 minutes crafting emails that landed in spam), his approach to handling deliverability challenges, and his vision for retargeting cold prospects through paid ad campaigns to create more efficient nurture funnels. Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:29) What Cyft AI Does and Target Market (01:10) Current GTM Strategy and Outreach Channels (02:38) List Building: Finding 20K MSPs Across Multiple Sources (05:12) Why MSPs Are Hard to Find in Databases (06:03) Cold Email and LinkedIn Campaign Strategy (07:21) Why Personalization Doesn't Matter as Much as Timing (09:06) Biggest Mistakes: Over-Researching and Wrong Mindset (10:41) Thinking of Cold Email as a Marketing Activity (12:00) Importance of Strong Website for Conversion (12:54) Solving Deliverability and Outlook Challenges (13:27) Future Plans: Retargeting Non-Converters with Paid Ads (14:20) Building Efficient Nurture Funnels Across Channels 🔗 CONNECT WITH BEN  👥 LinkedIn 💻 Website 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    16 min
  7. Why 0.2% Reply Rates Happen ft. Mohan ‎Muthoo

    NOV 4

    Why 0.2% Reply Rates Happen ft. Mohan ‎Muthoo

    In today's episode, I chat with Mohan from Spring Drive about building modern B2B outbound systems that prioritize strategy over tactics.  We explore his journey from BDR to agency founder, discussing how he discovered Clay over two years ago and why sales fundamentals matter more than fancy tech. Mohan shares a creative campaign that landed 28 meetings in the first month by scraping product data and using AI to craft hyper-personalized messages for B2B retail prospects. We dive into his "balanced theory" framework for competitive messaging, why most companies waste time on surface-level personalization, and how to think strategically about differentiation in crowded markets. Mohan also shares his predictions for the future of GTM, including the shift from data-based personalization to fully customized funnels and offers. Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:40) What Spring Drive Does and Client Focus (01:27) The First 30-60-90 Days Process (04:36) Creative Campaign: B2B Retail Case Study (09:08) Copywriting Philosophy and Hidden Objections (10:56) Balanced Theory: Competitive vs Good Messaging (14:50) Understanding Market Competition (15:07) Mohan's Journey from BDR to Founder (18:30) Why Sales Fundamentals Beat Pure Tech (23:05) Future of GTM: Personalized Funnels and Strategy (27:00) The Coming Dip in AI Adoption 🔗 CONNECT WITH MOHAN  👥 LinkedIn 💻 Website 🔗 CONNECT WITH SAURAV  🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn 📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    32 min
  8. 5M Emails of Hard Lessons ft. Orestas Nariunas

    NOV 3

    5M Emails of Hard Lessons ft. Orestas Nariunas

    In today's episode, I chat with Orestas, VP of Accounts at A-Sales, about running successful multi-channel outbound campaigns across Europe and globally.  We explore their comprehensive approach that combines cold email, cold calling, and LinkedIn outreach, diving into how they've booked over 3,000 meetings by sending 5+ million emails. Orestas shares fascinating case studies, including their work with Google on account-based marketing campaigns targeting Fortune 5000 companies, and a field service management software campaign that generated 600 appointments in 8 months. We discuss the importance of industry-specific channel selection, the power of aged domains for Outlook deliverability, and why maintaining close feedback loops with clients is crucial for lead quality.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards(00:23) What A-Sales Does and Services Offered(01:30) First 30-60-90 Days Client Onboarding Process(05:17) Google Account-Based Marketing Case Study(06:45) Field Service Management Software Success Story(09:19) Multi-Channel vs Single-Channel Approach(10:12) Cold Calling for Local Business Industries(11:35) Cold Email and LinkedIn for Commercial Clients(12:37) Managing Outlook Deliverability Challenges(13:21) Using Aged Domains for Better Inbox Rates(14:09) Orestas's Journey into Sales and Lead Gen(15:36) Building Case Studies and Social Proof(17:24) Learning Clay, Instantly, and Other Tools(18:47) Future of GTM and Outbound Space(21:10) Where to Connect with Orestas 🔗 CONNECT WITH ORESTAS 👥 LinkedIn 💻 Website 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    21 min
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About

This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.

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