How a Mom Decoded Baby Gut Health with Cheryl Sew Hoy of Tiny Health

In this episode, Bora chats with Cheryl Sew Hoy, founder and CEO of Tiny Health. She shares her remarkable journey from serial entrepreneur to pioneering force in the tech-bio space. After experiencing drastically different health outcomes with her two children—one born via C-section and another through natural birth—Cheryl discovered the critical role of the gut microbiome in early childhood development. This personal revelation led her to build Tiny Health, a company now revolutionizing how we understand and address gut health across all ages and lifestyles.

What you'll learn:

- The evolution of a personal health discovery into a groundbreaking tech-bio company

- How to validate a business idea in the complex intersection of technology and biology

- Strategic approaches to building credibility in a scientific field as a non-scientist founder

- Practical insights on efficient marketing strategies, from Google Ads to influencer partnerships

- Real tactics for managing customer acquisition costs and scaling sustainably

- The journey from a baby-focused brand to a comprehensive tech-bio platform serving multiple markets

For brand builders, this episode offers invaluable lessons on:

- Building trust and credibility in a scientific field without formal scientific credentials

- Converting personal experience into a viable tech-bio solution

- Strategic community building and influence marketing with authentic storytelling

- Balancing multiple business models (D2C, B2B, and scientific research) under one brand

- Smart resource allocation and growth management in early-stage startups

Whether you're interested in health tech, tech-bio innovations, or scaling a science-based startup, Cheryl's journey provides a masterclass in building a mission-driven company that bridges personal experience with market opportunity.