The Ecommerce Toolbox: Expert Perspectives

Ecommerce Experts, Noibu

Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work. Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel ecommerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your ecommerce business to the next level.

  1. How a lean, story‑driven idea became a $40m global brand

    16시간 전

    How a lean, story‑driven idea became a $40m global brand

    In this episode, Dan Demsky, CEO & Co-founder of Unbound Merino, joins host Kailin Noivo to share how a minimalist travel T-shirt idea turned into a $40M global apparel brand. Dan delves into the origins of Unbound Merino, from crowdfunding validation to bootstrapping growth, and how staying lean, story-first, and authentic helped the company scale without outside investment. He also shares candid lessons on pivoting during COVID, leveraging organic YouTube creators over paid ads, and building a business with friends while keeping relationships intact.

    22분
  2. From Oxford to omnichannel: How Brooks Brothers & Eddie Bauer stay relevant

    9월 10일

    From Oxford to omnichannel: How Brooks Brothers & Eddie Bauer stay relevant

    In this episode, Brian Schmidt, VP of Integrated Marketing & Ecommerce at Brooks Brothers and Eddie Bauer, joins host Kailin Noivo to explore how heritage brands with centuries of history are being reimagined for the modern consumer. Brian shares the story behind Brooks Brothers’ 125th-anniversary Oxford button-down campaign, the importance of mapping distinct customer journeys, and why physical flagships remain essential in an increasingly digital world. He also unpacks the realities of tech-stack modernization, the balance between creative risk and loyalist expectations, and where real synergies emerge across Catalyst Brands.

    23분
  3. 100 Episodes In: Lessons from the Toolbox & Noibu’s Next Chapter with Noibu’s Founders

    9월 3일

    100 Episodes In: Lessons from the Toolbox & Noibu’s Next Chapter with Noibu’s Founders

    For the 100th episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with his co-founders, Robert Boukine (CEO) and Filip Slatinac (CTO) to reflect on two journeys: the podcast’s role as a hub for ecommerce thought leadership and Noibu’s own evolution from error monitoring to a platform that uncovers every conversion opportunity.

    46분
  4. What eTail Boston 2025 says about the next era of ecommerce with Lena Moriarty

    8월 27일

    What eTail Boston 2025 says about the next era of ecommerce with Lena Moriarty

    In this episode, Lena Moriarty, Head of Marketing at eTail, joins host Kailin Noivo to unpack what’s shifted in the six months between eTail Palm Springs and eTail Boston 2025. Lena shares how conversations have shifted in just six months since Palm Springs, from AI pilots to ROI-driven agentic AI, from tentative personalization to customers embracing hyper-personalized experiences, and from generic networking to engineered connections that deliver measurable value. She also highlights the rising importance of cross-department collaboration, the subtle trends gaining momentum, and the return of top-of-funnel awareness heading into 2026.

    13분
  5. Trailblazing Marketing: Balancing Outdoor Heritage with Digital Innovation with Jane Smith

    8월 20일

    Trailblazing Marketing: Balancing Outdoor Heritage with Digital Innovation with Jane Smith

    In this episode, Jane Smith, VP of Marketing at Merrell, joins host Kailin Noivo to unpack how one of the world’s leading outdoor brands is balancing its 40+ year heritage with modern marketing innovation. Jane shares how Merrell is integrating sustainability into the heart of its brand narrative, building community-first campaigns, and navigating disruptive shifts like AI-powered search and the rise of gorpcore culture. She also dives into lessons from global expansion, partnerships with brands like Jeep, and why authenticity remains the ultimate growth driver.

    21분
  6. The Silent Killers of Performance (and How to Fix Them)

    8월 13일

    The Silent Killers of Performance (and How to Fix Them)

    In this episode of The Ecommerce Toolbox: Expert Perspectives, Matt Ezyk, Senior Director of Engineering, Ecommerce at Hanna Andersson, shares how heritage brands can modernize ecommerce platforms without sacrificing reliability, performance, or customer experience. Matt reveals the “silent killers” that quietly erode site conversion, from friction-filled checkout flows to cross-team misalignment, and how he’s tackling them through selective modernization, API-first architecture, and a disciplined focus on site speed. He also cuts through the AI hype, explaining why clean, connected customer data is the non-negotiable foundation for any meaningful AI adoption. If you want to drive ecommerce growth while keeping your tech stack stable and your customer experience intact, you’ll want to hear this conversation.

    19분
  7. Loyalty Beyond Discounts: Building Emotional Connections That Last with Nate Kennedy

    8월 6일

    Loyalty Beyond Discounts: Building Emotional Connections That Last with Nate Kennedy

    In this episode, Nate Kennedy, former VP of Global Brand Marketing at Horizon Hobby, joins host Kailin Noivo to dig deep into the future of loyalty programs and what most brands are still getting wrong. Nate shares lessons from two decades in ecommerce, from building Select Blinds into a DTC success story to leading Horizon Hobby’s marketing evolution. He unpacks how discount-heavy programs create unintentional class divides, why emotional and experiential rewards resonate more with Gen Z and millennials, and how brands can design loyalty systems that actually make customers want to stick around.

    18분
  8. When Reliability Is Revenue: Building High-Performing Digital Commerce at 35,000 Feet

    7월 30일

    When Reliability Is Revenue: Building High-Performing Digital Commerce at 35,000 Feet

    In this episode of The Ecommerce Toolbox: Expert Perspectives, Jacob Maloney, former Director of Ecommerce and Digital Products at Frontier Airlines, reveals how to build high-performing digital ecosystems in one of the most unforgiving industries on earth, and in the air. Jacob breaks down how he led digital across all consumer touchpoints, web, mobile, and airport kiosks, where reliability is directly tied to revenue, and conversion is impacted by everything from UI to API latency. He shares how small UX changes drove massive membership gains, why balancing ancillary revenue with customer trust matters, and how to modernise legacy stacks without grounding the business.

    18분
모두 보기(101개)

소개

Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work. Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel ecommerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your ecommerce business to the next level.

정보

  • 제작진
    Ecommerce Experts, Noibu
  • 방송 연도
    2023년 - 2025년
  • 에피소드
    101
  • 등급
    전체 연령 사용가
  • 저작권
    Copyrights © 2024 All Rights Reserved by Noibu
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    The Ecommerce Toolbox: Expert Perspectives