42 episodes

Conversations with founders and investors about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

Hitting The Mark Fabian Geyrhalter

    • Marketing
    • 5.0, 19 Ratings

Conversations with founders and investors about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

    Trevor Milton, Founder and CEO, Nikola Motor Company

    Trevor Milton, Founder and CEO, Nikola Motor Company

    Trevor Milton is the founder of Nikola Motor Company, the hybrid truck company that has 6 vehicles in the making, many of which are just about the see the light of day.

    I talked with Trevor only days after he took his company public, ringing the stock exchange bells via video during the pandemic. Trevor is only 38 years old and has a reported net worth of 7.2 billion dollars.

    This man has achieved what many entrepreneurs are dreaming of, and here he is on Hitting The Mark to talk with us about the Nikola brand, which, despite not having an actual truck on the roads, is now more valuable than Ford.

    • 36 min
    Mikael Soderlindh, Co-Founder and CEO, Knife Aid; Co-Founder and Director, Happy Socks

    Mikael Soderlindh, Co-Founder and CEO, Knife Aid; Co-Founder and Director, Happy Socks

    I want to borrow a line from the great David Letterman and say 'My Next Guest Needs No Introduction.' He, of course, is the Co-Founder of Happy Socks and has just launched a new brand.

    Happy Socks, the immensely iconic and much-loved brand has reached 90 countries and every continent – with concept stores all around the world, from LA to Tokyo, Happy Socks can be found in over 10,000 fashion apparel boutiques.

    But today Mikael is sharpening your knives! Get to know his new venture and find out what he learned from creating Happy Socks. He talked to me from Sweden about all things branding, and needless to say, his brands, and this conversation, are bigger than socks and knives.

    • 35 min
    Lisa Vogl, Founder and Director, Verona Collection

    Lisa Vogl, Founder and Director, Verona Collection

    I hustled to get Lisa Vogl on the show because the idea of starting a brand specializing in hijabs that is catering to the Muslim population and launching it successfully at Macy’s to me was fascinating on many levels.

    In fact, Verona Collection is the first modest fashion brand to be launched, featured, and sold in an American department store. Lisa is a young passionate entrepreneur driven by authenticity. I greatly enjoyed this swift interview with her about her brand’s strategy and I believe it shows.

    • 31 min
    Danh Tran & Bob Stevens, Founder & COO, Buttercloth

    Danh Tran & Bob Stevens, Founder & COO, Buttercloth

    In a rare move, we have a Founder and COO duo on the show for a brand tale that includes an aspirational economic migrant story from designing clothes for Barbies, literally, at Mattel, to making a pitch so successful it landed them a quarter-million-dollar deal with investor Robert Herjavec of Shark Tank fame.

    Danh and Bob are running LA-based Buttercloth, a brand that is a typical internet-born D2C brand, so much so that they don’t believe in experts like myself. And they told me so during my show.

    The company produces what they claim to be ‘The World’s Most Comfortable Shirt,’ a slightly unbelievable claim that they are justifying to the world now. Big risks brought big rewards and bootstrapping, even on the branding level, was no showstopper to their success.

    • 41 min
    Tim Dodd, Co-Founder & CEO, Sweet Flower

    Tim Dodd, Co-Founder & CEO, Sweet Flower

    Tim Dodd is a venture capitalist turned Co-Founder and CEO of Sweet Flower, Southern California's largest and leading independent cannabis retailer. A dispensary that is by and for LA., Sweet Flower leads with a clear brand positioning and a high sense for design in a sea of sameness.

    My chat with Tim came at a nerve-wracking time when L.A. was knee-deep in the coronavirus pandemic, but Sweet Flower seems to have been well prepared to weather the storm. There is much to learn from Tim as we not only talk about branding but also the operational challenges of running a dispensary.

    • 53 min
    Sali Christeson, Founder and CEO, Argent

    Sali Christeson, Founder and CEO, Argent

    Entrepreneur and unapologetic power dresser Sali Christeson is the founder and CEO of Argent, the venture-backed brand helping women suit up to level the office playing field. Sali launched the specialized D2C fashion brand in 2006 and she is already redefining the workwear category while dressing powerful women from Hillary Clinton and Kamala Harris to Amy Poehler and Awkwafina.

    Sali is incredibly charismatic and you will be in for a treat as we talk about brands reacting to the COVID-19 crisis, her journey from 10-years at CISCO to becoming a fashion entrepreneur, how she created this extremely aspirational positioning for her brand, why she launched at a conference and plenty of great branding advice sprinkled throughout.

    • 48 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

ellida2 ,

Practical, and fascinating!

You’ll be inspired by Fabian’s enthusiasm and insights. He asks the questions that show not only how powerful branding has made these companies financially successful, but also the personal, hard work of building businesses with heart.

Abdessamad kd ,

Thank you!!

What an amazing podcast, I feel very inspired and motivated everytime I listen to an episode, everything from storytelling, brand evaluation and sharing experiences. Thank you Fabian and the whole team, I can’t wait for the next episodes.

Veru Narula ,

Intelligent and insight!

I got so much exposure to new ideas, specific leads on resources ad insight into marketing and branding. As a VP of Marketing & an Executive Artist 👨‍🎤 , I have to stay on the cutting edge, and this balanced conceptual with pragmatic. Great Podcast!

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