Home Remodeler Toolbox

Bob Vance

Welcome to Home Remodeler Toolbox, where your tools to success are revealed! 🚀 Diving deep into the heart of the remodeling world, we bring you exclusive interviews with top leaders from the remodeling industry. Stay tuned as these experts reveal the perfect recipe to triumph. Home Remodeler Toolbox offers valuable insights and advice on professional development, industry standards, networking, and much more. Our content is designed to help you stay informed about the latest trends, connect with industry professionals, and access the resources you need to advance and grow your business.

  1. EP18: Surviving the Industry Through Continuous Learning, Adaptation, and Embracing Evolution with Monica Lewis

    10/29/2025

    EP18: Surviving the Industry Through Continuous Learning, Adaptation, and Embracing Evolution with Monica Lewis

    In this episode of The Home Remodeler Toolbox Podcast, host Bob welcomes Monica Lewis, President and Partner at J.S. Brown and Company, to discuss her 23-year journey from interior design graduate to executive leadership. Monica shares how her early experience in lighting, plumbing, and cabinetry showrooms built a strong foundation that led her into design sales, management, and ultimately her role as President in 2024. She explains that leadership uses the same creative muscles as design—identifying pain points, developing strategies, and managing execution. A key lesson she’s learned is adapting communication and expectations, recognizing that everyone approaches problems differently. She emphasizes humility, listening, and evaluating whether a process—not a person—is at fault. Her top advice for remodelers: start documenting SOPs (Standard Operating Procedures) and company structure early, reminding listeners that “you’re never too small” to prepare for growth and continuity. Monica also discusses company culture, calling for the end of the traditional divide between the “office side” (sales/design) and the “field side” (production). She encourages focusing on communication and solutions over blame, stressing that mutual respect is essential because “it takes both of us to bring this ship into port.” Addressing industry challenges, Monica points to the shortage of over 500,000 skilled workers and the loss of generational knowledge. As a leader in NARI’s Women in Remodeling initiative, she promotes continued education and embracing new technology. Monica also shares how J.S. Brown uses AI tools like BuilderTrend for client updates and Canvas for digital scanning, warning that ignoring AI is like refusing to learn CAD—“those who embrace it will lead the future.”

    58 min
  2. Ep17: 35 Years in Design, Media, and Mastering the Business of Remodeling with Eric Goranson

    10/15/2025

    Ep17: 35 Years in Design, Media, and Mastering the Business of Remodeling with Eric Goranson

    In this episode of The Home Remodeler Toolbox Podcast, host Bob sits down with Eric Goranson, Certified Kitchen Designer (CKD), long-time consultant, and home improvement media personality, to unpack the strategies and lessons learned over his 35-year career spanning design, media, and business. With over 35 years in the kitchen and bath industry, Eric offers a rare perspective on the realities of high-end design, effective management, and the pitfalls of scaling too quickly. He shares why he learned that "bigger is not always better" after managing a large design firm, and how he implemented "hard rules" requiring contract double checks (like customer signatures on physical door samples) to prevent costly $20,000 errors. Eric also emphasizes the necessity of saying "no" to difficult clients and the impact of being a "substantial partner" to your cabinetry vendors by limiting choices to four or fewer. Bob and Eric also dive into the challenges of managing a large sales team (likening the experience to "herding cats"), the dangers of relying on inaccurate building science information found on platforms like YouTube, and powerful, low-cost relationship marketing strategies. Eric details two key referral drivers: sending letters to job site neighbors and scheduling a crucial 350-day follow-up appointment before a warranty runs out. They also discuss his transition from local radio to national TV and how AI can be used for greater efficiency in managing tedious tasks and writing diplomatic communications. Whether you’re looking to solidify your internal systems, strengthen your client relationships, or navigate the future of digital marketing and building science, this episode offers remodelers vital lessons for maximizing profitability and success.

    1h 4m

About

Welcome to Home Remodeler Toolbox, where your tools to success are revealed! 🚀 Diving deep into the heart of the remodeling world, we bring you exclusive interviews with top leaders from the remodeling industry. Stay tuned as these experts reveal the perfect recipe to triumph. Home Remodeler Toolbox offers valuable insights and advice on professional development, industry standards, networking, and much more. Our content is designed to help you stay informed about the latest trends, connect with industry professionals, and access the resources you need to advance and grow your business.