Hit Your Numbers

James Bissell
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Brought to you by The Revenue Enabler, this show delivers practical tips, proven tactics, and honest takes on how to book more meetings, close more deals, and build a career you're proud of. Whether you're a solo SDR, part of a high-performing sales team, or leading a revenue function, Hit Your Numbers gives you what you need to perform at your best, every quarter. No fluff. No recycled LinkedIn advice. Just real insights that help you hit quota and then some. Hosted on Acast. See acast.com/privacy for more information.

  1. What Separates the Winners and Losers in GTM?

    3D AGO

    What Separates the Winners and Losers in GTM?

    What actually separates high-performing revenue teams from the ones missing quota? In this episode of Hit Your Numbers, James Bissell sits down with Adam Kay, CRO at GoodFit.io, to unpack why most go-to-market strategies are built backwards, and how that’s killing efficiency, focus and growth. Adam shares hard-earned lessons from scaling VC-backed startups and explains why most revenue leaders still can’t clearly define their ICP. They dive into why throwing more AEs at a revenue problem rarely works, why most signal tools are misused, and how winners build predictable, repeatable engines before trying to scale. If you’re a CRO, VP Sales, founder or AE trying to build pipeline in a crowded, AI-saturated world, this episode will challenge how you think about market mapping, hiring, tooling and focus. This isn’t about adding more tech. It’s about getting the fundamentals right. Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-kay-55559311/ Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems above. Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per month, cold email templates, video and voice note scripts and more. Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet, Ghosting Playbook, Demo Checklist, Rapid Research AI, and more. The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com) Hosted on Acast. See acast.com/privacy for more information.

    52 min
  2. Improving Forecast Accuracy

    FEB 24

    Improving Forecast Accuracy

    In this episode, James Bissell sits down with James Matthews, Chief Commercial Officer at Connectd, to unpack what really happens when sales professionals progress from SDR to leader, and why so many revenue teams struggle when they scale. James Matthews shares candid insights from his journey in venture-backed businesses, explaining why hiring more AEs is not a strategy, why forecasting breaks when fundamentals are weak, and why many revenue leaders cannot properly define their ICP beyond surface-level firmographics. James Bissell and James Matthews explore the chaos that often comes with rapid growth, the pressure from boards and investors, and the dangerous “spreadsheet business” mentality that ignores market reality. They also discuss why AI has not made GTM easier - as most teams are using it incorrectly - and why repeatability and predictability must come before scale. For anyone progressing from SDR to leadership, or currently leading a revenue team under growth pressure, this episode offers a grounded, practical blueprint for building predictable growth without burning out your team, or your forecast. Follow James Matthews on LinkedIn https://www.linkedin.com/in/mrjamesmatthews/ Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems above. Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per month, cold email templates, video and voice note scripts and more. Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet, Ghosting Playbook, Demo Checklist, Rapid Research AI, and more. The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com) Hosted on Acast. See acast.com/privacy for more information.

    55 min
  3. Negotiation Tips To Win More Deals

    FEB 17

    Negotiation Tips To Win More Deals

    In this episode, James Bissell breaks down how to close deals without defaulting to discounts. He shares practical negotiation strategies, live-tested talk tracks, and closing lines that drive outcomes, without giving up your margin. Perfect for SDRs, AEs, and revenue leaders who want to stop bleeding unnecessary discounts and start closing with confidence. If your deals are stalling or you're constantly being told you're "too expensive," this is the episode you need. Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems above. Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per month, cold email templates, video and voice note scripts and more. Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet, Ghosting Playbook, Demo Checklist, Rapid Research AI, and more. The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com) Hosted on Acast. See acast.com/privacy for more information.

    25 min
  4. Running Deal Reviews in 2026

    FEB 10

    Running Deal Reviews in 2026

    In this episode of the Hit Your Numbers podcast, James sits down with seasoned sales leader Chris Muir for a masterclass on how to run deal reviews that actually move the needle. From setting the right cadence and expectations, to avoiding the dreaded “forecast interrogation,” Chris shares real-world insights from 30 years in sales, plus tactical frameworks for making deal reviews a driver of growth, not admin. Follow Chris on LinkedIn: https://www.linkedin.com/in/chrismuir/ Check out The Sales Readiness Playbook: https://www.therevenueenabler.com/the-sales-readiness-playbook Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems above. Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per month, cold email templates, video and voice note scripts and more. Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet, Ghosting Playbook, Demo Checklist, Rapid Research AI, and more. The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com) Hosted on Acast. See acast.com/privacy for more information.

    49 min
  5. How to Build Winning Sales Stories

    FEB 3

    How to Build Winning Sales Stories

    Sales is about inspiring change, and storytelling is your sharpest tool. In this solo episode, James Bissell breaks down exactly how to use his custom-built Storytelling GPT to create customer stories that build trust, reduce risk, and close more deals. From how to introduce a story mid-call to the proven structure that makes your success stories resonate - this is practical, real-world sales enablement, powered by AI. If you’re in a sales role and struggle to articulate customer value, this tool and episode are a must-watch. Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems above. Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per month, cold email templates, video and voice note scripts and more. Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet, Ghosting Playbook, Demo Checklist, Rapid Research AI, and more. The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com) Hosted on Acast. See acast.com/privacy for more information.

    12 min
  6. Building Pipeline In 2026 & What Mistakes To Avoid

    JAN 27

    Building Pipeline In 2026 & What Mistakes To Avoid

    In this episode of Hit Your Numbers, James Bissell is joined by Matt Bruce, Founder of Moree, a fast-growing outsourced business development agency. Together, they dive into the reality of building pipeline in 2026, and what too many sales teams are still getting wrong. From lazy tech stacks to the myth of scaling, Matt breaks down why most outbound strategies fail and how his team gets reps back to basics, with powerful results. Expect real talk on pressure, persona strategy, what a good customer profile actually looks like, and why context beats volume every time. Follow Matt on LinkedIn: https://www.linkedin.com/in/matthew-bruce-33b4863/ Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems above. Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per month, cold email templates, video and voice note scripts and more. Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet, Ghosting Playbook, Demo Checklist, Rapid Research AI, and more. The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com) Hosted on Acast. See acast.com/privacy for more information.

    1 hr
  7. The Sales Readiness Playbook Launch 2026

    JAN 20

    The Sales Readiness Playbook Launch 2026

    Too many AEs are labelled “ramped” after 90 days, despite being nowhere near sales ready. In this solo episode, James Bissell breaks down The Sales Readiness Playbook, his new framework for building pipeline-ready reps faster and with less burnout. You’ll hear the 4-part RAMP model, why traditional onboarding is broken, how to certify skill, not just time in seat, and how the best teams are reducing ramp while increasing win rates. Perfect for VPs of Sales, founders, and anyone hiring AEs in 2026. Get the free ebook at TheRevenueEnabler.com Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems above. Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per month, cold email templates, video and voice note scripts and more. Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet, Ghosting Playbook, Demo Checklist, Rapid Research AI, and more. The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com) Hosted on Acast. See acast.com/privacy for more information.

    38 min
  8. Where Did You Get My Number?

    JAN 13

    Where Did You Get My Number?

    In this fast tactical episode, James Bissell gives you a punchy, proven way to handle one of the most common cold call objections: “Where did you get my number?” Instead of scrambling or falling back on weak answers like “Lusha” or “ZoomInfo,” James shows you how to anchor in value and flip the call back in your favour. This is a must-listen for SDRs and AEs who want to open more conversations and avoid awkward call shutdowns. Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems above. Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per month, cold email templates, video and voice note scripts and more. Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet, Ghosting Playbook, Demo Checklist, Rapid Research AI, and more. The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 and group coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com) Hosted on Acast. See acast.com/privacy for more information.

    8 min
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About

Brought to you by The Revenue Enabler, this show delivers practical tips, proven tactics, and honest takes on how to book more meetings, close more deals, and build a career you're proud of. Whether you're a solo SDR, part of a high-performing sales team, or leading a revenue function, Hit Your Numbers gives you what you need to perform at your best, every quarter. No fluff. No recycled LinkedIn advice. Just real insights that help you hit quota and then some. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    James Bissell
  • Years Active
    2025 - 2026
  • Episodes
    64
  • Rating
    Clean
  • Copyright
    © The Revenue Enabler
  • Show Website
    Hit Your Numbers