How a PIM can reduce your returns

In Episode 8 of the apollon podcast "Navigating Data," the discussion centers around the critical issue of product returns in e-commerce, highlighting that nearly 25% of packages were returned to sellers in 2022, which significantly impacts shipping costs, processing, and profit margins. The episode emphasizes the challenges of online shopping, including the inability to physically interact with products, and the necessity for robust return policies, particularly in markets like Germany. A key takeaway is the importance of accurate product information, supported by apollon's OMN PI system, and the role of Digital Asset Management (DAM) in providing high-quality visuals to enhance product representation, thus minimizing returns. The conversation also touches on the synergy between Product Information Management (PIM) and DAM to boost search engine optimization through detailed descriptions and engaging images, making them essential across various industries such as manufacturing, healthcare, and finance for ensuring a seamless customer experience.

https://hubs.li/Q02W6dK10