75 episodes
Host-Read Ads (Audio) TWiT Tech Podcasts: Audio
-
- Business
-
-
5.0 • 2 Ratings
-
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, each Friday to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more.
New episodes published every Friday.
-
TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads -
Podcast Ad Copy Must Have a Compelling CTA - Make the Call to Action Stand Out!
In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't ignore—without giving away the store.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads -
Top 5 Ways You Can Support Your Favorite Podcasts/Podcast Networks - Keeping Your Favorite Podcasts Alive and Kicking
Embracing the spirit of community that's at the heart of podcasting, this episode emphasizes the power of word-of-mouth recommendations and the simple yet significant acts of resharing content on social platforms. Your active participation contributes to the thriving ecosystem of independent content creators.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads -
What It Takes to Measure a Podcast Campaign - Gauging the success and impact of ads
Have you ever launched a podcast ad campaign only to find yourself in the dark about its performance and reach? In a landscape where instant results are often expected, Lisa underscores the importance of patience, explaining that podcast ads typically require up to eight weeks to achieve full impact due to the on-demand nature of audience listening habits. Listen for six valuable tips on measuring advertising success!
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads -
TWiT Excels At Making Our Partner's Ads Stand Out - Comprehensive continuity, graphics, and more!
Get the inside scoop on how the TWiT team expertly crafts partner ads that not only grab attention but also maintain it, turning casual listeners into loyal followers. Lisa shares TWiT's winning strategy, involving a mix of compelling copywriting, eye-catching graphics, and top-notch production techniques that ensure every ad not only shines but also aligns perfectly with the tech-savvy audience's expectations.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads -
We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity
Lisa shares the successful approach of embedding ads within content, ensuring that they live on long after their initial run. This provides a lasting impact for brands, granting them what Lisa calls a "residual bonus" – a concept that continues to offer benefits well beyond the expected timeframe of an ad campaign. This aligns with TWiT's desire to have brands feel great about advertising on the network's shows.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads