Honest Marketing Honest Podcasts

The marketing game is changing, and getting the right influencer or customer to promote your product can make all the difference.
In today's episode, I’m joined by Ashley Stanford, marketing and co-founder of Ice Cream Social, as well as the Executive Vice President of Client Strategy at TicketSocket. Ashley’s expertise sheds light on how to turn your customers into your biggest advocates, using strategic incentives and creating experiences worth talking about.
She shares how businesses can leverage their existing customer base to create compelling user-generated content and drive word-of-mouth marketing. She also emphasizes the importance of authenticity in influencer marketing and walks us through the best practices for connecting with influencers who align with your brand's ethos. 
You do not want to miss out on this nugget of wisdom. So grab your earbuds, lean in, and get ready to soak up some serious knowledge!
Specifically, this episode highlights the following themes:

Effective strategies for leveraging word-of-mouth marketing

The role of digital tools in amplifying your brand's message

Insights on building a marketing plan that turns customers into advocates

Link from this episode:

Get to know more about Ashley Stanford: https://kitcaster.com/ashley-stanford


Discover how Ticketsocket can transform your event management: https://ticketsocket.com


Boost your marketing with Ice Cream Social: https://icecreamsocial.io



Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
Learn more about your ad choices. Visit megaphone.fm/adchoices

One incredible journey, countless insights. This episode isn't just a narrative; it's a roadmap for any e-commerce entrepreneur looking to navigate the turbulent waters of online business with confidence.
Join us as Adam Callinan takes us on his remarkable journey from lighting up the stage on Shark Tank with his innovative product to crafting Pentane, a cutting-edge software designed to elevate e-commerce businesses.
Our conversation revolves around Adam's transition from showcasing a product on national TV to tackling the challenges and seizing opportunities within the e-commerce space. We delve into the nuts and bolts of managing a product-centric business, the pivotal moments that lead to a significant pivot towards a service-oriented model, and the insights gained from both successes and setbacks.
So, hit play and get ready for an episode brimming with wisdom gleaned from the front lines of entrepreneurship.
Specifically, this episode highlights the following themes:

The highs and lows of entrepreneurship

The transition from BottleKeeper to creating Pentane

Helpful tips for profitability and growth in e-commerce business

Link from this episode:

Get to know more about Adam Callinan: https://www.linkedin.com/in/adammcallinan


Hop on a trial of the Pentane system for $1 today: https://www.pentane.com/honest


Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing's an adrenaline-fueled ride. 
You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking.
In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications, a company focused on providing strategic and holistic marketing support for growth-stage businesses. 
We delve into the problem of businesses feeling they need to be everywhere, doing all types of marketing, and how focusing on a core group of marketing strategies can make a world of difference.
There's a load of practical advice here for anyone looking to step up their marketing game. So be sure to catch the full conversation!
Specifically, this episode highlights the following themes:

The importance of competitive positioning and simplifying marketing activities

How to admit when current strategies aren't working and pivot

The effectiveness of a targeted and bespoke approach to marketing


Link from this episode:

Get to know more about Caroline Crawford: https://www.linkedin.com/in/ccrawford22


Learn more about Cultiveight Communications: https://www.cultiveightcommunications.com


Listen to Caroline’s podcast: https://www.cultiveightcommunications.com/podcast


Check out Caroline's free guide to sharpen your marketing edge: https://www.cultiveightcommunications.com/competitive-marketing-guide



Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
Learn more about your ad choices. Visit megaphone.fm/adchoices

When it comes to scaling up and selling businesses, few know the ropes quite as well as our guest today, AJ Silber. With a wealth of experience under his belt, AJ's going to guide us through his journey of transforming his agency, The Guerrilla Agency, into a hot ticket for acquisition.
From the importance of being strategically persistent with SEO efforts, to diving into building topical relevance and authority in your niche, you'll learn the key factors that led to his agency becoming a lucrative asset.
He also reveals the nuts and bolts of selling his business, from business valuation to term sheet negotiations and the importance of strategic exit clauses.
If you've ever pondered the future of your business and how to take it to the next level or even prepare it for sale, this episode is a goldmine of wisdom. 
Tune in now to harness the full potential of your business venture!
Specifically, this episode highlights the following themes:

Effective SEO strategies and their role in scaling a business.

The process and considerations in selling a business.

How to transition post-acquisition and shape future entrepreneurial journeys.

Link from this episode:

Get to know more about AJ Silber: https://www.linkedin.com/in/ajsilber


Join The Leads Field Guide Newsletter for tips, strategies and (free) resources: https://smallbusinessbonfire.com/newsletter


Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sales can be a tricky game to navigate, with dozens of strategies and even more potential pitfalls littering the landscape.

But how about we cut through the noise and learn from a pro how to master this field and rise to the top of our sales game?

In this episode, we gear up for an insightful and skill-unpacking discourse with Matt Ryder, seasoned expert and CEO of 7th level. Matt shares his journey from the military to sales, a transition as unexpected as it was fruitful. 

We dive into big no-nos of sales like assumptive language, and the magic of effective scripts. My conversation with Matt Ryder was a real eye-opener, laying out not just the strategies to do sales right, but also underlining the common pitfalls to evade. Matt's real-world examples backed by data reframe the entire sales process into a powerful system that everyone can plug into. 

From NEPQ (Neuro-Emotional Persuasion Questioning) sales method to the nuances of communication, this particular episode has a lot to offer for both beginners and seasoned salespeople.
So hold off on your assumptive tendencies and tune into this episode for some real sales wisdom straight from a man who's worked this game from different angles. It could very well be the edge you need in this competitive marketplace.
Specifically, this episode highlights the following themes:

Evolution and adaptability in sales techniques

Effective use of scripts and steering conversations towards desired outcomes

The applicability of the NEPQ sales process regardless of the industry

Link from this episode:

Get to know moreabout Matt Ryder: https://www.linkedin.com/in/matthew-ryder


Follow Matt on Instagram: https://www.instagram.com/realmattryder


Learn more about 7th Level: https://7thlevelhq.com


Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Is branding just about eye-catching logos and catchy slogans?

In today's competitive market, the essence of branding extends far beyond these superficial elements.

This episode dives into the deep waters of branding, exploring how it profoundly influences consumer behavior and forges lasting connections.

Join me as I welcome Jim Pietruszynski, a seasoned expert from Soulsight, a holistic branding agency with a 27-year legacy. In this insightful discussion, Jim unravels the nuances of holistic branding and its pivotal role in shaping consumer perceptions.
From the emotional undercurrents of marketing campaigns to the importance of brand consistency across platforms, the discussion navigates the complex landscape of creating lasting brand affinity.
Jim emphasizes the need for authenticity and trust in brand communication, highlighting how brands shape and are shaped by cultural dynamics.

So, if you're looking to gain a deeper understanding of what truly makes a brand resonate with its audience, this episode is a must-listen.

Specifically, this episode highlights the following themes:

The emotional foundations of consumer-brand connections

Adapting branding strategies for different social media platforms

Balancing innovation with core brand identity

Link from this episode:

Get to know more about Jim Pietruszynski: https://www.linkedin.com/in/jim-pietruszynski-4a30836


Learn more about Soulsight: https://soulsight.com


Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
Learn more about your ad choices. Visit megaphone.fm/adchoices