Scaling Expertise

Erin Austin
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  • ENTREPRENEURSHIP
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Scaling Expertise

Unlock the power of your expertise and learn how to scale your business while safeguarding what matters most. Hosted by Erin Austin, a seasoned lawyer with over 25 years of experience advising global corporations like Warner Brothers and MGM, Scaling Expertise delves into the practical strategies and insights that today’s top coaches, consultants, and B2B professionals are using to create thriving, scalable businesses. Each episode uncovers how exceptional leaders bridge the gap between delivering value to their clients and securing their intellectual property. We tackle the often-overlooked challenges of protecting your ideas, ensuring that your hard work benefits you—not someone else. Join us as Erin interviews inspiring leaders in Leadership & Development, Coaching, and Consulting who have navigated these challenges. You’ll gain actionable insights into safeguarding your IP, leveraging contracts effectively, and building sustainable growth for the long term. Whether you're a seasoned professional looking to scale or just beginning your journey, Scaling Expertise is your guide to transforming your business while protecting your most valuable assets. Scaling Expertise is sponsored by Think Beyond IP, a strategic legal advisory firm that helps expertise-based businesses create, protect and leverage intellectual property to grow sustainably and build a business that will be ready to sell when the founder is ready to exit.  SIGN UP FOR OUR WEEKLY NEWSLETTER: thinkbeyondip.com/newsletter

  1. MAR 18

    E107: Turn Your Expertise Into a Book That Attracts Clients with Melanie Herschorn

    I had the pleasure of chatting with Melanie Herschorn, founder of Big Impact Books, about how professionals—especially attorneys—can use books to build their reputation, attract clients, and scale their businesses. Melanie has a background in journalism, PR, and entrepreneurship, and she now helps experts turn their knowledge into powerful, reputation-building books. We talked about how writing a book can be a game-changer for thought leaders, the biggest mistakes people make when approaching the process, and why books are an essential marketing tool rather than just a passion project. Key Takeaways from Our Conversation: 🔹 Writing a book doesn’t have to take years – Melanie breaks the process down into manageable steps, helping busy professionals get their ideas out of their heads and onto the page in just two hours a week. 🔹 A book is a lead magnet that works 24/7 – Instead of spending time answering the same client questions repeatedly, a book establishes authority and attracts pre-sold clients who already trust you before they even reach out. 🔹 Scaling requires systems, not just effort – Whether it’s writing a book or running a business, success comes from creating repeatable processes and leveraging other people’s expertise instead of trying to do it all yourself. If you’ve ever thought about writing a book but felt overwhelmed, this episode is for you! Listen now and take the first step toward scaling your expertise. 🎧🚀 Resources Mentioned: 📖📘 Your Big Impact Book: Learn more about Melanie’s process and get started at yourbigimpactbook.com 📅 Book a Call with Melanie: meetmelanie.vip More About Our Guest: Known for helping attorneys and professionals become bestselling authors and get positioned as experts in their practice area, Melanie Herschorn wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist, she’s on a mission to empower new authors to make an impact and grow their income with their signature book. With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio, print and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book. She earned a master's degree in journalism from the University of Southern California where she graduated first in her class. Melanie grew up in Canada, has lived on both US coasts and now resides in Arizona with her husband, daughter and son, her dog Marty and her cat Phoebe. Her award-winning book, Make a Big Impact with Your Book, is available now. Connect with Our Guest: WebsiteLinkedIn Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue. LinkedIn: www.linkedin.com/in/erinaustin/ Think Beyond IP YouTube...

    29 min

  2. MAR 4

    E106: The Power of Identity Marketing With Veronica Romney

    Marketing strategist and author Veronica Romney joins me to discuss how entrepreneurs can scale their expertise while building a brand that truly connects with their audience. With 17 years in marketing—from corporate roles to consulting and speaking—Veronica has seen firsthand what works (and what doesn’t) when it comes to scaling a business. Key Takeaways: ✅ The Power of Identity Marketing – Veronica’s book, Identity Marketing, shifts the focus from selling products to aligning with the identity your customers aspire to. When your audience sees themselves in your brand, conversions follow. ✅ Scaling Starts With Proven Frameworks – Before turning knowledge into courses or products, test it through one-on-one services. Many entrepreneurs jump to scalable offers before refining their process, leading to unhappy customers and damaged reputations. ✅ The Future of Small Business Marketing – Consumers are more skeptical than ever, and aggressive scarcity tactics aren’t the answer. The real opportunity? Building trust through genuine, personalized experiences—something small businesses can do better than big corporations. 🎧 Want to hear more? Listen to the full episode and gain insights on how to take your marketing from “Buy This” to “Be This”. 🔗 Connect with Veronica on LinkedIn and Instagram (@V.Romney). Resources Mentioned: 📖Grab a copy of Identity Marketing and explore bonus resources at identitymarketingbook.com. More About Our Guest: Veronica Romney is a certified master marketer, international keynote speaker, podcast host, and author with over 17 years of experience helping elite brands transform their marketing strategies. A former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at BossBabe, and Director of Marketing Suite Products for a $2B software company, she’s seen the industry evolve from every Angle. Veronica’s mission is to empower marketing teams to achieve record-breaking results while reigniting their passion for their work. When she’s not “making it rain,” she’s hosting the Rainmaker Podcast or wrangling her two man cubs in North Carolina. Connect with Our Guest: WebsiteLinkedInInstagram Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue. LinkedIn: www.linkedin.com/in/erinaustin/ Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos Music credit: Paphos by Mountaineer A Team Dklutr production

    26 min

  3. FEB 25

    E105: How to Scale Your Business Without Burning Out with Celi Arias

    I had the pleasure of sitting down with Celi Arias, an entrepreneur, business strategist, and creator of the Grown Ass Business Method. Celi has spent her life building, running, and fixing businesses—from launching her first venture as a kid to working as a COO in the startup world and coaching business owners to scale with confidence. She’s passionate about helping entrepreneurs avoid costly mistakes, condense time, and build businesses that truly work for them. Key Takeaways from Our Conversation 🔹 Growth vs. Scale—Know the Difference Many entrepreneurs confuse growth with scaling. Growth increases revenue but often increases costs at the same rate. Scaling, on the other hand, allows you to increase revenue without a proportional rise in expenses.Not all businesses are scalable—understanding your business model is key before trying to "scale." 🔹 Mindset Meets Strategy Mindset is crucial, but it doesn’t fix broken pricing models or business structures. True business success requires the right balance between strategy, tactics, and mindset.Celi’s journey as a mindset coach and business strategist led her to combine these elements into a holistic framework that empowers business owners. 🔹 The Power of Intellectual Property To truly scale, you need intellectual property—a framework, process, or tool that can exist beyond you.Business owners who document their methods and create repeatable systems can remove themselves from day-to-day operations and increase long-term value. Resources Mentioned: 📌 Join Celi’s free monthly business roundtable discussions More About Our Guest: Celi Arias is the CEO and Founder of The Grown Ass Business, where she guides entrepreneurs through her proprietary methodology, Key Growth Systems, to build strong business foundations. Recognized as a top coach by The Upside in 2024, Celi helps clients break free from revenue plateaus and burnout by focusing on core business principles over quick fixes. Her approach emphasizes clarity and control, optimizing essential business departments to ensure solid foundations for scaling up to seven figures and beyond. With an impressive educational background, including two bachelor's degrees, an MBA, a Master of Divinity, and two additional certificates, Celi brings a wealth of knowledge to her coaching practice. Her diverse experiences, from professional tango dancing to working in the fashion industry, coupled with her immigrant background from Argentina, have shaped her into a dynamic and passionate coach dedicated to helping entrepreneurs achieve their business goals and realize their full potential. Connect with Our Guest: WebsiteLinkedInInstagram Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue. LinkedIn: a...

    37 min

  4. FEB 18

    E104: Build a Stronger Business Through Brand Clarity with Suzanne Tulien

    In this episode of Scaling Expertise, I’m sitting down with Suzanne Tulien, founder of Brand Ascension and a self-proclaimed "brand clarity expert." With a deep passion for helping professionals uncover and articulate their unique value, Suzanne shares how she empowers businesses and solopreneurs to harness the power of authentic branding to stand out and scale. Key Takeaways from the Episode: Branding vs. Marketing: Branding is about defining how others perceive you, while marketing is how you communicate that brand. Without a clear brand, what are you marketing?Personal vs. Business Brand: For small businesses, personal and business branding often overlap. Suzanne explains how to align your unique traits with your business values.The Power of Niching: Scaling isn’t about doing more—it’s about focusing on a niche. The more specific you are, the bigger your opportunities become. Want to dive deeper? Check out Suzanne’s Personal Brand Presence course at personalbrandpresence.com or learn more about her work at brandascension.com. I loved this conversation and hope it inspires you to define your brand and scale with clarity! More About Our Guest: For 30 years, Suzanne has been inspiring and driving personal & organizational brand alignment through internal brand definition, stakeholder engagement, process & customer service alignment. Suzanne is co-pioneer of the proven, step-by-step, Brand DNA methodology & transports her clients & audiences into a refreshingly brand-conscious, authentic and inspiring way of being. As co-author of Brand DNA: Uncover Your Unique Genetic Code for Competitive Advantage, & author of Personal Brand Clarity, she is helping to pave the ‘alignment highway’ for business growth through conscious, internal brand definition and coherence. As a dynamic, high-energy speaker and certified trainer in accelerated learning methodologies, Suzanne is leading business growth with advocacy, intention, engagement & purpose. Connect with Our Guest: WebsiteLinkedIn Charity: Sue's Gift Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue. LinkedIn: www.linkedin.com/in/erinaustin/ Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos Music credit: Paphos by Mountaineer A Team Dklutr production

    25 min

  5. FEB 11

    E103: Katie Nelson Shares Strategies for Scaling to Seven Figures

    This week I’m joined by Katie Nelson, founder and CEO of Sales Uprising. Katie is a sales expert who helps solopreneurs scale their businesses, break revenue ceilings, and build sustainable, community-driven growth. Key Takeaways from the Episode: Why Niching Matters: Katie explains how narrowing your focus boosts profitability and positions you as an expert.Scaling Smart: Learn Katie’s strategies for leveraging time, refining pricing, and packaging services effectively.Protecting Your IP: Discover why safeguarding your intellectual property is essential for long-term success. Connect with Katie: Follow Katie on YouTube at Sales UpRising for her “Feed the Fire” series and find details on her master classes and retreats in the show notes. Get ready to scale smarter with Katie Nelson! More About Our Guest: Katie Nelson, Founder and CEO of Sales UpRising, is a three-time business owner who has coached hundreds of entrepreneurs to playing smarter, better games in the Big Leagues. She is firmly committed to changing the current statistic that 90% of businesses do not meet their sales goals. She has developed the message: Cashflow Is Oxygen and made it her mission to bring the fun back into sales. Katie uses her charismatic style as a speaker, consultant, and business coach to encourage business owners that they, too, can make their revenue dreams happen. With a total 25 years of in sales and $150 million sold in products and services, Katie is adamant that every business action is a sales conversation. She has proven strategies for success that she shares to transform companies into profit-making powerhouses.  Katie has learned through hard work, determination, and networking the tips to growth that she teaches across the country to entrepreneurs who are hungry to take their businesses to the next level. Katie’s workshops, Mastermind courses, one-on-one workshops and business retreats are in high demand. She is known as “The Sales Catalyst,” and her personalized-yet-versatile message empowers business owners to be their own best spokesperson. Her strategies have achieved sales of more than $7 million in her own businesses. Katie is active in the small business community in Northern Virginia, and she works with a wide variety of business associations as a member and as a coach to steer them towards successful, profitable business growth.  Connect with Our Guest: WebsiteLinkedIn Charity: National Association of Women Business Owners Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue. LinkedIn: www.linkedin.com/in/erinaustin/ Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos Music credit: Paphos by...

    32 min

  6. FEB 4

    E102: Using AI to Scale Your Content Creation Efforts with Author and Publisher Jenn T. Grace

    I recently had the pleasure of hosting the inaugural episode of my rebranded podcast, Scaling Expertise,  with a remarkable guest, Jenn T. Grace, the passionate force behind Publish Your Purpose. We had an in-depth conversation about scaling her business, hybrid publishing, and the transformative power of AI. Here are three key takeaways from our chat: 🔑 Scaling Your Expertise Group ProgramsJenn first successfully scaled her business by creating group writing and publishing programs, demonstrating that you can extend your reach beyond one-on-one consulting.Utilizing EmployeesRemember, you are the most expensive resource in your business. Delegating tasks to your team can help you serve clients more efficiently and free up your time for higher-value activities. 🔑 Hybrid Publishing: The Best of Both Worlds Flexibility and ControlHybrid publishing offers the quality and service of traditional publishers while allowing authors to maintain control and ownership of their intellectual property.One-Stop SolutionInstead of juggling multiple vendors for editing, designing, and marketing, hybrid publishers provide all necessary services under one roof.  🔑 AI in Publishing: A Double-Edged Sword Efficiency BoostAI can drastically reduce content creation time, enabling you to generate blog posts, social media updates, and more with unparalleled speed.Proceed with CautionBe aware of AI’s limitations, especially regarding the accuracy of information and intellectual property issues. Use AI to assist, but not replace, human creativity and authenticity. Tune in to listen to the full episode and get some incredible insights for scaling your expertise and navigating the evolving landscape of publishing! Connect with me on LinkedIn for more updates and engaging discussions! 🚀 More About Our Guest: An award-winning author, nationally recognized speaker, and savvy publishing strategist, Jenn T. Grace is the founder of Publish Your Purpose, the acclaimed hybrid publishing company that gives first-time authors the secrets to getting their books written, finding an eager audience & marking their place in the publishing world. Publish Your Purpose is a certified B Corp social enterprise that meets the gold standard of socially and environmentally-friendly business practices. Jenn leads ambitious authors through every aspect of writing, editing, and publishing so their book strategically aligns with their business objectives. Whether it’s a business guide that shows the breadth of their expertise or an emotional memoir that takes readers deep into life’s challenges, she helps authors articulate their purpose and fulfill their mission. Jenn has published the books of over 200 business owners, entrepreneurs, speakers, and memoirists so more diverse stories can exist in the world and her authors can make a positive impact and achieve the recognition and success they deserve. She is the author of seven books, including, Publish Your Purpose:  A Step-by-Step Guide to Write, Publish, and Grow Your Big Idea. Jenn has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC. Jenn lives in Connecticut with her family and loves spending time outdoors with her son, kayaking, golfing, skiing, and soaking up the sights and sounds of nature....

    25 min

  7. JAN 28

    E101: Rebrand and Relaunch: Hourly to Exit Becomes Scaling Expertise

    I’m Erin Austin, an intellectual property lawyer passionate about helping experts like you turn your knowledge into scalable, recurring revenue. Scaling Expertise is the evolution of Hourly to Exit, and I’m thrilled to dive even deeper into building sustainable businesses rooted in expertise. In this first episode, I’ll cover: The mission behind Scaling Expertise—helping consultants, coaches, and entrepreneurs protect their IP while creating profitable, repeatable revenue.Why contracts and copyrights are key to safeguarding your knowledge and scaling with confidence.What to expect in future episodes, including real-world strategies and success stories to inspire and guide you. Don’t miss our rebranded Scaling Expertise newsletter for even more insights. Thanks for kicking off this new chapter with me. Let’s get started on building a business that thrives on your expertise! Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue. LinkedIn: www.linkedin.com/in/erinaustin/ Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos Music credit: Paphos by Mountaineer A Team Dklutr production

    8 min

  8. 07/02/2024

    E100: From Hourly to Exit: Reflecting on Three Years and a New Direction

    I am thrilled to announce that the Hourly to Exit Podcast has reached its 100th episode! As I take a step back for the summer to revamp and rebrand, I want to extend my heartfelt gratitude to everyone who has been a part of this incredible journey. When the podcast returns in the fall, expect a fresh title and renewed focus on what matters most—protecting your expertise for scalable and profitable growth. Here are three key takeaways from this episode: Importance of Legal Protection for Leverage: Without the right legal protections, creating leverage is nearly impossible. Ensuring your intellectual property is safeguarded enables you to grow your business legally, safely, and profitably.Transitioning to a Scalable Business Model: Moving away from an hourly billing model to a scalable and potentially saleable business model is essential for long-term growth. This involves standardizing processes, leveraging intellectual property, and developing products that can generate income independent of your time.Focus on Expertise-Based Niches: Specializing in protecting expertise-based businesses, particularly those working with corporate clients, allows for more targeted and effective solutions. Owning and managing your intellectual property correctly can greatly enhance your market position and profitability. As we close this chapter, I am excited about the new horizons ahead and eager to continue providing value in protecting your expertise. Thank you for your unwavering support! Stay tuned, and remember, IP is fuel. 💡🔥 Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast. Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/ Hourly to Exit is Sponsored By: This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”.  You can find it at www.protectyourexpertise.com. Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos Music credit: Yes She Can by Tiny Music A Team Dklutr production

    18 min
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About

Unlock the power of your expertise and learn how to scale your business while safeguarding what matters most. Hosted by Erin Austin, a seasoned lawyer with over 25 years of experience advising global corporations like Warner Brothers and MGM, Scaling Expertise delves into the practical strategies and insights that today’s top coaches, consultants, and B2B professionals are using to create thriving, scalable businesses. Each episode uncovers how exceptional leaders bridge the gap between delivering value to their clients and securing their intellectual property. We tackle the often-overlooked challenges of protecting your ideas, ensuring that your hard work benefits you—not someone else. Join us as Erin interviews inspiring leaders in Leadership & Development, Coaching, and Consulting who have navigated these challenges. You’ll gain actionable insights into safeguarding your IP, leveraging contracts effectively, and building sustainable growth for the long term. Whether you're a seasoned professional looking to scale or just beginning your journey, Scaling Expertise is your guide to transforming your business while protecting your most valuable assets. Scaling Expertise is sponsored by Think Beyond IP, a strategic legal advisory firm that helps expertise-based businesses create, protect and leverage intellectual property to grow sustainably and build a business that will be ready to sell when the founder is ready to exit.  SIGN UP FOR OUR WEEKLY NEWSLETTER: thinkbeyondip.com/newsletter

Information

  • Creator
    Erin Austin
  • Years Active
    2022 - 2025
  • Episodes
    108
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Erin Austin
  • Show Website
    Scaling Expertise

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