Honest Wealth Builders

Abi Asija
  • 4.8 (19)
  • Entrepreneurship

Most business podcasts talk about success. Honest Wealth Builders works on it. This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move. Each episode follows a simple three-part structure: 1. The Business: What are you building? How does it make money? What are you aiming for? 2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint. 3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward. This is not a traditional interview show. It’s a focused strategy session. Real businesses. Real constraints. Clear next moves. The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth. If you are building something serious and want sharper thinking around your next move, this show is for you.

  1. 18h ago ·  Video

    Can One Small Pricing Change Unlock Much Faster Growth? | Julie Tylman

    Abi Asija sits down with Julie Tylman, CEO of GroupTogether, an online platform helping teams, companies, and communities organize group greeting cards and gifts for personal and professional celebrations. Julie shares how GroupTogether simplifies the process of collecting messages, contributions, and gifts while creating a memorable digital unwrapping experience for recipients. GroupTogether’s biggest challenge is not product adoption, but brand recognition. Julie explains that many people have already used the platform without realizing it, whether signing a group card or contributing toward a gift. Increasing awareness and making the GroupTogether name more recognizable is a major opportunity as the company continues expanding. The company has grown into a global platform serving users across Australia and the United States, with millions of people interacting with the platform each year. Julie discusses the company’s goal of growing from its current multi-million-dollar revenue range toward $10 million to $15 million in annual revenue over the next three years while continuing to improve the customer experience. A major growth opportunity is improving customer acquisition and marketing efficiency. Julie explains how GroupTogether uses channels like Google Ads, organic marketing, and its existing customer database, while Abi highlights the importance of understanding customer lifetime value, acquisition costs, and building stronger systems to measure which channels drive the highest-quality customers. Referral marketing is another opportunity for GroupTogether’s growth. Since many users experience the product as participants before becoming organizers, creating stronger referral incentives can help turn existing users into advocates who introduce new companies, teams, and communities to the platform. The conversation also explores how GroupTogether can strengthen its positioning by focusing on the emotional value behind celebrations. Beyond being a digital greeting card or gift platform, the company creates a way for people to connect, recognize milestones, and create lasting memories through shared messages and group experiences. Viewers will learn strategies for scaling a digital platform, improving brand awareness, optimizing customer acquisition, building referral systems, and creating products that combine technology with meaningful human experiences. To learn more about Julie Tylman and GroupTogether, visit http://www.grouptogether.com. You can also connect with Julie Tylman on LinkedIn or follow GroupTogether on Instagram at @grouptogetherofficial.

  2. 1d ago ·  Video

    What Do You Do When Everyone Loves Your Free Product? | Mark Barnett

    Abi Asija sits down with Mark Barnett, creator of OzStorehouse on Australia's Central Coast, to solve a problem many builders face: a useful product with users but no revenue. Mark first made a fee-free online shop for his sister, then turned it into a shared marketplace. At the time of recording, it had 23 sellers, storefront tools, sales metrics, and customer management features. He wants to reach 100 sellers and $10,000 in monthly revenue, but is unsure whether to charge for access, keep it free, or sell advertising. Key Insight: The strongest offer is not more software features. It is Mark's ability to understand a small seller's business, build a storefront around how that seller works, and help generate more leads and sales. Software can be copied, but personal guidance, tailored execution, and measurable results give customers a reason to pay and stay. Mark explains how AI helped him turn his technical and software management experience into a working platform. Abi challenges his assumption that cheap website builders set the value of his work. A low-cost tool will not answer a seller's calls, shape their workflow, or keep improving their online presence. Rather than trying to compete with giant marketplaces for traffic, Mark can focus on a small number of local businesses that need hands-on help. Abi proposes keeping the existing marketplace offer distinct while testing a stronger offer for new prospects. Mark could create a free visual prototype under a seller's own brand and domain, show it in a discovery call, then invite them into a paid custom storefront and ongoing support plan. The shared infrastructure can remain behind the scenes. The customer sees an experience designed for their business, not another generic template. The conversation narrows the first target to local small businesses with no useful website or an outdated one. Abi pushes Mark to lead with outcomes such as qualified inquiries, sales, and visibility instead of a long feature list. They discuss tracking a baseline, using Mark's own store as an early case study, making the offer easy to understand, and reducing buyer risk with a clear trial or guarantee. Honest capacity limits and video testimonials from current sellers make the promise more credible. The plan continues beyond the first sale. A monthly service, modeled in the conversation at roughly $300 to $400, could include ongoing changes and direct access to Mark. SEO, Google Business Profile, social content, and other marketing support could become upsells, while a simpler plan or revenue-share structure could serve price-sensitive sellers. Abi argues that a few deeply served paying clients can be more valuable than hundreds of free accounts. Viewers will learn how to turn a free product into a paid service, use a custom demo to start sales conversations, price around customer outcomes, and build recurring revenue without relying on advertising. Mark's next steps are an offer page, a lightweight demo process, and video proof from sellers. To explore OzStorehouse or contact Mark, visit https://www.ozstorehouse.com/.

  3. 3d ago ·  Video

    She Built an Audience. Here’s How to Monetize It | Dr. Leslie B. Newman

    Abi Asija sits down with Dr. Leslie B. Newman, an author, speaker, and psychology educator, to solve the gap between creating valuable work and confidently charging for it. Dr. Leslie has 36,000 Facebook followers and almost 11,000 email subscribers, yet her business has generated only a few hundred dollars. Her goals are 30,000 this year and 100,000 within three years, but her book sells roughly five copies per month, and her Happy for Life course did not convert. Key Insight: A large audience is not the same as a market. People pay when a trusted expert solves one urgent problem for one clearly defined customer. The path to revenue is not creating another broad course or book. It is choosing a narrow transformation, delivering it personally, collecting feedback and proof, and expanding only after the first offer works. Dr. Leslie's current clarity offer covers relationships, people-pleasing, emotional resilience, anger, parenting, and other challenges. Abi explains why that range confuses buyers. They narrow the first ideal customer to mothers struggling with their teenage children, creating a focused starting point rather than a permanent limitation. The conversation turns Dr. Leslie's Spiral Path framework into a unique mechanism for transformation. Instead of offering help with everything, she needs one positioning statement that identifies the customer, desired result, and method within five seconds. The goal is to build paying fans through measurable outcomes, then expand once the market recognizes her expertise. Abi explains why information products face a new challenge in the AI era. A course can be replaced by instant customized information, but heart, accountability, judgment, and human care cannot. Rather than selling eight sessions, Dr. Leslie can sell a time-bound result, offer calls and asynchronous Loom responses, and reduce risk with a money-back guarantee. The offer is then strengthened through desirability, speed, ease, a benefit-driven name, valuable bonuses, honest urgency, limited capacity, and proof. Books, workbooks, early access to future material, and related resources can become bonuses instead of the main product. Testimonials and case studies answer the final question every buyer has: whether the promised transformation is believable. Finally, Abi replaces a generic email launch with a feedback campaign. Dr. Leslie can invite the relevant segment of her 11,000 subscribers to review the offer, hold one-to-one calls, learn their exact language and objections, and create a custom proposal for each qualified prospect. This approach creates value before asking for money and improves the offer through real conversations. Viewers will learn how to choose an ideal customer, create clear positioning, design an AI-resistant service, build an irresistible offer, and convert an existing audience without damaging trust. To learn more about Dr. Leslie, join her email list, buy A Daily Dose of Happiness, or book her to speak; visit https://drlesliebnewman.com/.

  4. 4d ago ·  Video

    Why You May Not Need More Leads to Grow | Aashish Khakhar

    Abi Asija sits down with Aashish Khakhar, founder of HealthSparkPR, a digital PR and SEO agency helping expert-led businesses improve their online visibility. Aashish shares how he built the company over the past two years, the challenges of scaling a high-ticket service business, and why client acquisition and creating repeatable delivery systems are the biggest growth barriers. Aashish explains how HealthSparkPR helps businesses, especially in the healthcare space, through a combination of SEO and digital PR. The agency focuses on improving website visibility, optimizing pages, and earning media coverage on major publications to help clients build credibility and stand out from competitors. With five active clients and around $20K in monthly recurring revenue, Aashish shares his goal of growing the business to $60K to $80K in monthly recurring revenue over the next three years. He discusses the importance of increasing client capacity while improving systems so the company can scale without sacrificing quality. A major part of the conversation focuses on building a predictable client acquisition system. Aashish explains how most of his clients have come through referrals, past relationships, podcasts, and community involvement, but Abi breaks down why relying only on inbound leads limits growth. They discuss using warm outreach, personalized Loom videos, and custom PR audits to turn existing contacts into potential clients. Abi and Aashish explore how to improve HealthSparkPR’s offer by creating a stronger value proposition, reducing risk for potential clients, and focusing on measurable outcomes. They discuss building a more compelling offer around PR visibility, citations, guarantees, bonuses, testimonials, and creating a clear transformation for ideal customers. The conversation also covers improving customer lifetime value by expanding beyond digital PR into additional services like paid ads, SEO improvements, conversion optimization, and website performance enhancements. Aashish explains how these additional services can help clients see faster results while the longer-term PR strategy builds brand authority. Viewers will learn practical strategies for scaling a service business, improving client acquisition, creating stronger offers, using personalized outreach, and turning expertise into a repeatable growth system. To learn more about Aashish Khakhar and HealthSparkPR, visit healthsparkpr.com.

  5. 6d ago ·  Video

    Big Retailers or Local Stores: What Should She Do First? | Aria Drexler

    Abi Asija sits down with Aria Drexler, founder of a growing ancestral nutrition business, to explore the challenges of building a supplement brand from the ground up. Aria discusses her product, beliver, a family-friendly beef liver powder designed as an alternative to traditional capsule-based supplements. She explains how limited marketing funding and a developing marketing system have made sales growth and business expansion challenging. Aria shares how her background as a registered dietitian in the functional and integrative nutrition space inspired her to create a product that could make beef liver easier to incorporate into everyday meals. She explains the product’s focus on families, children, and people who prefer not to take capsules, along with its use of regenerative agriculture-grown beef from Australia and flavor-masking ingredients. The conversation dives into the sourcing and production of beliver, including the importance of regenerative agriculture, animal welfare, and the availability of high-quality beef liver in the quantities needed for production. Aria explains why she currently works with an Australian supplier and discusses the benefits of sourcing from large ranches while maintaining the quality standards she wants for her product. Abi and Aria explore the business’s financial goals, current sales, and plans for growth. Aria shares her goal of reaching one million dollars in revenue by year three, along with the challenges of managing inventory, manufacturing timelines, and cash flow. They discuss her plans to work with local farm stores, independent wholesalers, and larger natural grocery retailers while ensuring the business can meet demand. Another major topic is marketing and customer acquisition. Aria explains how an affiliate partnership with the Root Cause Protocol has generated the majority of her sales through an approved product directory and collaborative promotions. She also discusses the role of organic traffic, Google Ads, and social media in building brand visibility, as well as the importance of developing a stronger marketing system to improve sales and support future growth. The conversation also covers product pricing, margins, customer feedback, and the operational challenges of scaling a supplement business. Aria shares how customers have responded to beliver, the role of packaging and shelf-life testing, and the potential of co-packing and improved production processes.  Viewers will learn strategies for growing a product-based business through better customer acquisition, subscriptions, referrals, retail partnerships, founder-led marketing, and community building. To learn more about Aria and beLiver, visit shopbeliver.com or contact the team at info@shopbeliver.com

  6. Sep 10 ·  Video

    How to Scale a Service Business Without Working More Hours | Steffani Symons

    Abi Asija sits down with Steffani Symons, a private chef serving San Diego, Los Angeles, and Palm Springs, to solve the founder dependency limiting her growth. Her business generated 150,000 last year, with a target of 250,000 this fiscal year and 500,000 within three years. Demand is strong, but Steffani handles 95% of the business and turns away double bookings because she cannot serve two events at once. Key Insight: A service business cannot escape founder dependency through harder work alone. It needs an invested operator who can protect the quality of delivery and an owned audience that can generate repeat demand. Building both allows the founder to increase capacity, retain more profit, and stop depending on rented platforms for every new customer. Steffani explains why hiring has stalled after 10 to 15 interviews. Candidates either lack experience, already work during peak event hours, or do not see a career inside a small company. Abi recommends treating hiring as a numbers game, beginning with a contract period, setting clear 30-day and 90-day expectations, and testing reliability before making a permanent commitment. The offer itself also needs to change. Instead of advertising another hourly sous chef position, Abi suggests recruiting a future part owner through profit sharing and phantom equity. A strong candidate could earn a year-end share of net profit that increases over time, creating a reason to protect the brand, stay for the long term, and help turn existing demand into a much larger company. The conversation then exposes the cost of her current lead system. Roughly 25% of customers come from Airbnb, which can take about 15%, while 75% come from Thumbtack at roughly 20 to 40 per lead. She receives around 10 inquiries a day and books about three, but disconnected calendars and manual rescheduling create extra work. A shared team calendar would show real availability and route bookings to whichever chef is free. Abi's next priority is an owned customer database. Every client and qualified lead should enter a permission-based email system, receive useful food content and offers every couple of weeks, and become part of a referral flywheel. This turns one-time celebrations into repeat business through clients, friends, relatives, and local networks while gradually reducing platform fees. Steffani also reveals a prepared-meal service for vacation guests, but it produces only about 5% of sales and earns less per hour after travel. Abi reframes it as a premium add-on, not a low-priced standalone offer. The future website should lead with private chef bookings, then offer prepared breakfasts, snacks, or brunch packages during checkout so each booking becomes more valuable. Viewers will learn how to hire for ownership, convert marketplace leads into an owned audience, automate availability, and restructure a service website around direct bookings and profitable add-ons. To hire Steffani Symons or inquire about joining her team, connect with her on Instagram at @theshefsteff.

  7. Sep 10 ·  Video

    How to Turn a Small SEO Agency Into a Lead Generation Machine | Tyler Henn

    Abi Asija sits down with Tyler Henn, founder of Hennhouse Digital Growth Studio, to break down how a one-person digital marketing agency can generate more qualified leads and build a more scalable business. Tyler specializes in local SEO, helping businesses improve their visibility across Google, maps, directories, and other online platforms. Tyler shares how networking has become his primary source of new clients, with most of his leads coming from in-person events. He explains how starting natural conversations, following up with one-on-one meetings, and focusing on the needs of potential clients has helped him build a strong conversion rate. The conversation dives into Tyler’s local SEO strategy, including optimizing Google Business Profiles, improving website content, building topical relevance, and tracking local rankings through heat maps. He also explains why creating highly specific geographic and service-based content can help businesses stand out in competitive markets. Abi and Tyler explore how to make Tyler’s offer more compelling by focusing on the outcome customers actually want: more qualified leads. They discuss combining SEO with paid advertising, creating different service tiers, and developing a 90-day transformation offer that gives clients a clearer path toward results. Another major topic is customer lifetime value. The discussion covers using upsells, additional services, and stronger customer relationships to generate more revenue from existing clients instead of relying entirely on finding new customers. They also discuss the importance of building services in-house as the company grows. The conversation also covers scalable lead generation through Loom outreach and LinkedIn. Tyler can begin with his existing email list and LinkedIn connections before eventually expanding into colder audiences, allowing him to generate leads without depending entirely on attending networking events. Viewers will learn how to build a stronger local SEO offer, improve lead generation, create a more compelling sales process, and scale a service-based business beyond one-on-one networking. To learn more about Tyler and Hennhouse Digital Growth Studio, visit www.henn.house, email hello@henn.house, or connect with Tyler on LinkedIn.

  8. Sep 9 ·  Video

    The Fastest Way to Scale a One-Person Consulting Business | Sarah Farrar

    Abi Asija sits down with Sarah Farrar, founder of Fast Sales Framework, a sales consulting and coaching business helping founder-led companies build repeatable sales processes, improve revenue growth, and develop stronger sales leadership. Sarah shares how she transitioned from sales leadership roles into entrepreneurship, built a consulting business reaching approximately $225K in annual revenue, and is working toward scaling the business to a $500K goal. Key Insight: Sarah’s biggest challenge is not generating leads, but finding the right type of leads that allow her business to scale. While fractional sales leadership has helped her build revenue, the work is time-intensive and difficult to scale. Sarah explains how shifting toward coaching, improving her offer, and creating a repeatable client acquisition system can help her grow beyond a service-based model. Sarah’s business helps founder-led companies and sales leaders create better sales systems through consulting, coaching, and process development. Her current clients include companies that need help building sales strategies, improving team structure, creating compensation plans, and developing repeatable sales processes. A major growth opportunity is improving customer acquisition through stronger outreach systems. Sarah currently relies heavily on referrals and personal networks, but she discusses the need to expand beyond those channels through targeted LinkedIn outreach, personalized messaging, and value-driven conversations that create stronger connections with ideal customers. Another opportunity is improving scalability by creating a stronger coaching offer. Instead of positioning the service only around building sales processes, Sarah explores positioning the offer around helping companies generate more revenue through better sales systems, increasing the perceived value and impact of her coaching programs. Content and authority building will also play an important role in Sarah’s growth. She discusses experimenting with platforms like Maven and Substack, but the conversation highlights the importance of focusing on one primary acquisition channel, building trust through educational content, and using case studies and testimonials to strengthen credibility. Viewers will learn strategies for scaling a consulting and coaching business through better positioning, stronger sales funnels, personalized outreach, referral systems, and creating offers that deliver measurable business outcomes. To learn more about Sarah and Fast Sales Framework, visit fastsalesframework.com.

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4.8
out of 5
19 Ratings

About

Most business podcasts talk about success. Honest Wealth Builders works on it. This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move. Each episode follows a simple three-part structure: 1. The Business: What are you building? How does it make money? What are you aiming for? 2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint. 3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward. This is not a traditional interview show. It’s a focused strategy session. Real businesses. Real constraints. Clear next moves. The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth. If you are building something serious and want sharper thinking around your next move, this show is for you.

Information

  • Creator
    Abi Asija
  • Years Active
    2026
  • Episodes
    204
  • Rating
    Explicit
  • Copyright
    © 2026 Honest Wealth Builders
  • Show Website
    Honest Wealth Builders