An exciting new podcast hosted by Simon I'Anson of Hoist Group.
Each week Simon I'Anson will sit down with a new guest to:
- Uncover fascinating hotelier stories
- Understand key tech trends affecting your hospitality business
- Explore hospitality developments shaping up in your country
- Share technical innovations that Hoist Group is bringing to the market
The line up of our guests is exciting, and the conversations - simply insightful and fun!
Hilton Austria Rings Bells of Optimism & Excitement - Join In!
In this episode, hospitality veteran with 40 years’ experience, Norbert Lessing, Country General Manager for Hilton Austria shares:
- a large hotel chain perspective on tackling the impact of COVID-19
- the benefits of a mobile key solution
- views on re-starting the hospitality industry in spring/summer 2021
Tune in to listen to the full conversation >>
German Inspiration for Hotel Agility and Leadership
In this week's episode, Fabian Geyer, General Manager of EuroParkHotel located in beautiful Bavaria shares inspirational gems:
- How they pivoted their business in the face of the pandemic?
- The secret to the top ratings they get from their guests
- How they have geared up to welcome guests once again?
Tune in to listen to the full conversation >>
Hospitality Innovation Line up for 2021 - A sneak peek
In this episode, Simon I'Anson gets a low-down on what innovative tech Hoist is bringing to the market in 2021, directly from our CTO - Marco Matias.
Learn more about:
- our core hardware products such as Internet Access and TV Systems
- the exciting new software and web-based solutions
- what Marco thinks about 5G technology
Tune in now!
How to Use Hotel Technology to Minimize the Impact of COVID-19?
01:00 Hack number one - Improved Hygiene - Take the advantage of task management software to help you structure new cleaning routines and communication within your housekeeping department.
01:39 Hack number two - Contactless Operation - Reducing the number of physical touchpoints is very important and here technology can help to automate many processes, such as online check-in, mobile keys or usage of kiosks.
02:42 Hack number three - Social Distancing - Use technology to inform guests about social distancing rules and available spaces but also leverage it to keep your guests entertained without the need of leaving the room; make sure your WiFi is fast & reliable and you use Cast to TV solutions or similar.
03:19 Hack number four - COVID-19 Communication - Digital signage and wayfinding can help you, both, to lead your guests but also to maximise your marketing opportunities.
03:37 Hack number five - Revenue Growth - Look at all added options you can offer your guests in this new world; think of gift cards as a way to upsell future stays.
10-point Criteria for Selecting an Effective Gift Card Solution
00:57 Hack number one - Does it allow you to sell online? Digital presence is absolutely essential and inserting a webshop into your online experience and getting some marketing effort behind that to promote that to your guests is a fantastic way of promoting and pushing your brand.
01:34 Hack number two - Does it come with a core set of features? We at Hoist Group are offering a baseline package which you can build up to more bespoke and tailored packages at a later stage.
02:33 Hack number three - Will it enable you to sell gift cards over the counter? Make sure the solution is multi-channel and you can issue cards from various points in your business.
Hack number four - Can you create gift cards with zero payments? Select a solution that allows you to create gift cards instead of cash or cards refunds.
03:11 Hack number five - Does it come with a pre-integrated payment gateway? If you're going to do things online through an online gateway you need to have an integration with the payment cardholder. Make sure the provider is PCI compliant and available to you to get you up and running as quickly as possible.
03:44 Hack number six - How easy is gift card redemption on this solution? Are there apps that allow people on the fly to be able to understand what the gift card is?
04:26 Hack number seven - How soon can you go live? We are in the eye of the storm and we need to act as quickly as possible.
04:41 Hack number eight - Does it offer both physical and digital gift cards? There are lots and lots of different options available depending on your brand offering and how you want to get that across.
05:05 Hack number nine - How good is its reporting capability? You want to know what sort of return on investment you'll get from your gift cards.
05:14 Hack number ten - What is the total cost of ownership?
8 Ways Hotels Can Manage Cashflow During COVID Crisis
00:55 Hack number one - Chase chase and chase again those accounts receivables, create processes and implement them for follow-up. Not only for those that are beyond the due date but also those that are close to due date.
01:50 Hack number two - The joy of giving. Hotels are largely expected to refund guests, even on previously non-refundable rates. That seems to be the accepted norm both in the brand and the independent trade. But there are alternatives. Why not offer them a gift card instead of a refund?Especially if that gift card is bundled with a value-added service that is cheap for you as a hotelier to trade as a concession. Birthdays and anniversaries are not on furlough. They are still happening. But we can't get out to the shops to buy things for our loved ones. Then why not as a hotelier or restaurant owner or as a wedding planner, offer packages for sale on your website or through non-digital means. There's a very strong social aspect here as well. Buying a gift card for a hotel is a way of paying it forward and investing and supporting your local community.
05:39 Hack number three - Get creative with your marketing. Make yourselves irresistible. Your digital presence right now is so important.
06:30 Hack number four - If you have multiple properties leverage that in any revenue generation activities and initiatives. If you don't have multiple properties, we are a community, we need to work together. So talk to your traditional competitors and see if they're in on this.
07:48 Hack number five - Your number one priority has to be to turn off all non-essential services. Take a long hard look at what you can do without. Before you turn off entire services, can you break it down? Are there elements of services that can be paused or cancelled?
08:20 Hack number six - Ask for leasing options and spread your payments. It's time to really consider, perhaps non-traditional methods of acquisition.
09:02 Hack number seven - Tap into government grants. Governments throughout the world have created many different types of support packages. Please check and check again as the measures are changing or time-limited or updated on a regular basis.
09:51 Hack number eight - Work with staff to reduce employment costs. Avoid laying them off because when we come out of this you'll undoubtedly need those experienced workers to help you steer the ship in these troubled times.