Hocus-Focus

The Mamones
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

The Podcast for Photographers and Videographers Ready to Add Corporate Clients to Their StudioYou started your photography business doing something you truly loved. And for a while, it was everything. But somewhere between the long weekends and the late-night edits, the dream started to feel more like a nightmare.The answer isn't a better marketing strategy, a lower price point, or grinding through another wedding season hoping things change. It's a market you've been overlooking — one built on recurring revenue, professional budgets, and clients who respect your time, value your expertise, and come back year after year. The corporate market. And it's far more accessible than you've been led to believe.Hosts Don and Emily Mamone proved it. After nearly two decades at the intersection of art and entrepreneurship — including almost ten years in the wedding market — they did the math, made the hard call, and rebuilt their studio entirely in the corporate space. That decision changed everything. Hocus-Focus is how they're sharing every secret with you.Each week, Don and Emily challenge the misconceptions keeping photographers and videographers stuck, and deliver the strategic insights, honest conversations, and practical tools the industry actually needs. You'll learn how to differentiate your business, build a client base that generates recurring revenue, and create a brand that consistently attracts clients who appreciate you, respect your time, and value your work.Monthly, they sit down with industry-leading photographers, creatives, and entrepreneurs who've cracked the code and built exactly what they wanted — sharing what's actually working, what isn't, and what it really takes to succeed.After nearly two decades living at the intersection of artist and entrepreneur, Don and Emily have seen and heard it all. There were tears of frustration and fear — and plenty of laughter too. It took hard work, a little luck, and what they can only describe as a certain measure of magic to get where they are today. And where you'll be soon.So if any of this sounds familiar, you're in the right place. Subscribe to Hocus-Focus — because Don and Emily are about to get loud and unapologetic about building the business and life you truly want, doing what you really love.New episodes every week. Real strategies. Honest stories. Practical tools. And a firm belief that with the right knowledge, the right mindset, and just a little bit of magic — what feels impossible right now is closer than you think.

Episodes

  1. 1d ago

    How We Keep Clients Loyal (and Why It Matters)

    EPISODE SUMMARYYou know how exhausting it is chasing one-and-done clients and constantly hustling for your next booking. This episode gives you clear, actionable ways to build true loyalty and recurring revenue, so you can spend less time hustling and more time doing creative work you actually love. You'll hear real strategies you can use to keep clients coming back — and learn how to stand out in a crowded market by making your relationships unforgettable. WHAT YOU'LL LEARN IN THIS EPISODERecognize why corporate clients offer more repeat business and how to build genuine loyalty outside the wedding worldLearn exactly what to say to clients to encourage repeat bookings, even when their events move to new citiesUse simple, authentic digital touchpoints that keep you top of mind without feeling salesy or awkwardBuild creative appreciation campaigns that your clients will remember — and shareIdentify immediate ways to turn referrals and partnerships into long-term opportunitiesTranslate your existing relationship skills into a business model that scales, so you’re not starting from scratch every year KEY TAKEAWAYS“It’s always easier — and cheaper — to keep your current client than find a new one.”One line in your follow-up can mean thousands in repeat business: “Please don’t wait till you come back to Dallas. We serve our loyal clients anywhere in the world.”When you make clients feel like rockstars, they’ll remember you (and brag about you) for years.Staying top of mind is about intentional, thoughtful outreach — not relentless selling.Even lost leads are opportunities for future connection, not rejection.TOPICS COVERED WITH TIMESTAMPS[00:00] Opening, coffee not sinking in, and 17th anniversary reflections [00:18] Loyalty in marriage and business — the “I still do” mindset [00:53] How loyalty translates to client retention and recurring revenue [03:36] Why wedding photography struggles to create repeat clients [04:55] The shift to corporate work and how one line changed everything [06:03] How to get clients to bring you with them as they move events [07:18] The power of repeat business for a scalable business model [09:03] Building professional networks that lead to more referrals [10:54] Shifting from capturing people to capturing experiences [12:57] Two low-effort, high-impact strategies for staying in touch [14:42] Using LinkedIn for client relationships and the Corporate Client Capture System [17:12] Email tactics: Following up on lost business and celebration messages [19:04] How the LinkedIn Playbook can change your outreach game [21:15] Personalizing your communication based on actual client activity [22:45] Creative client appreciation campaigns that go viral [26:16] The “Rocktober” campaign — making loyalty fun and unforgettable [29:14] Collaboration over competition: thanking referral partners [29:42] Measuring loyalty and why it matters for your brand [31:08] Fresh ideas for showing client appreciation year-round [31:37] Inviting listener stories and sharing best practices [31:56] Where to get the LinkedIn Playbook and a final call to action RESOURCES & LINKS MENTIONEDThe LinkedIn Playbook: themamones.com/playbookCorporate Client Capture System: sheddingthewedding.comImage delivery platforms: Pixieset, ShootProofPinterest (for photographers still in the wedding market)CONNECT WITH DON & EMILYthemamones.com https://www.instagram.com/themamones

    How We Keep Clients Loyal (and Why It Matters)

  2. Jul 14

    How to Build Lasting Relationships That Attract Corporate Clients

    EPISODE SUMMARYYou’ve built a portfolio you’re proud of, but breaking into the corporate and professional market still feels out of reach. In this episode, you’ll get a roadmap for turning that portfolio into relationships, referrals, and real business opportunities. You’ll learn exactly how to connect with the right people, show up where it matters, and stay top of mind — even if you’re starting from scratch. WHAT YOU'LL LEARN IN THIS EPISODEUncover practical ways to shift your focus from one-and-done social clients to long-term corporate relationships.Learn how to use relationship marketing to get in front of decision-makers without feeling pushy or awkward.Identify which industry associations and meetings can actually move the needle for your photography or videography business.Master the right way to follow up and stay on people’s radar — no cold calls or spammy networking required.Discover the power of collaboration and referrals among fellow photographers, and how to make those connections count.Get actionable steps for using LinkedIn strategically to track contacts, nurture leads, and land recurring business.KEY TAKEAWAYSRelationship marketing is a long game, but it leads to loyal, recurring clients who bring you back again and again.Industry association meetings offer a roomful of potential partners and clients — show up, deliver value, and follow up.Collaboration beats competition: your fellow photographers are a resource, not a threat, for referrals and big opportunities.Following up with intention builds trust and keeps your name at the top of their list.LinkedIn isn’t optional — it’s your 24/7 brand ambassador and the key to staying connected as people move and grow in their roles.TOPICS COVERED WITH TIMESTAMPS[00:00] Kicking off episode eight: bridging your portfolio to new business [00:39] Defining ideal audience vs. dream client [01:33] The basketball metaphor for relationship marketing [02:57] Moving from outsider to “first off the bench” with consistent presence [06:02] Turning association meetings into new client opportunities [08:07] Proactive ways to prepare for industry events [09:00] Donating your services: the in-kind trick for instant visibility [10:38] Why follow-up is everything — and how to do it with integrity [12:41] Maintaining relationships as your business and life evolve [14:04] Staying relevant as clients and planners move throughout the industry [16:11] “Collaboration over competition” — real stories of photographer referrals [19:16] How to handle overflow work: hiring vs. referring [20:27] Understanding your unique strengths for better referrals [22:12] The power of chance connections (Costa Rica story) [23:41] Making momentum easier: step-by-step LinkedIn playbook [25:10] Why LinkedIn matters (even if it doesn’t feel creative) [27:03] What’s in the LinkedIn playbook and where to get it [30:01] How to get accountability and real implementation help RESOURCES & LINKS MENTIONEDMeeting Professionals International (MPI)International Live Events Association (ILEA)National Association for Catering and Events (NACE)Professional Photographers of America (PPA)Wedding and Portrait Photographers International (WPPI)LinkedIn for business marketingThe Mamones LinkedIn Playbook (Free resource plus coaching call)Local donut shops (seriously!)CONNECT WITH DON & EMILYthemamones.com https://www.instagram.com/themamones

    How to Build Lasting Relationships That Attract Corporate Clients

  3. Jul 7

    How to Build a Corporate Photography Portfolio from Scratch

    EPISODE SUMMARY You’re ready to break into the corporate photography market, but building that portfolio feels daunting—especially if your experience is rooted in weddings or portraits. This episode gives you a tactical blueprint for creating a corporate portfolio from scratch, even if you don’t have the clients (yet). You’ll walk away with three proven strategies you can use immediately to build confidence, credibility, and real traction. WHAT YOU'LL LEARN IN THIS EPISODE Find out how to use local publications and trade opportunities to build your corporate portfolio without waiting for your first paying client.Discover how apprenticing and assisting established photographers can fast-track your skills and insider knowledge in the corporate space.Learn the right way to approach charity and nonprofit work so it fuels both your growth and your brand.Understand what policies to clarify with lead photographers when you’re assisting—and why image usage rights matter to your future marketing.Get real-world tactics for shifting your creative mindset from controlled commercial work to dynamic, uncontrolled live events.See how to turn every unconventional opportunity into a springboard for portfolio work that attracts and reassures quality corporate clients. KEY TAKEAWAYS The most direct route to a strong corporate portfolio is offering tangible value—before you ask for big checks.Apprentice and second shooting isn’t just for weddings; it’s the backdoor into commercial and corporate gigs, too.Real learning happens when you get uncomfortable and document in environments you can’t control.Donations of your work to nonprofits and causes you care about can spark personal growth and unexpected business connections.You don’t dig a well when you’re already thirsty—build the portfolio before you need it. TOPICS COVERED WITH TIMESTAMPS [00:00] Recording outdoors and why flexible workspaces matter [00:01:43] How to start building a corporate portfolio from a wedding or portrait background [00:02:25] Using freelance and trade opportunities with local publications [00:04:21] The value of apprenticing and assisting established photographers [00:06:35] Image usage policies—what you need to know when second shooting [00:10:48] Why charity/nonprofit work is strategic, not just philanthropic [00:13:42] Taking on challenging, emotional event assignments as growth catalysts [00:18:05] How nonprofit work led to unexpected corporate clients and campaigns [00:23:31] Why your corporate portfolio must speak directly to future clients RESOURCES & LINKS MENTIONED Joe McNally, The Moment It ClicksJoe McNally, The Hot Shoe Diaries CONNECT WITH DON & EMILY https://sheddingthewedding.com https://themamones.com https://www.instagram.com/themamones

    How to Build a Corporate Photography Portfolio from Scratch

  4. Jun 30

    How to Build a Business Without Destroying Your Marriage

    EPISODE SUMMARYWhen you build a business with your partner, the lines between work, family, and life blur fast. If you want to grow your business without wrecking your relationship or losing yourself in the process, this episode gives you the real talk and hard-won strategies you’re looking for. You’ll learn how to communicate, divide labor, and build real trust—so you can thrive in business and at home. WHAT YOU'LL LEARN IN THIS EPISODERecognize why running a business as a couple brings unique pressures—and why conventional advice often falls shortImplement a communication system that addresses both everyday logistics and the hard conversationsIdentify and respect each partner’s “zone of genius,” leading to more efficient teamwork and less resentmentMove beyond the myth of a 50/50 split and build a partnership based on flexibility and true alignmentEstablish boundaries and rituals that help you separate (and honor) your roles as individuals, partners, parents, and business ownersHandle both wins and setbacks as a unified team, using shared accountability to grow stronger togetherKEY TAKEAWAYSCommunication is the single most essential ingredient in surviving business and marriage under the same roofSuccess comes from respecting each other’s strengths—and letting go of what you’re not great atRelationships aren’t about a perfect 50/50 split; they require you both to bring 100% of what you’ve got, even when it’s not evenWins and losses belong to both of you—no blame, no lone victories, just shared experienceTrust and psychological safety are the unshakable foundation for every hard conversation and high-stakes business decisionTOPICS COVERED WITH TIMESTAMPS[00:00] Recording from a new environment—working while traveling [00:01:30] Why building a business with your spouse is uniquely challenging [00:03:00] Navigating economic storms—every relationship is in a different “boat” [00:05:00] Communication as the real foundation for business and life [00:06:10] Respecting your zones of genius and dividing labor [00:09:00] How those roles shift during wedding and corporate jobs [00:14:00] Moving from the myth of 50/50 to 100/100 partnership [00:16:50] Asking for what you need—and building a culture of support [00:19:20] Building trust and shared accountability [00:22:30] Sharing wins and losses as a true team [00:26:00] Setting boundaries between work, family, and personal growth [00:31:00] Creating rituals and systems for ongoing communication [00:35:00] The power of alignment over agreement [00:39:11] How Don and Emily navigated their own market pivots [00:40:15] Final thoughts and invitation for community stories RESOURCES & LINKS MENTIONEDThe Big Leap by Gay Hendrickssheddingthewedding.com (Corporate Client Capture System)CONNECT WITH DON & EMILYhttp://www.themamones.com https://www.instagram.com/themamones

    How to Build a Business Without Destroying Your Marriage

  5. Jun 23

    Your Signature Studio & The Corporate Client Capture System

    EPISODE SUMMARY If you're feeling boxed in by the wedding grind but unsure how to reach for something more, this episode spells out exactly how you can break free without burning it all down. You’ll get real talk on overcoming the revenue ceiling, redefining your client base, and building a business that works for your life—including family, creativity, and the freedom to choose your own path. WHAT YOU'LL LEARN IN THIS EPISODE Recognize the warning signs that your current photography business model may be capping your income and draining your time.Learn how to blend social and corporate work without sacrificing your favorite assignments or starting from scratch.Discover proven ways to identify and attract your ideal clients—whether they're wedding couples or corporate decision-makers.Gain clear strategies for commanding your worth without apology and building lasting client relationships that respect your art.Find out how regular business and brand audits can keep your goals, pricing, and portfolio aligned with the life you actually want.See why community, coaching, and accountability add the follow-through most courses never offer. KEY TAKEAWAYS You don't need to abandon your current business to make space for something different and better.The right clients—whether social or corporate—will pay a premium when you clearly show your value and expertise.Diversification isn't just about money. It's about building a lifestyle that doesn't steal your weekends or limit your choices.Building a resilient business means planning for change before you need it—not when you’re desperate for a lifeline.The most sustainable growth happens when you stop trying to go it alone and leverage real community support. TOPICS COVERED WITH TIMESTAMPS [00:00] Quick check-in and show open [00:43] Reflecting on the first episodes: who we are and why we’re here [01:28] Breaking down business shifts and why you don’t need to start over [03:38] Case studies: corporate vs. social photography—two paths, one field [04:08] The freedom to choose and the myth of starting over [05:00] The concept of revenue ceiling and lifestyle theft [06:18] Practical strategies: annual retreat, brand and business assessments [07:04] How to identify your ideal client (wedding and corporate) [08:21] Why high expectations are a good thing—and how to meet them [09:03] Demonstrating and communicating value to clients [10:06] Balancing technical and creative strengths as business partners [12:07] Facing industry saturation and market shifts head-on [14:10] Personal stories: parenting, business pivots, and flexible models [16:36] The importance of building before you’re desperate [17:28] The repeatable, proven system behind the Mamone approach [19:11] Explaining the Corporate Client Capture System [21:59] Cultivating trust and credibility with venues and vendors [22:57] The practical realities of corporate work—beyond the shoot [24:28] Building for every archetype, not just one kind of creative [25:06] What the five-phase course system actually delivers [26:02] Coaching, accountability, and decision fatigue [28:19] Why community matters more than standalone courses [32:04] Navigating partnerships, spouses, and the realities of entrepreneurship [34:02] The impact and pride of work that truly supports others [35:15] How to take the next step with the Mamones’ program [37:10] Encouragement for burned out, intimidated, or overwhelmed creatives [38:06] Closing thoughts: do more of what you love—drop the rest RESOURCES & LINKS MENTIONED https://sheddingthewedding.com (book a call and learn more about the system)Wedding MBA (industry event/conference)Future educational content available on YouTube @themamones CONNECT WITH DON & EMILY https://themamones.com https://www.instagram.com/themamones

    Your Signature Studio & The Corporate Client Capture System

  6. Jun 16

    Stop Hiding Behind the How

    EPISODE SUMMARYYou know your work is worth more, but something's stopping you from breaking free from the wedding grind and building recurring, reliable revenue. This episode gives you the exact steps to attract and book corporate clients — so you can command higher rates, work fewer weekends, and finally call the shots on your business and your life. WHAT YOU'LL LEARN IN THIS EPISODERecognize the non-negotiable first step — a true brand audit — and use it to clarify your unique value in any marketLearn how to find your authentic voice and why it’s essential for attracting the right clients (and repelling the wrong ones)Discover how custom proposals and refined offers unlock higher rates and more satisfying client projectsUnderstand how to move away from commodity pricing and position yourself as a subject matter expert corporate clients trustIdentify the business systems and partnership habits that actually make running a creative business with your partner workSee how exceptional client experiences can turn one-off gigs into repeat business and powerful word-of-mouth KEY TAKEAWAYSThe only thing your competition can never copy is your authentic story and point of viewIf you don’t show up real, you’ll always end up competing on priceCorporate work is about solving problems, not selling packages — become the expert, not just another vendorYour reputation for how you work is just as important as the final product you deliverYou already have what you need to start this pivot — you just need a systemTOPICS COVERED WITH TIMESTAMPS[00:00] Getting real about planning episodes and avoiding redundancy [00:44] The challenge of telling your story and building a bridge to listeners [01:53] Why the first step is always a thorough brand audit [04:03] Turning a personal story into your unique selling point [07:17] Why your authentic voice beats beige, generic marketing every time [09:35] Crafting custom corporate offers (and ditching wedding “collections”) [13:25] Upselling and subject matter expertise in the corporate space [15:44] The shift from business-to-individual to business-to-business, and why it matters [17:30] Creating remarkable experiences — the Maya Angelou principle [19:24] Moving beyond commodification through emotion and expertise [20:29] How the right system empowers you to design your own workload [22:32] Questions to ask if you’re ready to pivot (or just want fewer weekends booked) [24:19] What to do next if this resonates with you [25:44] Teasing future interviews and honest conversations about the business and creative sides of photography [27:02] Upcoming events and where you can meet Don & Emily in person [27:47] The difference between being an educator and a hands-on creative [28:12] Why creativity and partnership go hand-in-hand on set RESOURCES & LINKS MENTIONEDSimon Sinek: Start with WhyTheMamones Blog: Leading LinesSheddingTheWedding.comWedding MBA (Las Vegas): Speaking Engagement on Tuesday November 17, 2026 @ 2:00 pm - Redwood Room - Full AgendaWPPI (Wedding & Portrait Photographers International)CONNECT WITH DON & EMILYthemamones.com https://www.instagram.com/themamones

    Stop Hiding Behind the How

  7. Jun 9

    It's Not About More, It's About Different & Better

    EPISODE SUMMARYBurnout from endless weddings? You’re not alone. If you’re tired of the constant grind, chasing new bookings, and sacrificing your weekends, this episode is your permission slip to reimagine what your photography business can look like. You’ll hear what really happens when you shift from weddings to the corporate market — and get concrete steps you can use to build recurring revenue, command your worth, and reclaim your time. WHAT YOU'LL LEARN IN THIS EPISODEUnpack the myths around pivoting from weddings to corporate work, and why the shift isn’t a lightning bolt — but a slow, powerful burn.Spot the exact pain points you’re feeling right now: lifestyle theft, lack of recurring revenue, and the exhausting “lather, rinse, repeat” of social events.Compare the booking and client experience between wedding and corporate photography, so you know what to expect before taking the leap.Learn how to evaluate lifetime client value and create a business where a single client can drive hundreds of thousands in revenue.Identify how to leverage your wedding skillset and translate it directly into the fast-paced, high-value world of corporate events.Develop practical strategies for closing the knowledge and confidence gap between where you are and where you want your business to be.KEY TAKEAWAYSSaying “yes” to one uncomfortable corporate job opened the door to a decade of recurring business and over a quarter million in revenue.Wedding work often puts a ceiling on both your income and your lifestyle — corporate work breaks through both.You don’t have to “quit” weddings overnight; diversification is how you build a buffer, raise your prices, and regain your weekends.The skills and creativity you honed in weddings transfer directly to corporate gigs — but your approach and language must change.Never tell a corporate client you're unavailable. Always keep the relationship in your brand and your corner.TOPICS COVERED WITH TIMESTAMPS[00:00] Kicking off and behind-the-scenes [00:39] When and why we made our business shift [01:12] From social/wedding brand to corporate focus [02:46] Comparing wedding and corporate booking processes [03:26] Emotional labor, lifestyle theft, and chasing “a better way” [04:18] The pivotal corporate opportunity: risk, discomfort, and reward [07:44] Growth, comfort zones, and “The Big Leap” [08:58] Lifetime client value in the corporate market [10:22] The math behind wedding vs. corporate photography [13:47] Pushing creative boundaries in corporate work [15:43] Corporate isn’t boring: real stories from the events [17:31] Diversification, buffer revenue, and raising prices [19:34] When losing a wedding means gaining a lifelong corporate client [22:16] Team training, referrals, and keeping value in your brand [24:16] Transferring your wedding experience to corporate gigs [26:47] Closing the knowledge gap: what changes and what doesn’t [29:09] The four pillars of pivoting to corporate: branding, lead generation, sales, experience [32:29] Real results from community members: the referral network in action [34:06] YouTube, learning, and how to take the next step RESOURCES & LINKS MENTIONEDThe Big Leap by Gay HendricksHocus Focus Podcast YouTube Channel: The Mamonies (YouTube)hocusfocuspodcast.comCONNECT WITH DON & EMILYhttps://sheddingthewedding.com https://themamones.com https://www.instagram.com/themamones

    It's Not About More, It's About Different & Better

  8. Jun 2

    How to Build Recurring Revenue with Corporate Photography Clients

    EPISODE SUMMARY You know your creative business could be so much more — but the leap from weddings to corporate gigs feels overwhelming. This episode walks you through how to strategically diversify your studio, land your first real corporate clients, and create lasting relationships that build real, recurring revenue. If you want fewer weekends away, steadier cash flow, and clients who seek you out again and again, you’ll hear exactly how to get started. WHAT YOU'LL LEARN IN THIS EPISODE Recognize how weddings and social markets prepare you for — but sometimes limit — your business growth.Structure your brand and website to appeal to both social and corporate clients, without starting over.Make intentional connections in the corporate space, and know what to say to open doors with hotels, venues, and event planners.Build a recurring, high-value client base that turns one-off gigs into years-long relationships and travel opportunities.Avoid the biggest pitfalls (and heartbreaks) as you build new offers and set your pricing for corporate work.Understand the difference between social and corporate proposals, and how to confidently communicate your value in both.KEY TAKEAWAYS You never have to put yourself or your business in a box — your brand can and should flex as you grow.The shortest route to steady, lucrative work is through relationships, not referrals.Most corporate clients hire you over and over when you deliver consistency and clarity — not just because of your portfolio.Being on a decision-maker’s “bench” is a real strategy — and it can put your name at the top the moment opportunity opens up.Intentional brand design isn’t about the logo — it’s about making every client feel like they belong with you.TOPICS COVERED WITH TIMESTAMPS [00:00] Getting started and rebranding: why and how you leave the wedding grind [00:51] Name changes, brand debates, and the choice not to box yourself in [03:46] Mapping your unique path: merging two “businesses” under one brand [06:08] Building a brand around who you actually are (not just what you do) [09:01] Launch party stories and real-world rollout strategies [10:35] How to approach hotels and venues for recurring corporate gigs [15:07] Why the corporate market isn’t saturated — and how to break in [19:12] The “corporate client capture system” explained, step by step [22:06] First big corporate wins: the Hilton Lincoln Center and beyond [24:20] What recurring revenue and lifetime clients actually look like [25:44] Traveling for corporate work: from headshots to incentive trips [27:18] Making your personality and service non-negotiable for clients [31:21] Raising your prices, shifting your offer, and choosing your future clients [33:10] First steps and where to find more training — sheddingthewedding.com RESOURCES & LINKS MENTIONED Sean Willis, 806 DesignsHilton Dallas Lincoln CenterArtist Education: sheddingthewedding.comInstagram: https://www.instagram.com/themamones CONNECT WITH DON & EMILY themamones.com

    How to Build Recurring Revenue with Corporate Photography Clients

  9. May 26

    Meet The Mamones - Where Art and Entrepreneurship Meet

    EPISODE SUMMARYYou're tired of feeling like weddings are the only way to keep your creative business afloat, but you don't know how to make your next move. In this first episode, you'll see exactly how to step off the burnout hamster wheel and use the skills you already have to build a more sustainable, profitable business — without sacrificing your life outside work. You’ll hear real talk about what worked, what didn’t, and why you’re not as far from a new direction as you think. WHAT YOU'LL LEARN IN THIS EPISODEHear how to transition from the wedding and social photography market to working with consistent, higher-value corporate clients.Understand the real differences between serving couples and serving corporate buyers — and why treating them the same will cost you business.Identify the emotional toll of one-and-done events, and gain strategies to diversify your clientele so you can protect your energy and income.Learn how to communicate with corporate planners by leveraging what you already know and reframing your experience.Recognize the top barriers to making this shift, why they feel so intimidating, and what actually changes once you break through.Get practical advice for finding support and community as you rethink the foundation of your business.KEY TAKEAWAYSMost creative entrepreneurs burn out by chasing more weddings when what they need is a better business model.Every couple is a client, but not every client is a couple — and your marketing and messaging have to reflect that.The “knowledge gap” is bigger in your head than in reality; once you see the path, the move to corporate clients isn’t nearly as daunting.Diversifying your client base gives you more freedom, recurring revenue, and a life you actually want.You don’t have to figure this out alone — the right support and honest conversations change everything.TOPICS COVERED WITH TIMESTAMPS[00:00] Welcome and purpose of the Hocus Focus Podcast [00:43] Emily Mamone shares her early photography journey and industry roots [01:15] Don Mamone describes their transition from hospitality to photography [04:41] The reality of corporate America and rediscovering creative fulfillment [05:47] How Don Mamone and Emily Mamone combined unique backgrounds for a new business approach [07:16] The leap to full-time photography in 2009 and lessons learned [09:42] Strategic rebranding and the move to diversify into corporate photography [11:00] Understanding the real definition of corporate photography [12:17] Building loyal client relationships and the specific needs of business clients [14:10] Weighing the emotional labor of weddings versus corporate work [15:39] The questions and client conversations that sparked a new phase: education [17:47] Honest discussion about wins, failures, and the emotional ups and downs of creative entrepreneurship [19:14] Why the gap between weddings and corporate work is all about what you know, not what you can do [21:10] Practical coaching moments that show how fast things can change with the right approach [22:37] Why communication is key in the corporate market [24:04] Treating couples and corporate clients differently [25:01] Lessons learned from cross-industry shifts (e.g., florists, planners) [26:14] Balancing art, business, and your actual life [27:01] How recurring corporate work supports both your creative ambitions and your personal commitments [29:00] The power of experience — and why you don’t need decades to benefit [30:17] The importance of finding community and honest support [31:20] How to connect with Don Mamone and Emily Mamone, and get plugged into this growing space RESOURCES & LINKS MENTIONEDPodcast Homepage: hocusfocuspodcast.comArtist Education from The Mamones: sheddingthewedding.comhttps://www.instagram.com/themamoneshttps://www.facebook.com/themamones CONNECT WITH DON & EMILYhttps://themamones.comdon@themamones.com

    Meet The Mamones - Where Art and Entrepreneurship Meet

  10. May 1

    Hocus-Focus Trailer

    Episode Title: Hocus-Focus Trailer   Episode Number: #0 (Trailer)   Release Date: 2026-04-30   Duration: 03:14   Hosts: Don Mamone & Emily Mamone   Episode Summary   Wedding photography seemed like the perfect career move. Until reality set in: weekends gone, stress high, and take-home pay that barely covered the hours put in. Don Mamone and Emily Mamone did the math, looked at their lives, and realized something had to change. That’s when they took the leap into corporate photography—discovering better clients, recurring work, and plenty of room to breathe. The Hocus-Focus Podcast is their story, told candidly and with the kind of straight talk you only get from people who’ve been there. Tune in for real-life experiences, industry insight, and practical advice on pivoting your photography business for more stability and joy. Episode Hook   Burned out shooting weddings? Don Mamone and Emily Mamone share how corporate photography gave them their lives back. Timestamps   [00:11] - Meet Don & Emily: Quick introductions and setting the stage for their photography journey.   [00:25] - Why Weddings Aren’t Enough: Emily Mamone explains why wedding photography seemed like a smart choice, but wasn't everything it was cracked up to be.   [00:38] - The Problem with Wedding Photography: Don Mamone and Emily Mamone talk about hustle, competition, and one-time clients.   [00:55] - Doing the Math: They calculate their real hourly rate and realize something’s off.   [01:08] - The Shift: Choosing to move away from weddings and into the world of corporate photography.   [01:27] - What Improved: Reclaiming time, quality of life, and their love of photography.   [02:10] - What the Podcast’s About: Introduction to the show’s mission and what listeners can expect. Key Takeaways   - Calculate your actual hourly rate—including time for shooting, editing, and recovery—to see your real earnings.   - One-off wedding jobs limit opportunities for recurring income and personal downtime.   - Corporate clients bring repeat business, higher rates, and a less chaotic workweek.   - Changes in your business model can directly lead to more satisfaction and freedom. Why Subscribe   The Hocus-Focus Podcast is the real story of how Don Mamone and Emily Mamone moved from wedding burnout to a thriving corporate photography business. Each episode shares what worked (and what didn’t), so you can make smarter choices for your own creative career. Listener Engagement   Subscribe: Find us on Apple Podcasts, Spotify, YouTube, Amazon, Pandora & other podcast platforms for more episodes.   Share: If you know a photographer tired of weekend gigs, send them this trailer.   Next Step: Take a hard look at your numbers—figure out your true hourly rate.

    Hocus-Focus Trailer

Trailer

5
out of 5
7 Ratings

About

The Podcast for Photographers and Videographers Ready to Add Corporate Clients to Their StudioYou started your photography business doing something you truly loved. And for a while, it was everything. But somewhere between the long weekends and the late-night edits, the dream started to feel more like a nightmare.The answer isn't a better marketing strategy, a lower price point, or grinding through another wedding season hoping things change. It's a market you've been overlooking — one built on recurring revenue, professional budgets, and clients who respect your time, value your expertise, and come back year after year. The corporate market. And it's far more accessible than you've been led to believe.Hosts Don and Emily Mamone proved it. After nearly two decades at the intersection of art and entrepreneurship — including almost ten years in the wedding market — they did the math, made the hard call, and rebuilt their studio entirely in the corporate space. That decision changed everything. Hocus-Focus is how they're sharing every secret with you.Each week, Don and Emily challenge the misconceptions keeping photographers and videographers stuck, and deliver the strategic insights, honest conversations, and practical tools the industry actually needs. You'll learn how to differentiate your business, build a client base that generates recurring revenue, and create a brand that consistently attracts clients who appreciate you, respect your time, and value your work.Monthly, they sit down with industry-leading photographers, creatives, and entrepreneurs who've cracked the code and built exactly what they wanted — sharing what's actually working, what isn't, and what it really takes to succeed.After nearly two decades living at the intersection of artist and entrepreneur, Don and Emily have seen and heard it all. There were tears of frustration and fear — and plenty of laughter too. It took hard work, a little luck, and what they can only describe as a certain measure of magic to get where they are today. And where you'll be soon.So if any of this sounds familiar, you're in the right place. Subscribe to Hocus-Focus — because Don and Emily are about to get loud and unapologetic about building the business and life you truly want, doing what you really love.New episodes every week. Real strategies. Honest stories. Practical tools. And a firm belief that with the right knowledge, the right mindset, and just a little bit of magic — what feels impossible right now is closer than you think.

Information

  • Creator
    The Mamones
  • Years Active
    2026
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2026 The Mamones LLC All Rights Reserved.
  • Show Website
    Hocus-Focus

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