Hocus-Focus

The Mamones
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

The Podcast for Photographers and Videographers Ready to Add Corporate Clients to Their StudioYou started your photography business doing something you truly loved. And for a while, it was everything. But somewhere between the long weekends and the late-night edits, the dream started to feel more like a nightmare.The answer isn't a better marketing strategy, a lower price point, or grinding through another wedding season hoping things change. It's a market you've been overlooking — one built on recurring revenue, professional budgets, and clients who respect your time, value your expertise, and come back year after year. The corporate market. And it's far more accessible than you've been led to believe.Hosts Don and Emily Mamone proved it. After nearly two decades at the intersection of art and entrepreneurship — including almost ten years in the wedding market — they did the math, made the hard call, and rebuilt their studio entirely in the corporate space. That decision changed everything. Hocus-Focus is how they're sharing every secret with you.Each week, Don and Emily challenge the misconceptions keeping photographers and videographers stuck, and deliver the strategic insights, honest conversations, and practical tools the industry actually needs. You'll learn how to differentiate your business, build a client base that generates recurring revenue, and create a brand that consistently attracts clients who appreciate you, respect your time, and value your work.Monthly, they sit down with industry-leading photographers, creatives, and entrepreneurs who've cracked the code and built exactly what they wanted — sharing what's actually working, what isn't, and what it really takes to succeed.After nearly two decades living at the intersection of artist and entrepreneur, Don and Emily have seen and heard it all. There were tears of frustration and fear — and plenty of laughter too. It took hard work, a little luck, and what they can only describe as a certain measure of magic to get where they are today. And where you'll be soon.So if any of this sounds familiar, you're in the right place. Subscribe to Hocus-Focus — because Don and Emily are about to get loud and unapologetic about building the business and life you truly want, doing what you really love.New episodes every week. Real strategies. Honest stories. Practical tools. And a firm belief that with the right knowledge, the right mindset, and just a little bit of magic — what feels impossible right now is closer than you think.

  1. 3d ago

    5 Composition Rules Every Event Photographer Needs

    EPISODE SUMMARY You know you need to nail every shot when photographing a fast-paced corporate event, but figuring out what—and how—to capture can feel overwhelming. This episode gives you a practical, step-by-step approach for shooting conferences and large gatherings with clarity and confidence. You’ll walk away knowing exactly what to look for, how to plan your frames, and how to deliver images clients will love. WHAT YOU'LL LEARN IN THIS EPISODE Build a shot list that covers every must-have angle at a corporate conference or event.Apply the fundamentals of composition—leading lines, rule of thirds, and framing—to ensure your images stand out.Adapt quickly to different room setups and lighting conditions without losing your creative edge.Work seamlessly with the production team and event planners to get the most out of every shooting opportunity.Capture images that not only document the event but also help your clients sell out their next one.Handle technical challenges around depth of field, ISO, shutter speed, and lens choice in tricky environments. KEY TAKEAWAYS Safe shots keep your clients happy, but strategic artistry sets you apart.Wide, mid, tight, side stage, and backstage perspectives are essential for storytelling at any scale.Negative space and awareness of branding in your frame give clients flexibility for marketing materials.Get your “ninja” reputation by being everywhere, staying invisible, and never disrupting the audience.Never assume you have access—always confirm what’s allowed backstage or with VIPs. TOPICS COVERED WITH TIMESTAMPS [00:00] Starting with the basics: how composition fundamentals shape every shot [00:39] Applying classic tools—leading lines, rule of thirds, framing [04:51] Building your mental shot checklist for large event spaces [06:13] Why and how to use ultra-wide and elevated shots [09:47] Technical adjustments—shutter speed, ISO, and depth of field for big rooms [12:00] Working the mid-range and getting creative with audience and screens [14:45] Framing shots through the crowd and solving for empty seats [16:10] Clean, tight speaker shots and managing distracting backgrounds [18:38] Shooting for negative space and future client marketing [20:20] Moving to the wings: what to capture side stage [22:42] Switching focus creatively—names, screens, and action [25:49] Capturing interaction and storytelling when multiple people are on stage [28:24] Backstage shots—when, why, and how to get them [32:20] Pro-tips for lighting and access backstage [33:01] Quick recap of the five essential event photography perspectives RESOURCES & LINKS MENTIONED Shedding the Wedding CONNECT WITH DON & EMILY https://www.instagram.com/themamones https://www.youtube.com/@themamonesLLC https://themamones.com

    5 Composition Rules Every Event Photographer Needs

  2. Sep 1

    6 Las Vegas Lessons for Successful Corporate Event Photography Projects

    EPISODE SUMMARYYou want the kind of gigs that actually pay well, challenge you creatively, and fit the life you’re building. But the reality of landing high-value, multi-day projects — especially with travel — comes with real costs and a steep learning curve. In this episode, you’ll hear exactly what it takes to deliver at that level, build loyal clients, and make it work on your terms. WHAT YOU'LL LEARN IN THIS EPISODERecognize and price for the true personal and logistical costs of travel-heavy projects, so you don’t burn out or underchargeBuild authentic, long-term relationships with teammates and associates that make on-site work smooth, efficient, and even funIdentify what high-value clients truly appreciate — and how to consistently deliver experiences that make you irreplaceableLeverage operational effectiveness by planning for logistics, lighting, and creative collaboration in complex environmentsCapture not just the event, but the atmosphere, city, and key moments that tell the client’s full storyCreate and spot opportunities for new relationships on every project — from venue managers to the client’s own high-value customersKEY TAKEAWAYSThe real cost of a project goes far beyond the financial — your energy and family time must be protected and priced accordinglyInvesting in your associates pays off with effortless teamwork that produces standout results clients noticeClients become fiercely loyal when you deliver more value than expected, not just more deliverablesSaying a bold, unapologetic “no” to the wrong clients is the fastest way to build a business that fits your lifeIt is never just about more gigs — it’s about creating different and better opportunitiesTOPICS COVERED WITH TIMESTAMPS[00:00] Celebrating episode 15 and a new “walk and talk” format[00:12] Real cost of travel — beyond money, including childcare and logistics[00:48] Finding the right care for family when traveling for work[01:42] How personal and business seamlessly mix for creative entrepreneurs[02:31] Undercharging for projects and missing hidden costs[03:46] Event execution and the “dance” of a well-bonded production team[06:13] Bringing in new associates and keeping your artistic perspective fresh[10:45] Capturing unique moments for clients by thinking creatively and collaborating[13:46] How pre-con meetings and understanding brand elements elevate your deliverables[16:47] Creating extra value with video, headshots, and signature client moments[18:09] Why value, not revenue, should drive your decisions onsite[22:12] Pro hotel tip: always get your room close to the event space[24:47] Capturing the story of the city and venue, not just the event itself[27:24] Approaching each event (and each client) like it’s their first time[28:50] Operational effectiveness, logistics, and pricing for the real scope[30:53] Letting client selection and feedback shape your ongoing work[34:38] Stacking value so your clients wouldn’t dream of leaving[35:01] Building relationships with venues and conference staff for future business[38:31] Why margin — not volume — is the ultimate win[38:39] Final thoughts on confidence, business model shifts, and building a business you actually want to runRESOURCES & LINKS MENTIONED (some are affiliate links)Pixieset (image hosting, file delivery and product store)CONNECT WITH DON & EMILYhttp://instagram.com/themamones http://themamones.com http://sheddingthewedding.com http://themamones.com/playbook

    6 Las Vegas Lessons for Successful Corporate Event Photography Projects

  3. Aug 25

    How We Photograph Massive Corporate Conferences: Real Case Study (Caesars Palace Las Vegas)

    EPISODE SUMMARY It’s one thing to land a high-value client — it’s another to deliver at the level that ensures they keep coming back. In this episode, you get a play-by-play look at how to prep, shoot, and deliver for major corporate events without losing your creative edge or your mind. Learn exactly how to orchestrate your team, gear, and workflows so you don’t miss a beat (or a single critical shot). WHAT YOU’LL LEARN IN THIS EPISODE Pinpoint where your strongest leads are coming from — and how to double down on what works.Build a preparation system designed specifically for fast-paced multi-day event coverage.Set client expectations around deliverables, timing, and behind-the-scenes support for real-world impact.Master key technical choices like lens selection, manual settings, and backup systems to avoid preventable headaches.Collaborate with associates for event coverage that blends unique artistic perspectives without chaos.Protect your data (and your reputation) with backup and redundancy protocols even when you’re traveling. KEY TAKEAWAYS Fast, thoughtful responses win clients — every time.Never trust “I’ll fix it later” as a business strategy.Two shooters with different styles multiply your client’s value (and your shot list) on every project.Manual everything: settings, white balance, backups — this is how you control the outcome and sanity.Corporate events aren’t boring if you approach every scene like a story you want to tell, not just capture. TOPICS COVERED WITH TIMESTAMPS [00:00] Gig hair and real-life event prep [00:55] Why the right social media presence brings in dream clients [03:30] The power of response time and proposal delivery [06:18] Following leads and growing with evolving clients [07:45] Packing for everything: gear logistics and team travel [09:05] Setting up storytelling shots on location [11:09] Why you document branding, signage, and sponsor material first [13:43] Onsite workflow, data handoff, and immediate deliverables [14:27] Team roles: photographer, videographer, flex/support [15:25] The magic of different shooting perspectives during awards and celebrations [18:28] Working with stage lighting and dress rehearsals [21:04] Spiking the stage and efficient awards workflow [23:12] The perils of “fix it later” and why you shouldn’t [24:03] Timing and the importance of early VIP portraits [25:48] Disappearing into the background: etiquette for event shooters [27:29] Smart lens choices and handling stage fog [31:40] Data management and backup protocols on the road [33:03] Travel rituals, checklists, and team review [35:01] Feeding yourself (and your team) when you’re always working [35:27] POV content and behind-the-scenes start-to-finish learning [37:16] Working with other photographers to push your creative edge [39:03] Real-time education: follow along on Instagram and YouTube SUBSCRIBE ON YOUTUBE 🚨 https://www.youtube.com/@themamonesllc CONNECT WITH DON & EMILY themamones.com sheeddingthewedding.com

  4. Aug 18

    How To Use AI as Your Studio Assistant

    EPISODE SUMMARY You’re working hard and still find yourself stuck in the feast-or-famine cycle of wedding and social photography. You want more freedom, recurring clients, and a business model that doesn’t leave you drained at the end of each season. In this episode, you’ll get the exact strategies to shift from one-off projects to sustainable, high-value corporate work, plus honest talk about using AI to grow your business, not sabotage it. WHAT YOU’LL LEARN IN THIS EPISODE See why focusing only on weddings or social events puts a hard cap on both your income and time.Discover how to use AI and research tools to find real opportunities in the corporate market.Learn the three first steps you must take to build credibility and get hired by corporate clients.Understand how portfolio-building, even without previous corporate gigs, can open doors.Find out how to prepare your website and pricing structure for this new audience, fast.Stop letting tech overwhelm or slow you down by adopting practical, step-by-step processes. KEY TAKEAWAYS Your best clients aren’t just out there — they’re waiting for you to show them you can solve their problems.If you want recurring, reliable revenue, you need clients who come back every year — not just once.AI isn’t here to replace you, but it can absolutely save you weeks of research and lead generation work.Speed, clarity, and confidence win the corporate job — not a fancier camera or lower price.A simple, targeted portfolio page on your website can yield four- and five-figure bookings overnight. TOPICS COVERED WITH TIMESTAMPS [00:00] Lucky Episode 13 and back-to-school energy [00:53] The realities of working from home with kids over the summer [02:17] Seasonality, productivity, and why downtime matters [04:32] AI headshots vs. real photography and the “catfish” problem [07:59] Why trust is everything for industries like healthcare and law [09:01] Using AI for business decisions (not just creativity) [11:07] The real reason so many start in weddings and get stuck [13:26] Market saturation: wedding vs. corporate clients [15:22] Repeat business, client value, and designing a scalable business [20:01] The burnout math: time audits and facing your numbers [21:26] Volume vs. margin, and why “more” often means “less” [22:08] Shedding the wedding: how to shift without burning bridges [24:48] Three steps to get ready for corporate work [25:29] Portfolio strategies: second shooting, corporate parties, nonprofits [26:42] How to use AI for local business research [28:03] Website must-haves to attract and convert corporate leads [30:54] Speed matters: proposals, pricing, and closing the deal [32:20] Confidence, contracts, and overcoming the “knowledge gap” [34:39] Final thoughts on using AI — with caution and intention [36:03] Where to get support and next steps RESOURCES & LINKS MENTIONED Claude (AI tool for research)Wedding Pro Educator Series (The Knot)Wedding MBA Conference CONNECT WITH DON & EMILY Website: The Mamones Instagram: https://www.instagram.com/themamones Learn More About The Corporate Client Capture System: https://sheddingthewedding.com Get the LinkedIn Playbook: https://themamones.com/playbook

  5. Aug 11

    Why Authenticity Still Wins in the Age of AI

    EPISODE SUMMARYYou’re hearing a lot of noise about AI replacing photographers—and maybe you’re worried your creative business is next. This conversation breaks down exactly how AI is impacting photography and design, what’s hype versus what’s real, and how you can use AI as a tool without sacrificing your originality or brand. You’ll leave with a clearer sense of where you stand—and tangible ways to stay relevant, differentiated, and thriving. WHAT YOU'LL LEARN IN THIS EPISODERecognize the different types of AI and how each is showing up in creative industriesIdentify where AI is most likely to impact photography and which areas remain safeUnderstand how to use AI as a productivity aid without letting it take over your creative voiceSpot the telltale signs of “AI slop” in visual content—and learn exactly how to rise above itKnow when to stick to traditional methods and when adapting to new tools will serve you bestDevelop concrete strategies for differentiating your work in a market flooded with templated, AI-generated content KEY TAKEAWAYSOriginality and a unique creative eye will always stand out in a world full of samenessAI is a powerful tool for productivity—but it can never replace the authenticity of real human stories captured in the momentHeadshots and product images generated by AI lack the depth, story, and credibility that real experiences provideDifferentiation and diversification aren’t optional—they’re essential for weathering industry shakeupsClients who recognize quality and authenticity can spot and reject “AI slop” a mile away TOPICS COVERED WITH TIMESTAMPS[00:00] Catching up and reflecting on twelve episodes [00:52] The question: Is corporate photography threatened by AI? [01:25] Generational differences: Tech adoption and AI skepticism [03:26] Three types of AI explained: generative, agentic, predictive [04:40] How AI is impacting the creative industry—threat or opportunity? [06:01] The Canva effect: uniformity in design and why originality matters [08:06] Using AI templates vs. building a brand with distinctive work [09:32] Where AI fits—and doesn’t fit—in your creative workflow [10:22] Real talk: Photoshop, Canva AI, and the struggle to balance convenience with authenticity [12:26] Why prompts matter: “garbage in, garbage out” with AI-generated content [14:01] Impact on corporate photography—headshots, product images, and the loss of story [15:19] The coming “revenge of authenticity” and why clients crave real experiences [17:02] How live event photography and unique capture remain irreplaceable [18:19] Differentiation and diversification as survival strategies [20:01] Competing against “Uncle Bobs” and the rise of the iPhone photographer [21:21] The shrinking market for product photography and what clients tolerate [22:34] Apple’s intentional anti-AI move and the power of handcrafted work [23:31] Staying fluid and aware as the industry shifts [25:18] Making AI work for you as a creative team member—not the creative engine [26:52] The ethical, legal, and environmental debates around AI [29:00] Final thoughts: Use AI well, stay original, and avoid the “AI muck” [30:38] Staying resilient and fluid in uncertain times [31:05] Your unique vision is still your biggest asset RESOURCES & LINKS MENTIONEDCanvaAdobe IllustratorPhotoshopApple’s behind-the-scenes animated logo (Apple TV)The Sting Soundtrack (music reference)Weinberg LegalCONNECT WITH DON & EMILY CONNECT WITH DON & EMILY Website: The Mamones Instagram: https://www.instagram.com/themamones Learn More About The Corporate Client Capture System: https://sheddingthewedding.com Get the LinkedIn Playbook: https://themamones.com/playbook

    Why Authenticity Still Wins in the Age of AI

  6. Aug 4

    Challenge Your Pricing By Diversifying Your Photography Clients

    EPISODE SUMMARYYou put your heart into every wedding, but at the end of the day, you’re exhausted—physically, emotionally, and financially. If you’ve ever wondered what it really takes to break free from the “one-and-done” cycle, this episode gives you the behind-the-scenes story and practical tools for building a business model that means more freedom, more income, and more control. You’ll hear exactly how to shift your pricing, navigate the leap from weddings to corporate work, and make decisions from a place of power, not survival. WHAT YOU'LL LEARN IN THIS EPISODEUnderstand the real tipping points that signal when it’s time to pivot from weddings to corporate projects.Recognize the true emotional and physical toll of wedding photography—and what’s possible when you diversify your business.Learn how to price your work for value, not for the lowest common denominator, including how to confidently set and explain a commissioning rate.Discover a step-by-step approach to introducing new revenue streams without burning out or feeling like you’re starting over.Find out how to challenge market myths and misconceptions that are holding your business back.Walk away with the clarity and confidence to choose your clients, your projects, and your schedule.KEY TAKEAWAYSYou don’t have to settle for the “industry standard” when your work deserves more.Diversification isn’t just smart—it’s the difference between burnout and a sustainable creative career.Charging for your expertise instead of packaging yourself as a commodity completely reframes your value.Every photographer deserves the freedom to say yes—or no—on their own terms.Challenging what you’ve been told is the first step to building a business that actually works for you.TOPICS COVERED WITH TIMESTAMPS[00:00] Revisiting the decision to leave weddings behind [00:31] Tipping points: when weddings stopped making sense [02:55] Corporate jobs vs. weddings: a real-life pay comparison [04:47] “This is why we don’t do weddings anymore”: the wedding planner moment [06:05] Control, freedom, and redefining what you offer [07:00] Saying no to weddings—and why sometimes you say yes [08:32] The depth of relationship with long-time clients [09:55] Corporate legacy and smashing the “corporate is boring” myth [11:08] Shifting your revenue mix deliberately [12:01] Collections vs. commissioning and transforming pricing models [13:25] Raising your rates and pushing your own limits [14:02] What’s actually included when clients hire you [15:23] Setting a non-negotiable floor for your work [16:42] Real empowerment: fewer weddings, more money, better clients [17:51] Wedding exhaustion vs. corporate work reality [19:03] Metrics that prove just how taxing wedding days are [20:42] Why corporate event coverage is a different game [21:30] Debunking industry misconceptions—making the pivot for you [22:24] The critical importance of choice, confidence, and pricing courage [24:11] Preview: upcoming talk at Wedding MBA on pricing [25:43] What’s next: life, business, and back-to-school season RESOURCES & LINKS MENTIONEDSheddingTheWedding.com — Learn more about the Corporate Client Capture SystemWedding MBA (Las Vegas event) - https://weddingmba.com/seminars/November 17-19, 2026Forget Basic Pricing, You Deserve ExtraTuesday, November 17 at 2:00 PM PTCONNECT WITH DON & EMILY[Placeholder — links to be added manually]

    Challenge Your Pricing By Diversifying Your Photography Clients

  7. Jul 28

    What's Actually In Our Corporate Camera Bag

    EPISODE SUMMARY If you’ve ever stalled on pitching or accepting corporate work because you feared your gear wasn’t “good enough,” this episode is a breath of fresh air. You’ll get a no-BS look at the actual tools, lenses, and accessories Don and Emily use—and why simplicity and intention will always matter more than expensive upgrades. Get ready to build real confidence about the equipment you already own, and debunk what really matters for photographing corporate events. WHAT YOU’LL LEARN IN THIS EPISODE Hear the real criteria for choosing camera bodies and why mirrorless systems offer crucial advantages in corporate environments.Learn why your lenses matter more than your camera body, and the specific glass that saves you money and stress.Pick up step-by-step advice on lighting, including strategies for everything from well-lit ballrooms to nightmare breakout rooms.Build your own checklist of can’t-leave-home-without-them accessories that go beyond photography gear.Understand how redundancy, battery management, and the right memory cards protect your work (and reputation) from disaster.Master techniques for using affordable primes and zooms to create images nobody else at the event can capture. KEY TAKEAWAYS Most photographers already have the gear they need to get started in corporate work—knowledge and intentionality matter more than any upgrade.You don’t have to buy every piece of equipment new; borrowing, renting, and buying used are all on the table.Never scrimp on memory cards—your backups are non-negotiable when shooting paid events.Lighting is rarely ideal—your flexibility in using speedlights, stands, and modifiers on the fly is what sets you apart.Your bag should always include the practical things—gum, snacks, tape, and lens cloths—because you’re supporting people, not just making pictures. TOPICS COVERED WITH TIMESTAMPS [00:00] Why what’s in your bag actually matters for corporate event photography [00:02:27] The biggest fears and misconceptions about gear when switching from weddings/socials [00:05:26] Camera brand loyalty, mirrorless benefits, and working with what fits you [00:07:09] The workhorse lenses: 70-200mm f/2.8, 24-70mm f/2.8, and why fast glass counts [00:12:01] Specialty primes—when and why to use 16mm, 35mm, and the “Thrifty Fifty” [00:19:35] Lighting essentials: balancing available, stage, and supplemental flash [00:23:14] Lighting setups for breakouts vs. ballroom, and managing client expectations [00:30:14] Everything else you need in your bag: snacks, gaff tape, lens cloths, more [00:33:15] Camera batteries, memory cards, and mission-critical redundancy [00:35:35] Why aftermarket flashes may serve you better than brand-name units [00:37:02] Cards, backups, and why you never cut corners on digital storage [00:41:08] Bags, grips, and how your setup becomes personal—and efficient RESOURCES & LINKS MENTIONED Camera brands: Canon, Sony, NikonFlashes: Godox, WestcottLocal retailers: Competitive Camera, Arlington CameraMiscellaneous: SanDisk Extreme SD cards, Rocket Air puffer, Manfrotto monopod CONNECT WITH DON & EMILY http://themamones.com https://www.instagram.com/themamones http://sheddingthewedding.com

    What's Actually In Our Corporate Camera Bag

  8. Jul 21

    How We Keep Clients Loyal (and Why It Matters)

    EPISODE SUMMARYYou know how exhausting it is chasing one-and-done clients and constantly hustling for your next booking. This episode gives you clear, actionable ways to build true loyalty and recurring revenue, so you can spend less time hustling and more time doing creative work you actually love. You'll hear real strategies you can use to keep clients coming back — and learn how to stand out in a crowded market by making your relationships unforgettable. WHAT YOU'LL LEARN IN THIS EPISODERecognize why corporate clients offer more repeat business and how to build genuine loyalty outside the wedding worldLearn exactly what to say to clients to encourage repeat bookings, even when their events move to new citiesUse simple, authentic digital touchpoints that keep you top of mind without feeling salesy or awkwardBuild creative appreciation campaigns that your clients will remember — and shareIdentify immediate ways to turn referrals and partnerships into long-term opportunitiesTranslate your existing relationship skills into a business model that scales, so you’re not starting from scratch every year KEY TAKEAWAYS“It’s always easier — and cheaper — to keep your current client than find a new one.”One line in your follow-up can mean thousands in repeat business: “Please don’t wait till you come back to Dallas. We serve our loyal clients anywhere in the world.”When you make clients feel like rockstars, they’ll remember you (and brag about you) for years.Staying top of mind is about intentional, thoughtful outreach — not relentless selling.Even lost leads are opportunities for future connection, not rejection.TOPICS COVERED WITH TIMESTAMPS[00:00] Opening, coffee not sinking in, and 17th anniversary reflections [00:18] Loyalty in marriage and business — the “I still do” mindset [00:53] How loyalty translates to client retention and recurring revenue [03:36] Why wedding photography struggles to create repeat clients [04:55] The shift to corporate work and how one line changed everything [06:03] How to get clients to bring you with them as they move events [07:18] The power of repeat business for a scalable business model [09:03] Building professional networks that lead to more referrals [10:54] Shifting from capturing people to capturing experiences [12:57] Two low-effort, high-impact strategies for staying in touch [14:42] Using LinkedIn for client relationships and the Corporate Client Capture System [17:12] Email tactics: Following up on lost business and celebration messages [19:04] How the LinkedIn Playbook can change your outreach game [21:15] Personalizing your communication based on actual client activity [22:45] Creative client appreciation campaigns that go viral [26:16] The “Rocktober” campaign — making loyalty fun and unforgettable [29:14] Collaboration over competition: thanking referral partners [29:42] Measuring loyalty and why it matters for your brand [31:08] Fresh ideas for showing client appreciation year-round [31:37] Inviting listener stories and sharing best practices [31:56] Where to get the LinkedIn Playbook and a final call to action RESOURCES & LINKS MENTIONEDThe LinkedIn Playbook: themamones.com/playbookCorporate Client Capture System: sheddingthewedding.comImage delivery platforms: Pixieset, ShootProofPinterest (for photographers still in the wedding market)CONNECT WITH DON & EMILYthemamones.com https://www.instagram.com/themamones

    How We Keep Clients Loyal (and Why It Matters)
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About

The Podcast for Photographers and Videographers Ready to Add Corporate Clients to Their StudioYou started your photography business doing something you truly loved. And for a while, it was everything. But somewhere between the long weekends and the late-night edits, the dream started to feel more like a nightmare.The answer isn't a better marketing strategy, a lower price point, or grinding through another wedding season hoping things change. It's a market you've been overlooking — one built on recurring revenue, professional budgets, and clients who respect your time, value your expertise, and come back year after year. The corporate market. And it's far more accessible than you've been led to believe.Hosts Don and Emily Mamone proved it. After nearly two decades at the intersection of art and entrepreneurship — including almost ten years in the wedding market — they did the math, made the hard call, and rebuilt their studio entirely in the corporate space. That decision changed everything. Hocus-Focus is how they're sharing every secret with you.Each week, Don and Emily challenge the misconceptions keeping photographers and videographers stuck, and deliver the strategic insights, honest conversations, and practical tools the industry actually needs. You'll learn how to differentiate your business, build a client base that generates recurring revenue, and create a brand that consistently attracts clients who appreciate you, respect your time, and value your work.Monthly, they sit down with industry-leading photographers, creatives, and entrepreneurs who've cracked the code and built exactly what they wanted — sharing what's actually working, what isn't, and what it really takes to succeed.After nearly two decades living at the intersection of artist and entrepreneur, Don and Emily have seen and heard it all. There were tears of frustration and fear — and plenty of laughter too. It took hard work, a little luck, and what they can only describe as a certain measure of magic to get where they are today. And where you'll be soon.So if any of this sounds familiar, you're in the right place. Subscribe to Hocus-Focus — because Don and Emily are about to get loud and unapologetic about building the business and life you truly want, doing what you really love.New episodes every week. Real strategies. Honest stories. Practical tools. And a firm belief that with the right knowledge, the right mindset, and just a little bit of magic — what feels impossible right now is closer than you think.

Information

  • Creator
    The Mamones
  • Years Active
    2026
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © 2026 The Mamones LLC All Rights Reserved.
  • Show Website
    Hocus-Focus