Horsefluencer

Lasso
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Produced by Lasso, Horsefluencer is the podcast for equine content creators who want to grow their platforms, improve their content, and connect with others in the industry. Each episode offers practical insights, creative ideas, and honest conversations about what it takes to succeed as an equestrian creator today. You’ll hear from experienced influencers, marketers, and brand partners on everything from platform strategy to community building. This is a space to learn, share, and grow—without pressure or judgment.

Episodes

  1. FEB 25

    Our Best Tips for Attending Events as a Content Creator

    Attending events as a content creator is an amazing opportunity. Here are our best tips for packing, preparing, planning, and being present at an event. Especially if brand deals are involved. Hosted by Anne Hawkins and Devin Dole.

    38 min

  2. FEB 7

    The Foundations of Storytelling in Long Form Content

    Why does storytelling matter to your audience? It builds connection. Trust. Understanding. Here's the first in our storytelling series for content creators. Hosted by Anne Hawkins and Devin Dole.

    28 min

  3. JAN 23

    A Content Creator's Guide to the New Year

    A New Year might fill you with anxiety around having to rebrand yourself completely, but you don't have to transform yourself to grow your platforms. In fact, it might be better if you don't. Hosted by Anne Hawkins and Devin Dole.

    29 min

  4. 11/17/2025

    A Content Creator's 101 on Being a Good Brand Partner

    How can you be a good brand partner to not only attract more brand partnerships, but to provide value to the brand, your audience, and your platforms? It starts with authenticity. But, there's more. Listen now. Co-hosted with Anne Hawkins and Devin Dole.

    34 min

  5. 10/12/2025

    Behind the Brand with The Gilded Horse: Running a Business as a Married Couple

    Anne sits down with the founders of The Gilded Horse, an equestrian jewelry line that captures the essence, spirit, beauty, and movement of the horse. Mitch and Cassie discuss what goes into running a business as a married couple, how they balance work, life, family, careers, and entrepreneurship, and the origins of The Gilded Horse. Learn more about The Gilded Horse here.

    27 min

  6. 09/27/2025

    Building Influence That Lasts Beyond the Algorithm

    In this episode, we dig into what it really means to build influence that lastsm the kind that isn’t swayed by social media trends or changing algorithms. Learn how creators can focus on trust, credibility, and reliability so their work stands strong, no matter what platform they’re on. Hosted by Anne Hawkins and Devin Dole. Studies: Research shows that stories create strong connections between speakers and audiences. In the white paper Mastering the Art of Leadership Storytelling, UNC professor Heidi Schultz reveals that “fMRI scanning suggests that ‘speaker’ and ‘listener’ brain patterns synchronize more closely during a story being told and listened to. This increases the connection between storyteller and story consumers.”

    40 min

  7. 09/01/2025

    Cracking the Facebook Code for Creators with Nicole Brown

    Are you missing out on the goldmine that is Facebook? Don't discount this platform, Meta is heavily incentivizing creators to post on Facebook and you could be making serious money. Not sure where to start? Nicole Brown @nicolebrownequestian, is here with tips from her meetings with Meta! Nicole also has a link where you can apply for the Creator Breakthrough Bonus - https://www.facebook.com/creator_programs/signup?referral_code=FRQIEBMCRL

    31 min

  8. 08/09/2025

    August Trend Report for Horsefluencers

    Find out what new features have dropped on Instagram, what's trending on TikTok, and a few foundational content creation tips to keep your pages healthy and growing. Hosted by Anne Hawkins and Devin Dole.

    24 min

  9. 07/14/2025

    AI Tools to Take Your Content Game to the Next Level

    We dive deep into AI tools and resources in Episode 4! This week, we extend our AI theme by focusing on practical tools like CapCut, Opus Clips, and ChatGPT. Learn about the latest trends, such as the AI-generated narrator voice trend on CapCut, and explore the ways you can leverage these tools for content creation and growth. Discover how to tailor ChatGPT to your personal goals and hear tips on integrating AI into your regular workflow to maintain authenticity and creativity. Join us as we share insights and strategies to make your content stand out! Hosted by Anne Hawkins and Devin Conley.

    28 min

  10. 07/05/2025

    Visual Storytelling with Equestlana: Using Graphics to Elevate Your Content

    Want to step up your visual game? Learn from LiveEQ Influence Group member, Lana, a professional motion graphics designer, about the technical and creative aspects of content creation. We talk tools she uses, such as CapCut, and the strategies she employs to make both paid and organic content impactful. Lana also highlights the growing potential of YouTube Shorts and provides insights into maintaining consistency in content creation. Hosted by Anne Hawkins and Devin Dole (Conley)

    38 min

  11. 06/08/2025

    What Creators Need to Know About AI and Authenticity

    Let's explore how AI is reshaping the creator world, (and everything else), while we talk about powerful tools and advancements like Google’s new video model, AI ads, and what it means for content authenticity. We're here for some real talk on AI-generated ads, why influencer content can't be replicated by AI, and tips for using AI to enhance (not replace) your creative voice. Takeaway: Don't fear AI, lean into your community, find your voice, and keep creating the incredible content you already are! Hosted by Anne Hawkins and Devin Conley.

    32 min

  12. 05/29/2025

    Getting Past the Vulnerability Block and Speaking to Your Silent Audience

    Want to increase shares and grow your tribe? Learn about your silent audience and how to create content that makes them feel like part of the conversation. Get past the fear of talking into the camera and openly sharing your personality online - the key to building real trust and engagement with your audience. Hosted by Anne Hawkins and Devin Conley

    25 min
  • 12 Episodes

About

Produced by Lasso, Horsefluencer is the podcast for equine content creators who want to grow their platforms, improve their content, and connect with others in the industry. Each episode offers practical insights, creative ideas, and honest conversations about what it takes to succeed as an equestrian creator today. You’ll hear from experienced influencers, marketers, and brand partners on everything from platform strategy to community building. This is a space to learn, share, and grow—without pressure or judgment.

Information

  • Creator
    Lasso
  • Years Active
    2025 - 2026
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Lasso
  • Show Website
    Horsefluencer